DIGITAL ECONOMY AND DIGITAL TRANSFORMATION IN KAZAKHSTAN

The purpose of the study is to defi ne the terms of «digitization», «digitalization», «digital strategy», «digital transformation» and «digital economy», as well as to analyze the state of the digital economy based on international indices.Methodology – in the course of the study, methods of logical generalization, systematization and grouping of information, as well as critical analysis are used.Originality / value of the study – the results of the study will help in adjusting the strategy of the Republic of Kazakhstan when creating a new program on the digitalization of Kazakhstan and identify priority areas, taking into account the advantages and weaknesses of the country.Findings – the basic concepts of the digital economy are considered, digital transformation models and approaches are analyzed, the main indices of world ratings for assessing the digital economy of Kazakhstan and readiness for digital transformation are given, a SWOT-analysis of digital transformation in the Republic of Kazakhstan was performed.