Media Campaigns of Government and Their Role in Enhancing Public Confidence in Vaccination Against the Coronavirus

Abstract

The study investigated Media campaigns by government agencies and the role that they played in promoting public confidence in being vaccinated against COVID-19 in the wake of growing infodemic and rumors. Using a cross-sectional descriptive survey design and convenience sampling, respondents (N= 214) completed a self-administered online questionnaire that was distributed with the help of faculty members in various Saudi universities. Data were analyzed descriptively using Microsoft Excel. The findings showed that the photos of senior state officials being vaccinated had a significant, positive impact on public confidence to get vaccinated. It was also found that the campaigns of the Ministry of Health had contributed significantly in enhancing the respondents' confidence to take the vaccine.