MARKETING IN THE DEVELOPMENT OF THE CREATIVE ECONOMY

The purpose of the study – to reveal the economic essence and features of the development of the creative economy in the world and Kazakhstan practice, and to suggest areas for supporting the creative sector in Kazakhstan.Methodology – the desk method, the statistical method of economic research, institutional analysis, comparative analysis, and generalization were used in the scientific work.Originality / value of the research – the relationship between the creative economy and innovation, marketing, innovation economy and knowledge economy is revealed; and also studied foreign experience in the development of a creative economy in the context of its borrowing by Kazakhstan.The results of the study – the concept of “creative economy” was clarified / deepened, and the author's approach to the development of the creative sector in Kazakhstan was proposed