Digital Business最新文献_第9页

Making the metaverse real 让虚拟世界成为现实

Digital Business Pub Date : 2023-04-27 DOI: 10.1016/j.digbus.2023.100059

Tatiana Zalan , Paolo Barbesino

引用次数: 4

Personalisation (In)effectiveness in email marketing 个性化(In)在电子邮件营销中的有效性

Digital Business Pub Date : 2023-04-22 DOI: 10.1016/j.digbus.2023.100058

Tekila Harley Nobile, Lorenzo Cantoni

引用次数: 1

The impact of trust in the internet of things for health on user engagement 健康物联网信任对用户参与的影响

Digital Business Pub Date : 2022-03-01 DOI: 10.1016/j.digbus.2022.100021

Khalid Samhale

{"title":"The impact of trust in the internet of things for health on user engagement","authors":"Khalid Samhale","doi":"10.1016/j.digbus.2022.100021","DOIUrl":"https://doi.org/10.1016/j.digbus.2022.100021","url":null,"abstract":"<div><p>The Internet of things (IoT) representing the online exchange of data from real devices is a major revolution that is transforming the whole of society. IoT has penetrated in the health field by facilitating healthcare exchanger for users and professionals. This article aims to examine several factors reinforcing user engagement. A theoretical framework was developed and includes the perceived autonomy, the desire for self-development, and the user trust to predict IoT user engagement in the medical context. The partial least squares structural equation modeling (PLS-SEM) approach was conducted with a sample of 109 French users. The findings highlight the relationship between trust and engagement in the use of the IoT device to improve health behavior. This research is part of a long-term IoT customer/designer relationship based on interaction and trust. It can enable IoT providers, medical professionals, and marketers to optimize patient communication to target potential users more accurately and reduce user abandonment of devices.</p></div>","PeriodicalId":100376,"journal":{"name":"Digital Business","volume":"2 1","pages":"Article 100021"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666954422000011/pdfft?md5=27200867e4e422576cb1e365606ae474&pid=1-s2.0-S2666954422000011-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"137080826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring social media affordance in relationship marketing practices in SMEs 探讨社交媒体在中小企业关系营销实践中的作用

Digital Business Pub Date : 2022-03-01 DOI: 10.1016/j.digbus.2021.100017

Genevieve Sedalo , Henry Boateng , John Paul Kosiba

引用次数: 36

Shipping in the era of digitalization: Mapping the future strategic plans of major maritime commercial actors 数字化时代的航运:绘制主要海上商业参与者的未来战略计划

Digital Business Pub Date : 2022-03-01 DOI: 10.1016/j.digbus.2022.100022

Yuki Ichimura, Dimitrios Dalaklis, Momoko Kitada, Anastasia Christodoulou

{"title":"Shipping in the era of digitalization: Mapping the future strategic plans of major maritime commercial actors","authors":"Yuki Ichimura, Dimitrios Dalaklis, Momoko Kitada, Anastasia Christodoulou","doi":"10.1016/j.digbus.2022.100022","DOIUrl":"10.1016/j.digbus.2022.100022","url":null,"abstract":"<div><p>The so-called “Fourth Industrial revolution”, also termed as “Industry 4.0” in the wider literature, is associated with several cutting-edge technologies. Indicative examples in this category are advanced applications like Artificial Intelligence (AI), Big Data Analytics (BDA), Cloud Computing and Internet of Things (IoT), which are already influencing the maritime industry. It is indicative of the fact that there are several construction projects of autonomous ships, such as the <em>Yara Birkeland</em> and the Autonomous Spaceport Drone Ship (ASDS), which are heavily reliant on technologies associated with the Industry 4.0 concept. The maritime transport industry is already transitioning into a new operations paradigm, often termed as “shipping in the era of digitalization”. Shipping companies promote digitalization as the future of the maritime industry and their efforts to set up strategies are already in progress. Examining those visions and strategies in relation to digitalization would be beneficial to better understand the way towards which the maritime industry is heading. This paper is aiming to identify the characteristics of that pool of future plans via a qualitative review and with a particular focus on major maritime commercial actors, based on shipping companies' relevant action plans that were gathered online. A conclusion standing out is that major shipping companies have embraced digitalization to increase cost-efficiency, raise competitiveness and meet the needs of their customers.</p></div>","PeriodicalId":100376,"journal":{"name":"Digital Business","volume":"2 1","pages":"Article 100022"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666954422000023/pdfft?md5=74a4c6ffa54108f00d324e7e80da8de5&pid=1-s2.0-S2666954422000023-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76542968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 15

Herd behaviour along the consumer buying decision process - experimental study in the mobile communications industry 消费者购买决策过程中的羊群行为——移动通信行业的实验研究

Digital Business Pub Date : 2022-03-01 DOI: 10.1016/j.digbus.2021.100018

Dr. Nataša Pavlović-Höck

{"title":"Herd behaviour along the consumer buying decision process - experimental study in the mobile communications industry","authors":"Dr. Nataša Pavlović-Höck","doi":"10.1016/j.digbus.2021.100018","DOIUrl":"10.1016/j.digbus.2021.100018","url":null,"abstract":"<div><p>With the dissemination of web technologies, the transparency of other people's opinions has increased tremendously, thus the possibilities of observing other consumers' decisions have also risen. Consumers may take a shortcut to follow a herd — according to which people discount their own information to imitate others. Nonetheless, despite a large body of literature exploring the topics of herd behaviour, little is known about it in the context of the individual decision-making phases before, during, and after buying. This study, examines consumers' decisions in the context of mobile communications products, using a survey experiment. The findings show that subjects use the information from others as cues in making buying decisions, whereby the influence decreases along the buying process and in the post-buying phase, where people no longer seem to follow the herd. Additionally, recommendations of other consumers exert a stronger influence on subject choices than those of experts. Finally, friends seem to influence consumers' choices more than social networks.</p></div>","PeriodicalId":100376,"journal":{"name":"Digital Business","volume":"2 1","pages":"Article 100018"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S266695442100017X/pdfft?md5=007a10800647e5da65982f2ea9a142cd&pid=1-s2.0-S266695442100017X-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86616504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8

Antecedents and consequences of sending and receiving information in mobile gaming apps 在手机游戏应用中发送和接收信息的前因和后果

Digital Business Pub Date : 2022-01-01 DOI: 10.1016/j.digbus.2022.100031

John B. Dinsmore , Kunal Swani , Ciro Troise , Wakiuru Wamwara , Bin Li

{"title":"Antecedents and consequences of sending and receiving information in mobile gaming apps","authors":"John B. Dinsmore , Kunal Swani , Ciro Troise , Wakiuru Wamwara , Bin Li","doi":"10.1016/j.digbus.2022.100031","DOIUrl":"10.1016/j.digbus.2022.100031","url":null,"abstract":"<div><p>Mobile gaming applications (apps) are increasingly engineered to encourage the sending and receiving information between players in hopes of generating word-of-mouth and stimulating purchases. This research utilizes a social influence perspective to examine the trait antecedents (identification as a member of the gaming community, susceptibility to informational influence) and behavioral consequences (paying for downloads of mobile app games, making in-app purchases, sharing of gaming experiences) of the desires to send and receive market information in mobile gaming apps.</p><p>A structural equation model was constructed and tested from a survey of 265 US adults who identified themselves as playing mobile gaming apps. Results show dramatically different antecedents and consequences between trait desires to send and receive market information in mobile gaming apps. The desire to send market information significantly and positively affected all three gaming behaviors, while the desire to receive market information had a negative effect on in-app purchases. The desire to send market information also fully mediated the impact of susceptibility to informational influence on all three behaviors. These findings help expand knowledge of informational exchange in mobile games to help developers increase engagement and monetization.</p></div>","PeriodicalId":100376,"journal":{"name":"Digital Business","volume":"2 2","pages":"Article 100031"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666954422000114/pdfft?md5=39329082f095130f2f5bfa50bc363f20&pid=1-s2.0-S2666954422000114-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75207205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

What makes tourists adopt smart hospitality? An inquiry beyond the technology acceptance model 是什么让游客接受聪明的款待?超越技术接受模型的探究

Digital Business Pub Date : 2022-01-01 DOI: 10.1016/j.digbus.2022.100042

Yuqing Liu , Jörg Henseler , Yide Liu

{"title":"What makes tourists adopt smart hospitality? An inquiry beyond the technology acceptance model","authors":"Yuqing Liu , Jörg Henseler , Yide Liu","doi":"10.1016/j.digbus.2022.100042","DOIUrl":"10.1016/j.digbus.2022.100042","url":null,"abstract":"<div><p>Smart hospitality has become an attractive project in tourism. Extant research has studied smart technology as a contingency but has neglected to conceptualize smartness and investigate its consequences. This study conceptualizes and operationalizes smart hospitality and explores the relationships among smartness, perceived usefulness, perceived ease of use, overall image of a hotel and tourists' behavioral intention to stay in a smart hotel. The proposed model incorporated technology acceptance model (TAM) and image theory. With a sample of 348 respondents in Macau, this study tested the model using partial least squares path modeling (PLS-PM), which indicates that the proposed model fits the data. In spite of a high inter-construct correlation, the results showed that smartness does not have a direct effect on behavioral intention. According to mediation analysis, indirect effects made up of significant direct effects and assigned them to TAM, image theory, and a combination of both. This paper contributes to hospitality management theory by providing additional insight into smart hospitality, it demonstrates the applicability of PLS-PM with composite and common factor models in technological change research, and it suggests smartness as a business strategy that can change tourists' choices in practice.</p></div>","PeriodicalId":100376,"journal":{"name":"Digital Business","volume":"2 2","pages":"Article 100042"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666954422000229/pdfft?md5=d2f6894a62d225a15bb1594341bead86&pid=1-s2.0-S2666954422000229-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75527616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

How to incorporate temporal change in digital business research: The use of process theory and agent-based modeling 如何将时间变化纳入数字商业研究:使用过程理论和基于代理的建模

Digital Business Pub Date : 2022-01-01 DOI: 10.1016/j.digbus.2022.100049

Horst Treiblmaier

{"title":"How to incorporate temporal change in digital business research: The use of process theory and agent-based modeling","authors":"Horst Treiblmaier","doi":"10.1016/j.digbus.2022.100049","DOIUrl":"https://doi.org/10.1016/j.digbus.2022.100049","url":null,"abstract":"<div><p>Research on digital businesses builds upon a well-established set of theories, models, and frameworks. A frequently used approach within the paradigm of common variance theory is to first create a theory-based model and then test it using a multivariate method. Cross-sectional data is often used to test the overall fit of the model and the significance of its parameters, yet this approach fails to take into account the important role of temporal dynamics and the potential change of parameters over time, which constitutes an important research gap. For example, the popular Technology Acceptance Model (TAM) provides a snapshot in time, but cannot explain the postulated temporal patterns of the Diffusion of Innovations (DOI) theory. In this exploratory paper, we call for a theoretical and methodological paradigm shift and introduce process theory as a complement to the popular variance theory. This theory considers how entities change over time and create important network effects. Additionally, we illustrate how agent-based modeling (ABM) in combination with Structural Equation Modeling (SEM) can help to create models that combine the rigor of multivariate statistical methods with the capability of process theory to account for changes over time. Using ABM within the process theory paradigm can help to create meaningful models that are capable of incorporating temporal dynamics.</p></div>","PeriodicalId":100376,"journal":{"name":"Digital Business","volume":"2 2","pages":"Article 100049"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666954422000291/pdfft?md5=c1bd47fec61b8da5ec5c8c19423f9894&pid=1-s2.0-S2666954422000291-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"137400943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The role of ERP in business model innovation: Impetus or impediment ERP在商业模式创新中的作用:推动力还是阻碍

Digital Business Pub Date : 2022-01-01 DOI: 10.1016/j.digbus.2022.100024

Francisco-Jose Molina-Castillo , Rocío Rodríguez , Carolina López-Nicolas , Harry Bouwman

{"title":"The role of ERP in business model innovation: Impetus or impediment","authors":"Francisco-Jose Molina-Castillo , Rocío Rodríguez , Carolina López-Nicolas , Harry Bouwman","doi":"10.1016/j.digbus.2022.100024","DOIUrl":"10.1016/j.digbus.2022.100024","url":null,"abstract":"<div><h3>Purpose</h3><p>This research explores the moderating role of Enterprise Resource Planning (ERP) in (Business Model (BM) innovation by comparing two groups of Small and Medium-sized Enterprises (SMEs) that are still in the process of considering adoption of ERP or already have implemented ERP. In particular, the aim is to see whether ERP enables or hampers the relationship between BM experimentation, i.e. the process of BM innovation, and BM performance. An important mediator, with a focus on downstream value delivery and creation, is the novelty of the BM in question.</p></div><div><h3>Design/methodology/approach</h3><p>This research is based on a large quantitative study among Spanish firms that are engaged in BM innovation activities and in different phases of implementing ERP. A representative sample of 208 Spanish firms engaged in Business Model Innovation from different sectors was used to collect data, which was analysed using heterotrait-monotrait (HTMT) for scaling and Structural Equation Modelling (SEM) for model testing.</p></div><div><h3>Findings</h3><p>Quantitative findings show that there is a direct positive impact of BM experimentation on BM performance for firms that did not implement an ERP, while downstream novelty leads to improved value capture due to increased efficiency and the associated cost reduction. By contrast, firms with ERP show a better performance, depending on the degree of the downstream novelty of the BM.</p></div><div><h3>Originality/value</h3><p>There is no previous research exploring the moderating role of ERP in BM Innovation for SMEs. This is the first study to examine whether BM experimentation affects BM performance and value capturing, as mediated by BM novelty and moderated by implementation by ERP.</p></div>","PeriodicalId":100376,"journal":{"name":"Digital Business","volume":"2 2","pages":"Article 100024"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666954422000047/pdfft?md5=06f873afb25f5968521c05201256b095&pid=1-s2.0-S2666954422000047-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73560533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11