Consumer Psychology Review最新文献_第4页

The significance and meaning of racial identity in consumer research: A review and call for research 种族认同在消费者研究中的意义与意义:综述与研究呼吁

Consumer Psychology Review Pub Date : 2021-12-07 DOI: 10.1002/arcp.1079

David B. Wooten, Tracy Rank-Christman

引用次数: 0

Social perception of brands: Warmth and competence define images of both brands and social groups 品牌的社会认知:温暖和能力决定了品牌和社会群体的形象

Consumer Psychology Review Pub Date : 2021-11-22 DOI: 10.1002/arcp.1074

Nicolas Kervyn, Susan T. Fiske, Chris Malone

{"title":"Social perception of brands: Warmth and competence define images of both brands and social groups","authors":"Nicolas Kervyn, Susan T. Fiske, Chris Malone","doi":"10.1002/arcp.1074","DOIUrl":"10.1002/arcp.1074","url":null,"abstract":"People form impressions about brands as they do about social groups. The Brands as Intentional Agents Framework (BIAF) a decade ago derived from the Stereotype Content Model (SCM) two dimensions of consumers' brand perception: warmth (worthy intentions) and competence (ability). The BIAF dimensions and their predictive validity have replicated the general primacy of warmth (intentions) and developed the congruence principle of fit to context. BIAF domains include various brands, product design, and countries as origins of products and as travel destinations. Brand anthropomorphism plays a role in perceiving brands' morality, personality, and humanity. Consumer–brand relations follow from anthropomorphism: perceived brand-self congruence, brand trust, and brand love. Corporate social (ir)responsibility and human relations, especially warm, worthy intent, interplay with BIAF dimensions, as do service marketing, service recovery, and digital marketing. Case studies describe customer loyalty, especially to warm brands, corresponds to profits, charitable donations, and healthcare usage. As the SCM and BIAF evolve, research potential regards the dimensions and beyond. BIAF has stood the tests of time, targets (brands, products, and services), and alternative theory (brand personality, brand relationships), all being compatible. Understanding how people view corporations as analogous to social groups advances theory and practice in consumer psychology.","PeriodicalId":100328,"journal":{"name":"Consumer Psychology Review","volume":"5 1","pages":"51-68"},"PeriodicalIF":0.0,"publicationDate":"2021-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91519374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 18

Do consumers care about morality? A review and framework for understanding morality's marketplace influence 消费者关心道德吗?理解道德的市场影响的回顾和框架

Consumer Psychology Review Pub Date : 2021-10-06 DOI: 10.1002/arcp.1072

Aviva Philipp-Muller, Jacob D. Teeny, Richard E. Petty

{"title":"Do consumers care about morality? A review and framework for understanding morality's marketplace influence","authors":"Aviva Philipp-Muller, Jacob D. Teeny, Richard E. Petty","doi":"10.1002/arcp.1072","DOIUrl":"10.1002/arcp.1072","url":null,"abstract":"There are many ways consumers' morality has been shown to impact their marketplace behavior. We present a theoretical framework for how to conceive of and study marketplace morality in an attempt to unify these disparate findings. First, we describe two common conceptualizations of marketplace morality: (a) the attribute-level approach (where a product attribute fits within a category that is normatively considered moral) and (b) the person-level approach (where consumers differ in the extent to which they dispositionally value morality). We then introduce a third conceptualization: (c) the attitude-level approach (where consumers differ in the extent to which they see their relevant attitude as based in their morality). Through this approach, we demonstrate morality's predictive utility for consumers' marketplace behaviors and help explain why other research could have found mixed evidence for its influence. Moreover, we use this approach to illuminate four contexts in which consumers' morality is more likely to influence marketplace attitudes and thereby impact their behavior: when the consumer's attitude is emotional, value-relevant, identity-relevant, and/or conceived in a negative valence. We conclude with a discussion of some of the unique challenges to attitude moralization in the marketplace as well as implications for managers promoting morally positioned purchases.","PeriodicalId":100328,"journal":{"name":"Consumer Psychology Review","volume":"5 1","pages":"107-124"},"PeriodicalIF":0.0,"publicationDate":"2021-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75195177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Identity interplay: The importance and challenges of consumer research on multiple identities 身份的相互作用:消费者多重身份研究的重要性和挑战

Consumer Psychology Review Pub Date : 2021-01-19 DOI: 10.1002/arcp.1066

Mark Forehand, Americus Reed II, Julian K. Saint Clair

引用次数: 16

Consumer Psychology Review: Aims and scope 消费者心理学评论:目标和范围

Consumer Psychology Review Pub Date : 2021-01-19 DOI: 10.1002/arcp.1070

Derek D. Rucker, Zakary L. Tormala

{"title":"Consumer Psychology Review: Aims and scope","authors":"Derek D. Rucker, Zakary L. Tormala","doi":"10.1002/arcp.1070","DOIUrl":"10.1002/arcp.1070","url":null,"abstract":"Consumer Psychology Review (CPR) was launched in 2018 as an annual journal offering systematic reviews of scholarly advances in consumer psychology research. As the inaugural editor, L.J. Shrum brought together leading scholars to provide critical review articles exploring topics such as evolution and consumer psychology, the neuropsychology of consumer behavior and marketing, the influence of aging on consumer decision making, cross-cultural consumer psychology, social influence, and online word of mouth, among many others.In service of these goals, we will publish comprehensive reviews that integrate and update important research domains, new perspectives or frameworks that advance basic research and theory, and discussions of new literatures and real-world phenomena that stimulate conceptual and empirical work in areas of growing interest. In all cases, the aim of CPR is to publish high impact reviews that offer insight into past research and serve as springboards for future research across diverse domains of interest.During our term as co-editors, we will continue the CPR model of inviting authors (in consultation with the Scientific Advisory Committee) to contribute to annual issues of the journal. Here, in our first issue, we present the insights of leading thinkers on the topics of fluency, disclosure, identity, habits, inauthenticity, intentions, repeat consumption, taste perception, and the limits of preference prediction. We hope this compendium of papers serves as a guide for other scholars working on these topics, both in understanding prior research and in stimulating new breakthroughs in research to come.","PeriodicalId":100328,"journal":{"name":"Consumer Psychology Review","volume":"4 1","pages":"3"},"PeriodicalIF":0.0,"publicationDate":"2021-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/arcp.1070","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"103433957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer disclosure 消费者披露

Consumer Psychology Review Pub Date : 2020-12-12 DOI: 10.1002/arcp.1065

Tami Kim, Kate Barasz, Leslie K. John

引用次数: 7

Predicting consumers’ choices in the age of the internet, AI, and almost perfect tracking: Some things change, the key challenges do not 在互联网、人工智能和近乎完美的追踪时代预测消费者的选择:有些事情会变，但关键挑战不会变

Consumer Psychology Review Pub Date : 2020-12-09 DOI: 10.1002/arcp.1068

David Gal, Itamar Simonson

{"title":"Predicting consumers’ choices in the age of the internet, AI, and almost perfect tracking: Some things change, the key challenges do not","authors":"David Gal, Itamar Simonson","doi":"10.1002/arcp.1068","DOIUrl":"10.1002/arcp.1068","url":null,"abstract":"Recent technology advances (e.g., tracking and “AI”) have led to claims and concerns regarding the ability of marketers to anticipate and predict consumer preferences with great accuracy. Here, we consider the capabilities of both traditional techniques (e.g., conjoint analysis) and more recent tools (e.g., advanced machine learning methods) for predicting consumer choices. Our main conclusion is that for most of the more interesting consumer decisions, those that are “new” and non-habitual, prediction remains hard. In fact, in many cases, prediction has become harder due to the increasing influence of just-in-time information (user reviews, online recommendations, new options, etc.) at the point of decision that can neither be measured nor anticipated ex ante. Sophisticated methods and “big data” can in certain contexts improve predictions, but usually only slightly, and prediction remains very imprecise—so much so that it is often a waste of effort. We suggest marketers focus less on trying to predict consumer choices with great accuracy and more on how the information environment affects the choice of their products. We also discuss implications for consumers and policymakers.","PeriodicalId":100328,"journal":{"name":"Consumer Psychology Review","volume":"4 1","pages":"135-152"},"PeriodicalIF":0.0,"publicationDate":"2020-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/arcp.1068","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77519689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

A review of the cognitive and sensory cues impacting taste perceptions and consumption 对影响味觉感知和消费的认知和感官线索的综述

Consumer Psychology Review Pub Date : 2020-12-09 DOI: 10.1002/arcp.1069

Aradhna Krishna, Ryan S. Elder

引用次数: 22

Inauthenticity aversion: Moral reactance toward tainted actors, actions, and objects 不真实性厌恶:对有污点的演员、行为和物体的道德抗拒

Consumer Psychology Review Pub Date : 2020-12-05 DOI: 10.1002/arcp.1064

Ike Silver, George Newman, Deborah A. Small

{"title":"Inauthenticity aversion: Moral reactance toward tainted actors, actions, and objects","authors":"Ike Silver, George Newman, Deborah A. Small","doi":"10.1002/arcp.1064","DOIUrl":"10.1002/arcp.1064","url":null,"abstract":"Theories of authenticity usually try to explain what leads consumers to see something as authentic. Here, we address the inverse question instead: What makes a brand, individual, or product seem inauthentic? This shift in focus reveals a distinct psychology that is more than just the absence or inverse of responses to authenticity. Whereas authenticity typically confers meaning and value, invoking inauthenticity typically implies the detection of a moral violation. Specifically, consumers judge an entity to be inauthentic if they perceive a mismatch between what that entity claims to be (e.g., a socially responsible apparel brand, 100% orange juice) and what it really is upon closer scrutiny. Such judgments give rise to a powerful, non-compensatory reactance we term inauthenticity aversion. We segment inauthenticity violations into three principle types: deceptions, ulterior motives, and adulterations. This conceptualization allows us to capture a wide variety of inauthenticity cases and outline psychological commonalities across them. It also helps to explain the powerful outrage consumers display at perceived inauthenticity and illuminates potential hazards in common marketing approaches.","PeriodicalId":100328,"journal":{"name":"Consumer Psychology Review","volume":"4 1","pages":"70-82"},"PeriodicalIF":0.0,"publicationDate":"2020-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/arcp.1064","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"100089824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 28

Metacognitive experiences as information: Processing fluency in consumer judgment and decision making 元认知经验作为信息:消费者判断和决策的加工流畅性

Consumer Psychology Review Pub Date : 2020-11-29 DOI: 10.1002/arcp.1067

Norbert Schwarz, Madeline Jalbert, Tom Noah, Lynn Zhang

引用次数: 52