Journal of Philanthropy and Marketing最新文献_第3页

Charity Checkouts: (Potential) Downsides for Customers, Nonprofits and Businesses Involved 慈善结帐：（潜在）对客户、非营利组织和相关企业的不利影响

IF 1.5

Journal of Philanthropy and Marketing Pub Date : 2025-01-15 DOI: 10.1002/nvsm.70002

Tine Faseur, Tine De Bock

引用次数: 0

Mitigating Effort Through Power: The Impact of Participant Power in Nonprofit Participatory Campaign Engagement 通过权力减轻努力：参与者权力在非营利性参与性运动参与中的影响

IF 1.5

Journal of Philanthropy and Marketing Pub Date : 2025-01-15 DOI: 10.1002/nvsm.70006

E. Kim, Y. Kim, E. Kang

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Responses to Scandals in Nonprofit Organizations: A Moral Reasoning Model of Volunteer Support 对非营利组织丑闻的回应：志愿者支持的道德推理模型

IF 1.5

Journal of Philanthropy and Marketing Pub Date : 2024-12-05 DOI: 10.1002/nvsm.70001

Eva Maria Jedicke, Isabella M. Nolte, Jörg Lindenmeier

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Artification and Social Sustainability in Smart Energy Companies and Non-profit Organizations. The ‘Time-Lapse’ Creative Project 智能能源公司和非营利组织中的人工和社会可持续性。“延时”创意项目

IF 1.5

Journal of Philanthropy and Marketing Pub Date : 2024-12-03 DOI: 10.1002/nvsm.1883

Ginevra Addis

{"title":"Artification and Social Sustainability in Smart Energy Companies and Non-profit Organizations. The ‘Time-Lapse’ Creative Project","authors":"Ginevra Addis","doi":"10.1002/nvsm.1883","DOIUrl":"10.1002/nvsm.1883","url":null,"abstract":"This paper investigates the role of artification in promoting social sustainability within smart energy companies and non-profit organisations. Specifically, it explores how contemporary art-based interventions foster social sustainability both internally and externally in corporate and non-profit settings. It focuses on creative partnerships involving the Italian energy company Edison, the EOS Foundation and Kayròs, a non-profit dedicated to protecting minors and vulnerable communities. This research employs a case study methodology, combining qualitative interviews with key stakeholders and analysis of project documentation to understand how these organisations integrate contemporary art into their sustainability initiatives. The findings demonstrate that partnerships with contemporary artists enhance social sustainability by engaging employees and communities in meaningful cultural projects. These collaborations have helped to create art-centred solutions that address corporate social responsibility goals and community development. This has been achieved by incorporating art-based initiatives both within company operations and through outreach programs aimed at external communities.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2024-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.1883","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142764331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Value Co-Creation in a Social Purpose Institution: The Case of the Dynamo Camp Art Factory—Between Art Therapy and Artification 社会目的机构中的价值共创：迪纳摩营地艺术工厂案例--介于艺术治疗与艺术化之间

IF 1.5

Journal of Philanthropy and Marketing Pub Date : 2024-11-24 DOI: 10.1002/nvsm.1879

Maria Carmela Ostillio, Antonella Carù

引用次数: 0

Artification-Based Philanthropy at Ornellaia: “Vendemmia d’artista” Supports the “Mind's Eye” Program of the Guggenheim Museum Ornellaia 的艺术化慈善活动："Vendemmia d'artista "支持古根海姆博物馆的 "心灵之眼 "计划

IF 1.5

Journal of Philanthropy and Marketing Pub Date : 2024-11-19 DOI: 10.1002/nvsm.1880

Maria Cristina Cito, Vittoria Veronesi

{"title":"Artification-Based Philanthropy at Ornellaia: “Vendemmia d’artista” Supports the “Mind's Eye” Program of the Guggenheim Museum","authors":"Maria Cristina Cito, Vittoria Veronesi","doi":"10.1002/nvsm.1880","DOIUrl":"https://doi.org/10.1002/nvsm.1880","url":null,"abstract":"This paper investigates the role of artification-based philanthropy in enhancing brand authenticity and addressing the luxury brand paradox through the case study of Ornellaia's Vendemmia d’artista project. The infusion of art undoubtedly enhances brand perception, particularly for luxury brands that seek to reinforce prestige and exclusivity. On the other hand, philanthropy is a powerful tool to improve brand image by demonstrating the brand's genuine commitment to the common good and strengthening its symbolic value. Thus, for luxury brands, artification-based philanthropy can be challenging due to the contradiction between the goal of philanthropic activity and the essence of luxury and exclusivity reinforced by art. Through in-depth qualitative interviews with managers and analysis of internal documents, we investigated the Vendemmia d’artista project as an excellent example of how different initiatives can overcome this contradiction. Particularly, these initiatives include engaging in meaningful dialogue with stakeholders and the public, firmly establishing a strong connection with the brand identity, and committing to long-term engagement with artists and the Solomon R. Guggenheim Foundation. The article outlines the proper use of artification-based philanthropy in sectors where brand authenticity is essential for gaining legitimacy among the public and stakeholders. Additionally, it suggests managers prioritize unwavering commitment, strengthened by aligning multiple activities engaging diverse audiences.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 4","pages":""},"PeriodicalIF":1.5,"publicationDate":"2024-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.1880","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142707712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Artification in the Industrial Sector: Exploring Florim Ceramiche's Integration of Art Into Business 工业领域的艺术化：探索 Florim Ceramiche 将艺术融入商业的做法

IF 1.5

Journal of Philanthropy and Marketing Pub Date : 2024-11-19 DOI: 10.1002/nvsm.1884

Alessandra Ricci, Francesco Massara, Francesco De Matteo

{"title":"Artification in the Industrial Sector: Exploring Florim Ceramiche's Integration of Art Into Business","authors":"Alessandra Ricci, Francesco Massara, Francesco De Matteo","doi":"10.1002/nvsm.1884","DOIUrl":"https://doi.org/10.1002/nvsm.1884","url":null,"abstract":"This study examines the concept of artification within the industrial sector, focusing on Florim Ceramiche, a leading Italian ceramic manufacturer. While artification has been extensively explored in the luxury and fashion industries, its application in industrial contexts remains under-researched. Using a case study approach, we investigate the processes and factors involved in artification at Florim, producing its impact on external outcomes, such as brand identity enhancement and market results. Key findings reveal that Florim's artification is supported by a top–down governance approach that reflects corporate values. A trust-based partnership between Florim and collaborating artists further enhances the cultural authenticity of the artification process. Artification is also an inside–out process underpinned by physical artworks that enrich the workplace environment and promote employee well-being, aligning with corporate social responsibility (CSR) objectives. The process operates through concentric engagement, starting internally with employees and extending to visitors and the local community. This research highlights artification's potential to foster both social sustainability and brand differentiation, providing insights for managers in the industrial sector aiming to integrate art within CSR frameworks.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 4","pages":""},"PeriodicalIF":1.5,"publicationDate":"2024-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.1884","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142707713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Stepwise Artification Process in Luxury Fashion: Strategic Integration With the Arts and Collaboration With Non-Profit Institutions 奢侈时尚的逐步艺术化过程：与艺术的战略融合以及与非营利机构的合作

IF 1.5

Journal of Philanthropy and Marketing Pub Date : 2024-11-13 DOI: 10.1002/nvsm.1882

Piergiacomo Mion Dalle Carbonare, Marco Luchetti, Andrea Rurale, Elisa Fanin

{"title":"The Stepwise Artification Process in Luxury Fashion: Strategic Integration With the Arts and Collaboration With Non-Profit Institutions","authors":"Piergiacomo Mion Dalle Carbonare, Marco Luchetti, Andrea Rurale, Elisa Fanin","doi":"10.1002/nvsm.1882","DOIUrl":"https://doi.org/10.1002/nvsm.1882","url":null,"abstract":"This article investigates the diverse artification strategies used by luxury fashion brands to strengthen their connection with the art world and emphasises how these strategies infuse objects, practices, and brands with artistic value. Using a theoretical framework, the research classifies the Altagamma and Comité Colbert brands into distinct clusters representing various stages of the artification process, from early exploration to full integration of artistic practices. The study analyses the ways in which these stages reflect the brands’ historical evolution and strategic investments in artification, particularly in response to market threats. Between 2019 and 2024, 81.25% of the 39 brands examined in this study engaged in at least one artistic activity, such as artist collaborations, art installations or incorporating artistic elements into collections. This study offers new insights by expanding the understanding of artification and classifying underexplored connections between luxury brands, artists and non-profit cultural institutions. It reveals how brands, despite differing approaches, recognise artification as a key strategy in enhancing identity and positioning in the luxury market.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 4","pages":""},"PeriodicalIF":1.5,"publicationDate":"2024-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.1882","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142664958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

From Corporate Artification to Artification in the Third Sector 从企业艺术化到第三部门艺术化

IF 1.5

Journal of Philanthropy and Marketing Pub Date : 2024-11-13 DOI: 10.1002/nvsm.1881

Alex Turrini, Marta Massi, Chiara Piancatelli

{"title":"From Corporate Artification to Artification in the Third Sector","authors":"Alex Turrini, Marta Massi, Chiara Piancatelli","doi":"10.1002/nvsm.1881","DOIUrl":"https://doi.org/10.1002/nvsm.1881","url":null,"abstract":"Artification refers to the process by which objects, practices, or entities not traditionally considered art are transformed into socially accepted art forms. A common example is graffiti, which was once regarded as vandalism but has since evolved into a recognized and celebrated form of art, but organizations and brands can also engage in artification strategies. This special issue of the Journal of Philanthropy and Marketing explores the concept of artification, with a particular focus on its application within the third sector. The six papers in this issue examine how artification fosters creativity, innovation, and social impact in non-profits. Through case studies and empirical research, the issue demonstrates how third-sector organizations, such as arts and culture institutions, charities, and foundations, can leverage artification not only to support the arts but also to enhance their legitimacy, build stronger community relationships, and increase credibility with stakeholders. The special issue examines studies on artification in both non-profit organizations and corporate initiatives, emphasizing how art fosters social sustainability through creative partnerships. Collectively, these papers underscore the transformative potential of artification in the third sector, offering valuable insights for non-profits seeking to integrate art into their strategic initiatives and enhance their social impact.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 4","pages":""},"PeriodicalIF":1.5,"publicationDate":"2024-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.1881","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142664957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Evolution of the “Hierarchy of Engagement” Model Over a Decade: Examining Social Media Use to Inform, Activate, and Create Community 参与层次 "模式十年来的演变：考察社交媒体在提供信息、激活和创建社区方面的应用

IF 1.5

Journal of Philanthropy and Marketing Pub Date : 2024-10-05 DOI: 10.1002/nvsm.1877

Zeeshan Noor, Leigh Hersey

引用次数: 0