{"title":"Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness","authors":"Jia Liu, Shawndra Hill","doi":"10.2139/ssrn.3670024","DOIUrl":"https://doi.org/10.2139/ssrn.3670024","url":null,"abstract":"Moment marketing is a new strategy that entails the ability to synchronize online advertising (e.g., sponsored search) in real time with relevant offline events such as TV ads. More and more practitioners are employing this strategy, given the increasing availability of technologies that enable coordination across advertising channels in real time. However, very little is known about the instant impact of TV advertising on the effectiveness of search advertising. We take advantage of a unique opportunity for causal estimation in this research area by leveraging large exogenous variation in TV advertising expenditure over a long period, while at the same time having access to granular consumer search data under relatively stable sponsored search advertising strategies. Utilizing this novel setup, we provide the first empirical evidence that TV moment-based search advertising could be effective for optimizing sponsored search advertising for both TV-advertised brands and their competitors. We also document the mechanisms driving such cross-channel advertising effects. Specifically, TV advertising can change the quality of online search traffic (e.g., who searches, where they search, and how they search) in the moments following a TV ad, so that an average searcher responds differently to subsequent search results.","PeriodicalId":105736,"journal":{"name":"Organizations & Markets: Policies & Processes eJournal","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134496386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Service Delivery and Customers’ Satisfaction in Public Organizations: A Case of Registration Insolvency and Trusteeship Agency (RITA)","authors":"Omary Swallehe","doi":"10.2139/ssrn.3706773","DOIUrl":"https://doi.org/10.2139/ssrn.3706773","url":null,"abstract":"Provision of quality services which meet customers’ expectations is very crucial for every organization; it increases trust and loyalty of the services provided as well as organization competitiveness in the market. However, most of public organizations seem to offer low quality services by considering time taken to deliver the service, flexibility and transparency as well as cost effectiveness. Therefore, this study aimed at assessing the service delivery and customer’s satisfaction in public organizations in Tanzania drawing experience from Registration Insolvency and Trusteeship Agency (RITA). SERVQUAL model was employed using five dimensions; (tangibility, empathy, reliability, responsiveness and assurance) and primary data from 200 sampled respondents from four districts of Dar es Salaam region. The model summary of regression analysis shows that independent variable tangibility, reliability, and assurance are statistically significant to influence customer’s satisfaction (the significant value is below 5%). This indicates improvement of SERVQUAL dimension multi-items of the tangibility, reliability, and assurance such as working facilities and good personnel skills increases the level of customer satisfaction on the services provided by RITA. Though responsiveness and empathy has positive impact on customer’s satisfaction, they are not statistically significant to influence customers’ satisfaction. The study concludes that public organizations should do its best to improve customer’s satisfaction. The three broad areas that the study recommends includes improvement in services quality, reduction of services gap and increase customers’ awareness and accessibility to the services.","PeriodicalId":105736,"journal":{"name":"Organizations & Markets: Policies & Processes eJournal","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128638387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
G. Duysters, Dovev Lavie, A. Sabidussi, Uriel Stettner
{"title":"What Drives Exploration? Convergence and Divergence of Exploration Tendencies Among Alliance Partners and Competitors","authors":"G. Duysters, Dovev Lavie, A. Sabidussi, Uriel Stettner","doi":"10.5465/amj.2017.1409","DOIUrl":"https://doi.org/10.5465/amj.2017.1409","url":null,"abstract":"Management research has alluded to organizational and environmental conditions that drive firms’ tendencies to explore versus exploit. We complement this research by developing theory on vicarious ...","PeriodicalId":105736,"journal":{"name":"Organizations & Markets: Policies & Processes eJournal","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116658110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Working Time Accounts and Turnover","authors":"Andrey Launov","doi":"10.1111/SJOE.12430","DOIUrl":"https://doi.org/10.1111/SJOE.12430","url":null,"abstract":"Working time account is an organization tool that allows firms smoothing their demand for hours employed. Descriptive literature suggests that working time accounts reduce turnover and inhibit increase in unemployment during recessions. In a model of optimal choice of hours by a firm I show that working time account does not necessarily guarantee lower turnover. Turnover may be reduced or increased depending on whether a firm meets economic downturn with surplus or deficit of hours and on how productive this firm is. The model predicts that working time accounts contributed positively to reducing turnover in Germany during the Great Recession.","PeriodicalId":105736,"journal":{"name":"Organizations & Markets: Policies & Processes eJournal","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131544130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Technological Imperatives in Absenteeism and Presenteeism Anathema in Work Organizations","authors":"Continue Anddison Eketu","doi":"10.2139/ssrn.3695796","DOIUrl":"https://doi.org/10.2139/ssrn.3695796","url":null,"abstract":"In this era of knowledge explosion and advancement in technology, nearly all organizations are beginning to employ and deploy one or more technologically enhanced processes to get things efficiently done. This may be due to the reality that not applying the same in line with the trends and events in terms of innovative capabilities could result in an impeded growth in business, huge business losses, or eventual failure or collapse of the business. This paper tends to ascertain the significance of technology in curbing issues relating to absenteeism and presenteeism in work organizations. A meta-review on the importance, nature, and meaning of technology was done on innovative technology, and relevant theory and studies revisited. Conclusively, the behavioral implications with respect to social and human actions presuppose that a huge chunk of behaviors in an organization will be largely based on social action, which respects the consciousness and expectation of reciprocal action. Awareness of the installation of Closed-Circuit Television will definitely evoke pretense, which becomes a clog to the possibility of the manager understanding the true nature of their subordinates.","PeriodicalId":105736,"journal":{"name":"Organizations & Markets: Policies & Processes eJournal","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125494155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Political Economy of Mortgage Lending","authors":"Yongqiang Chu, Tim Zhang","doi":"10.2139/ssrn.3286398","DOIUrl":"https://doi.org/10.2139/ssrn.3286398","url":null,"abstract":"We show that banks expand mortgage lending in the home states of the Senate Banking Committee chairs, and the effect is more pronounced when the senators’ same-party House representatives are facing tight re-election races. Banks suffer worse mortgage asset quality but their overall profitability increases after favoring the politicians’ constituents. Banks strategically target politically active borrowers when expanding mortgage lending in the home states of Banking Committee chairs. Our findings suggest that political influences can distort capital allocation in the private sector beyond conventional political contribution channels.","PeriodicalId":105736,"journal":{"name":"Organizations & Markets: Policies & Processes eJournal","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126146448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategic Flexible Working Arrangement: The Realignment between Human Resource and Management Accounting","authors":"S. Amirul, S. Amirul, R. Mail","doi":"10.18510/hssr.2020.84118","DOIUrl":"https://doi.org/10.18510/hssr.2020.84118","url":null,"abstract":"Purpose of the study: This paper aims to pioneer the investigation of human resource (HR) and management accounting (MA) realignment in delivering organizational working flexibility strategy. The core idea is to rebranding the HR and MA framework for strategic flexible working arrangements (FWA), so that FWA implementation or enhancement can be both effective and efficient. \u0000Methodology: This study is based on the epistemological of the social constructivist approach and qualitative in nature. We conducted semi-structured interviews and analyzed the collected data by using thematic analysis. \u0000Main Findings: The results revealed that HR and MA have overlapping responsibilities that add value to effective and efficient FWA implementation/enhancement. There is a definite prerequisite for HR and MA to sit together to manage employees' performance appraisal, compensation, and benefits. To ensure the efficiency of FWA, HR critically needs MA information such as budgeting, return on investment, variance analysis and, cost monitoring of FWA implementation/enhancement. \u0000Applications of this study: This study provides insight beyond FWA adoption, whereby we proposed a framework for strategic FWA, which bridges the connection between HR and MA so that FWA implementation or enhancement can be both effective and efficient. We thoroughly discussed how the synergy between HR and MA can be achieved through several key elements, which is expected to yield strategic outcomes for the organization. Most importantly, the organization shall be able to overcome the redundancies between HR and MA roles to create a more compelling strategic planning for FWA implementation. Hence, leading towards greater strategic outcomes such as strategic dynamic acquisition, effective HR cost, a strategic link between HR outcomes and business, strategic return on investment, as well as comprehensive HRM measurement and performance. \u0000Novelty/Originality of this study: The study developed a conceptual framework of HR and MA integration and strategic outcomes for FWA implementation. The features of this framework are of greater importance for FWA success and advance the notion of FWA literature by unveiling the strategic alignment between HR and MA.","PeriodicalId":105736,"journal":{"name":"Organizations & Markets: Policies & Processes eJournal","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121324485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Neglected Costs of Helping: An Experiment on Motives for Harmful Support","authors":"Victor Klockmann, Alicia von Schenk","doi":"10.2139/ssrn.3692973","DOIUrl":"https://doi.org/10.2139/ssrn.3692973","url":null,"abstract":"Mutual support among team members in organizations is highly prevalent and generally promoted. Yet, overly pronounced help can harm self-regulated learning and thus team performance. We analyze and manipulate motives for harmful support in a laboratory experiment, where teams of two repeatedly face real effort tasks. At the beginning, team members exogenously differ in task-related expertise. The experienced group member can grant support by undertaking the teammate's task. The treatments exogenously vary the environment in which teams interact. First, we introduce an interdependent time budget of both team members and, second, asymmetric information about scope for learning. Our results show that both conditions significantly increase the propensity to over-help. We investigate the role of control and risk preferences as well as patience as predictors for observed behavior. We find that helping can ultimately reduce overall team productivity and efficiency.","PeriodicalId":105736,"journal":{"name":"Organizations & Markets: Policies & Processes eJournal","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123313249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on Corporate Sustainability: Review and Directions for Future Research","authors":"J. Grewal, George Serafeim","doi":"10.2139/ssrn.3687330","DOIUrl":"https://doi.org/10.2139/ssrn.3687330","url":null,"abstract":"We review the literature on corporate sustainability and provide directions for future research. Our review focuses on three actions: measuring, managing and communicating corporate sustainability performance. Measurement is the least developed of the three and represents promising opportunities for research. Compelling evidence now exists on the role of management control systems, investor pressure and mandated disclosure in improving corporate sustainability outcomes. Research has moved beyond weighing the importance of all sustainability issues equally, with recent studies drawing distinctions between the financial materiality of different sustainability issues. Collectively, this new line of inquiry suggests that improving performance on material sustainability metrics is related to improved financial performance, helping to resolve four decades of inconclusive evidence on the relation between sustainability and financial outcomes. Finally, we review research on how disclosure mediums, accounting standards, information monitors and intermediaries shape the communication of sustainability performance. We conclude with a call for research on how to measure performance in the 21st century when corporate purpose extends beyond shareholder value maximization.","PeriodicalId":105736,"journal":{"name":"Organizations & Markets: Policies & Processes eJournal","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126388367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Block-Chain as a Governance Mechanism for Tackling Dysfunctional (Dark Side) Effects in Inter-Organizational Relationships","authors":"D. Mishra","doi":"10.2139/ssrn.3687422","DOIUrl":"https://doi.org/10.2139/ssrn.3687422","url":null,"abstract":"Purpose: The objective of this paper is to study how the emerging block-chain technology can tackle dysfunctional or dark side inter-organizational effects at different stages of the relationship life cycle. The rationale for this study stems from the somewhat paradoxical causes of dysfunctional effects. In particular, variables such as trust and cooperation that typically result in positive relationship outcomes may also lead to negative effects under certain conditions. This contradiction creates a governance headache for organizations in their quest to initiate, develop, maintain, and enhance efficient relationships. <br><br>Design/methodology/approach: The paper draws upon multiple organizational theories (information asymmetry, agency, transaction cost, and provenance) and the rationale of block-chain technology to develop a set of research propositions. The primary approach of the paper is to develop a conceptual understanding of block-chain as a governance safeguard.<br><br>Findings: The ledger of a block-chain ledger system distributes trust among multiple participants and keeps dysfunctional effects at bay in inter-organizational relationships. Hence, conventional governance approaches such as strategies for relationship exit can be transformed into value creating endeavors using block-chain. We contrast conventional relationship safeguards with those emanating from block-chain thinking to better inform ex-ante governance strategies. The paper discusses several approaches for future research and articulates a decision framework that can aid managers in their quest to better manage dark side effects.<br><br>Research limitations: This study is conceptual in nature, and draws upon multiple theoretical perspectives to outline a set of research propositions. Thus, lack of empirical testing of research propositions is a current limitation.<br><br>Practical implications: Managers can deploy block-chain creatively while selecting inter-organizational relationship partners. For example, provenance issues in organization’ supply chains can be efficiently managed using block-chain. Furthermore, organizations can also create efficient learning around block-chain to gain efficiencies in relationship management.<br><br>Originality/value: Conventional approaches for managing dysfunctional effects in inter-organizational relationships primarily rely on ex-post governance strategies. In contrast, this paper supplements the extant approach by discussing ex-ante strategies that can be deployed at different stages of the inter-organizational relationship cycle, e.g., initiation, maintenance/development, and termination.","PeriodicalId":105736,"journal":{"name":"Organizations & Markets: Policies & Processes eJournal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129476960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}