Journal of Philanthropy and Marketing最新文献_第3页

What is the point of Beast Philanthropy? 野兽慈善事业的意义何在？

Journal of Philanthropy and Marketing Pub Date : 2024-04-25 DOI: 10.1002/nvsm.1855

Matt Wade

{"title":"What is the point of Beast Philanthropy?","authors":"Matt Wade","doi":"10.1002/nvsm.1855","DOIUrl":"https://doi.org/10.1002/nvsm.1855","url":null,"abstract":"Jimmy ‘MrBeast’ Donaldson is the most watched person on earth. There are undeniably far worse figures who could be commanding such attention, but there remains uncertainty about his methods of philanthropic giving and what Beast Philanthropy ultimately hopes to achieve. Beast Philanthropy claims that, through entertainment-based giving, they are inspiring a new generation of young people to be more civic-minded. However, this jars harshly with the hedonistic indulgence of many MrBeast videos, which delight in spectacular wastefulness and luxury consumerism. Moreover, Beast Philanthropy fosters both passive and romanticized notions of generosity, conditioning viewers to think of their attention as a gift and that giving should be always and endlessly fun. Finally, the insistent anti-politicism of Beast Philanthropy entails a refusal to offer even the slightest of opinions on the underlying causes of suffering and inequality. This deliberately incurious worldview may promote a narrow and stunted perspective on how meaningful social and political change is achieved. However, there are reasons to be optimistic and open-minded, and philanthropic foundations should not outright dismiss the prospects for Beast-style giving.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140643433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Things change, things stay the same: MrBeast and novel philanthropy 世事无常：怪兽先生与新颖的慈善事业

Journal of Philanthropy and Marketing Pub Date : 2024-04-25 DOI: 10.1002/nvsm.1857

Eddy Hogg, Vincent Miller

引用次数: 0

How trust and relationships impact on the giving decisions of philanthropists 信任和关系如何影响慈善家的捐赠决定

Journal of Philanthropy and Marketing Pub Date : 2024-04-21 DOI: 10.1002/nvsm.1854

Caroline Greenhalgh, Paul Montgomery

引用次数: 0

Mathematical results for the ‘Master Fund Strategy’ for legacy donations under the assumption of annual compounding 假设每年复利计算，遗产捐赠 "主基金战略 "的数学计算结果

Journal of Philanthropy and Marketing Pub Date : 2024-04-21 DOI: 10.1002/nvsm.1853

Marc Jegers

引用次数: 0

In reciprocity, we trust: Improving grantmaking through relational philanthropy 在互惠中，我们信任：通过关系型慈善事业改进捐赠活动

Journal of Philanthropy and Marketing Pub Date : 2024-04-16 DOI: 10.1002/nvsm.1840

Janis Petzinger, Tobias Jung

{"title":"In reciprocity, we trust: Improving grantmaking through relational philanthropy","authors":"Janis Petzinger, Tobias Jung","doi":"10.1002/nvsm.1840","DOIUrl":"https://doi.org/10.1002/nvsm.1840","url":null,"abstract":"With a growing emphasis on empowering communities amongst the practices of philanthropic foundations, practitioners recognise the need for giving strategies grounded in communities of practice's contextual and contingent knowledge. This bringing of beneficiaries' lived experiences into grantmaking represents a wider recognition that sees gift-giving as a dialogical process that uses relationships with community beneficiaries as the point of departure for creating progressive forms of philanthropy, broadly referred to as ‘relational philanthropy’. Foundations that declare themselves as relational funders typically take a more trusting approach by offering more unrestricted, longer-term funding, simplifying reporting requirements, and empowering grantees to use the resources provided more flexibly. In this paper, we argue that relational philanthropy expresses a form of ‘relational work’, as it possesses a trust-based character that speaks to the reciprocal power of gift-giving, whereby both benefactors and beneficiaries receive value from the co-created, context-drivengift exchange: beneficiaries receive philanthropic resources (time, treasure, talent, ties) with more control over spending, while the benefactors gain grassroots insights that can inform future funding policies and practices. In this paper, we show that such reciprocity between funders and their beneficiaries is an important step towards empowering communities for three reasons: (1) by strengthening trust in, and sharing power with, their grantees, foundations empower them to engage more thoroughly with their communities; (2) by grantees communicating their community-level lived experiences to foundations, foundations can develop more informed and relevant grantmaking decisions, and; (3) as reciprocal exchanges are built on trust, this relational philanthropy creates social capital that strengthens relationships and solidarity across civil society.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.1840","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140559643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Intention of filing tax claims for religious donations: Results from a Muslim American survey 为宗教捐款申报纳税的意向：美国穆斯林调查结果

Journal of Philanthropy and Marketing Pub Date : 2024-04-16 DOI: 10.1002/nvsm.1852

Shariq A. Siddiqui, Jehanzeb Rashid Cheema

引用次数: 0

Better or different? Self-differentiating appeals interact with self-theories to predict volunteer intentions 更好还是不同？自我差异化诉求与自我理论相互作用，预测志愿者意向

Journal of Philanthropy and Marketing Pub Date : 2024-04-16 DOI: 10.1002/nvsm.1844

William J. Montford, Rhiannon MacDonnell Mesler, Jennifer Chernishenko, R. Bret Leary

{"title":"Better or different? Self-differentiating appeals interact with self-theories to predict volunteer intentions","authors":"William J. Montford, Rhiannon MacDonnell Mesler, Jennifer Chernishenko, R. Bret Leary","doi":"10.1002/nvsm.1844","DOIUrl":"https://doi.org/10.1002/nvsm.1844","url":null,"abstract":"This research explores how charities can harness individuals' desire for self-enhancement in their advertisements to boost volunteerism. Two studies examine the effects of advertising which promote either horizontal differentiation (appeals to uniqueness, existing skills) or vertical differentiation (appeals to status, skill acquisition) and how these interact with consumers' self-theories (incremental—belief in changeable attributes through effort, or entity—belief in unchangeable attributes). Study 1 (n = 183, 56% female) shows entity theorists are more inclined to volunteer following horizontally framed appeals, while incremental theorists respond similarly to both types of appeals. Study 2 (n = 107, 58% female) builds on this, revealing that self-theory influences the type of individuation (horizontal or vertical) sought by individuals, in turn enhancing volunteer intentions. These findings highlight the complex relationship between self-theory and advertising appeals in motivating volunteerism, offering valuable insights for creating effective charitable ads and understanding volunteer motivations.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140559653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sharing versus donating: The role of message framing in consumers' private information disclosure for societal benefits 分享与捐赠：信息框架在消费者为社会利益披露私人信息中的作用

Journal of Philanthropy and Marketing Pub Date : 2024-04-14 DOI: 10.1002/nvsm.1851

Luming Wang

引用次数: 0

#StillServing: Engaging younger veterans in continued service #StillServing：让年轻退伍军人继续服务

Journal of Philanthropy and Marketing Pub Date : 2024-04-14 DOI: 10.1002/nvsm.1850

Jennifer F. Rinella, Merritt Neil

{"title":"#StillServing: Engaging younger veterans in continued service","authors":"Jennifer F. Rinella, Merritt Neil","doi":"10.1002/nvsm.1850","DOIUrl":"https://doi.org/10.1002/nvsm.1850","url":null,"abstract":"This case study examines the Veterans of Foreign Wars (VFW) efforts over the past 3 years through #StillServing, a movement to highlight the stories and voices of veterans who continue to serve their communities in various ways, provide avenues for communities to coalesce around volunteerism, and attract younger generations for a wider range of engaged veterans. With an overarching goal to amplify the perception of the VFW as a place for dedicated veterans of all stripes to continue their service to country and their communities, the campaign spotlights men and women who exemplify the best of what it means to be a VFW member through storytelling emphasizing diversity, tenacity, and an enduring commitment to serve. Informed by findings from individual interviews conducted with a diverse group of U.S. military veterans, targeted messages with specific calls to action were developed for younger veterans. The association sought to take advantage of the most relevant and effective media to share its message while ultimately encouraging the veteran and military community to share their own stories of continued service through #StillServing. The case shares lessons learned from the campaign's iterative approach and offers creative, tested strategies for other programs seeking to engage younger generations.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140553123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Streaming for good: Streamer-viewer interaction, beneficiary focus, and donation progress 流媒体为善：流媒体与观众的互动、受益人的关注点和捐赠进度

Journal of Philanthropy and Marketing Pub Date : 2024-04-08 DOI: 10.1002/nvsm.1849

Shaojung Sharon Wang

引用次数: 0