Journal of Philanthropy and Marketing最新文献

{"title":"Leveraging Artificial Intelligence–Powered Chatbots for Nonprofit Organizations: Examining the Antecedents and Outcomes of Chatbot Trust and Social Media Engagement","authors":"Yang Cheng,&nbsp;Yuan Wang","doi":"10.1002/nvsm.70013","DOIUrl":"https://doi.org/10.1002/nvsm.70013","url":null,"abstract":"<p>With the growing utilization of artificial intelligence–powered chatbot services in the realm of nonprofit communication and the increasing significance of public engagement on social media platforms, researchers are facing a pivotal question: How can nonprofit organizations effectively harness chatbot technologies to influence the public's social media engagement and foster donation intention? In this study, we explore this question by integrating theoretical insights from social exchange theory, the service robot acceptance model, and pertinent prior literature. A survey involving 591 chatbot users located in the United States was conducted to explore the interplay between the functional and emotional values attributed to chatbots and their impacts on users' trust in the World Health Organization's chatbot services, subsequently influencing social media engagement and donation intention. The findings of this study have valuable theoretical and practical implications for nonprofit organizations seeking to optimize their use of chatbot technologies, with the goals of enhancing user engagement and encouraging donation behavior.</p>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.70013","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143475394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Why Larger Signatures on Solicitation Letters Increase Donations","authors":"Keri L. Kettle,&nbsp;Sara Penner,&nbsp;Kelley J. Main","doi":"10.1002/nvsm.70011","DOIUrl":"https://doi.org/10.1002/nvsm.70011","url":null,"abstract":"<p>Donation solicitation letters contain a signature block featuring the personal signature and name of the individual endorsing the letter. In three studies, we find that the size of the personal signature appearing in the signature block predictably affects donor responses to solicitation letters, with larger signatures generating bigger donations. We first observe this effect in a large-scale field experiment conducted with a hospital foundation: for the identical solicitation letter, increasing the sender's signature size generated nearly 100% more donation revenue. In two laboratory experiments, we find that individuals who receive a letter with a larger personal signature are willing to donate more because they believe the organization will have a greater impact. We discuss theoretical contributions to our understanding of identity symbols and practical implications for non-profit organizations.</p>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.70011","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143475393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Morality and Ethical Challenges in Philanthropy—Initiating a Spark and Illuminating Future Research Directions","authors":"Meikel Soliman,&nbsp;Jurgen Willems","doi":"10.1002/nvsm.70009","DOIUrl":"https://doi.org/10.1002/nvsm.70009","url":null,"abstract":"","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143116734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Is Concrete Framing More Effective in Enticing Donations? The Impacts of Donation Requests and Identified Beneficiary on the Effectiveness of Concrete Framing","authors":"Yingyang Zhang","doi":"10.1002/nvsm.70005","DOIUrl":"https://doi.org/10.1002/nvsm.70005","url":null,"abstract":"<div>\u0000 \u0000 <p>Previous research has shown that concrete-framed fundraising goals are more effective at eliciting donations. This study extends these findings by exploring the boundaries of the concrete framing effect. Across three experiments, our results indicate that concrete framing positively influences donations by enhancing message elaboration, which in turn increases empathy and, consequently, willingness to donate. However, the impact of this framing is moderated by the size of the donation request and the identification of the beneficiary. These findings provide valuable insights for charities and nonprofits on how to craft fundraising messages that maximize cognitive and emotional engagement with potential donors.</p>\u0000 </div>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143115093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Multilayer, Multimethod Web and Language Accessibility Analysis of US Nonprofit Organization Websites: Considerations for the Marketing and Promotion of Online Giving","authors":"A. M. Mason,&nbsp;Lauren Baldwin,&nbsp;Tatum Ahring","doi":"10.1002/nvsm.70007","DOIUrl":"https://doi.org/10.1002/nvsm.70007","url":null,"abstract":"<div>\u0000 \u0000 <p>In lieu of recent declines in individual giving to US nonprofits focused on social causes, education, environment, and animal welfare, this study examines the web and language accessibility of US nonprofit websites. By examining potential accessibility design barriers, we seek to understand whether US nonprofit organizations are limiting their outreach to online donors, specifically persons with disabilities (PwDs). Nonprofit websites were systematically and randomly sampled from Charity Navigator's <i>Alphabetical Listing of the Top 1000 Most Visited Charities</i> database. Using a multimethodological approach consisting of manual verification and computer-automated analysis techniques, we assess the web and language accessibility of leading US nonprofit organization websites (<i>n =</i> 81). Quantitative analysis of web accessibility data reveals that a little more than 5% of US. nonprofit websites offer accessibility policy (AP) statements or tailored information to PwDs on the website home pages. Results show US nonprofit websites are laden with specific accessibility error types that are most likely to impact user experiences related to perceivability, operability, and understandability. These error types were also positively and moderately correlated across the home, donation, and contact pages within the websites. This study draws attention to the critical role of web and language accessibility in fulfilling stakeholder needs and advancing nonprofit missions. Discussion and limitations are provided.</p>\u0000 </div>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143115146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Correction to “Evolution of the ‘Hierarchy of Engagement’ Model Over a Decade: Examining Social Media Use to Inform, Activate, and Create Community”","authors":"","doi":"10.1002/nvsm.70003","DOIUrl":"https://doi.org/10.1002/nvsm.70003","url":null,"abstract":"<p>Noor, Z., and L. Hersey. 2024. “Evolution of the ‘Hierarchy of Engagement’ Model Over a Decade: Examining Social Media Use to Inform, Activate, and Create Community.” <i>Journal of Philanthropy and Marketing</i> 29: e1877. https://doi.org/10.1002/nvsm.1877.</p><p>In paragraph 4 of the “Abstract” section, the text “Since its publication, more than 100 research articles, reports, etc. have referred to this framework.” was incorrect. This should have read: “Since its publication, more than 1200 research articles, reports, etc. have referred to this framework.”</p><p>We apologize for this error.</p>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.70003","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143115150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Correction to “From Corporate Artification to Artification in the Third Sector”","authors":"","doi":"10.1002/nvsm.70004","DOIUrl":"https://doi.org/10.1002/nvsm.70004","url":null,"abstract":"<p>Turrini, A., M. Massi, and C. Piancatelli. 2024. “From Corporate Artification to Artification in the Third Sector.” <i>Journal of Philanthropy and Marketing</i> 29, no. 4: e1881. https://doi.org/10.1002/nvsm.1881.</p><p>In paragraph 4 of the “Articles in the Special Issue” section, the text “In the fourth article (Ostillio and Carù), the authors argue that brands can change market perceptions and associations through strategic collaborations with art.” was incorrect. This should have read: “In the fourth article (Cito and Veronesi), the authors argue that brands can change market perceptions and associations through strategic collaborations with art.”</p><p>We apologize for this error.</p>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.70004","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143115148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring the Dark Side of the NGO Halo: Relating NGO Mission, Morals, and People to NGO Unethical Behavior","authors":"Isabel De Bruin Cardoso,&nbsp;Marco Meyer,&nbsp;Muel Kaptein","doi":"10.1002/nvsm.70000","DOIUrl":"https://doi.org/10.1002/nvsm.70000","url":null,"abstract":"<p>This study explores why nongovernmental organizations (NGOs) engage in unethical behavior <i>because of,</i> and not despite, their perceived moral integrity. Contrary to expectations, we show how a glorified perception of moral integrity within NGOs can create blind spots for unethical behavior, a phenomenon termed the NGO halo effect. The NGO halo consists of people in NGOs glorifying the moral goodness of their organization's mission, morals, and people and prioritizing them over other considerations, the effect of which is unethical behavior. The relationship between the NGO halo and NGO unethical behavior has not been measured. We conduct two studies to measure the relationship between the NGO halo and NGO unethical behavior. In Study 1 (<i>N</i> = 256), we define and establish the content validity of the two NGO halo effect constructs. In Study 2 (<i>N</i> = 544), we validate the constructs and use a regression design to show that the NGO halo is positively and significantly related to unethical behavior. Our research reveals the dark side of moral idealization and confirms that the NGO halo effect is a risk factor for NGO unethical behavior.</p>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.70000","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143115149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"“Privacy Is a Privilege”: A Thematic Analysis of the Concerns and Advice of Canadians Crowdfunding for Basic Living Needs","authors":"Ashmita Grewal,&nbsp;Jeremy Snyder,&nbsp;Valorie Crooks","doi":"10.1002/nvsm.70010","DOIUrl":"https://doi.org/10.1002/nvsm.70010","url":null,"abstract":"<p>Crowdfunding campaigners can struggle with protecting their personal information while providing a compelling case for why their campaign is worthy of support. Little research has examined donation-based crowdfunding campaigners' experience of protecting their sensitive health-related information while trying to meet their fundraising goals. Our research uses semi-structured interviews to explore the concerns of donation-based crowdfunding campaigners who are raising funding for health and/or housing-related reasons, which can be considered basic-living needs. Participants were primarily recruited through two methods: identifying potential participants through a database of scraped crowdfunding campaigns and posting calls for participants on Twitter, Craigslist, and Reddit. We interviewed 24 participants from Canada. All participants were above the age of 19 and crowdfunded for their own health and/or housing-related needs. Thematic analysis was conducted to identify broad domains that encapsulate participants' privacy concerns and the advice they have for others related to privacy protection. Participants identified three areas of privacy-related concerns arising from their experience of creating a crowdfunding campaign for themselves: (1) the public nature of crowdfunding campaigns and related harms; (2) being messaged or intrusively probed by potential donors; and (3) the information collection and sharing by platforms. Based on their experiences of crowdfunding, participants recommended people considering starting a crowdfunding campaign to be both cautious and specific; be informed; and consider the uncertainties related to the practice of crowdfunding. Our analysis indicates campaigners are often unaware of the significant pressures they will face to give up their privacy in exchange for financial support. Participants' privacy-related concerns are complex and intertwined. Better intervention from crowdfunding platforms and government policymakers can help better inform and protect these campaigners.</p>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.70010","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143115095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ethics and Efficacy: The Influence of Social Capital and Governance on Key Financial Metrics in Nonprofit Organizations","authors":"Emmanuel Mwaungulu,&nbsp;Ciprian Stan","doi":"10.1002/nvsm.70008","DOIUrl":"https://doi.org/10.1002/nvsm.70008","url":null,"abstract":"<div>\u0000 \u0000 <p>This study explores the influence of community-level social capital on human behavior and its reflection on the practices and performance of nonprofit organizations. Drawing from social norms theory and utilizing a dataset of 327,020 nonprofit filings from 2011 to 2017, our findings reveal a positive and significant relationship between social capital and nonprofit performance metrics, specifically return on assets and program ratio. Further analysis examines the moderating role of nonprofit governance on these dynamics. This study adds to the extant body of literature by delineating the impact of community-level social capital on nonprofits across critical financial indicators, offering nuanced insights into the interplay between social capital, governance, and organizational financial health.</p>\u0000 </div>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143115096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}