Central Asian Economic Review最新文献_第10页

MARKETING IN THE DEVELOPMENT OF THE CREATIVE ECONOMY 营销在创意经济发展中的作用

Central Asian Economic Review Pub Date : 2023-05-03 DOI: 10.52821/2789-4401-2022-6-40-51

G. Niyetalina, Zh. Dyussembekova, D. Razakova

引用次数: 0

MARKETING AUDIT AND ITS IMPACT ON SMALL BUSINESS IN KAZAKHSTAN 营销审计及其对哈萨克斯坦小企业的影响

Central Asian Economic Review Pub Date : 2023-05-02 DOI: 10.52821/2789-4401-2022-6-7-20

A. Turekhanova, M. Smykova

{"title":"MARKETING AUDIT AND ITS IMPACT ON SMALL BUSINESS IN KAZAKHSTAN","authors":"A. Turekhanova, M. Smykova","doi":"10.52821/2789-4401-2022-6-7-20","DOIUrl":"https://doi.org/10.52821/2789-4401-2022-6-7-20","url":null,"abstract":"In the article, a small business study was conducted, which revealed a positive impact on the growth of financial indicators with the help of a marketing audit.The purpose of this study is to find an affordable marketing tool to improve the economic metrics of small businesses in Kazakhstan in the form of a marketing audit. Marketing audit is one of the ways to improve the conditions for SME development in Kazakhstan, which in turn will have a positive impact on the development of the country's economy.Methodology. For the study of small business, the works of foreign researchers on the theoretical understanding and application of the experience of developed countries, taking into account the specifics of Kazakhstan, were used. Based on the theoretical basis, questions for in-depth interviews were formulated, a hypothesis was formulated, a quantitative study was conducted in the form of questionnaires of 120 respondents, representatives of small businesses in Kazakhstan to verify the validity and reliability of the formulated hypothesis.The originality / value of the study is a hypothesis about the impact of marketing audit, tested and proven, thereby revealing a direct link between the growth of small businesses and the use of marketing audit.Findings. The results of the study showed low awareness of small business owners about existing marketing audit tools. The use of a small business is basically a classic standard set of marketing actions. Performance analysis is not studied by owners and does not determine the relationship between economic indicators and marketing actions. Small business employees do not have good working conditions, so they have low motivation to improve business performance.","PeriodicalId":111477,"journal":{"name":"Central Asian Economic Review","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115010249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DEVELOPMENT OF INTERNAL GOVERNANCE IN HIGHER EDUCATION: THE EVALUATION OF ADMINISTRATION AND ACADEMIC STAFF ATTITUDE 高等教育内部治理的发展:行政评价与教职员态度

Central Asian Economic Review Pub Date : 2023-03-22 DOI: 10.52821/2789-4401-2022-5-114-126

G. Manarbek

{"title":"DEVELOPMENT OF INTERNAL GOVERNANCE IN HIGHER EDUCATION: THE EVALUATION OF ADMINISTRATION AND ACADEMIC STAFF ATTITUDE","authors":"G. Manarbek","doi":"10.52821/2789-4401-2022-5-114-126","DOIUrl":"https://doi.org/10.52821/2789-4401-2022-5-114-126","url":null,"abstract":"The purpose of the present study is to outline and justify the role of internal governance in higher education institutions to provide an eff ective quality management.The methodology: The study is carried out using the questionnaire designed solely to higher education sector based on key peculiarities and features of an academic fi eld.The originality of the paper is that it discusses the fi ndings of the research about the role of eff ective internal governance for the eff ective quality management in higher education. Secondly, the current study is the fi rst attempt to study the role of internal governance as one of the most important pillars of quality management in higher education at the regional level.The fi ndings of the study reveal that both administrative and academic staff of higher education institution (Kazakh national university) consider the importance of developing key procedures and processes in aligning to internal stakeholders’ needs. The obtained results demonstrate the feasibility of the proposed dimensions of internal governance and open new insights into the concept of quality management from the perspectives of an institution’s internal environment.","PeriodicalId":111477,"journal":{"name":"Central Asian Economic Review","volume":"2016 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127479141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE DEVELOPMENT OF TYPES OF TOURISM IN THE MANGYSTAU REGION AND ITS IMPACT ON THE DEVELOPMENT OF RURAL TERRITORIES 芒吉斯州地区旅游类型的发展及其对农村地区发展的影响

Central Asian Economic Review Pub Date : 2023-03-22 DOI: 10.52821/2789-4401-2022-5-142-154

R. Sabirova, G. Andabayeva, A. Makhanova

引用次数: 0

CONCEPTUAL FOUNDATIONS AND POSSIBILITIES OF DIGITALIZATION OF MEDICAL SERVICES 医疗服务数字化的概念基础和可能性

Central Asian Economic Review Pub Date : 2023-03-22 DOI: 10.52821/2789-4401-2022-5-68-80

E. Orazgaliyeva, M. Smykova

{"title":"CONCEPTUAL FOUNDATIONS AND POSSIBILITIES OF DIGITALIZATION OF MEDICAL SERVICES","authors":"E. Orazgaliyeva, M. Smykova","doi":"10.52821/2789-4401-2022-5-68-80","DOIUrl":"https://doi.org/10.52821/2789-4401-2022-5-68-80","url":null,"abstract":"The article examines the conceptual foundations of the development of digital medicine and studies the possibilities of using digital technologies for the implementation of medical services. Purpose of the research is to reveal the concepts, identify the stages, directions of digitalization in medicine and research the directions of application of digital medical technologies.Methodology of the research is the analysis of secondary information, theoretical sources, the method of grouping and ranking, marketing research using the method of morphological analysis in the form of expert evaluation.Originality/value of the research: the tools of digital medicine are structured and systematized, the most eff ective ways of their application for solving signifi cant problems in the fi eld of medicine are determined, taking into account the research of the theoretical base and the opinions of experts.Findings of the study: the stages of digitalization are systematized, the features of the use of digital technologies in medicine are researched. The main directions of digitalization of medical services are structured and defi ned. The author's contribution lies in the fact that on the basis of the conducted research in the form of morphological analysis, the purpose and possibilities of applying certain areas of digitalization in medicine are more accurately and correctly formulated.","PeriodicalId":111477,"journal":{"name":"Central Asian Economic Review","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125929526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DIGITAL ECONOMY AND DIGITAL TRANSFORMATION IN KAZAKHSTAN 哈萨克斯坦的数字经济和数字化转型

Central Asian Economic Review Pub Date : 2023-03-22 DOI: 10.52821/2789-4401-2022-5-155-168

A. Bugánová, S. Umirzakov, A. Nurpeisova

引用次数: 0

ASSESSMENT OF THE EURASIAN ECONOMIC UNION SCIENTIFIC-TECHNOLOGICAL INTEGRATION CAPACITY: STRATEGIC PRIORITIES AND DEVELOPMENT DIRECTIONS 欧亚经济联盟科技一体化能力评估:战略重点与发展方向

Central Asian Economic Review Pub Date : 2023-03-22 DOI: 10.52821/2789-4401-2022-5-34-53

Z. Satpayeva, F. Alzhanova, A. Smagulova

{"title":"ASSESSMENT OF THE EURASIAN ECONOMIC UNION SCIENTIFIC-TECHNOLOGICAL INTEGRATION CAPACITY: STRATEGIC PRIORITIES AND DEVELOPMENT DIRECTIONS","authors":"Z. Satpayeva, F. Alzhanova, A. Smagulova","doi":"10.52821/2789-4401-2022-5-34-53","DOIUrl":"https://doi.org/10.52821/2789-4401-2022-5-34-53","url":null,"abstract":"Purpose of the research – assessment of Eurasian Economic Union (EAEU) institutional scientifi ctechnological integration capacity by identifying and comparing strategic priorities and directions of scientifi ctechnological development of the member-countries.Methodology. The study was conducted on the basis of an institutional approach. The main research methods included comparison, quantitative and qualitative content analysis of strategic documents on scientifi ctechnological development of the member-countries. The respective strategies of Russia, Belarus, Kazakhstan,Kyrgyzstan and Armenia served as input data. The Voyant tools software was used for text processing.Originality / value of the research. The EAEU member-countries' national economies have been actively integrating in the post-Soviet space, however the issues of scientifi c-technological integration are not suffi ciently considered. This study is aimed to fi ll this study gap. The study results can serve as substantiation for key directions of developing scenarios, recommendations and mechanisms to improve the effi ciency of scientifi c-technological integration in order to form a single scientifi c-technological space in the EAEU.Findings. It was revealed that scientifi c-technological cooperation was an independent vector of EAEU integration, directions in the fi eld of scientifi c-technological development, which opens up opportunities for active scientifi c-technological cooperation. The institutional capacity of EAEU scientifi c and technological integration is quite high.","PeriodicalId":111477,"journal":{"name":"Central Asian Economic Review","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126912617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DEVELOPING SUSTAINABLE INFRASTRUCTURE IN CENTRAL ASIAN CITIES 发展中亚城市可持续基础设施

Central Asian Economic Review Pub Date : 2023-03-22 DOI: 10.52821/2789-4401-2022-5-53-67

M. Junussova, M. Maulsharif, S. Soltybayeva

{"title":"DEVELOPING SUSTAINABLE INFRASTRUCTURE IN CENTRAL ASIAN CITIES","authors":"M. Junussova, M. Maulsharif, S. Soltybayeva","doi":"10.52821/2789-4401-2022-5-53-67","DOIUrl":"https://doi.org/10.52821/2789-4401-2022-5-53-67","url":null,"abstract":"The purpose of the study is to analyze the main problems of sustainable infrastructure development in Central Asian (CA) cities to achieve sustainable development.Methodology: the study of the infrastructure development in the cities of Central Asia (Almaty, Bishkek, Dushanbe and Tashkent) focusing on sustainability applied systematic content analysis, working with literature and application of knowledge gained from the practical experience. The sampling units for analysis are the SDGs, applied reforms and their impact on infrastructure development, urban governance and planning, and dialogue between city authorities and the population.Originality / value of the research. The CA countries are actively joining the global agenda to achieve sustainable development goals (SDGs), adjust urban development policies and set the goal of transitioning to a green economy. However, CA cities are not yet ready to benefi t from the transition to a green economy, as they are still dependent on rapidly ageing and expensive to maintain Soviet infrastructure. This study contributes to the theory of eff ective planning and management of urban development and informs about the existing gaps in the urban policy of CA.Research results: planning and investment in the development of sustainable urban infrastructure, eff ective decentralization reforms, an integrated urban planning system to achieve economic, social and environmental sustainability, transparency in decision-making and the development of public accountability.","PeriodicalId":111477,"journal":{"name":"Central Asian Economic Review","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126761766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE FIGHT AGAINST THE SHADOW ECONOMY AND WAYS TO SOLVE PROBLEMS 打击影子经济及解决问题的途径

Central Asian Economic Review Pub Date : 2023-03-22 DOI: 10.52821/2789-4401-2022-5-80-91

A. Adambekova, M. T. Kulzhabayeva, N. T. Adambekov

{"title":"THE FIGHT AGAINST THE SHADOW ECONOMY AND WAYS TO SOLVE PROBLEMS","authors":"A. Adambekova, M. T. Kulzhabayeva, N. T. Adambekov","doi":"10.52821/2789-4401-2022-5-80-91","DOIUrl":"https://doi.org/10.52821/2789-4401-2022-5-80-91","url":null,"abstract":"The paper considers approaches to the defi nition of the shadow economy as components of economic activity carried out in the state, the main reasons for their spread, as well as possible ways to counter the expansion of its scale.The purpose of the research: to substantiate the causes of the emergence and spread of the shadow economy, to identify factors contributing to the reduction of its scale, to develop proposals to counteract the expansion of the shadow economy.Research methodology: in the course of the research, methods of logical, statistical, qualitative and quantitative analysis, as well as graphical methods of visualization of the results of the research were used.The originality / value of the research lies in the systematization of data on the substantiation of the essence of the shadow economy as part of the economy formed by criminal (illegal) economic activity of two types – entrepreneurial and criminal, the scale of which depends on the level of economic development of the country. The article presents conclusions on the comparison of the volume of capital exports, GDP, the shadow economy and the role of the cash market in reducing the scale of the shadow economy.The results of the research are expressed by recommendations for conducting research on the justifi cation of indicators for calculating the scale of the shadow economy and determining the scale by types and directions of economic and legal contents of the shadow economy, proposals for improving the procedure and mechanism of universal declaration as a tool for achieving the formality of economic activity of economic entities, recommendations for deepening research on trends in the development of the cash settlement market in the context of the impact on scaling down shadow economy.","PeriodicalId":111477,"journal":{"name":"Central Asian Economic Review","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125365430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

HUMAN RESOURCE MANAGEMENT IN CONDITIONS OF ECONOMIC CRISIS 经济危机条件下的人力资源管理

Central Asian Economic Review Pub Date : 2023-03-22 DOI: 10.52821/2789-4401-2022-5-104-114

M. Sabytkhanova

{"title":"HUMAN RESOURCE MANAGEMENT IN CONDITIONS OF ECONOMIC CRISIS","authors":"M. Sabytkhanova","doi":"10.52821/2789-4401-2022-5-104-114","DOIUrl":"https://doi.org/10.52821/2789-4401-2022-5-104-114","url":null,"abstract":"The purpose of the paper examines the problem of work-life balance, well-being, and intrinsic motivation of employees during economic turbulence.Methodology. Adopting a quantitative approach, this investigation analyses the data obtained from employees of governmental and private local companies. This study reviewed Hasan et al. research on managing human resources, well-being, job satisfaction, and work-life balance.Originality / value of the research. The vast majority of studies in HRM are around employee eff ectiveness. However, especially in economic instability alternative strategies such as well-being, work-life balance, and intrinsic motivation have to be investigated. Also, the Self-determination theory was chosen because it helps to understand the phenomenon by clarifying the research problem related to intrinsic motivation, social satisfaction, and psychological well-being in depth.Findings. One of the fi ndings indicates that there was no association between demographic variables and work-life balance satisfaction. The outcome of the analysis implies that obtained data is normally distributed.Nevertheless, there is lower response rate (33) could be deemed insuffi cient to ensure the data’s neutral skewness. Since the overwhelming number of respondents are female, the fi ndings of the study may be unrepresentative of the entire population. As a result, research will be carried out by gathering data.","PeriodicalId":111477,"journal":{"name":"Central Asian Economic Review","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132350248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0