علوم الاتصالPub Date : 2022-03-23DOI: 10.52981/cs.v7i1.2118
Dr. Abdalrahim Ibrahim Muhammad Awd AlKarim
{"title":"Using Local Radio in Spreading Healthy Awareness of Covid 19 Pandemic","authors":"Dr. Abdalrahim Ibrahim Muhammad Awd AlKarim","doi":"10.52981/cs.v7i1.2118","DOIUrl":"https://doi.org/10.52981/cs.v7i1.2118","url":null,"abstract":"The study aims to identify the use of local radio in spreading health and to, awareness to limit the spread of the corona virus in Kassala state, and to identify the most effective media in spreading the health message among Citizens, the researcher used the descriptive analytical method, and the Sample of the study is an intentional sample. Kassala state radio employees and some medical personnel who participated in the development of programs concerned with providing health instructions to limit spread corona virus, and the number of its members is (30) Individuals. the (SPSS) program and the study reached a number of results the most important of which are: the results of the study showed that the major role in limiting the spread of the corona virus in Kassala state, the results of the study revealed that the warning and guidance methods used by Kassala radio in its programs are among the most Effective health methods to limit the spread of the corona virus in the state. the results of the study revealed that Kassala state radio did not seek the assistance of experts in field. the health field especially epidemiology to develop plans and strategies for the implementation of radio programs especially health.","PeriodicalId":111945,"journal":{"name":"علوم الاتصال","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114207693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
علوم الاتصالPub Date : 2022-03-23DOI: 10.52981/cs.v7i1.2117
Dr. Hala Abdalla Ahmed Mohammed
{"title":"Requirements for Applying Ethical Values to The Public Relations Profession","authors":"Dr. Hala Abdalla Ahmed Mohammed","doi":"10.52981/cs.v7i1.2117","DOIUrl":"https://doi.org/10.52981/cs.v7i1.2117","url":null,"abstract":"The study amid to recognize the requirements of ethical values of practicing the profession of public relation in addition to learning about the process of ethical decision making in public relation. \u0000The researcher used the descriptive analytical method \u0000The research readied a number of results most importantly. \u00001-there insurgent need take the a requirements of applying the ethical values for public relation practitioners. \u00002.absolute media freedom can \u0000 offend community members. \u00003.consequent to the lack of commitment of public relation practitioners of the requirements of professional values and ethics leads to withholding of trust by the public. \u00004.media workers are committed to the rules of professional conduct to some extent. \u00005.the importance of committing to the principles of ethical values in professional practice of public relations when making a moral decision.","PeriodicalId":111945,"journal":{"name":"علوم الاتصال","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124837734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
علوم الاتصالPub Date : 2022-03-23DOI: 10.52981/cs.v7i1.2112
Dr. Widad Haroon Ahmed Mohammed Arbab
{"title":"Employing the Digital Content of Children’s Electronic Magazines in Developing the Educational Values","authors":"Dr. Widad Haroon Ahmed Mohammed Arbab","doi":"10.52981/cs.v7i1.2112","DOIUrl":"https://doi.org/10.52981/cs.v7i1.2112","url":null,"abstract":"This study sought to identify the importance of digital content published on pages of the children’s electronic magazines and its effectiveness in developing the child’s ethical and educational values, building his personality and satisfying his emotional and mental needs. This study is one of the descriptive studies which employed the analytical survey approach to achieve the study objectives and questions. The researcher has relied on making use of the qualitative and quantitative content analysis tool through the analysis form prepared by her in order to collect the study data on a regular random sample of (150) singles of the digital content published on the website of the Emirati Majid Magazine within the specified period of the study from 1/8/2020 to 1/8/2021. The results have shown that digital videos and animations came first with (27%) of the total media elements used in digital content. The results have also demonstrated that graphics and characters ranked first with (23%) of the total forms and templates of digital content presented to the child, while news and short digital texts(news/ reports) came at forefront of press editorial arts with (20%) and narrative and illustrated stories topped the list of literary arts with (20%). The Magazine was concerned with including digital content published on its pages a number of educational values. The value of loving motherland and defending it came first with (36%) of the total national values, belief in God and His Messenger came first in religious values related to Islamic Creed with (11%), prayer, Zakat and fasting came at the forefront of the list of acts of worship and honoring parents, truth and honesty topped the list of moral values with (17%). The Magazine has enhanced its digital content with a number of positive values, most notably diligence and perseverance with (17%). The social media came first as the most prominent means of interaction between the Magazine audience and its digital content with (36%).","PeriodicalId":111945,"journal":{"name":"علوم الاتصال","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127832077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
علوم الاتصالPub Date : 2022-03-23DOI: 10.52981/cs.v7i1.2116
Dr. Laila Al-Daw Soliman
{"title":"Employing The Media for Political Marketing to Improve the Image of Arab and Islamic Leaders Countries","authors":"Dr. Laila Al-Daw Soliman","doi":"10.52981/cs.v7i1.2116","DOIUrl":"https://doi.org/10.52981/cs.v7i1.2116","url":null,"abstract":"The paper came from the reality of the impact of the media and its performance of its function towards awareness and guidance and the role it plays in building nations and focusing on showing leaders and their qualitative impact on people which made the trend to employ various media tools by leaders, politicians and owners of methodological and theoretical schools to benefit from the media. And its influential tools in finding and providing a popular base that enables leaders to exist and survive and highlight them as models and symbols through which convictions are formed and contribute to the rule and extension of the approach sought by different social groups and systems. How can the media contribute to the formation, building and preparation of leaders? To what extent have the media been employed by the political leaders of Turkey and Egypt? The paper included four axes. The first axis dealt with the concept of the media and its functions, the second axis was about the concept of leadership and its types, the third axis was about the influence of the media in building the personality of the leader, and the fourth axis included a presentation of the analysis and interpretation of interview questions for experts in the field of political science and media, and the paper concluded with several results. Including that the media, through its various means, has become an effective tool of political, economic and cultural control through which countries seek to compete to extend their hegemony and highlight their power. The media, by employing its various means, has achieved for political leaders many successes in achieving their goals and programs, and that the media works to prepare individuals to carry out the national duty. The paper also concluded with several recommendations, most notably the need to pay attention to media content that serves the goals of society, as well as the need to intensify efforts to employ it and own mechanisms and aids to achieve the goals of successful leadership programs and to create a variety of methods through the media that help in qualifying political leaders and building their personalities away from conveying their news and achievements as marketing and promotional news only.","PeriodicalId":111945,"journal":{"name":"علوم الاتصال","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121025060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
علوم الاتصالPub Date : 2022-03-23DOI: 10.52981/cs.v7i1.2115
Dr. Zahia Yssaad
{"title":"The Psychological and Social Effects of The Covid19 Health Crisis from The Point of View of The Arab Users","authors":"Dr. Zahia Yssaad","doi":"10.52981/cs.v7i1.2115","DOIUrl":"https://doi.org/10.52981/cs.v7i1.2115","url":null,"abstract":"This research aims to determine the effects of the health crisis caused by the Covid 19 virus on the Arab users during the period of quarantine and social separation, especially the social and psychological ones. To achieve this we relied on the descriptive analytical approach to classify and analyze quantitative data.Which was collected by means of an electronic questionnaire and distributed to a random sample of Arab individuals in the style of snowball, which enabled us to obtain 229 answers from several Arab countries, and accordingly we reached some results: \u0000Of individuals considered that the virus behind the Corona has left negative social and psychological effects represented in fear, anxiety and social isolation in addition to boredom, as well as 59.7% that they missed their diaries from work, study, travel, tourism, etc. As for 40.3% they yearn for social gatherings Especially family visits for relatives and relatives, meeting friends and sitting with them. But 41.9% of them also took advantage of the time they stay in the research and reading and develop their skills and sit for longer with their families.","PeriodicalId":111945,"journal":{"name":"علوم الاتصال","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115241215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
علوم الاتصالPub Date : 2022-03-23DOI: 10.52981/cs.v7i1.2113
Dr. Abdulhadi Mohammed Almfleah
{"title":"Media Campaigns of Government and Their Role in Enhancing Public Confidence in Vaccination Against the Coronavirus","authors":"Dr. Abdulhadi Mohammed Almfleah","doi":"10.52981/cs.v7i1.2113","DOIUrl":"https://doi.org/10.52981/cs.v7i1.2113","url":null,"abstract":"The study investigated Media campaigns by government agencies and the role that they played in promoting public confidence in being vaccinated against COVID-19 in the wake of growing infodemic and rumors. \u0000Using a cross-sectional descriptive survey design and convenience sampling, respondents (N= 214) completed a self-administered online questionnaire that was distributed with the help of faculty members in various Saudi universities. Data were analyzed descriptively using Microsoft Excel. \u0000The findings showed that the photos of senior state officials being vaccinated had a significant, positive impact on public confidence to get vaccinated. It was also found that the campaigns of the Ministry of Health had contributed significantly in enhancing the respondents' confidence to take the vaccine.","PeriodicalId":111945,"journal":{"name":"علوم الاتصال","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124985225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
علوم الاتصالPub Date : 2021-12-29DOI: 10.52981/cs.v6i3.1826
Dr.Manal Elyas El Kheder Mohamed
{"title":"تأثير وسائل التواصل الاجتماعي على الأسرة المسلمة","authors":"Dr.Manal Elyas El Kheder Mohamed","doi":"10.52981/cs.v6i3.1826","DOIUrl":"https://doi.org/10.52981/cs.v6i3.1826","url":null,"abstract":"تناولت الدراسة التطور الذي حدث في مجال الإعلام وتقنياته الحديثة، وظهور وسائل التواصل الاجتماعي التي أصبحت في الآونة الأخيرة جزءاً لا يتجزأ من حياة المجتمعات وأصبح لها تأثيراً واضحاً وملموساً على كل الكيانات الاجتماعية وعلى الأسرة بصورة خاصة. \u0000تمثلت مشكلة الدراسة في أن التطور الهائل، وغير المسبوق في تكنولوجيا الاتصال وظهور التطبيقات الحديثة مثل مواقع التواصل الاجتماعي بمختلف مسمياتها وخصائصها، لها أثر واضح ومباشراً على الأسرة المسلمة، وأن الأسرة أصبحت تواجه مخاطر عديدة جراء استخدام كل أفرادها لهذه الوسائل الجاذبة. \u0000وتنبع أهمية الدراسة من أن الأسرة تشكل الامتداد للحياة البشرية وأن الإسلام اهتم بالأسرة اهتماماً بالغاً وأولاها عناية فائقة لذلك ينبغي الحرص على تماسكها وحفظها من كل ما من شأنه أن يغوض دعائمها. \u0000هدفت الدراسة إلى التعرف على وسائل التواصل الاجتماعي، والآثار المترتبة على الأسرة المسلمة نتيجة لتعرض أفرادها لهذه الوسائل وكذلك التعرف على الطرق والأساليب التي يجب إتباعها للحد من الآثار السالبة لهذه الوسائل، وانطلقت الدراسة من فرضية أساسية مفادها أن وسائل التواصل الاجتماعي التي ظهرت للوجود نتيجة للتطور التكنولوجي إن لم يتم التحسب لها والحد من أثارها السالبة فأنها ستؤدي إلى تفكك الأسرة المسلمة وهدم قواعدها. \u0000استخدمت الدراسة عدد من المناهج العلمية التي تتفق مع طبيعتها وهي المنهج الوصفي التحليلي لتحليل الظاهرة، والمنهج المقارن لمقارنة النصوص الإسلامية مع القوانين والاتفاقيات الدولية وتتكون الدراسة من ثلاثة مباحث، الأول يتناول وسائل التواصل الاجتماعي أما المبحث الثاني فيتناول الأسرة مفهومها، ودعائمها، وسبل المحافظة عليها وثالث يتناول تأثير وسائل التواصل الاجتماعي على الأسرة المسلمة واشتمل المبحث على دراسة ميدانية استخدمت فيها استمارة لجمع البيانات تم توزيعها على عينة عشوائية قوامها مائة شخص وخرجت بالعديد من النتائج أهمها امتلاك غالبية أفراد العينة لهواتف ذكية واستخدامهم لوسائل التواصل الاجتماعي وكذلك انحسار الحوار والترابط داخل الأسر لانشغال أفراد الأسرة بالتواصل عبر الوسائط، وخلصت الدراسة إلى أهم الترتيبات التي يجب اتخاذها للحفاظ على الأسرة المسلمة في ظل التحديات التي تواجهها.","PeriodicalId":111945,"journal":{"name":"علوم الاتصال","volume":"136 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127006977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
علوم الاتصالPub Date : 2021-12-29DOI: 10.52981/cs.v6i3.1825
Dr. Babikir Mahdi Elsharif Khalid
{"title":"المعوقات التفاعلية في الاطلاع على الصحافة الالكترونية السودانية","authors":"Dr. Babikir Mahdi Elsharif Khalid","doi":"10.52981/cs.v6i3.1825","DOIUrl":"https://doi.org/10.52981/cs.v6i3.1825","url":null,"abstract":"أجريت هذه الدراسة بولاية الخرطوم، في الفترة من 1 يناير 2020م إلى 31 ديسمبر 2020م، وقد استهدفت معرفة المعوقات التي تواجه المتلقين والمتفاعلين مع الصحف الإلكترونية السودانية. \u0000أجريت هذه الدراسة على عينة من طلاب كلية الدعوة والإعلام جامعة القران الكريم والعلوم الإسلامية، وطلاب كلية علوم الاتصال جامعة السودان والتكنولوجيا، وقام الباحث باختيار العينة عن طريق العينة العشوائية. \u0000واتبع الباحث في هذه الدراسة المنهج المسحي والمنهج التاريخي، وتوصلت الدراسة إلى عدد من النتائج أهمها: إن المتابعة والتفاعل مع الصحف الإلكترونية السودانية ضعيفة، وإن عامل اللغة يمثل عائقاً للتفاعل مع هذه الصحف، وعدم القدرة على اقتناء الأجهزة الإلكترونية يحول دون مطالعة الصحف الإلكترونية، وضعف خدمات الإنترنت يحرم التعامل مع الصحف الإلكترونية. \u0000واقترحت الدراسة بعض التوصيات أهمها: \u0000أن تسعى الدولة لدعم الأجهزة الإلكترونية لتكون في متناول أيدي الغالبية من الذين يريدون التفاعل مع الصحف الإلكترونية، وعلى شركات الاتصال والجهات المعنية بأمر الانترنت، أن تقوم بتقوية الشبكة لتكون متوفرة في كل السودان وفي كل الأوقات، أن يسعى رواد الصحف الإلكترونية لتطوير ذواتهم فيما يخص اللغات الأجنبية وعلى وجه الخصوص اللغة الإنجليزية.","PeriodicalId":111945,"journal":{"name":"علوم الاتصال","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114079153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
علوم الاتصالPub Date : 2021-12-29DOI: 10.52981/cs.v6i3.1823
T. A. Mohammed Alzahrani
{"title":"الدور الاتصالي للعلاقات العامة في إبراز المسؤولية الاجتماعية وتأثيره على الصورة الذهنية لدى الجمهور","authors":"T. A. Mohammed Alzahrani","doi":"10.52981/cs.v6i3.1823","DOIUrl":"https://doi.org/10.52981/cs.v6i3.1823","url":null,"abstract":"هدفت هذه الدراسة إلى الكشف عن الدور الاتصالي الذي تؤديه العلاقات العامة في شركة الاتصالات السعودية (STC) لإبراز المسؤولية الاجتماعية للشركة وتأثيره على الصورة الذهنية لدى الجمهور, وفي الإطار النظري للدراسة، وصياغة تساؤلاتها. فقد استندت على معرفة الصورة الذهنية للشركة عن مسؤوليتها الاجتماعية تجاه الجمهور بناءً على الدور الاتصالي للعلاقات العامة بالشركة. وتندرج هذه الدراسة ضمن الدراسات الوصفية، وقد استخدم الباحث لجمع بيانات الدراسة المنهج المسحي في نوعه الذي يُعرف بـ(مسح الجمهور)، وقام الباحث بدراسة الظاهرة موضوع هذا البحث كما هي بأرض الواقع ومن ثم وصفها وعبّر عنها كمَّاً وكيفاً، واعتمد الباحث في اختيار العينة على أسلوب العينة العشوائية البسيطة من الجمهور، وتم اعتماد الاستبانة الالكترونية كأداة لجمع البيانات من مجتمع الدراسة الذي يمثل جمهور الشركة العملاء من سكان مدينة مكة المكرمة، وكذلك اعتمد الباحث على أداة المقابلة المقننة للحصول على البيانات حول موضوع الدراسة، وذلك مع مدير العلاقات العامة بشركة الاتصالات السعودية. وتوصلت الدراسة إلى عدة نتائج كان من أبرزها: تستخدم العلاقات العامة في شركة الاتصالات السعودية الأنشطة الاتصالية المختلفة الأساليب والوسائل؛ لإبراز المسؤولية الاجتماعية للشركة، حيث أنها تستخدم أساليب الاتصال (الشخصي والجمعي والجماهيري) على حدٍ سواء, كما أنها تستخدم كافة الوسائل الاتصالية الممكنة ما عدا: (السينما-المجلات الورقية)، التي يقل استخدامها من قِبل العلاقات العامة كوسيلة اتصالية مع الجمهور، كما أظهرت النتائج أن العلاقات العامة في الشركة تهتم بتقديم معلومات لإبراز المسؤولية الاجتماعية للشركة في مجال (المجتمع) في المقام الأول، ويليه ( مجال البيئة), بينما يأتي (مجال الاقتصاد) في الترتيب الأخير، وأن العلاقات العامة في الشركة تقوم بأبحاث تقيس الصورة الذهنية عن الشركة بشكل دائم، وتقوم كذلك بأبحاث تقيس الصورة الذهنية عن المسؤولية الاجتماعية للشركة ولكن ليس بشكل دائم، كما كشفت الدراسة عن وجود أثر إيجابي للدور الاتصالي للعلاقات العامة بشركة الاتصالات السعودية في إبراز المسؤولية الاجتماعية للشركة على الصورة الذهنية للجمهور، وأن تأثير البعد المعرفي في الصورة الذهنية عن المسؤولية الاجتماعية للشركة والذي نشأ لدى الجمهور من خلال الدور الاتصالي للعلاقات العامة كان الأعلى على الجمهور، ويليه البعد العاطفي، ثم البعد السلوكي. وأظهرت النتائج أن النسبة الأكبر من الجمهور عينة الدراسة كانت انطباعاتهم إيجابية عن الشركة. من خلال ما تقدمه من مسؤولية اجتماعية تجاه المجتمع، وتوصلت نتائج الدراسة إلى أن أكثر الوسائل الاتصالية التي يتعرض لها الجمهور عينة الدراسة باعتبارها الوسيلة المصدر في ذلك التعرض هي الوسائل: (رسائلsms)، ثم (وسائل التواصل الاجتماعي)، ويليها (لوحات الإعلانات)، وأن غالبية الجمهور عينة الدراسة يشعرون بمصداقية الرسائل الاتصالية التي يتلقونها من العلاقات العامة والمبرزة للمسؤولية الاجتماعية للشركة ويوافقون على جودتها, كما توصلت نتائج الدراسة إلى أن غالبية عينة الدراسة راضون عما تقدمه العلاقات العامة من أنشطة اتصالية سواءً لإبراز المسؤولية الاجتماعية للشركة، بشكل عام، أو الاتجاه نحو الرضا العام بنسبة مئوية بلغت (53%).","PeriodicalId":111945,"journal":{"name":"علوم الاتصال","volume":"52 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114006806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
علوم الاتصالPub Date : 2021-12-29DOI: 10.52981/cs.v6i3.1820
Dr. Alnwrani Mohammed Alhassan Albasheer, Dr. Ibrahim Siddig MohiEddeen Mohamed
{"title":"The Quality of Corporate Website and its Relationship with Reputation Formation","authors":"Dr. Alnwrani Mohammed Alhassan Albasheer, Dr. Ibrahim Siddig MohiEddeen Mohamed","doi":"10.52981/cs.v6i3.1820","DOIUrl":"https://doi.org/10.52981/cs.v6i3.1820","url":null,"abstract":"The study aimed to investigate the impact of website quality & its Relationship with the corporate reputation forming &management; applied on DAL - Sudan by studying the corporate website users, using the descriptive analytical approach for collecting and analyzing data. The study community was (656257) users of DAL corporate website, and the study sample consisted of (400) users were taken and selected in a simple random manner to represent different age groups, gender and educational levels; by questionnaire checked with Alpha Cranach's formula for validity& reliability. The results showed that there was an effect of website quality with its dimensions (easy access & use, quality & adequacy of information, simplicity & attractiveness of design)on forming &management the corporate reputation among the website's users & followers, and there is a relationship between the interaction of website admins with users' comments & the amount of time users spend on the website, the study found that interest in users' comments contributes to their increased stay on the website and their interaction with its electronic content, in addition to its relationship with reputation forming and management. The study recommended a greater focus on the intensive application of web technologies on the website, to meet the needs and desires of users, and attention to periodic user surveys to determine the corporate status and satisfaction scores, and use it as a tool to manage and measure the corporate reputation, as the website can measure reputation electronically through users' feedback and interaction with the website content.","PeriodicalId":111945,"journal":{"name":"علوم الاتصال","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114207644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}