Journal of Philanthropy and Marketing最新文献_第4页

Sharing versus donating: The role of message framing in consumers' private information disclosure for societal benefits 分享与捐赠：信息框架在消费者为社会利益披露私人信息中的作用

Journal of Philanthropy and Marketing Pub Date : 2024-04-14 DOI: 10.1002/nvsm.1851

Luming Wang

引用次数: 0

#StillServing: Engaging younger veterans in continued service #StillServing：让年轻退伍军人继续服务

Journal of Philanthropy and Marketing Pub Date : 2024-04-14 DOI: 10.1002/nvsm.1850

Jennifer F. Rinella, Merritt Neil

{"title":"#StillServing: Engaging younger veterans in continued service","authors":"Jennifer F. Rinella, Merritt Neil","doi":"10.1002/nvsm.1850","DOIUrl":"https://doi.org/10.1002/nvsm.1850","url":null,"abstract":"This case study examines the Veterans of Foreign Wars (VFW) efforts over the past 3 years through #StillServing, a movement to highlight the stories and voices of veterans who continue to serve their communities in various ways, provide avenues for communities to coalesce around volunteerism, and attract younger generations for a wider range of engaged veterans. With an overarching goal to amplify the perception of the VFW as a place for dedicated veterans of all stripes to continue their service to country and their communities, the campaign spotlights men and women who exemplify the best of what it means to be a VFW member through storytelling emphasizing diversity, tenacity, and an enduring commitment to serve. Informed by findings from individual interviews conducted with a diverse group of U.S. military veterans, targeted messages with specific calls to action were developed for younger veterans. The association sought to take advantage of the most relevant and effective media to share its message while ultimately encouraging the veteran and military community to share their own stories of continued service through #StillServing. The case shares lessons learned from the campaign's iterative approach and offers creative, tested strategies for other programs seeking to engage younger generations.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140553123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Streaming for good: Streamer-viewer interaction, beneficiary focus, and donation progress 流媒体为善：流媒体与观众的互动、受益人的关注点和捐赠进度

Journal of Philanthropy and Marketing Pub Date : 2024-04-08 DOI: 10.1002/nvsm.1849

Shaojung Sharon Wang

引用次数: 0

Why minors volunteer—A mixed-method study of motivational factors in underage Generation Z volunteers in Europe 未成年人为何成为志愿者--对欧洲 Z 世代未成年志愿者动机因素的混合方法研究

Journal of Philanthropy and Marketing Pub Date : 2024-03-28 DOI: 10.1002/nvsm.1847

Anna Hauser-Oppelmayer, Sanja Korac

{"title":"Why minors volunteer—A mixed-method study of motivational factors in underage Generation Z volunteers in Europe","authors":"Anna Hauser-Oppelmayer, Sanja Korac","doi":"10.1002/nvsm.1847","DOIUrl":"https://doi.org/10.1002/nvsm.1847","url":null,"abstract":"Motivational factors in young volunteers are a long-standing research issue, but evidence on Generation Z, and particularly minor volunteers, is thin. Furthermore, most studies have been conducted in the Anglo-American context, even though motives have been shown to differ across countries. The present article explores motivational factors of young (underage) philanthropists belonging to Generation Z in a European country—Austria. The study tests widely researched motivational factors in a yet underrepresented population, but also captures further factors that motivate minors to volunteer for a specific nonprofit organization. We follow a two-tiered mixed-method approach: first, qualitative data yielded from 12 expert interviews are used to amend, adapt, and further inform a quantitative survey. Second, seven focus groups with 48 young volunteers were conducted to compare and contrast motivational factors with quantitative results, but also to capture further motivational factors. The results show that the widely applied Volunteer Functions Inventory and factors rooted in Self-Determination Theory capture some, but not all motivational factors in the specific group of Generation Z minor volunteers in central Europe. This research highlights factors that may be specific to the study group: the role of the supervisory team, the types of activities, and the aspect of voluntariness.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.1847","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140321794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Charitable versus commercial crowdfunding: Which is more successful on StartLab? 慈善众筹与商业众筹：哪个在 StartLab 上更成功？

Journal of Philanthropy and Marketing Pub Date : 2024-03-28 DOI: 10.1002/nvsm.1848

Mária Murray Svidroňová, Alena Kaščáková, Nikoleta Jakuš Muthová

引用次数: 0

From diversity to pluralism: Is everyone included? 从多样性到多元化：每个人都包括在内吗？

Journal of Philanthropy and Marketing Pub Date : 2024-03-24 DOI: 10.1002/nvsm.1838

Maja Spanu, Laetitia Gill

{"title":"From diversity to pluralism: Is everyone included?","authors":"Maja Spanu, Laetitia Gill","doi":"10.1002/nvsm.1838","DOIUrl":"https://doi.org/10.1002/nvsm.1838","url":null,"abstract":"The article discusses the growing recognition of the importance of diversity, equity and inclusion in the philanthropic sector internationally. It explores how diversity goes beyond being a simple ‘buzzword’ and instead reflects the complex demographics and social structures in society. The article emphasises the need for philanthropic organisations to adapt to the world's complexity and address power dynamics and discrimination to fully embrace diversity. The authors highlight concrete methods that can be employed to foster more inclusive practices within organisations. They stress the significance of leadership vision and adaptability, as well as individual self-reflection, in making progress towards greater inclusion of the diverse voices that make up our societies. Importantly, the article suggests that embracing discomfort and adopting a posture of humility is key for growth and change within organisations. The article discusses tools like the Wheel of Privilege and Power, which helps individuals understand their own privilege and position in society. The authors advocate for rigorously measuring diversity and discrimination in the workplace to develop action plans and implement concrete measures. They believe that research and practice should collaborate to collect and analyse data effectively. The article also mentions the need for collective and open conversations within the philanthropic sector, acknowledging historical inequalities and privileges. Overall, the article emphasises the importance of moving from diversity to pluralism in the philanthropic sector to ensure coherence and greater social justice in the pursuit of deep social change.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140209667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

It is a match! How donors and nonprofit organizations come together on a matching donation platform 这是一种匹配！捐赠者和非营利组织如何在配捐平台上携手合作

Journal of Philanthropy and Marketing Pub Date : 2024-03-20 DOI: 10.1002/nvsm.1845

Philip Sander, Julia Zabel

{"title":"It is a match! How donors and nonprofit organizations come together on a matching donation platform","authors":"Philip Sander, Julia Zabel","doi":"10.1002/nvsm.1845","DOIUrl":"https://doi.org/10.1002/nvsm.1845","url":null,"abstract":"Online donation platforms have grown increasingly established in the past two decades. Among substantial research into donation-based crowdfunding platforms in general, no studies address the intention to use matching donation platforms. The latter refers to a hypothetical product, not currently available on the market. It represents an extension of conventional donation platforms, aligning donors' preferences with NPOs and projects present on the platform. Drawing on the technology acceptance model (TAM), this exploratory study empirically investigates factors that influence the intention to use a matching donation platform. It also extends the TAM to include trust and donation processing factors and considers the perspectives of both donors and nonprofit organizations (NPOs) engaged in fundraising. The data include an online survey of 458 donors and 112 NPOs in Germany. The findings indicate that all factors, including trust and donation processing, within the extended TAM exert a significant impact on the intention to use a matching donation platform, and attitude toward the platform represents the most influential factor. This article also provides entrepreneurial recommendations for how a matching donation platform can be implemented and used in practice. For example, a matching donation platform should aim at younger donor target groups and provide NPOs with suitable options for processing donations.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/nvsm.1845","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140164242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A balanced crew: Why discussions about foundations' governance and leadership must not forget about the non-profits 平衡的团队：为什么在讨论基金会的管理和领导力时不能忘记非营利组织？

Journal of Philanthropy and Marketing Pub Date : 2024-03-15 DOI: 10.1002/nvsm.1846

Katy Adams

引用次数: 0

Exploring the service learning program in the transition country context from the students' philanthropic behaviour vantage point: Case of Croatia 从学生的慈善行为角度探讨转型国家背景下的服务学习计划：克罗地亚案例

Journal of Philanthropy and Marketing Pub Date : 2024-03-15 DOI: 10.1002/nvsm.1843

Ljiljana Najev Čačija, Marina Lovrinčević, Smiljana Pivčević

引用次数: 0

How the emotions evoked by homeless pets induce online charitable giving 无家可归的宠物引发的情感如何诱发网上慈善捐赠

Journal of Philanthropy and Marketing Pub Date : 2024-03-09 DOI: 10.1002/nvsm.1842

Anna Shepelenko, Pavel Shepelenko, Ksenia Panidi, Vladimir Kosonogov, Anna Shestakova

{"title":"How the emotions evoked by homeless pets induce online charitable giving","authors":"Anna Shepelenko, Pavel Shepelenko, Ksenia Panidi, Vladimir Kosonogov, Anna Shestakova","doi":"10.1002/nvsm.1842","DOIUrl":"https://doi.org/10.1002/nvsm.1842","url":null,"abstract":"In this study, we investigated the relationship between emotions and charitable behavior in the context of pet charities. In particular, we examined the role of pet characteristics such as age, health status, signs of homelessness, and the animal being in the presence of a human as factors in a potential benefactors' emotional state (valence and arousal) that are associated with the willingness to donate. We conducted an online experiment in which participants (N = 54) voluntarily donated in response to being presented with pictures of dogs in various conditions. Emotional state was measured as self-reported valence and arousal. Our findings showed that willingness to donate was higher when participants experienced unpleasant emotions with a high arousal. In addition, we found that animals' apparent sickness and signs of homelessness provoked larger donations, while age (adult or puppy) and being in the presence of a human did not affect charitable behavior. Our study contributes to the research on the effectiveness of charity appeals in the context of pet charities and complements the literature on human prosocial behavior in support of other species. The results have practical implications for the development of advertising on behalf of pet charities as they explore the impact of dogs' characteristics on donors' emotions and willingness to donate under ecologically valid conditions, in contrast to previous laboratory studies.","PeriodicalId":100823,"journal":{"name":"Journal of Philanthropy and Marketing","volume":"29 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140066559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0