The Role of Religiosity on Information Asymmetry Concerns and Search Behaviour In UK’s Convenience Food Market: A Focus on Muslim Minorities

IF 3.6 Q2 BUSINESS
A. Ijaz
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引用次数: 2

Abstract

ABSTRACT In situations where information asymmetries exist in the convenience food market, little is known about how such knowledge failures shape the purchase behavior of religious minorities living in a non-dominant religious context. The purpose of this paper is to understand Muslim religiosity’s connection with information asymmetry concerns and search behavior when buying convenience food products. Cross-sectional survey data were collected from 141 Muslims in Liverpool, UK, using a face-to-face contact approach. Data were analyzed by a means of descriptive statistics and Pearson’s correlations. In the purchase of convenience foods, findings show that Muslim religiosity did positively correlate with halal importance. There was no relationship found between religiosity and information asymmetry concerns based on safety, quality, selection uncertainty and labeling inadequacies when selecting appropriate convenience foods. Also, religiosity was associated with information search intensity and sources used by Muslims. Results and implications are discussed for policy-makers and advertisers.
宗教信仰在英国便利食品市场信息不对称问题和搜索行为中的作用:关注穆斯林少数群体
摘要在方便食品市场存在信息不对称的情况下,人们对生活在非主导宗教背景下的宗教少数群体的购买行为是如何形成的知之甚少。本文的目的是了解穆斯林的宗教信仰与购买方便食品时的信息不对称担忧和搜索行为之间的联系。采用面对面接触的方法,从英国利物浦的141名穆斯林中收集了横断面调查数据。采用描述性统计和Pearson相关分析方法对数据进行分析。在购买方便食品的过程中,研究结果表明,穆斯林的宗教信仰与清真的重要性呈正相关。在选择合适的方便食品时,基于安全、质量、选择不确定性和标签不足的信息不对称问题与宗教信仰之间没有关系。此外,宗教信仰与穆斯林使用的信息搜索强度和来源有关。为决策者和广告商讨论了结果和影响。
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来源期刊
CiteScore
5.70
自引率
6.90%
发文量
17
期刊介绍: From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.
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