Journal of Philanthropy and Marketing最新文献

{"title":"Reimagining Value Through Artification: A Conceptual and Theoretical Framework for Philanthropy and Marketing","authors":"Marta Massi,&nbsp;José I. Rojas-Méndez,&nbsp;Arianna Pappacena","doi":"10.1002/nvsm.70016","DOIUrl":"https://doi.org/10.1002/nvsm.70016","url":null,"abstract":"<p>Artification, the transformation of non-artistic objects, practices, or domains into art or art-like entities, has emerged as a pivotal concept in philanthropy and marketing. This paper develops a conceptual and theoretical framework to examine artification, emphasizing its capacity to add cultural, emotional, and symbolic value across diverse domains. By synthesizing interdisciplinary perspectives, the framework identifies five key components of artification: art infusion, contextual recontextualization, cultural capital accumulation, market and institutional legitimation, and public perception. These elements interact dynamically, illustrating how artification enhances consumer engagement, legitimizes social causes, and elevates brand identity. The framework highlights artification's implications for the third sector, where it strengthens advocacy efforts and fosters emotional resonance, while also critically addressing tensions between authenticity and commodification. This research contributes to understanding artification's transformative potential, offering practical insights for organizations aiming to integrate art into their strategies for differentiation, legitimacy, and societal impact.</p>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 2","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.70016","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143564995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Power of Images in Donation Crowdfunding Across Regions","authors":"Hasnan Baber,&nbsp;Mina Fanea-Ivanovici","doi":"10.1002/nvsm.70014","DOIUrl":"https://doi.org/10.1002/nvsm.70014","url":null,"abstract":"<div>\u0000 \u0000 <p>This study contributes to the discussion on philanthropic giving. The purpose of this article is to examine the pattern of donation behavior, specifically focusing on the emotional impact of showcasing images of impoverished children. By experimenting, we aim to explore the potential influence of various demographic characteristics (income, gender) and personal traits (altruism) on the propensity to donate. We also investigate if there are any differences between local and international donations. The current study aims to shed light on the potentially impactful role that images can play in eliciting support. We adopt an experimental approach employing the S-O-R framework. We explore donors' behaviors towards charitable projects by examining the roles of donors' demographics and donors' psychological perception of selflessness. We tested our research model anchored on prior literature using data from 549 potential donors for crowdfunding campaigns based in Asia and Africa, accounting for 280 and 269 observations, respectively. The data were gathered via an online survey. Our study reveals a higher propensity to donate in higher-income, female and international potential donors, whereas it found no significant influence of selflessness on donation behavior. These results may help increase crowdfunding campaigns' reach through a better targeting strategy. Donation-based crowdfunding platforms need to put more effort into internationalization as a means to attract more backers and ensure sustainability.</p>\u0000 </div>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 2","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143564994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Anti-Consumers and Treasure-Hunters: Can Online Sustainable Fashion Challenges Shift Consumer Behaviour?","authors":"Julianna Faludi,&nbsp;Kamilla Füller","doi":"10.1002/nvsm.70012","DOIUrl":"https://doi.org/10.1002/nvsm.70012","url":null,"abstract":"<div>\u0000 \u0000 <p>Two types of social media challenges were compared: the Second-hand September and the No New Clothes challenge, both restraining consumption of new clothes. First, a survey (<i>n</i> = 416) measured the motivation of environmentally conscious consumers to participate in online consumption reduction challenges. Factor analysis and multilinear regressions were used to test the predictive power of anti-fashion preferences, environmental and ethical concern in relation to consumption reduction. A second study examined the motivations and attitudes of participants of two No New Clothes challenges in reducing their fashion consumption on five dimensions, such as environmental, ethical, animal protection, frugality and personal curiosity; and about their willingness to continue with not buying clothes after the challenge, with additional qualitative insights that shed light on the main barriers and opportunities associated with the reduction of fashion consumption. The study also situates anti-consumption, voluntary simplicity, and second-hand clothing within the context of sustainable fashion. Findings suggest that consumption reduction is primarily driven by ethical concerns and a desire to learn about sustainable fashion, with anti-fashion attitudes influencing participation. Results indicate that second-hand clothing might be a trigger for consumption. Study 2 confirmed that after the one-year challenge, 68% of participants prioritised second-hand purchases, followed by ethical brands (27.5%). Participants motivated by frugality were less likely to continue anti-consumption practices and more prone to reverting to fast fashion due to its accessibility. Anti-consumers were driven by voluntary simplicity and willingly took on active roles in promoting sustainable practices. The comparative analysis of two online challenges—<i>Secondhand September</i> and <i>No New Clothes</i>—highlights the role of social media in fostering anti-consumption engagement and behavioural change, offering a fresh perspective on how digital platforms can drive sustainable practices, and draws conclusions on anti-consumption motivations and practices. The analysis also sheds light on the difference between treasure hunting and anti-consumption attitudes.</p>\u0000 </div>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 2","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143481523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"All Good Things Come to an End: Emerging Strategic Patterns of Sunset Foundations","authors":"Alice Hengevoss,&nbsp;Georg von Schnurbein","doi":"10.1002/nvsm.70015","DOIUrl":"https://doi.org/10.1002/nvsm.70015","url":null,"abstract":"<div>\u0000 \u0000 <p>Sunset foundations—foundations that exist for a limited time—are gaining increased attention in the discussion on impactful philanthropy. The idea is that having a limited organizational life span allows for greater impact. However, there is little knowledge on how leaders of these foundations navigate this sunset phase. Based on organizational development theory, we take a first step in investigating the causes that lead to the decision to sunset. We apply a multiple-case study approach to analyze an international sample of 11 sunset foundations. We find that depending on the cause for the decision to close as well as the logic through which the remaining endowment is spent down, four distinct ideal-typical sunset strategies emerge. The proposed strategic patterns refer to as Impact Accelerators, Urgency Responders, Resource Spenders, and Fade-outs. This classification adds to a better understanding of the strategic and managerial requirements leaders of sunset foundations should consider and the intended impact goals connected to a sunset.</p>\u0000 </div>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143475392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Leveraging Artificial Intelligence–Powered Chatbots for Nonprofit Organizations: Examining the Antecedents and Outcomes of Chatbot Trust and Social Media Engagement","authors":"Yang Cheng,&nbsp;Yuan Wang","doi":"10.1002/nvsm.70013","DOIUrl":"https://doi.org/10.1002/nvsm.70013","url":null,"abstract":"<p>With the growing utilization of artificial intelligence–powered chatbot services in the realm of nonprofit communication and the increasing significance of public engagement on social media platforms, researchers are facing a pivotal question: How can nonprofit organizations effectively harness chatbot technologies to influence the public's social media engagement and foster donation intention? In this study, we explore this question by integrating theoretical insights from social exchange theory, the service robot acceptance model, and pertinent prior literature. A survey involving 591 chatbot users located in the United States was conducted to explore the interplay between the functional and emotional values attributed to chatbots and their impacts on users' trust in the World Health Organization's chatbot services, subsequently influencing social media engagement and donation intention. The findings of this study have valuable theoretical and practical implications for nonprofit organizations seeking to optimize their use of chatbot technologies, with the goals of enhancing user engagement and encouraging donation behavior.</p>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.70013","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143475394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Why Larger Signatures on Solicitation Letters Increase Donations","authors":"Keri L. Kettle,&nbsp;Sara Penner,&nbsp;Kelley J. Main","doi":"10.1002/nvsm.70011","DOIUrl":"https://doi.org/10.1002/nvsm.70011","url":null,"abstract":"<p>Donation solicitation letters contain a signature block featuring the personal signature and name of the individual endorsing the letter. In three studies, we find that the size of the personal signature appearing in the signature block predictably affects donor responses to solicitation letters, with larger signatures generating bigger donations. We first observe this effect in a large-scale field experiment conducted with a hospital foundation: for the identical solicitation letter, increasing the sender's signature size generated nearly 100% more donation revenue. In two laboratory experiments, we find that individuals who receive a letter with a larger personal signature are willing to donate more because they believe the organization will have a greater impact. We discuss theoretical contributions to our understanding of identity symbols and practical implications for non-profit organizations.</p>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.70011","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143475393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Morality and Ethical Challenges in Philanthropy—Initiating a Spark and Illuminating Future Research Directions","authors":"Meikel Soliman,&nbsp;Jurgen Willems","doi":"10.1002/nvsm.70009","DOIUrl":"https://doi.org/10.1002/nvsm.70009","url":null,"abstract":"","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143116734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Is Concrete Framing More Effective in Enticing Donations? The Impacts of Donation Requests and Identified Beneficiary on the Effectiveness of Concrete Framing","authors":"Yingyang Zhang","doi":"10.1002/nvsm.70005","DOIUrl":"https://doi.org/10.1002/nvsm.70005","url":null,"abstract":"<div>\u0000 \u0000 <p>Previous research has shown that concrete-framed fundraising goals are more effective at eliciting donations. This study extends these findings by exploring the boundaries of the concrete framing effect. Across three experiments, our results indicate that concrete framing positively influences donations by enhancing message elaboration, which in turn increases empathy and, consequently, willingness to donate. However, the impact of this framing is moderated by the size of the donation request and the identification of the beneficiary. These findings provide valuable insights for charities and nonprofits on how to craft fundraising messages that maximize cognitive and emotional engagement with potential donors.</p>\u0000 </div>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143115093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Multilayer, Multimethod Web and Language Accessibility Analysis of US Nonprofit Organization Websites: Considerations for the Marketing and Promotion of Online Giving","authors":"A. M. Mason,&nbsp;Lauren Baldwin,&nbsp;Tatum Ahring","doi":"10.1002/nvsm.70007","DOIUrl":"https://doi.org/10.1002/nvsm.70007","url":null,"abstract":"<div>\u0000 \u0000 <p>In lieu of recent declines in individual giving to US nonprofits focused on social causes, education, environment, and animal welfare, this study examines the web and language accessibility of US nonprofit websites. By examining potential accessibility design barriers, we seek to understand whether US nonprofit organizations are limiting their outreach to online donors, specifically persons with disabilities (PwDs). Nonprofit websites were systematically and randomly sampled from Charity Navigator's <i>Alphabetical Listing of the Top 1000 Most Visited Charities</i> database. Using a multimethodological approach consisting of manual verification and computer-automated analysis techniques, we assess the web and language accessibility of leading US nonprofit organization websites (<i>n =</i> 81). Quantitative analysis of web accessibility data reveals that a little more than 5% of US. nonprofit websites offer accessibility policy (AP) statements or tailored information to PwDs on the website home pages. Results show US nonprofit websites are laden with specific accessibility error types that are most likely to impact user experiences related to perceivability, operability, and understandability. These error types were also positively and moderately correlated across the home, donation, and contact pages within the websites. This study draws attention to the critical role of web and language accessibility in fulfilling stakeholder needs and advancing nonprofit missions. Discussion and limitations are provided.</p>\u0000 </div>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143115146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Correction to “Evolution of the ‘Hierarchy of Engagement’ Model Over a Decade: Examining Social Media Use to Inform, Activate, and Create Community”","authors":"","doi":"10.1002/nvsm.70003","DOIUrl":"https://doi.org/10.1002/nvsm.70003","url":null,"abstract":"<p>Noor, Z., and L. Hersey. 2024. “Evolution of the ‘Hierarchy of Engagement’ Model Over a Decade: Examining Social Media Use to Inform, Activate, and Create Community.” <i>Journal of Philanthropy and Marketing</i> 29: e1877. https://doi.org/10.1002/nvsm.1877.</p><p>In paragraph 4 of the “Abstract” section, the text “Since its publication, more than 100 research articles, reports, etc. have referred to this framework.” was incorrect. This should have read: “Since its publication, more than 1200 research articles, reports, etc. have referred to this framework.”</p><p>We apologize for this error.</p>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2025-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.70003","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143115150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}