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Journal of Food Products Marketing最新文献

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Tell Me What You Drink, I’ll Tell You Who You Are: Status and Fashion Effects on Consumer Conformity 告诉我你喝什么，我告诉你你是谁：地位和时尚对消费者一致性的影响
IF 2.9
Journal of Food Products Marketing Pub Date : 2022-09-02 DOI: 10.1080/10454446.2022.2137720
Jailson Lana, Maria José Barbosa de Souza, Jeferson Lana, Raul Beal Partyka
{"title":"Tell Me What You Drink, I’ll Tell You Who You Are: Status and Fashion Effects on Consumer Conformity","authors":"Jailson Lana, Maria José Barbosa de Souza, Jeferson Lana, Raul Beal Partyka","doi":"10.1080/10454446.2022.2137720","DOIUrl":"https://doi.org/10.1080/10454446.2022.2137720","url":null,"abstract":"ABSTRACT Consumers follow other consumers in the pursuit of social dividends through consumption, to fit in with aspiration groups, and to belong in the group. These are conformity phenomena which is the cognitive process where an individual’s thoughts, feelings, and actions are affected by other people. This study investigates the influence of fashion and status in creating consumer conformity. Two experiments and subsequent logistic regression analyses were carried out with craft beer as an empirical field. The results show that: fashion influences consumption conformity but status is partially supported. In both, the results point to a relevant and non-trivial effect on the choice of the treatment variable. The study expands the evidence of consumption conformity and the practical applicability of the conformity stimulus to create waves of consumption, with aggregation and understanding of the formation of the craft beer consumer market.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2022-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43460184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Willingness to Pay for Orange-fleshed Sweet Potato Juice: A Comparison of Rural and Urban Consumers in Kenya 购买橙肉红薯汁的意愿：肯尼亚农村和城市消费者的比较
IF 2.9
Journal of Food Products Marketing Pub Date : 2022-09-02 DOI: 10.1080/10454446.2022.2137719
Antonate Akinyi Owuor, D. Otieno, J. Okello, W. Oluoch-Kosura
{"title":"Willingness to Pay for Orange-fleshed Sweet Potato Juice: A Comparison of Rural and Urban Consumers in Kenya","authors":"Antonate Akinyi Owuor, D. Otieno, J. Okello, W. Oluoch-Kosura","doi":"10.1080/10454446.2022.2137719","DOIUrl":"https://doi.org/10.1080/10454446.2022.2137719","url":null,"abstract":"ABSTRACT Bio-fortified foods including orange-fleshed sweet potato (OFSP) have been promoted worldwide as a potential mechanism to combat Vitamin A deficiency. One of the ways to promote consumption of OFSP is to process it into less perishable products with wider geographical coverage. However, there is a dearth of empirical insights on the specific attributes that consumers desire in such value-added products; this constrains sustainable investments in such initiatives. In order to fill this knowledge gap, the current study assessed consumers’ willingness to pay for OFSP juice attributes in rural and urban areas using choice experiment approach. Results showed that on average, for each liter of OFSP juice, rural consumers were willing to pay premiums of USD0.58, 0.39, 0.66, 0.75 and 0.72 respectively for the juice with OFSP only or that with OFSP and lemon as opposed to that with OFSP and mango; OFSP juice with additives; origin labeling of the OFSP juice and; joint inspection and certification of the OFSP juice rather than public inspection and certification. On the contrary, rural consumers demanded a discount of USD0.25 for involvement of private rather than public entities in the inspection and certification process. The urban consumers on the other hand, were willing to pay USD0.93, 0.82, 2.22, 0.32, 0.54 and 0.76 respectively, for juice with OFSP only or that with OFSP and lemon instead of OFSP and mango; additives, origin labeling and; private or joint inspection and certification as opposed to public inspection of the juice. These findings should inform the design of OFSP juices that meet the heterogeneous preferences of the rural and urban consumers.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2022-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49136747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effects of Risk Aversion and Uncertainty Avoidance on Information Search and Brand Preference: Evidence from the Chinese Dairy Market 风险规避和不确定性规避对信息搜索和品牌偏好的影响:来自中国乳制品市场的证据
IF 2.9
Journal of Food Products Marketing Pub Date : 2022-07-24 DOI: 10.1080/10454446.2022.2106606
Rongbin Yang, Roshnee Ramsaran, S. Wibowo
{"title":"The Effects of Risk Aversion and Uncertainty Avoidance on Information Search and Brand Preference: Evidence from the Chinese Dairy Market","authors":"Rongbin Yang, Roshnee Ramsaran, S. Wibowo","doi":"10.1080/10454446.2022.2106606","DOIUrl":"https://doi.org/10.1080/10454446.2022.2106606","url":null,"abstract":"ABSTRACT For decades, research and practice have recognized the significant effects of risk aversion and uncertainty avoidance on consumer behavior. These two concepts are often used interchangeably and studied as an integrated factor in marketing literature. Despite the relationship between risk aversion and uncertainty avoidance, it is necessary to differentiate between the two concepts to address the inaccuracy in definition and application. This research investigates Chinese dairy consumers who experienced one of the most significant food safety crises in recent years. Based on a structural equation modeling analysis, this study reveals that risk aversion and uncertainty avoidance have different effects on consumers’ information search, perceived quality and brand loyalty. Therefore, future research should recognize the different roles of risk aversion and uncertainty avoidance in consumer behavior. Practitioners should target risk-averse and uncertainty-avoiding consumers as distinct groups, based on different marketing communication campaigns.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2022-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42934186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Southeast Brazilian Consumers’ Involvement and Willingness to Pay for Quality Cues in Fresh and Cooked Beef 巴西东南部消费者对新鲜和煮熟牛肉优质Cues的参与度和支付意愿
IF 2.9
Journal of Food Products Marketing Pub Date : 2022-07-24 DOI: 10.1080/10454446.2022.2129539
Bruna Alves Malheiros, Eduardo Eugênio Spers, Hermes Moretti Ribeiro da Silva, Carmen J. Contreras Castillo
{"title":"Southeast Brazilian Consumers’ Involvement and Willingness to Pay for Quality Cues in Fresh and Cooked Beef","authors":"Bruna Alves Malheiros, Eduardo Eugênio Spers, Hermes Moretti Ribeiro da Silva, Carmen J. Contreras Castillo","doi":"10.1080/10454446.2022.2129539","DOIUrl":"https://doi.org/10.1080/10454446.2022.2129539","url":null,"abstract":"ABSTRACT This study evaluates consumer Willingness-to-Pay (WTP) according to preferences for quality-cue attributes offered in two different purchase modes: fresh and cooked meat. The questionnaire was applied and answered by 534 Brazilian meat consumers. Three clusters were defined: Group 1- price conscious consumers; Group 2- quality cues conscious consumers; and Group 3- consumers who were neither price nor quality cues conscious. Different levels of consumer involvement are related to different levels of a purchase intention regarding breed and flavor. Using a logit regression model, the probabilities regarding individual choice and WTP were then calculated. Results indicate significant differences (p < .01) between attributes and for both fresh and cooked beef. For fresh meat, the most important quality cue was its bright red color and the least important its marbling. Interestingly, the lowest product price level does not appear to motivate purchase intention. For cooked beef purchase, consumers highly valued tender meat with flavor and aroma. When a consumer evaluates the purchase of fresh meat, WTP starts at a low level, and then increases with the introduction of positive quality-cue attributes. The opposite is true for cooked meat, where WTP starts at a high level and then decreases as negative quality cues are introduced.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2022-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49499975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Demographics, Alcoholic Beverage Purchase Patterns, and Attitudes Driving Hard Cider Expenditures 人口统计、酒精饮料购买模式和推动硬苹果支出的态度
IF 2.9
Journal of Food Products Marketing Pub Date : 2022-06-13 DOI: 10.1080/10454446.2022.2096423
Jackie Yenerall, K. Jensen, David W. Hughes, C. Trejo-Pech, K. DeLong
{"title":"Demographics, Alcoholic Beverage Purchase Patterns, and Attitudes Driving Hard Cider Expenditures","authors":"Jackie Yenerall, K. Jensen, David W. Hughes, C. Trejo-Pech, K. DeLong","doi":"10.1080/10454446.2022.2096423","DOIUrl":"https://doi.org/10.1080/10454446.2022.2096423","url":null,"abstract":"ABSTRACT Hard ciders have enjoyed a recent resurgence in popularity in the United States, yet little is known about drivers of hard cider expenditures. This study used data from a 2019 survey of Tennessee alcoholic beverage consumers and a hurdle model to investigate drivers of hard cider expenditures. About 63% of respondents had previously purchased hard cider, and purchasers averaged $70.14 in spending on hard cider annually. Consistent with anecdotal popular press reports, Millennial and Gen X generations were the most likely to purchase hard cider and had spent the most on hard cider. Furthermore, there was a significant complementarity relationship between frequent wine cooler and malt liquor beverage purchasing and hard cider expenditures. However, neither preferences for local foods in general nor for local ciders influenced levels of hard cider purchases or expenditures. Results are informative regarding the profile of hard cider consumers.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2022-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45914523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
An Exploration of health-consciousness and Character Weight as Factors Influencing Adolescents’ Perceptions of a Healthy Food Ad 健康意识和体重对青少年健康食品广告认知的影响
IF 2.9
Journal of Food Products Marketing Pub Date : 2022-06-13 DOI: 10.1080/10454446.2022.2096424
Jessica Castonguay, Aysen Bakir, Jeffrey Blodgett
{"title":"An Exploration of health-consciousness and Character Weight as Factors Influencing Adolescents’ Perceptions of a Healthy Food Ad","authors":"Jessica Castonguay, Aysen Bakir, Jeffrey Blodgett","doi":"10.1080/10454446.2022.2096424","DOIUrl":"https://doi.org/10.1080/10454446.2022.2096424","url":null,"abstract":"ABSTRACT Using the framework of the elaboration likelihood model, this study investigated the role of health-consciousness as a motivator for adolescents, 12–17 years of age, to assess a healthy food advertisement. Alternatively, the study investigated whether lower health-conscious youth would use the appearance of characters in advertising as a peripheral cue to evaluate the food. Data confirmed that those adolescents lower in health consciousness, and higher in Body Mass Index, can be encouraged to like a healthy food if the associated character is thin. While the body positivity movement is making advances in limiting bias against overweight by encouraging the portrayal of heavier models, these efforts could be detrimental to the audience most in need of effective promotions for healthy foods. Instead, this study contributes to the marketing literature by asserting that the peripheral cue of body size can be used to better promote healthy foods to overweight youth.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2022-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44596887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
YouTube Influencers: A New Defense against Childhood Obesity? YouTube网红:对抗儿童肥胖的新防御?
IF 2.9
Journal of Food Products Marketing Pub Date : 2022-06-13 DOI: 10.1080/10454446.2022.2092436
Jessica Castonguay, Nicole M. Messina
{"title":"YouTube Influencers: A New Defense against Childhood Obesity?","authors":"Jessica Castonguay, Nicole M. Messina","doi":"10.1080/10454446.2022.2092436","DOIUrl":"https://doi.org/10.1080/10454446.2022.2092436","url":null,"abstract":"ABSTRACT Childhood obesity is a serious public health issue. While advertising on children’s television has been established as a contributing factor to poor dietary habits, less is known regarding the influence of food promotions in social media. Thus, this 2-part exploratory study examined the content and effects of food promotions in YouTube. Our data revealed that fruits and vegetables are more likely to be promoted on this newer platform than in television advertising. Study 2 then revealed that exposure to a promotion for healthy food was associated with more positive evaluations of the food. However, neither judgments of appropriateness nor persuasion knowledge activation were significantly associated with evaluations of the healthy food. Thus, our findings did not support the use of the persuasion knowledge model in examining covert advertising of healthy foods to children and instead provides support for the mere exposure effect.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2022-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47692392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Accessing Supermarket Shelves: Retail Category Managers Advice to Upcycled Food Manufacturers 进入超市货架：零售类别经理对回收食品制造商的建议
IF 2.9
Journal of Food Products Marketing Pub Date : 2022-05-04 DOI: 10.1080/10454446.2022.2072695
M. Thorsen, Fiona Nyhof, Francesca Goodman-Smith, Jonathan Michael Deutsch, M. Mirosa
{"title":"Accessing Supermarket Shelves: Retail Category Managers Advice to Upcycled Food Manufacturers","authors":"M. Thorsen, Fiona Nyhof, Francesca Goodman-Smith, Jonathan Michael Deutsch, M. Mirosa","doi":"10.1080/10454446.2022.2072695","DOIUrl":"https://doi.org/10.1080/10454446.2022.2072695","url":null,"abstract":"ABSTRACT Upcycled food is a new way of communicating to consumers the age-old process of creating new foods from by-products or unmarketable produce. Consumers are open to the idea of purchasing upcycled foods yet the availability of these products in supermarkets is limited. Securing shelf space will help to ensure the growth of this trend. Therefore, this research identified the enabling attributes of upcycled products that category managers approve for retail. Seven semi-structured, qualitative interviews were conducted with retail category managers using the Delphi technique. Category managers assess new products through two lenses, a customer-focused lens where they seek evidence that a new product can meet an identified customer demand, and a vendor-focused lens through which they seek confidence in the manufacturer’s marketing plan, pricing structure, and product placement within the relevant category architecture. This research delivers guidance for food industry stakeholders and serves as a call to action for upcycled food manufacturers.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2022-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47035197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Market Orientation and New Product Development Performance in Egyptian Food Industry: The Mediating Role of Marketing Technical Integration 埃及食品行业的市场定位与新产品开发绩效：营销技术整合的中介作用
IF 2.9
Journal of Food Products Marketing Pub Date : 2022-05-03 DOI: 10.1080/10454446.2022.2072696
Mohamed A. Ghonim, Wael Zakaria Elsawy, Mohamed M. Elsotouhy, M. A. Khashan
{"title":"Market Orientation and New Product Development Performance in Egyptian Food Industry: The Mediating Role of Marketing Technical Integration","authors":"Mohamed A. Ghonim, Wael Zakaria Elsawy, Mohamed M. Elsotouhy, M. A. Khashan","doi":"10.1080/10454446.2022.2072696","DOIUrl":"https://doi.org/10.1080/10454446.2022.2072696","url":null,"abstract":"ABSTRACT While the market orientation (MO) is a significant predictor of new product development (NPD) performance in the previous studies, research reveals that adopting the MO is insufficient without a deeper grasp of other determinants. The study model is based on the resource-based view (RBV) to investigate the MO-NPD performance relationship through mediating marketing technical integration (MTI) in the Egyptian food industry. Primary data were acquired via a self-administered questionnaire from 243 executive managers of 74 food manufacturing companies in Egypt. The gathered data were analyzed using the SEM approach. The findings indicate that MO and MTI are positively associated with NPD performance and that MTI mediates the MO-NPD performance. Furthermore, the findings suggest that larger companies may be better at controlling NPD performance. In addition, environmental dynamism raises NPD performance.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2022-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49057768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Shades of Sustainability: Who are the Buyers and Non-buyers of Sustainable Packaging? 可持续性的阴影：谁是可持续包装的买家和非买家？
IF 2.9
Journal of Food Products Marketing Pub Date : 2022-04-18 DOI: 10.1080/10454446.2022.2064202
Breda McCarthy, Pengji Wang
{"title":"Shades of Sustainability: Who are the Buyers and Non-buyers of Sustainable Packaging?","authors":"Breda McCarthy, Pengji Wang","doi":"10.1080/10454446.2022.2064202","DOIUrl":"https://doi.org/10.1080/10454446.2022.2064202","url":null,"abstract":"ABSTRACT Plastic packaging has a destructive impact on the environment, and it is crucial to understand consumer response to plastic substitutes. The aim of this study is to examine the influence of sustainable lifestyles on the willingness to buy two types of packaging, sustainable and edible packaging, along with barriers to purchase. An online survey was conducted with 477 Australian consumers. Partial least squares structural equation modeling was used to test the hypotheses. Out of the three lifestyle segments identified through cluster analysis, two segments are willing to buy edible packaging. Perceived dispersed responsibility to protect the environment is a psycho-social factor influencing purchase intentions. Willingness to buy sustainable packaging is positively related to familiarity with the sustainable packaging format and willingness to buy is negatively related to functional barriers. Different lifestyle segments respond to edible packaging in different ways. This study makes an important contribution to the marketing literature given the scarcity of studies on sustainable lifestyle segmentation. The study has implications for business managers who wish to acquire competitive advantage through packaging and niche marketing.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2022-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47072627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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