Journal of Philanthropy and Marketing最新文献_第2页

We Are in This Together: The Effects of Abundance and Zero-Sum Metaphor Frames on Organization and Policy Support 《我们同舟共济：充裕和零和隐喻框架对组织和政策支持的影响》

IF 1.1

Journal of Philanthropy and Marketing Pub Date : 2026-07-01 DOI: 10.1002/nvsm.70069

Yu-Hao Lee, Jack Barry, Aaron Zeiler, Ann Elizabeth Searight Christiano

{"title":"We Are in This Together: The Effects of Abundance and Zero-Sum Metaphor Frames on Organization and Policy Support","authors":"Yu-Hao Lee, Jack Barry, Aaron Zeiler, Ann Elizabeth Searight Christiano","doi":"10.1002/nvsm.70069","DOIUrl":"https://doi.org/10.1002/nvsm.70069","url":null,"abstract":"<div>\u0000 \u0000 <p>Metaphors can be powerful frames that make complex concepts more relatable and vivid. Many heated policy debates in the US use zero-sum metaphors, such as war or competitive sports, to frame a policy as favoring one group at the expense of another. A zero-sum mindset can lead to a narrowing of one's attention, focusing on resolving immediate self-needs and reducing collaboration. Conversely, an abundance (positive sum) mindset promotes thinking beyond oneself and longer-term planning. We conducted two studies to investigate how zero-sum or abundance metaphor frames can influence support for philanthropic organizations and social policies. Study 1, a national survey (<i>n</i> = 3557), examined how political conservatives and liberals perceive abundance, zero-sum, and neutral metaphors related to philanthropic foundations. Study 2 used a mixed-mode 2 (conservative vs. liberal) x 3 (abundance, zero-sum, neutral metaphors) x 3 (repeated-measure metaphors) online experiment (<i>n</i> = 938) to compare the interacting effects of ideology and metaphor types on support for a social policy (guaranteed basic income) and perceptions about its recipients. The findings showed that, regardless of political ideology, participants had more favorable perceptions of the abundance metaphor frame. Moreover, exposure to the abundance metaphors improved perceptions of social policies and their recipients.</p>\u0000 </div>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"31 3","pages":""},"PeriodicalIF":1.1,"publicationDate":"2026-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148386139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Measuring Nonprofit Capacities in the Context of Unrestricted Funding: A Case Study on Nonprofits Supporting Homeless People in the Netherlands 在无限制资助的背景下衡量非营利组织的能力：以荷兰的非营利组织支持无家可归者为例

IF 1.4

Journal of Philanthropy and Marketing Pub Date : 2026-06-04 DOI: 10.1002/nvsm.70061

Arjen de Wit, Pamala Wiepking, Eline Crins-Wubbels, Wallace Watson, Annabel Maas

{"title":"Measuring Nonprofit Capacities in the Context of Unrestricted Funding: A Case Study on Nonprofits Supporting Homeless People in the Netherlands","authors":"Arjen de Wit, Pamala Wiepking, Eline Crins-Wubbels, Wallace Watson, Annabel Maas","doi":"10.1002/nvsm.70061","DOIUrl":"https://doi.org/10.1002/nvsm.70061","url":null,"abstract":"<p>Philanthropic funders increasingly use more unrestricted or flexible grantmaking, with the aim of strengthening nonprofit organizations and their capacities. Empirical research in this area is, however, limited, partly because of a lack of available data. This research note explores whether an existing longitudinal practice-based survey can be applied to measure nonprofit capacities as conceptualized in the academic literature. We analyze 68 drop-in centers for people experiencing homelessness in the Netherlands that receive unrestricted support from an endowed foundation. Our results reveal several gaps in existing measurement frameworks and suggest new potential sub-dimensions of nonprofit capacity. We construct reliable multi-item scales for strategic planning and external communication and identify additional dimensions—positioning and board continuity, staff and volunteer policy, internal mission orientation, and external mission orientation—that extend current conceptual models. By tracking changes in these capacities over time, we demonstrate the potential of practical longitudinal surveys for studying organizational development. The insights can be used by researchers and practitioners to advance empirical research on nonprofit capacity building.</p>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"31 3","pages":""},"PeriodicalIF":1.4,"publicationDate":"2026-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.70061","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148174097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

What Drives Engagement With Fundraising Messages on Social Media? Insights From an LLM-Assisted Approach 是什么推动了社交媒体上的筹款信息？从法学硕士辅助方法的见解

IF 1.4

Journal of Philanthropy and Marketing Pub Date : 2026-06-03 DOI: 10.1002/nvsm.70067

Ahmed Benhoumane, Elodie Manthé

{"title":"What Drives Engagement With Fundraising Messages on Social Media? Insights From an LLM-Assisted Approach","authors":"Ahmed Benhoumane, Elodie Manthé","doi":"10.1002/nvsm.70067","DOIUrl":"https://doi.org/10.1002/nvsm.70067","url":null,"abstract":"<div>\u0000 \u0000 <p>Nonprofit organizations increasingly rely on social media platforms for fundraising, yet little is known about which message features effectively drive online engagement. This study investigates how content cues including informativeness, emotional tone, urgency, and inclusiveness, together with format cues such as hashtags, emojis, and message length, shape audience reactions to charitable appeals. Drawing on 18,257 fundraising-related posts on X (formerly Twitter), we applied a hybrid coding approach that combined manual annotation with large language model assistance. Our findings reveal that informativeness alone suppresses engagement (likes and shares) unless paired with positive emotionality, challenging the assumption of its uniform effectiveness. Engagement dimensions (likes, shares, and comments) respond differently to message features, reflecting distinct motivations. Additionally, credibility cues, such as verification status and source type (individual vs. organizational), play a critical role in shaping authenticity and audience impact. By uncovering these heterogeneous dynamics, the study conceptualizes engagement as multidimensional and offers nonprofit organizations practical guidance for tailoring appeals to align with specific fundraising objectives.</p>\u0000 </div>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"31 3","pages":""},"PeriodicalIF":1.4,"publicationDate":"2026-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148174066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Crafting Persuasive Donation Crowdfunding Appeals: The Influence of Rhetoric and Images 制作有说服力的捐赠众筹呼吁：修辞和形象的影响

IF 1.4

Journal of Philanthropy and Marketing Pub Date : 2026-05-31 DOI: 10.1002/nvsm.70066

JoAnne Yong-Kwan Lim

{"title":"Crafting Persuasive Donation Crowdfunding Appeals: The Influence of Rhetoric and Images","authors":"JoAnne Yong-Kwan Lim","doi":"10.1002/nvsm.70066","DOIUrl":"https://doi.org/10.1002/nvsm.70066","url":null,"abstract":"<div>\u0000 \u0000 <p>The study of textual and visual cues in donation crowdfunding has drawn significant attention. However, there is limited understanding of how rhetoric promotes donation crowdfunding performance, especially with images. Further, there are two competing theoretical perspectives on the use of images: the picture superiority effect, which suggests the vital role of images in enhancing campaign persuasiveness, versus the cognitive overload theory, which suggests that too much information can overwhelm donors. Our study addresses these gaps by examining the influence of rhetoric types (image and concept) derived from the Regressive Imagery Dictionary on donation crowdfunding performance, and their interaction with images. Using campaigns from a Southeast Asian donation crowdfunding platform and a hurdle model, our study demonstrates that the drivers of funding likelihood (Stage 1) differ from those that affect the amount raised among funded campaigns (Stage 2). At Stage 1, image-based rhetoric increases the likelihood of funding, whereas surprisingly, there are no interaction effects between rhetoric types and image count. At Stage 2, the use of increased image-based rhetoric, accompanied by more images, <i>enhances</i> the amount raised in campaigns. Increasing concept-based rhetoric, along with more images, <i>inhibits</i> the amount raised. Our findings, thus, elucidate when the amplifying power of images on donation crowdfunding performance surfaces and when it has a dampening effect. Our findings also caution against the assumption that the impact of cues (e.g., concept-based rhetoric and images) on donation crowdfunding performance is uniform across the donation process.</p>\u0000 </div>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"31 3","pages":""},"PeriodicalIF":1.4,"publicationDate":"2026-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148100152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Benefit or Burden? An NPO-Centered View on Corporate Volunteering 利益还是负担？以非营利组织为中心的企业志愿服务观

IF 1.4

Journal of Philanthropy and Marketing Pub Date : 2026-05-29 DOI: 10.1002/nvsm.70065

Yinthe Valcke, Marc Jegers

{"title":"Benefit or Burden? An NPO-Centered View on Corporate Volunteering","authors":"Yinthe Valcke, Marc Jegers","doi":"10.1002/nvsm.70065","DOIUrl":"https://doi.org/10.1002/nvsm.70065","url":null,"abstract":"<div>\u0000 \u0000 <p>Corporate volunteering is generally described as a “win–win–win” arrangement, where companies lend extra manpower to non-profits while reaping benefits on both the organizational and individual employee levels. However, there is a lack of research from the perspective of the third category of “winners”, the non-profit organizations (NPOs). Through interviews with 14 NPO professionals, this paper challenges the assumed win for this third actor by exploring the genuine benefits and drawbacks that they encounter when participating in these programs, as well as identifying under which circumstances these outcomes prevail. Benefits and drawbacks have been identified on the NPO level concerning the NPO's daily operations and its capacity development, along with the impact of corporate volunteering programs on different stakeholder groups. Key findings suggest that these outcomes are heavily influenced by the motivation of the individual corporate volunteers, the commitment of the sending company, and the extent to which the corporate volunteers use their professional skills, as well as characteristics such as the duration of the assignment and the size of the group of corporate volunteers. This research highlights the importance of not simply assuming the non-profit's win, but rather understanding its multi-faceted perspective on corporate volunteering.</p>\u0000 </div>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"31 3","pages":""},"PeriodicalIF":1.4,"publicationDate":"2026-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148097832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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IF 1.4

Journal of Philanthropy and Marketing Pub Date : 2026-05-11

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IF 1.4

Journal of Philanthropy and Marketing Pub Date : 2026-05-08

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IF 1.4

Journal of Philanthropy and Marketing Pub Date : 2026-05-08

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IF 1.4

Journal of Philanthropy and Marketing Pub Date : 2026-05-06