{"title":"Supporting Innovation Through Analytics Support for Market Intelligence","authors":"G. Jamil, Hugo Ferreira Braga Tadeu","doi":"10.4018/IJEEI.2018070101","DOIUrl":"https://doi.org/10.4018/IJEEI.2018070101","url":null,"abstract":"Market intelligence (MI) has evolved as a strong concept in last years. After debates which produced various views, a stable conceptual base was reached. Here, MI is studied with the insertion of analytics. The influence of analytics insertion in market intelligence cycle potentializes MI dynamicity, delivering knowledge in a more prompter way for strategic marketing planning decisions, serving both as an example of organizational strategic alignment and fast tactical planning, specially resulting in a context where innovation – product, process, market and organizational types – and its associated management are improved. Reflections around competitive strengths and related perspectives are studied at the end of this text, enabling further discussions and application unfolding.","PeriodicalId":102199,"journal":{"name":"Int. J. E Entrepreneurship Innov.","volume":"261 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115892266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Developing A Model for Transforming Government in the Digital Age: Local Digital Government in Australia","authors":"Qiuyan Fan","doi":"10.4018/IJEEI.2018070104","DOIUrl":"https://doi.org/10.4018/IJEEI.2018070104","url":null,"abstract":"This research reviews digital government development at the local level in Australia and proposes a connected digital government model that aims to transform government and to enable local governments migrate to a higher level of digital government. A framework for developing more connected and responsive digital government at the local level is of paramount importance. Connected government requires not only a user-centric focus for the development of digital services but also government business process integration and a whole of government platform. Information integration, and open government data, reusable services and connected IT architecture are essential characteristics of connected digital government. The proposed model links to third party efforts (intermediaries), which provide more effective ways of developing a more connected digital government by potentially breaking down bureaucratic barriers. As digital technology evolves, people are demanding access to government information and services via various digital channels. The proposed model adopts an integrated multichannel service delivery approach to connected digital governments.","PeriodicalId":102199,"journal":{"name":"Int. J. E Entrepreneurship Innov.","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124631767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Artificial Intelligence: Redefining Marketing Management and the Customer Experience","authors":"C. M. Marinchak, Edward Forrest, B. Hoanca","doi":"10.4018/IJEEI.2018070102","DOIUrl":"https://doi.org/10.4018/IJEEI.2018070102","url":null,"abstract":"As marketers and consumers simultaneously adopt artificial intelligence (AI) services and applications, the dynamic of the process of exchange between the buyer and seller in the marketplace is being fundamentally altered. This article reviews the emerging patterns of adoption and rates of diffusion of AI applications by both marketers and consumers. On the marketers' side the authors will address the single most defining phenomenon that is affecting the marketer's role and function in the marketing process: the exponential increase in the number, variety and capability of marketing applications, platforms and services that perform, control, influence and/or integrate virtually every marketing task and decision.","PeriodicalId":102199,"journal":{"name":"Int. J. E Entrepreneurship Innov.","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133955346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
N. Gwangwava, A. Ude, Enock Ogunmuyiwa, R. Addo-Tenkorang
{"title":"Cloud Based 3D Printing Business Modeling in the Digital Economy","authors":"N. Gwangwava, A. Ude, Enock Ogunmuyiwa, R. Addo-Tenkorang","doi":"10.4018/IJEEI.2018070103","DOIUrl":"https://doi.org/10.4018/IJEEI.2018070103","url":null,"abstract":"3D printing, also known as additive manufacturing, is becoming the industry standard for manufacturing and prototyping. Although the technology is very old, it gained a huge traction in the past two decades. 3D printing favors unique once-off orders (mass customization) in contrast to mass production. This calls for innovative business models in order to realize economic gains from the technology. Increased product innovations in the global economy also contribute to wide adoption of 3D printing unlike in the old days. A transition in the manufacturing field has brought e-manufacturing and now cloud-based manufacturing. Machines, including 3D printers, in the past were not Internet-enabled but modern designs have the capability of Internet connectivity. Cloud-based 3D printing is a new model of design that has a significant impact on today's entrepreneurs. This article focuses on a business case for a cloud-based approach in consumer product niches. A cloud-based 3D printing business model (3D-Cloud) is developed based on the business model canvas, which promises major breakthroughs in e-entrepreneurship innovation. The model uses a virtual community approach to bring together technocrats, enthusiasts, and shared 3D printer facilities of common interests, whilst promoting an enterprising spirit.","PeriodicalId":102199,"journal":{"name":"Int. J. E Entrepreneurship Innov.","volume":"158 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124419507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How the Balanced Scorecard Helps Improve Business Performance and Gain Sustainable Competitive Advantage","authors":"J. Gomes, M. Romão","doi":"10.4018/IJEEI.2017070103","DOIUrl":"https://doi.org/10.4018/IJEEI.2017070103","url":null,"abstract":"","PeriodicalId":102199,"journal":{"name":"Int. J. E Entrepreneurship Innov.","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131585847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Concept and Application of Entrepreneurship Business Canvas Abstract","authors":"F. Almeida","doi":"10.4018/IJEEI.2017070102","DOIUrl":"https://doi.org/10.4018/IJEEI.2017070102","url":null,"abstract":"The executive summary is a fundamental element of a business plan, being essential to present it in a concise, practical and objective manner. This article presents an innovative approach of building an executive summary that facilitates its creation and maintenance process. For this purpose, a canvas model framework consisting of five building blocks is proposed, respectively: product presentation, value proposition, marketing analysis, strategic positioning, and financial analysis. This framework was adopted and validated in the context of an entrepreneurship classroom. The findings indicate that three benefits stand out, namely the offer of a more focus tool, clear and concise and fast to build. The perception of these benefits is greater for students with previous experience as entrepreneurs, being independent to the origin course of students and their professional experience.","PeriodicalId":102199,"journal":{"name":"Int. J. E Entrepreneurship Innov.","volume":"21 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130080964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Hassir Lastre Sierra, P. R. C. Chavez, F. Seoane, B. C. Martínez-Azúa
{"title":"Value Chain of the Industry of Tourist Accomodation Case Golfo of Morrosquillo, Colombia","authors":"Hassir Lastre Sierra, P. R. C. Chavez, F. Seoane, B. C. Martínez-Azúa","doi":"10.4018/IJEEI.2017070101","DOIUrl":"https://doi.org/10.4018/IJEEI.2017070101","url":null,"abstract":"Value chains propose an organizational internal analysis which divides business social objects and makes it possible to understand the role of each activity in the value creation. This article aims to analyze the value chain of tourism accommodation industry at Golfo of Morrosquillo. Through description and exploration, it was possible to deeply study the value chain of each establishment of the industry. As per the results, 61.29% of establishments do not have a business plan and 58.06% of them do not offer any tourist product from the process of design and development of products. Regarding the conclusions, even though the industry value chain has some variations regarding whole establishments, it is necessary to organize the stakeholders involved in the chain so that it can create value to tourists in terms of satisfaction and quality.","PeriodicalId":102199,"journal":{"name":"Int. J. E Entrepreneurship Innov.","volume":"252 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113987843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Role of Technology and Social Media in Tacit Knowledge Sharing","authors":"Kimiz Dalkir","doi":"10.4018/IJEEI.2016070103","DOIUrl":"https://doi.org/10.4018/IJEEI.2016070103","url":null,"abstract":"Technology-mediated knowledge sharing has become almost unavoidable given the globalization of work. Co-workers are not necessarily in close enough proximity to have face-to-face interactions despite the fact that these are the most effective means of sharing knowledge. Information and communication technologies (ICTs) differ in a number of key attributes. While traditional technologies are well suited for sharing explicit knowledge, that has been articulated and documented as text or other media, tacit knowledge is more challenging. Tacit knowledge is typically experiential knowledge that is very difficult to put into words or document in any way. This paper proposes an ICT selection method based primarily on media richness (extent to which multimedia content can be shared) and social presence (extent to which people feel they are connecting with other people and not technology). These characteristics can serve as a preliminary basis to select the most appropriate channel for sharing tacit knowledge.","PeriodicalId":102199,"journal":{"name":"Int. J. E Entrepreneurship Innov.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122234969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Developing University-Business Cooperation through Evidence-based Management: A German Case","authors":"T. Kliewe, T. Baaken, T. Kesting","doi":"10.4018/IJEEI.2016070101","DOIUrl":"https://doi.org/10.4018/IJEEI.2016070101","url":null,"abstract":"As every new field of practice, university-business cooperation UBC is undergoing growing pains in the search for successful approaches toward linking the scientific and business world. These growing pains are often based on the lack of market-oriented thinking and acting and the focus on day-to-day operations as opposed to a critical evaluation of the actions taken in the past. In line with this, this article aims at evaluating the opportunity to advance university-business cooperation through evidence-based management. More specifically, it reflects how a scientific-analytical UBC unit might complement the strategic and operational perspective of UBC, contributing to the advancement of an institution's UBC but also knowledge on UBC in general. Taking the Science-to-Business Marketing Research Centre at Munster University of Applied Sciences as a case study, the article highlights how such an analytical-scientific UBC unit can generate various benefits, provided that the right setup and the acknowledgement of specific success factors are given.","PeriodicalId":102199,"journal":{"name":"Int. J. E Entrepreneurship Innov.","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115534604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Academic Entrepreneurship for Scaling Innovation","authors":"N. Baporikar","doi":"10.4018/IJEEI.2016070102","DOIUrl":"https://doi.org/10.4018/IJEEI.2016070102","url":null,"abstract":"Academic Entrepreneurship in the last three decades has risen to greater heights. There are various reasons too. Indian's education sector has been undergoing sea changes in these decades. Every state has been opening up and there has been a plethora of institutions established. In the process, India has earned itself a reputation of a brainpower generator. Apart from this academic entrepreneurship in India has played a seminal role in not only accomplishing this status but also enabled to scale innovations. The proposed study aims to understand how academic entrepreneurship in India has been the enabler to scale innovations. It will also analyze to bring out the factors that have key impact on the growth of academic entrepreneurship. Best practices will also be delved so as to reckon the significance of academic entrepreneurship which is of both theoretical and practical importance for both developed and developing countries.","PeriodicalId":102199,"journal":{"name":"Int. J. E Entrepreneurship Innov.","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132527339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}