{"title":"Research on Teaching Reform of Application-oriented Curriculum of Marketing Course in the Internet plus Education Era","authors":"Yazi Li","doi":"10.2991/ECSS-19.2019.96","DOIUrl":"https://doi.org/10.2991/ECSS-19.2019.96","url":null,"abstract":"In the Internet plus era, the marketing model of modern enterprises has undergone profound changes. The traditional marketing teaching methods can’t meet the needs of marketing talents in the new era. The times call for the teaching reform of Marketing and proposing new standards and requirements of this course. In the Internet plus era, this paper introduces the characteristics of the Internet plus era and the modern enterprise marketing model, and analyzes the application-oriented teaching reform ideas of marketing and puts forward the teaching reform measures for the application-oriented curriculum of the course of Marketing in order to promote the effect of the teaching reform of Marketing and cultivate more practical talents for enterprises.","PeriodicalId":127213,"journal":{"name":"Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125340190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Research on the Cooperative Education of College Students' Family Education and College Education in Ideology and Politics","authors":"Cong Cheng","doi":"10.2991/ECSS-19.2019.28","DOIUrl":"https://doi.org/10.2991/ECSS-19.2019.28","url":null,"abstract":"As we all know, parents are serving as the first teachers of children's enlightenment. Nowadays, family education plays an important role in today's education system and exerts an important role in the cultivation of college students' healthy psychology and healthy personality. In this context, the role of family education in the cultivation of college students' ideology, morality and ability has increasingly attracted the attention of college educators, which is a useful supplement to the ideological and political education in colleges and universities. On the one hand, it is necessary to start with the relationship between college students' family education and college education in ideology and politics, emphasizing that family education is the basis of college education in ideology and politics. On the other hand, it is urgent to integrate family education of college students into ideological and political education system, form a cooperative relationship between family and ideological and political education of colleges and universities, construct a cooperative education mechanism of \"family school\" and jointly improve the effectiveness of ideological and political education system of college students, which is the inevitable demand to promote the all-round development of college students.","PeriodicalId":127213,"journal":{"name":"Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126998750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Course of English Lexicology Learning based on Constructivism Perspective","authors":"Qiaomei Zhao","doi":"10.2991/ECSS-19.2019.114","DOIUrl":"https://doi.org/10.2991/ECSS-19.2019.114","url":null,"abstract":"In this paper, the author changes the traditional pure theoretical teaching method of “spoon-feeding” in the course of English lexicology, applies constructivism specifically to vocabulary teaching, and regards lexicology as a dynamic process rather than a static knowledge. The author applied the constructivism teaching concepts of cooperative learning, context learning so as to cultivate students to actively construct the meaning of knowledge, which provides a new perspective and solution for the teaching in the course of English lexicology.","PeriodicalId":127213,"journal":{"name":"Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)","volume":"60 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126159823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on Intellectual Property Protection from the Perspective of Big Data","authors":"Ming Yang","doi":"10.2991/ECSS-19.2019.17","DOIUrl":"https://doi.org/10.2991/ECSS-19.2019.17","url":null,"abstract":"In the era of information fragmentation, big data technology is widely used in various fields of the Internet. In the intellectual property industry, the application of big data technology can be said to be in the ascendant and has not formed a large-scale application and implementation. This paper introduces the relationship between big data and its application areas and big data and intellectual property, and puts forward the protection countermeasures and suggestions for big data intellectual property in China.","PeriodicalId":127213,"journal":{"name":"Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116747671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"New Thoughts on Teaching Design of Experimental Course from the Perspective of Activity Theory","authors":"Wang Na, Fang Xia, Yingchun Ren, Yuanxue Zhao","doi":"10.2991/ECSS-19.2019.64","DOIUrl":"https://doi.org/10.2991/ECSS-19.2019.64","url":null,"abstract":"Based on the development of activity theory, the elements, subsystems and levels of activity system are analyzed.On this basis, according to the activity theory, the learning activity system of experimental course is discussed. Finally, the inspiration of activity theory to the teaching design of experimental course is put forward.","PeriodicalId":127213,"journal":{"name":"Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121710154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Study on Book Compilation for CBI-based English Courses Aimed at Art Majors","authors":"Xi Lu","doi":"10.2991/ecss-19.2019.61","DOIUrl":"https://doi.org/10.2991/ecss-19.2019.61","url":null,"abstract":"","PeriodicalId":127213,"journal":{"name":"Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114695984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Discussion on Informatization and Accounting Teaching Reform","authors":"Xuexiu Li","doi":"10.2991/ECSS-19.2019.84","DOIUrl":"https://doi.org/10.2991/ECSS-19.2019.84","url":null,"abstract":"with the continuous development of Internet information technology, accounting teaching reform based on information technology is increasingly integrated into the work and life of the public. The continuous replacement of traditional accounting teaching concepts has brought new challenges and opportunities for accounting informatization to the public. Based on the mutual integration of informatization and accounting teaching course system, this paper makes an in-depth discussion and analysis of the current situation and trend of informatization and accounting teaching, and puts forward a series of measures for accounting teaching reform, so as to provide effective theoretical support for the development of informatization and accounting teaching reform.","PeriodicalId":127213,"journal":{"name":"Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117062850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Implementation and Establishment of Aerobics “Flipped Classroom”","authors":"Yan Tian, S. Feng","doi":"10.2991/ecss-19.2019.66","DOIUrl":"https://doi.org/10.2991/ecss-19.2019.66","url":null,"abstract":". This paper mainly adopts the literature data method, the comprehensive analysis method and mathematical statistics method to learn the basic theories of flipped classroom, thereby learning from the successful practical experience of flipped classrooms in non-sports disciplines, combining with the characteristics of physical education disciplines to introduce the flipped classroom into aerobics teaching, and constructing an implementation plan of flipped classroom which is applicable to the aerobics teaching.","PeriodicalId":127213,"journal":{"name":"Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129897095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Textbook System Construction for Equipment Purchasing Management Personnel Training","authors":"Zhongyi Cai, Yunxiang Chen, Lili Wang, Huachun Xiang","doi":"10.2991/ECSS-19.2019.55","DOIUrl":"https://doi.org/10.2991/ECSS-19.2019.55","url":null,"abstract":"Equipment purchasing management personnel are the main body responsible for the quality supervision and inspection and acceptance of the military in the process of equipment development. By analyzing the training situation of foreign equipment purchasing management personnel, combining with the existing textbook system, the paper proposes the construction of the textbook system to meet the needs of equipment development, refines the construction of the textbook system, clarifies the specific construction ideas, methods and steps, and proposes the characteristics of the construction of the textbook system.","PeriodicalId":127213,"journal":{"name":"Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122821855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on Teaching Methods of Automotive Engineering English in Application-oriented Universities","authors":"Chun-Hua Ren","doi":"10.2991/ECSS-19.2019.74","DOIUrl":"https://doi.org/10.2991/ECSS-19.2019.74","url":null,"abstract":"In order to improve the teaching effect of Automotive Engineering English in the automotive engineering services major of application-oriented universities. The features of automotive engineering English and automobile services engineering major of application-oriented universities are analyzed. The modular teaching methods is proposed based on the above characteristics and several suggestions are proposed to improve the teaching effect.","PeriodicalId":127213,"journal":{"name":"Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123846355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}