Journal of Philanthropy and Marketing最新文献

Perceived Value of Specialist Equity and Justice Focused Infrastructure Organisations in the United Kingdom 英国专业公平与公正基础设施组织的感知价值

IF 1.1

Journal of Philanthropy and Marketing Pub Date : 2026-10-27 DOI: 10.1002/nvsm.70077

Shreya Gautam, Helen Mathie

引用次数: 0

Anti-Consumption Social Marketing: The Macro-Syntax of Multi-Level Dynamic Forces for Systemic Change 反消费社会营销：多层次系统变迁动力的宏观句法

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Journal of Philanthropy and Marketing Pub Date : 2026-10-15 DOI: 10.1002/nvsm.70078

Olavo Pinto, Beatriz Casais

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When Giving Falls Outside the System: Lessons From Building a Toolkit to Navigate Monetary Mutual Aid 当给予落在系统之外：从建立一个工具来导航货币互助的教训

IF 1.1

Journal of Philanthropy and Marketing Pub Date : 2026-10-02 DOI: 10.1002/nvsm.70076

Shelly Sitton-Tygielski

{"title":"When Giving Falls Outside the System: Lessons From Building a Toolkit to Navigate Monetary Mutual Aid","authors":"Shelly Sitton-Tygielski","doi":"10.1002/nvsm.70076","DOIUrl":"https://doi.org/10.1002/nvsm.70076","url":null,"abstract":"<p>Mutual aid—the practice of community members sharing resources reciprocally without institutional mediation—has emerged as an essential but legally unrecognized form of philanthropic practice in the United States. Despite its documented role in disaster response, pandemic relief, and ongoing community care, monetary mutual aid transactions remain in a legal gray zone under the federal tax code. This practice paper draws on a doctoral Applied Research Project examining the benefits and barriers to expanding the federal tax code to formally recognize monetary mutual aid transactions. Through legal analysis, case study review, platform-governance research, and nonprofit scholarship, this paper identifies four core barriers: ambiguous IRS definitions of gifts and income, the vulnerabilities of informal financial infrastructure, disproportionate administrative burdens on marginalized communities, and the absence of policy frameworks that reflect mutual aid's civic function. It introduces the Formalizing Mutual Aid Toolkit as a practitioner-facing resource offering model statutory language, IRS guidance pathways, and advocacy strategies. The paper argues that formal recognition of mutual aid is both feasible and necessary to protect vulnerable communities and support the long-term sustainability of grassroots care systems without imposing institutionalization.</p>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"31 4","pages":""},"PeriodicalIF":1.1,"publicationDate":"2026-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.70076","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149145541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Functionally Useful but Strategically Unreliable: Exploring Crowdfunding Adoption and Campaign Development by Institutions 功能有用但策略不可靠：探索机构采用众筹和活动发展

IF 1.1

Journal of Philanthropy and Marketing Pub Date : 2026-10-01 DOI: 10.1002/nvsm.70075

Claire van Teunenbroek, Carolina Dalla Chiesa

{"title":"Functionally Useful but Strategically Unreliable: Exploring Crowdfunding Adoption and Campaign Development by Institutions","authors":"Claire van Teunenbroek, Carolina Dalla Chiesa","doi":"10.1002/nvsm.70075","DOIUrl":"https://doi.org/10.1002/nvsm.70075","url":null,"abstract":"<p>This paper explores how professional fundraisers in cultural and charitable institutions adopt and experience crowdfunding as a new digital fundraising tool. While crowdfunding has existed for over two decades, institutional uptake in Europe remains limited compared to individual use. Drawing on the Technology Acceptance Model (TAM) and the Technology–Organisation–Environment (TOE) framework, this study examines fundraisers' perceptions of crowdfunding's usefulness, ease of use and organisational support. Based on 38 semi-structured interviews with Dutch fundraisers and crowdfunding experts, the findings reveal that crowdfunding is valued for its capacity to attract new audiences, enhance visibility and test innovative ideas. Yet, there is a clear tension in institutional crowdfunding: although crowdfunding is authorised at the organisational level, limited organisational support and shared responsibility leave its implementation dependent on the effort, visibility, networks and skills of individual fundraisers, preventing it from becoming fully embedded in organisational routines. Crowdfunding relies heavily on informal practices, which some fundraisers perceive as unprofessional and/or uncomfortable. The study contributes to the literature on philanthropic marketing by demonstrating that the implementation of crowdfunding depends not only on its technological affordances but also on the organisational and environmental conditions that shape fundraisers' engagement. Implications are offered for practitioners seeking to integrate crowdfunding into broader fundraising strategies.</p>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"31 4","pages":""},"PeriodicalIF":1.1,"publicationDate":"2026-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.70075","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149145511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Digital Premium in Faith-Based Fundraising Efficiency: Evidence From a National Survey of Thai Buddhist Temples 基于信仰的筹款效率的数字溢价：来自泰国佛教寺庙全国调查的证据

IF 1.1

Journal of Philanthropy and Marketing Pub Date : 2026-09-30 DOI: 10.1002/nvsm.70071

Piriya Pholphirul, Pungpond Rukumnuaykit

{"title":"The Digital Premium in Faith-Based Fundraising Efficiency: Evidence From a National Survey of Thai Buddhist Temples","authors":"Piriya Pholphirul, Pungpond Rukumnuaykit","doi":"10.1002/nvsm.70071","DOIUrl":"https://doi.org/10.1002/nvsm.70071","url":null,"abstract":"<div>\u0000 \u0000 <p>Research on fundraising efficiency in religious organizations has grown, yet the literature centers almost exclusively on Western Christian congregations, leaving Buddhist temples—dominant civil society institutions across Theravada Southeast and South Asia—largely unstudied. This study addresses that gap using Thailand as a case, leveraging a nationally representative survey of 9940 temples across all six regions. Applying stochastic frontier analysis, we estimate how efficiently temples convert inputs into donation revenue and identify the factors explaining the efficiency gap. Three findings emerge. First, Thai temples capture only about half of their potential donation revenue—a shortfall larger than in Western religious nonprofits—driven by limited technology adoption, organizational youth, and geographic peripherality. Second, ICT adoption is associated with substantially higher efficiency across differences in size, age, and subsidy dependence: computer use, internet access, and a social media presence are associated with 23.5%, 21.6%, and 11.3% higher efficiency scores, respectively. Third, government subsidies are associated with lower efficiency, consistent with reduced incentive for independent outreach and the Buddhist principle of sufficiency. As the data are cross-sectional, these associations should not be read as causal; nonetheless, targeting ICT investment toward younger, peripheral temples appears a promising policy lever. For the philanthropy literature, the study offers the first frontier-based efficiency evidence from a non-Western, non-Christian religious tradition, translating that evidence into an actionable metric—which we term the digital premium: the relative difference in predicted mean technical efficiency between ICT-adopting and nonadopting temples, not a causal treatment effect—for prioritizing technology investment.</p>\u0000 </div>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"31 4","pages":""},"PeriodicalIF":1.1,"publicationDate":"2026-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149146853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Success Factors of Business–Nonprofit Partnerships: A Systematic Literature Review 企业-非营利伙伴关系的成功因素：系统文献综述

IF 1.1

Journal of Philanthropy and Marketing Pub Date : 2026-09-15 DOI: 10.1002/nvsm.70074

Laura Aparicio-Baquen, Hannah Jun

{"title":"Success Factors of Business–Nonprofit Partnerships: A Systematic Literature Review","authors":"Laura Aparicio-Baquen, Hannah Jun","doi":"10.1002/nvsm.70074","DOIUrl":"https://doi.org/10.1002/nvsm.70074","url":null,"abstract":"<div>\u0000 \u0000 <p>Business–nonprofit partnerships play an increasingly important role, yet the factors that contribute to different forms of partnership value remain poorly understood. Through a systematic literature review, this study integrates the critical success factors (CSF) and Collaborative Value Creation (CVC) literatures to examine how specific success factors contribute to distinct forms of value creation. Twenty-one success factors were identified. Shared goals and institution-based trust were most frequently associated with associational and transferred-asset value, while knowledge sharing, interpersonal trust, and adaptive leadership were more strongly associated with interactional and synergistic value. Our analysis further suggests that these relationships can be understood through two complementary mechanisms: externally-oriented sensemaking, which emphasizes legitimacy and resource exchange, and internally-oriented sensemaking, which emphasizes learning and knowledge integration. The findings contribute to theory and practice by explaining how different forms of collaborative value emerge in business–nonprofit partnerships.</p>\u0000 </div>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"31 4","pages":""},"PeriodicalIF":1.1,"publicationDate":"2026-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148994215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

What Will My Gift Buy? How Effectiveness Signals Shape the Perceived Price of Giving and Donations 我的礼物能买什么？有效性信号如何影响捐赠和捐赠的感知价格

IF 1.1

Journal of Philanthropy and Marketing Pub Date : 2026-09-13 DOI: 10.1002/nvsm.70073

Minjung Kim

{"title":"What Will My Gift Buy? How Effectiveness Signals Shape the Perceived Price of Giving and Donations","authors":"Minjung Kim","doi":"10.1002/nvsm.70073","DOIUrl":"https://doi.org/10.1002/nvsm.70073","url":null,"abstract":"<p>Perceptions of a nonprofit's effectiveness shape charitable giving, but less is understood about the route by which an effectiveness signal becomes a gift. This study asks whether one specific belief, the perceived price of giving, helps account for that relationship. Perceived price is how much a donor believes it costs, in dollars given, to deliver a dollar of program benefit to the organization's beneficiaries, and it rises as more of a gift is expected to go to overhead. Prior work shows that both effectiveness signals and overhead ratios shape giving, yet few studies test whether effectiveness signals work by way of donors' beliefs about the price of their gift. In partnership with a small, newly established nonprofit, an online survey experiment was conducted (total <i>N</i> = 1862). The experiment manipulated reputational effectiveness across control, low, and high conditions and measured the perceived price of giving, giving intentions, and a small-stakes incentivized donation decision. The perceived price of giving mediated the response to the low-effectiveness (reach) cue, but there was little evidence that it mediated the response to the high-effectiveness (outcome) cue; the mediation was clearest for stated giving intentions and weaker for the amount donors were willing to give and for the small-stakes donation decision. Because the high and low conditions differed in dimension as well as in valence, we do not attribute this asymmetry to the sign of the signal alone. For fundraising practice, how an organization communicates its effectiveness can shift what donors believe a gift will accomplish (a lever available even to organizations without audited financial figures), though this belief is one mechanism among several rather than the whole story.</p>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"31 4","pages":""},"PeriodicalIF":1.1,"publicationDate":"2026-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.70073","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148994148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Drivers of Donations: Personal Morality or Just a Bandwagon Effect? 捐赠的驱动因素：个人道德还是从众效应？

IF 1.1

Journal of Philanthropy and Marketing Pub Date : 2026-09-11 DOI: 10.1002/nvsm.70072

Sigitas Urbonavicius, Mindaugas Degutis, Agne Simanaviciute, Karina Adomaviciute-Sakalauske, Vatroslav Skare

{"title":"The Drivers of Donations: Personal Morality or Just a Bandwagon Effect?","authors":"Sigitas Urbonavicius, Mindaugas Degutis, Agne Simanaviciute, Karina Adomaviciute-Sakalauske, Vatroslav Skare","doi":"10.1002/nvsm.70072","DOIUrl":"https://doi.org/10.1002/nvsm.70072","url":null,"abstract":"<div>\u0000 \u0000 <p>Despite extensive research on charitable giving, studies tend to focus either on internal moral motivations or on external social influence, with limited integration of these two perspectives and little attention given to their joint impacts in digital philanthropic contexts. Addressing this gap, this study examines how donation intentions are driven by both moral identity and bandwagon effects and investigates the mediating role of engagement with the charitable cause on social media. Drawing on Social Identity Theory, we conceptualise moral identity as an intrinsic driver of prosocial behaviour, while the bandwagon effect reflects conformity to others' actions. Using survey data from 976 respondents in Lithuania and performing PLS-SEM analysis, this study tests both the direct and indirect effects of these factors on donation intentions in a crowdfunding context. The results show that both moral identity and the bandwagon effect positively affect donation intentions. However, their impact mechanisms differ: moral identity is mainly a direct driver, whereas the impact of the bandwagon effect is strongly mediated through engagement with the charitable cause on social media. These findings highlight the complementary roles of intrinsic and socially driven motivations and contribute by integrating moral identity and bandwagon effect within a unified framework.</p>\u0000 </div>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"31 4","pages":""},"PeriodicalIF":1.1,"publicationDate":"2026-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148943136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Understanding Donor Responses to Humanitarian Fundraising: The Role of Trust, Transparency, and Communication Practices 了解捐助者对人道主义筹款的反应：信任、透明度和沟通实践的作用

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Journal of Philanthropy and Marketing Pub Date : 2026-09-07 DOI: 10.1002/nvsm.70070

Giuseppe Catenazzo, Denis Rochat

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Institutional Philanthropy and Justice Philanthropy in Brazil: An Analysis Based on GIFE Members 巴西的制度慈善与正义慈善：基于生活会员的分析

IF 1.1

Journal of Philanthropy and Marketing Pub Date : 2026-07-09 DOI: 10.1002/nvsm.70068

Patricia Kunrath Silva, Ivone dos Passos Maio

{"title":"Institutional Philanthropy and Justice Philanthropy in Brazil: An Analysis Based on GIFE Members","authors":"Patricia Kunrath Silva, Ivone dos Passos Maio","doi":"10.1002/nvsm.70068","DOIUrl":"https://doi.org/10.1002/nvsm.70068","url":null,"abstract":"<p>In recent decades, debates about philanthropy's role in promoting social justice, challenging traditional practices that often perpetuate the <i>status quo</i> are present in the field. In this context, the approach of justice philanthropy has gained prominence, proposing to address the structural causes of social, economic, and racial inequalities by supporting social movements and transformative public policies. Such discussions are not restricted to academia, but also mobilize agents in the practical field, among which the Group of Institutes, Foundations, and Enterprises (GIFE) stands out in Brazil, a non-profit association that brings together about 160 philanthropic organizations. Given this scenario, this article investigates how leaders and organizations associated with GIFE position themselves in relation to the principles of justice philanthropy. To this end, it combines a critical review of the literature on traditional philanthropy, with an emphasis on justice philanthropy, with empirical analysis of qualitative and quantitative data. The results indicate that institutional philanthropy in Brazil remains concentrated in the Southeast region, has a predominantly corporate profile, and adopts governance practices that are still not very permeable to diversity, equity, and inclusion policies. Although grantmaking is not yet dominant, its promotion in the field is growing, especially by new actors such as Independent Funds, which emerged in the 2000s. Finally, it is worth noting that, despite the progressive discourse conveyed in GIFE's public materials, effective adherence to practices aligned with justice philanthropy remains limited and uneven among its members.</p>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"31 3","pages":""},"PeriodicalIF":1.1,"publicationDate":"2026-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.70068","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148466730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0