Jurnal Komunikasi Nusantara最新文献

{"title":"Newsmaking Criminology: Korban Kejahatan Susila dalam Berita Media Online","authors":"Husen Mony, Desi Wahyuni","doi":"10.33366/jkn.v5i1.181","DOIUrl":"https://doi.org/10.33366/jkn.v5i1.181","url":null,"abstract":"In the perspective of newsmaking criminology, news about crime does not represent facts. Often, the media orchestrate the other side of the actual event to attract attention. The purpose of this study was to determine: 1) newsmaking criminology in the news of victims of sexual crimes; 2) a prominent dimension in the news. The method uses quantitative content analysis, with the national online media news population. The main concept is newsmaking criminology with 6 dimensions. The result is that these 6 dimensions appear in the news under study. The dimensions of identity and photo exploitation are raised through the loading of photos of the victims' families; the words used distort the meaning of the event and the behavior of the perpetrator; while victim blaming and news objectivity are present through shifting the focus of news to family issues; Stereotypes arise through information on the behavior of the victim that causes the perpetrator to commit his actions. The conclusion of this research is the most prominent dimension in reporting, from 828 news articles, which are published in 5 national online media, namely: 1) the use of words or phrases, as many as 59 findings; and 2) identification of 31 findings. \u0000Abstrak \u0000Dalam perspektif newsmaking criminology, berita tentang kejahatan tidak merepresentasikan fakta. Seringkali, media mengorkestrasi sisi lain dari peristiwa sebenarnya untuk menarik perhatian. Tujuan penelitian ini untuk mengetahui: 1) newsmaking criminology dalam berita korban kejahatan susila; 2) dimensi yang menonjol dalam berita tersebut. Metodenya menggunakan analisis isi kuantitatif, dengan populasi berita media online nasional. Konsep utamanya newsmaking criminoogy dengan 6 dimensi. Hasilnya adalah 6 dimensi tersebut muncul dalam berita yang diteliti. Dimensi identitas dan eksploitasi foto dimunculkan lewat pemuatan foto keluarga korban; kata-kata yang digunakan mendistorsi makna peristiwa dan perilaku pelaku; sedangkan victim blaming dan objektifitas berita hadir melalui penggeseran fokus berita ke isu-isu keluarga; stereotype muncul melalui informasi perilaku korban yang mengabitkan pelaku melakukan perbuatannya. Kesimpulan dari penelitian ini adalah dimensi yang paling menonjol dalam pemberitaan, dari 828 artikel berita, yang termuat pada pada 5 media online nasional, yaitu: 1) penggunaan kata atau frasa, sebanyak 59 temuan; dan 2) pencantuman identitas, sebanyak 31 temuan.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"126 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127988127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peringatan The Economist Terkait Kepemimpinan Vladimir Putin: Analisis Semiotik Sampul Majalah “A Tsar is Born”","authors":"Zeremy Giovanni","doi":"10.33366/jkn.v5i1.211","DOIUrl":"https://doi.org/10.33366/jkn.v5i1.211","url":null,"abstract":"Texts contained on magazine covers, both visual and typographical, appears through rigid editorial process and is presented with a specific purpose. However, signs on a magazine cover may be interpreted differently, according to the reader’s references. Therefore, this study focuses on interpreting the meaning contained in a magazine cover. Researcher argue that The Economist is trying to warn about the development of President Vladimir Putin’s government, which led to the leadership style before the Russian revolution in 1917. This study was carried out using interpretive paradigm with qualitative descriptive method. Collection of data were obtained from the cover of A Tsar is Born and other related secondary data. The analysis was carried out using the semiotic analysis method of Charles Sanders Peirce by paying attention to the trichotomy of objects, representamen, interpretants. Through observation raised eight signs that will become sources of research analysis, namely clothing illustration, ties, one eye medal, Crimean medal, hammer and sickle medal, shoulder decoration, illustration of Putin’s facial expression, and the typography “100 years after the Russian revolution”. The result of the analysis show that each meaning of the sign on the cover of the magazine leads to The Economist’s concern regarding the development of President Vladimir Putin’s leadership in Russia. This concern become consideration for The Economist to warn about this issue, and describe it through the cover of A Tsar is Born. \u0000Abstrak \u0000Teks yang terkandung pada sampul majalah, baik visual maupun tipografi, muncul melalui proses editorial yang ketat dan ditampilkan dengan tujuan tertentu. Namun, tanda-tanda yang terdapat pada sampul majalah dapat diinterpretasikan berbeda, sesuai dengan referensi pembaca. Maka dari itu, penelitian ini berfokus pada penginterpretasian makna yang terkandung pada sampul majalah. Peneliti berargumen bahwa majalah The Economist berupaya untuk memberikan peringatan terkait perkembangan kepemimpinan Presiden Vladimir Putin, yang semakin mengarah pada gaya kepemimpinan tsar sebelum revolusi rusia tahun 1917. Penelitian dilaksanakan menggunakan paradigma interpretatif dengan metode kualitatif jenis deskriptif. Data didapatkan melalui sampul majalah edisi A Tsar is Born dan data-data sekunder yang berkaitan. Analisis dilaksanakan menggunakan metode analisis semiotika Charles Sanders Peirce dengan memperhatikan trikotomi  objek, representamen, dan interpretan. Hasil observasi memunculkan delapan tanda yang akan menjadi sumber analisis penelitian yaitu ilustrasi pakaian, dasi, medali sebelah mata, medali Krimea, medali palu dan arit, hiasan pundak, ilustrasi ekspresi wajah, dan tipografi “100 years after the Russian revolution”. Hasil analisis menunjukan bahwa setiap makna tanda pada sampul majalah mengarah pada kekhawatiran majalah The Economist terkait perkembangan kepemimpinan Presiden Vladimir Putin di Rusia. Hal tersebut menjadi pertimbangan","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"440 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126994547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Fitur Stiker Line dan Voice Call Terhadap Efektivitas Komunikasi Interpersonal","authors":"Trisnia Anchali Kardia","doi":"10.33366/jkn.v5i1.232","DOIUrl":"https://doi.org/10.33366/jkn.v5i1.232","url":null,"abstract":"Individual communication has been changed by the rapid development of information technology, especially social media. This study aims to analyze the effect of LINE sticker features and voice calls on the effectiveness of interpersonal communication. This research uses a quantitative approach with associative methods. The research population is LINE users for at least 1 year. Data was collected by distributing questionnaires via google form and obtaining samples using the purposive sampling method. The study utilized the Structural Equation Model (SEM) approach with the Smart PLS version 3.2.9 application to analyze research data. The results obtained show that the LINE sticker and voice call features have a positive and significant influence on the effectiveness of interpersonal communication. \u0000Abstrak \u0000Komunikasi individu telah diubah oleh pesatnya perkembangan teknologi informasi, khususnya media sosial. Penelitian ini bertujuan untuk menganalisis pengaruh fitur stiker LINE dan voice call terhadap efektivitas komunikasi interpersonal. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif. Populasi penelitian merupakan pengguna LINE minimal 1 tahun. Data dikumpulkan dari penyebaran kuesioner melalui google form dan untuk mendapatkan sampel menggunakan metode purposive sampling. Penelitian memanfaatkan pendekatan Structural Equation Model (SEM) dengan aplikasi SmartPLS versi 3.2.9 untuk menganalisis data penelitian. Hasil yang diperoleh menunjukkan bahwa fitur stiker LINE dan voice call memiliki pengaruh positif dan signifikan terhadap efektifitas komunikasi interpersonal.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121161531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Paradigm Fitness Indonesia Digital Marketing Communication Through Instagram","authors":"T. Putranto","doi":"10.33366/jkn.v5i1.171","DOIUrl":"https://doi.org/10.33366/jkn.v5i1.171","url":null,"abstract":"Sport has now become a way of life for people. Another growing trend in daily activities and efforts to live a healthy lifestyle is exercise. Additionally, regular exercise can keep the body in shape and boost immunity to a variety of ailments. Sports activities can be done both indoors and outdoors. Outdoor sports can be done in parks and fields, which are generally free. In contrast to indoor sports, which tend to be paid for, such as in fitness centres that has grown, one of them is Paradigm Fitness Indonesia. This study's goal is to know how Paradigm Fitness Indonesia uses Instagram to communicate with customers. This study used Krippendorff's content analysis of Instagram postings @paradigmfitnessindonesia as its methodology during January and June 2022. This study's findings lead to the conclusion that Paradigm Fitness Indonesia conducts marketing communications by displaying posts on Instagram @paradigmfitnessindonesia, which are more dominated by posts containing relating to public relations and publicity. Through these public relations and publicity posts, Paradigm Fitness Indonesia brings up the figures of pageant actors who are required to maintain their body appearance. In addition, Paradigm Fitness Indonesia also creates a challenging program for members every month (monthly challenge) to further build bonds between members, coaches/trainers, and Paradigm Fitness Indonesia. \u0000Abstrak \u0000Olahraga kini telah menjadi gaya hidup masyarakat. Tren lain yang berkembang dalam aktivitas sehari-hari dan upaya untuk menjalani gaya hidup sehat adalah olahraga. Selain itu, olahraga teratur dapat menjaga tubuh tetap bugar dan meningkatkan kekebalan terhadap berbagai penyakit. Kegiatan olahraga dapat dilakukan baik di dalam maupun di luar ruangan. Olahraga luar ruangan dapat dilakukan di taman dan lapangan, yang umumnya gratis. Berbeda dengan olahraga indoor yang cenderung berbayar seperti di fitness center yang sudah berkembang salah satunya Paradigm Fitness Indonesia. Tujuan penelitian ini adalah untuk mengetahui bagaimana Paradigm Fitness Indonesia menggunakan Instagram untuk berkomunikasi dengan pelanggan. Penelitian ini menggunakan metode analisis konten Krippendorff pada unggahan Instagram @paradigmfitnessindonesia selama bulan Januari dan Juni 2022. Temuan penelitian ini menghasilkan kesimpulan bahwa Paradigm Fitness Indonesia melakukan komunikasi pemasaran dengan menampilkan postingan di Instagram @paradigmfitnessindonesia, yang lebih didominasi oleh postingan yang berisi terkait untuk hubungan masyarakat dan publisitas. Melalui unggahan kehumasan dan publisitas tersebut, Paradigm Fitness Indonesia mengangkat sosok-sosok aktor kontes yang dituntut untuk menjaga penampilan tubuhnya. Selain itu, Paradigm Fitness Indonesia juga membuat program yang menantang bagi member setiap bulannya (monthly challenge) untuk lebih membangun ikatan antara member, coach/trainer, dan Paradigm Fitness Indonesia.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127027987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Terpaan dan Kredibilitas Instagram @Netflixid Terhadap Pemenuhan Kebutuhan Informasi Trailer Film Bagi Followers","authors":"Virda Gines Hendarsih, Emilianshah Banowo","doi":"10.33366/jkn.v5i1.228","DOIUrl":"https://doi.org/10.33366/jkn.v5i1.228","url":null,"abstract":"The study aims to determine whether there is an influence of the exposure and credibility of the Instagram account @netflixid fulfillment of information needs of film trailers for followers. The approach used is quantitative and uses the positivism paradigm. The uses and gratification theory and new media theory are theories used in this study. Questionnaires become research data collection instrument in collecting the required data. The population in this study is followers of the Instagram account @netflixid with as many as 1 million followers and a sample of 400 respondents from calculations using the Slovin formula. The results of this study are the effect of exposure and credibility on the fulfillment of information needs of film trailers for followers by 31,1% and the influence of other factors. The level of correlation between variables shows a medium level and positive relationship. This study also shows that Ho is rejected and Ha is accepted, which means that there is influence and credibility particularly and simultaneously on fulfillment of information needs of film trailers for followers. \u0000Abstrak \u0000Penelitian ini memiliki tujuan agar mengetahui adakah terpaan dan kredibilitas akun Instagram @netflixid memengaruhi pemenuhan kebutuhan informasi trailer film bagi followers. Pendekatan pada kajian ini, yaitu pendekatan kuantitatif dan menggunakan paradigma positivisme. Teori uses and gratification dan teori new media merupakan teori yang dipergunakan pada kajian ini. Kuesioner sebagai instrumen pengambilan data penelitian dalam mengumpulkan data yang diperlukan. Populasi kajian ini merupakan followers akun Instagram @netflixid sebanyak 1 juta dengan sampel sejumlah 400 responden dari hitungan mempergunakan rumus Slovin. Hasil yang diperoleh pada kajian ini memperlihatkan terpaan dan kredibilitas memengaruhi pemenuhan kebutuhan informasi sebesar 31,1% dan sisanya dipengaruhi faktor lainnya. Tingkat korelasi antar variabel menunjukkan tingkat hubungan yang sedang dan positif. Kajian ini pun mempunyai hasil Ho tertolak, sedangkan Ha diterima yang bisa diperjelas bila terpaan dan kredibilitas secara parsial dan simultan memengaruhi pemenuhan kebutuhan informasi trailer film bagi followers.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128815704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Podcast Politik Indonesia: Upaya Mencari Calon Presiden Indonesia 2024","authors":"R. Panuju","doi":"10.33366/jkn.v5i1.222","DOIUrl":"https://doi.org/10.33366/jkn.v5i1.222","url":null,"abstract":"This article aims to reveal the role of political podcasts in political communication, especially regarding preparations for the 2024 Indonesian Presidential and Vice-President elections. There are two categories of political podcasts based on their creators, namely political podcasts made by private television stations and political podcasts made by individuals. The television station's political podcast is a recycled product of a talk show broadcast that has been broadcast before, after editing certain parts and formatting a video, then uploading it on the YouTube channel. Meanwhile, individual Podcasts are the result of individual production with an interview format between the Host and the resource persons discussing certain themes. The results of the interview recording were uploaded via the YoutTube channel. Podcast narrative becomes qualitative data that shows certain characteristics. The methods used are case studies and social ethnography. The research procedure begins with interpreting the results of the conversations into qualitative data coding based on certain coding. The results of the study show that podcasts made by certain television stations are more careful in conducting interviews, limiting themselves to themes of party structure functions in finding pairs of candidates for President and Vice President, while podcasts made by individuals are more flexible in elaborating thoughts, feelings, and visions for the future. front of the presidential candidate. \u0000Abstrak \u0000Artikel ini bertujuan mengungkap peran podcast politik dalam komunikasi politik, terutama menyangkut persiapan pemilihan Presiden dan Wakil Presiden Indonesia tahun 2024. Ada dua kategori podcast politik berdasarkan pembuatnya, yakni podcast politik yang di buat Stasiun Televisi Swasta dan podcast politik yang dibuat oleh perorongan. Podcast politik stasiun televisi merupakan hasil daur ulang dari siaran talk show yang telah disiarkan sebelumnya, setelah diedit bagian tertentu dan diformat video, selanjutnya diuanggah di channel YouTube. Sedangkan Podcast perorongan merupakan hasil produksi individu dengan format wawancara antara Host dengan nara sumber membicarakan tema tema tertentu. Hasil rekaman wawancara tersebut diuanggah melalui kanal YoutTube. Narasi Podcast menjadi data kualitatif yang memperlihatkan karakteristik tertentu. Metode yang digunakan adalah studi kasus dan etnografi sosial. Prosedur penelitian dimulai dengan memaknai hasil percakapan menjadi kodensasi data kualitatif berdasarkan koding tertentu. Hasil penelitian menunjukkan bahwa podcast yang dibuat oleh StasiunTelevisi tertentu lebih hati hati dalam melakukan wawancara, membatasi diri tentang tema tema fungsi struktur partai dalam mencari pasangan Calon Presiden dan Wakil Presiden, sementara Podcast yang dibuat oleh perseorangan lebih leluasan mengelaborasi pikiran, perasaan, dan visi ke depan Calon Presiden.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129068582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Promosi Akun Media Sosial CGV terhadap Minat Menonton Followers di Instagram","authors":"Adiva Adelia, Graciani Kanesia, Putri Wahyu Pamuji","doi":"10.33366/jkn.v4i2.127","DOIUrl":"https://doi.org/10.33366/jkn.v4i2.127","url":null,"abstract":"The world of cinema has become one of the largest communication industries. One way to maintain the existence of such communication is by implementing marketing and promotional communications through the internet and social media. The implementation of marketing and promotional communications is carried out in order to disseminate information, influence, persuade and remind the target message of the products and services offered. CGV Instagram account promotion is identified as one of the means in influencing followers' interest in watching. So that raises the hypothesis that there is an effect of CGV social media account promotion on followers' interest in watching. This study uses a quantitative descriptive approach with an explanatory survey method with a \"proportional stratified sampling\" sampling technique distributed to 100 respondents. The results of the correlation analysis between the content of promotional messages and followers' interest in watching, show that there is a positive and significant correlation between the variable X (Content of Promotional Messages) and variable Y (Interest in Watching) which is at the level of 0.698, located in the area between 0.60 - 0.799 which means there is a strong relationship and the direction of the relationship is positive. So that the better the promotional message, the more able to create the birth of interest in watching. In addition, the results of the analysis show that effective message delivery has a role in forming followers' interest in watching. \u0000Abstrak \u0000Dunia perfilman menjadi salah satu industri komunikasi terbesar. Salah satu cara mempertahankan eksistensi komunikasi tersebut adalah dengan pelaksanaan komunikasi pemasaran dan promosi melalui internet dan sosial media. Pelaksanaan komunikasi pemasaran dan promosi dilakukan guna mendistribusikan informasi, membujuk  dan mempengaruhi, serta mengingatkan informasi sasaran produk dan layanan yang ditawarkan. Promosi Akun Instagram CGV di identifikasi sebagai salah satu sarana dalam mempengaruhi minat menonton followers. Sehingga memunculkan hipotesis adanya pengaruh Promosi Akun media sosial CGV terhadap minat menonton followers. Penelitiannini menggunakan pendekatan deskriptif kuantitatif dengan metode survei yang bersifat eksplanatif dengan teknik pengambilan sampel “proporsional stratified sampling” yang disebarkan kepada 100 responden. Hasil analisa korelasi antara isi pesan promo si dengan minat menonton follower, hasil menunjukan bahwa ada hubungan antara variabeliXiyakni (Isi Pesan Promosi) denganivariabeliYiyakni (Minat Menonton) berada pada level 0,698, terletak pada wilayah di antara 0,60-0,799 yang artinya ada hubungannyangnkuatndan arah hubungan tersebut positif sehingga semakin baik pesan promosi, maka akan semakin mampu menciptakan lahirnya minat menonton. Selain itu, hasil analisa menunjukan bahwa penyampaian pesan yang efektif mempunyai dalam upaya pembentukan minat menonton follower.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121431813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Makna Simbolik Larung Tumpeng Pada Upacara Distrikan di Danau Ranu Desa Ranuklindungan Pasuruan","authors":"Isna Indrawati, Siti Muyasaroh, Zainul Ahwan","doi":"10.33366/jkn.v4i2.223","DOIUrl":"https://doi.org/10.33366/jkn.v4i2.223","url":null,"abstract":"This study aims to find out and raise the symbolic meaning and how communication events, communication situations, communication patterns and communication actions at district ceremonies and larung lumpeng in Lake Ranu Ranuklindungan Village, Grati District, Pasuruan Regency. The symbolic meaning in district ceremonies and larung tumpengmenarik to be researched, considering that there are many aspects of communication that have not been scientifically raised, especially in the realm of Communication Science. This research uses a qualitative descriptive paradigm approach, with focus group discussion (FGD) data collection methods and document analysis. The theory used is the theory semiotics of charles sanders pierce which is related to symbols and interactions in the Distrikan and Larung tumpeng ceremonies, semiotics of charles sanders pierce by prioritizing 3 models of semiotiks Charles Sanders Pierce, namely Icon, Simbols and Index. In Semiotiks concept the communication pattern shown is in 3 times of distrikan ceremonial, that can create several symbols as a medium, as well as expressed in the form of prayers and mantras to interact with God through the intermediary of The New Klinting As Bahu Rekso Danau Ranu. And by using the context of the minds of the people around Lake Ranu who take a role or action as a symbolic ability to place themselves in the implementation of the District and Larung tumpengdi Lake Ranu ceremonies, Ranuklindungan Village, Grati District as a form of symbolic. \u0000Abstrak \u0000Penelitian ini bertujuan untuk mengetahui dan mengangkat makna simbolik serta bagaimana peristiwa komunikasi, situasi komunikasi, pola komunikasi dan tindakan komunikasi pada upacara distrikan dan larung lumpeng di Danau Ranu Desa Ranuklindungan Kecamatan Grati Kabupaten Pasuruan. Makna simbolik dalam upacara distrikan dan larung tumpeng menarik untuk diteliti, mengingat ada banyak aspek komunikasi yang belum diangkat secara ilmiah terutama dalam ranah Ilmu Komunikasi. Penelitian ini menggunakan pendekatan paradigma deskriptif kualitatif, dengan metode pengumpulan data Focus Group Discussion (FGD) dan analisis dokumen. Teori yang digunakan adalah teori semiotika charles sanders pierce yang berkaitan dengan simbol dan interaksi yang ada didalam upacara distrikan dan larung tumpeng, semiotika charles sanders pierce dengan 3 model analisis semiotik Charles Sanders Pierce yakni Ikon, Simbol dan Indeks. Kesimpulan penelitian menunjukkan dalam model semiotik komunikasi yang ditunjukan adalah komunikasi pada tiga waktu upacara distrikan yakni pembukaan, prosesi dan penutup yang dapat menciptakan beberapa simbol dalam tanda-tanda fenomena upacara distrikan serta dituangkan dalam bentuk doa dan mantra untuk berinteraksi dengan Tuhan melalui perantara Baru Klinting Sebagai Bahu Rekso Danau Ranu, dengan menggunakan konteks pikiran masyarakat sekitar Danau Ranu, yang mengambil peran atau tindakan sebagai kemampuan simbolis untuk menempatkan diri dalam pelaksanaan u","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131650574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Prinsip Fairness dan Transparansi dalam Komunikasi Pemasaran sebagai Upaya Penguatan Pembangunan Ekonomi","authors":"Aditya Eka Putra, Yohannes Don Bosco Doho","doi":"10.33366/jkn.v4i2.190","DOIUrl":"https://doi.org/10.33366/jkn.v4i2.190","url":null,"abstract":"Marketing communication is one of the many significant aspects that must be carried out by an institution or company to market their products. There are two important principles that need to be applied in marketing communications, namely transparency and fairness. These two principles are very influential with the running of the company because they relate to all business people and shareholders involved in a company. This study aims to determine the application of the principles of fariness and transparency in marketing communications for the scarcity of cooking oil and The Body Shoap company. The research method used is descriptive qualitative with a literature study research model. The results of the study show that in the case of scarcity of cooking oil, the government has not fully implemented the principles of fairness and transparency in providing information. The government does not provide accurate information regarding the system and facts to the government regarding the distribution of cooking oil and also the unavailability of public information that can be accessed through the Ministry of Trade's official website and social media. This is different from The Body Shoap, whose marketing communications adhere to the principles of transparency and fairness. \u0000Abstrak \u0000Komunikasi pemasaran adalah satu dari banyak aspek signifikan yang wajib dijalankan sebuah Lembaga atau perusahaan untuk memasarkan produk mereka. Terdapat dua prinsip penting yang perlu diterapkan dalam komunikasi pemasaran, yaitu transparansi dan fairness (keadilan). Kedua prinsip ini sangat berpengaruh dengan jalannya perusahaan karena berkaitan dengan semua pebisnis dan pemegang saham yang terlibat dalam suatu perusahaan. Penelitian ini bertujuan untuk mengetahui penerapan prinsip fairness dan transparansi dalam komunikasi pemasaran kelangkaan minyak goreng dan perusahaan The Body Shoap. Metode penelitian yang digunakan dalam kualitatif deskriptif dengan model penelitian studi literatur. Hasil penelitian menunjukkan, pada kasus kelangkaan minyak goreng, pemerintah belum sepenuhnya menerapkan prinsip fairness dan transparansi dalam memberikan informasi. Pemerintah tidak memberikan informasi yang akurat terkait sistem dan fakta kepada pemerintah mengenai pendistribusian minyak goreng dan juga tidak tersedianya informasi publik yang dapat diakses melalui website resmi Kemendag dan media sosial. Hal ini berbeda dengan perusahaan The Body Shoap yang komunikasi pemasarannya sudah mengusung prinsip transparansi dan fairness.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133446441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Komunikasi Pengenalan Krokot melalui FGD Desa sebagai Produk Potensial Kreatif Desa Wonosalam","authors":"M. A. Ghofur, Wahyu Mushollaeni, Lorine Tantalu","doi":"10.33366/jkn.v4i2.132","DOIUrl":"https://doi.org/10.33366/jkn.v4i2.132","url":null,"abstract":"Wonosalam Village in Wonosalam District, which is located in Jombang Regency, has abundant natural resources names Krokot. Unfortunately, it is only used as a house decoration material or to fill vacant land around the yard. The interesting thing that becomes a challenge when processing of Krokot (puslane) was how to reduce the \"unpleasant\" taste in food products. This study aims to find out how the communication strategy is to introduce purslane-based frozen food products. The research was conducted using a descriptive qualitative approach with the Focus Group Discussion method. The research found that the communication strategy was carried out by first determining the communicator, message or material, the media used, the audience and the expected feedback as in Harold Lasswell's concept. Not only that, the expected feedback has actually been planned from the start and achieved during the introduction of purslane, namely an understanding of the potential of purslane plants 92%, mastery of the stages of processing purslane-based food products 84%, and digitalization systems in marketing frozen food products based on purslane 76%. \u0000Abstrak \u0000Desa Wonosalam di Kecamatan Wonosalam yang berada di Kabupaten Jombang memiliki sumberdaya alam krokot yang melimpah. Sayangnya untuk pemanfaatannya hanya digunakan sebagai bahan penghias rumah atau pengisi lahan kosong di sekitaran pelataran. Hal menarik yang menjadi tantangan saat mengolah bahan dasar krokot adalah bagaimana mengurangi rasa “langu” pada produk makanan. Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi untuk mengenalkan produk frozen food berbahan dasar krokot. Penelitian dilakukan dengan menggunakan pendekatan kualitatif deskriptif dengan metode Focus Group Discussion. Penelitian menghasilkan bahwa starategi komunikasi dilakukan dengan terlebih dahulu menetapkan komunikator, pesan atau materi, media yang digunakan, khalayak dan feedback yang diharapkan sebagaimana dalam konsep Harold Lasswell. Tidak hanya hanya itu, feedback yang diharapkan sebenarnya sudah direncanakan sejak awal dan tercapai selama pelaksanaan pengenalan krokot, yaitu pemahaman mengenai potensi tanaman krokot 92%, penguasaan tahapan proses pengolahan produk pangan berbasis krokot 84%, dan sistem digitalisasi dalam pemasaran produk frozen food berbahan dasar krokot 76%.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126501947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}