Consumer Psychology Review: Aims and scope

Abstract

Consumer Psychology Review (CPR) was launched in 2018 as an annual journal offering systematic reviews of scholarly advances in consumer psychology research. As the inaugural editor, L.J. Shrum brought together leading scholars to provide critical review articles exploring topics such as evolution and consumer psychology, the neuropsychology of consumer behavior and marketing, the influence of aging on consumer decision making, cross-cultural consumer psychology, social influence, and online word of mouth, among many others.

In service of these goals, we will publish comprehensive reviews that integrate and update important research domains, new perspectives or frameworks that advance basic research and theory, and discussions of new literatures and real-world phenomena that stimulate conceptual and empirical work in areas of growing interest. In all cases, the aim of CPR is to publish high impact reviews that offer insight into past research and serve as springboards for future research across diverse domains of interest.

During our term as co-editors, we will continue the CPR model of inviting authors (in consultation with the Scientific Advisory Committee) to contribute to annual issues of the journal. Here, in our first issue, we present the insights of leading thinkers on the topics of fluency, disclosure, identity, habits, inauthenticity, intentions, repeat consumption, taste perception, and the limits of preference prediction. We hope this compendium of papers serves as a guide for other scholars working on these topics, both in understanding prior research and in stimulating new breakthroughs in research to come.