Journal of Philanthropy and Marketing最新文献_第4页

Going Beyond Philanthropy: A Dual Process Approach to Examine How Consumers Punish Brand Misanthropy 超越慈善：用双重过程法研究消费者如何惩罚品牌的厌世行为

IF 1.5

Journal of Philanthropy and Marketing Pub Date : 2024-09-26 DOI: 10.1002/nvsm.1878

Avilasha Tripathy, Teidorlang Lyngdoh, Dahlia El-Manstrly, Anjuman Antil

{"title":"Going Beyond Philanthropy: A Dual Process Approach to Examine How Consumers Punish Brand Misanthropy","authors":"Avilasha Tripathy, Teidorlang Lyngdoh, Dahlia El-Manstrly, Anjuman Antil","doi":"10.1002/nvsm.1878","DOIUrl":"https://doi.org/10.1002/nvsm.1878","url":null,"abstract":"<div>\u0000 \u0000 Misanthropy, the opposite of philanthropy, represents brand wrongdoings that harm humanity and can be more widespread. Consumer awareness of brand misanthropy and subsequent retaliation against brands are on the rise and pose a more significant managerial challenge than ever before. Despite its growing importance, few studies have explored the connection between consumer's moral decision-making in the event of brand misanthropy and subsequent avoidance behaviour. Using dual process theory, we expand the rationalist perspective within the field of moral decision-making by considering the distinct mechanisms through which moral judgment influences consumer brand avoidance behaviour. Using a scenario-based experiment paired with a survey, our findings suggest that moral judgments positively influence brand avoidance when exposed to brand misanthropy. We also found that moral obligation mediates between moral judgment and brand avoidance. Furthermore, our findings demonstrate that self-esteem attenuates peoples' propensity to avoid brands. Managerially, our research offers fresh insights and guidance for recognizing and recommending solutions to reduce anti-brand behaviours in the event of brand misanthropy.\u0000 </div>","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 4","pages":""},"PeriodicalIF":1.5,"publicationDate":"2024-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142324724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An exploration of how construal level framing determines bequest giving behavior 探索构想层面的框架如何决定遗赠行为

IF 1.5

Journal of Philanthropy and Marketing Pub Date : 2024-08-19 DOI: 10.1002/nvsm.1876

Jen Shang, Claire Routley, Adrian Sargeant

引用次数: 0

Hot and cold: How do consumers hate and forgive offending charity brands? 冷与热：消费者如何憎恨和原谅违规慈善品牌？

IF 1.5

Journal of Philanthropy and Marketing Pub Date : 2024-07-03 DOI: 10.1002/nvsm.1875

Chen Ren, Dmytro Moisieiev, Padmali Rodrigo, Emma Johnson

{"title":"Hot and cold: How do consumers hate and forgive offending charity brands?","authors":"Chen Ren, Dmytro Moisieiev, Padmali Rodrigo, Emma Johnson","doi":"10.1002/nvsm.1875","DOIUrl":"https://doi.org/10.1002/nvsm.1875","url":null,"abstract":"When brands transgress, consumers often react by hating them and sometimes forgiving them. Charity brands transgress, too, including serious transgressions of a sexual nature or against children. Charity brands contribute greatly to the economy, but differ from for-profit brands in their nature and do transgress; yet whether charity brands are hated and forgiven similarly to for-profit brands has not been researched adequately. Our study aimed to build a framework that demonstrates the antecedents of charity brand hate, the emotions associated with different types of charity brand hate and the behavioural consequences of charity brand hate, including brand forgiveness. We adopted a qualitative approach that involved collecting data from 26 semi-structured interviews and analysing it thematically. The findings of this study advance the current understanding of brand hate and brand forgiveness by identifying the emotional outcome (feeling of suspicion and hurt) and behavioural outcomes (distancing from charity brands and practising financial punishment) associated with charity brand transgressions. In the long term, interviewees display the intention to reconnect with charity brands and to forgive transgressing charity brands due to the benevolence associated with them. Therefore, we also contribute to the brand forgiveness literature by highlighting the nature of the forgiveness (forgiving is given to the charity brands, not the individual employees responsible) and the steps consumers take to forgive the charity brands (step one when charity brands fix their wrongdoing, and step two when charity brands continue helping people in need). Finally, we identified that brand switching (switching to donating to new charity brands offering similar support and help) is the behaviour consequence when charity brands are not forgiven.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 3","pages":""},"PeriodicalIF":1.5,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.1875","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141536710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Investigating the effects of food insecurity, self-efficacy, and locus of control on obesity in an emerging markets 调查食品不安全、自我效能感和控制感对新兴市场肥胖症的影响

IF 1.5

Journal of Philanthropy and Marketing Pub Date : 2024-06-26 DOI: 10.1002/nvsm.1872

Denni Arli, Andre Pekerti, Ide Siaputra, Svetlana Bogomolova, Sharyn Rundle-Thiele

{"title":"Investigating the effects of food insecurity, self-efficacy, and locus of control on obesity in an emerging markets","authors":"Denni Arli, Andre Pekerti, Ide Siaputra, Svetlana Bogomolova, Sharyn Rundle-Thiele","doi":"10.1002/nvsm.1872","DOIUrl":"https://doi.org/10.1002/nvsm.1872","url":null,"abstract":"Increasing rates of obesity are affecting many countries around the world, including developing regions such as Indonesia. One of the factors contributing to obesity is a lack of food security, which involves a lack of control over when food will be available. Food insecurity is linked to low self-efficacy and can lead consumers to overeat high-energy-density foods and drinks when available. This research empirically tested the relationships between people's intention to diet and exercise with the locus of control and general and specific health self-efficacy resulting from the lack of food security in Indonesia, employing a mixed-methods approach comprising a qualitative approach in Study 1 (n = 23) and a quantitative approach in Study 2 (n = 1494). The results indicate that study participants were struggling to maintain healthy diets and lifestyles and attempted various strategies to compensate for their poor diets. Moreover, the results suggest that food insecurity negatively influences individuals' self-efficacy, subsequently influencing people's intention to exercise and eat healthily. Our findings carry important policy implications for developing economies. Governments should ensure the availability of nutritious food for their populations, especially for the poor. Predictable, nutritionally sound foods are essential to prevent overeating high-energy-density foods. We recommend that governments develop mixed downstream and midstream approaches, such as mentoring programs, to develop self-efficacy and address obesity.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 3","pages":""},"PeriodicalIF":1.5,"publicationDate":"2024-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.1872","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141488908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Cultivating young philanthropists: Children, philanthropy and wealth transfer 培养年轻的慈善家：儿童、慈善事业和财富转移

IF 1.5

Journal of Philanthropy and Marketing Pub Date : 2024-06-23 DOI: 10.1002/nvsm.1874

Fiona Fairbairn

{"title":"Cultivating young philanthropists: Children, philanthropy and wealth transfer","authors":"Fiona Fairbairn","doi":"10.1002/nvsm.1874","DOIUrl":"https://doi.org/10.1002/nvsm.1874","url":null,"abstract":"This article on raising wealthy children to be philanthropic is prompted by the £5.5Tn wealth transfer predicted to take place in the United Kingdom over the coming decades. The impending wealth transfer presents an unprecedented income opportunity for a charity sector faced with increasing societal needs and declining statutory income. Drawing on the premise that engaging children in philanthropic activities can lead to higher participation levels in adulthood, this paper examines how children from wealthy households engage with philanthropy at home and school. A mixed-methods approach involving research with and not on children is used to explore what kind of philanthropic citizen these children are becoming. Two surveys, five focus groups, and four interviews were used to generate insights from 222 ‘financially secure’ 9 to 11-year-old children, 113 parents and four teachers. The study, drawing on models of citizenship, finds a cohort of children exhibiting characteristics aligned with the concept of ‘personally responsible’ philanthropic citizens. This outcome is considered desirable for promoting charitable giving among a demographic likely to have the means and resources to give generously in adulthood. However, the findings suggest a lack of opportunities for children to acquire the knowledge and skills that enable informed giving decisions or the spaces in which to critically engage with charities, causes, and the issues that create the need for philanthropy in the first place. The research supports calls in the literature for a more participatory and social-justice-oriented approach to philanthropic education and participation in schools. The findings, of interest to scholars and practitioners alike, address a gap in empirical evidence regarding children and philanthropy in the United Kingdom.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 3","pages":""},"PeriodicalIF":1.5,"publicationDate":"2024-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.1874","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141488207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Instead of with a rowboat, search for the north star by navigating a sailboat through turbulent times 与其划船，不如驾驶帆船在动荡中寻找北极星

Journal of Philanthropy and Marketing Pub Date : 2024-06-17 DOI: 10.1002/nvsm.1873

Juri Hoedemakers, Isabel de Bruin Cardoso, Philine van Overbeeke, Lucas Meijs

引用次数: 0

Correction to “Income and money donation in middle-income countries: Evidence from Brazil” 更正 "中等收入国家的收入与货币捐赠：来自巴西的证据"

Journal of Philanthropy and Marketing Pub Date : 2024-06-06 DOI: 10.1002/nvsm.1871

引用次数: 0

Carbon labeling on meals in a ferry canteen 渡轮食堂膳食的碳标签

Journal of Philanthropy and Marketing Pub Date : 2024-06-05 DOI: 10.1002/nvsm.1870

Hakan Lane, Oksana Pokutnia, Mark David Walker, Ana Rita Farias, Jayanna Killingsworth

{"title":"Carbon labeling on meals in a ferry canteen","authors":"Hakan Lane, Oksana Pokutnia, Mark David Walker, Ana Rita Farias, Jayanna Killingsworth","doi":"10.1002/nvsm.1870","DOIUrl":"https://doi.org/10.1002/nvsm.1870","url":null,"abstract":"The field experiment was conducted to explore in what ways CO2 labeling impacts customers' product selection. The objective of this study is the connection between eco-labeling and the number of sales (customers' purchasing choices) made regardless of the price determinant. We performed a controlled investigation within 2 weeks, adding a CO2 label to the meals during the second week. The labeling icon showed the lifecycle emissions as a number and had a three-level, high-medium-low graphical signal. The difference in sales between the 2 weeks was analyzed via chi-squared and student t-tests. There was a significant shift from meals associated with high CO2 emissions toward meals associated with lower CO2 quantity (chi-square test, p = 0.001). There was likewise a significant 6% decrease in CO2 equivalent emissions per weight unit of purchased meals. As the shares of plant, meat, and fish-based meals were similar for Week 1 and 2, the label was not potent enough to convince customers to change their diet styles. The reduction of CO2 emissions was achieved mainly through shifts in the direction of lower-emitting meat and fish dishes. The obtained results depict that consumers pay attention to labeling while making purchasing choices, which has implications for marketing practice. The study implies that customers tend to select products with a lower environmental impact over others.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.1870","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141264664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fundraising through poverty porn: Ethical concerns 通过贫穷色情进行筹款：道德问题

Journal of Philanthropy and Marketing Pub Date : 2024-06-02 DOI: 10.1002/nvsm.1869

Mahmoud Abdulai Mahmoud, Daniel Yennube Nang

引用次数: 0

“Age as a determinant of new donor acquisition and year-on-year retention in the university healthcare fundraising context” "在大学医疗保健筹款活动中，年龄是获得新捐赠者和逐年留住捐赠者的决定因素"

Journal of Philanthropy and Marketing Pub Date : 2024-05-15 DOI: 10.1002/nvsm.1864

Amanda L. Hoskins, Jake D. Hoskins

{"title":"“Age as a determinant of new donor acquisition and year-on-year retention in the university healthcare fundraising context”","authors":"Amanda L. Hoskins, Jake D. Hoskins","doi":"10.1002/nvsm.1864","DOIUrl":"https://doi.org/10.1002/nvsm.1864","url":null,"abstract":"Scholars and practitioners have long viewed an individual's age to be a key predictor of giving outcomes. Specifically, older individuals are expected to be more philanthropic than younger individuals are. Utilizing a ten-year dataset from a Research One university in the United States, donation histories to health areas of the campus are matched with patient visit records from the university's affiliated hospitals and clinics system to empirically examine this accepted wisdom. The initial findings confirm basic expectations around donor acquisition as older prospects are acquired at higher rates than younger prospects. However, once the organization acquires and solicits donors, age's associative impact on retention rate becomes flat to negative, which indicates support for the alternative view that many younger donor prospects may have capacity and willingness to give. The role of giving purpose is also compared and contrasted among younger and older donor prospects, showing that managers of nonprofits can strategically solicit each population uniquely with targeted approaches to drive higher total fundraising success. The key results are discussed and both implications for theory and practice are derived in the process.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140924817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0