Multimodal brain image analysis : second International Workshop, MBIA 2012, held in conjunction with MICCAI 2012, Nice, France, October 1-5, 2012 : proceedings. MBIA (Workshop) (2nd : 2012 : Nice, France)最新文献

{"title":"Pengaruh Literasi Keuangan Dan Literasi Digital Terhadap Preferensi Bank Digital","authors":"Ignasia Tiffani","doi":"10.33557/mbia.v22i1.2039","DOIUrl":"https://doi.org/10.33557/mbia.v22i1.2039","url":null,"abstract":"The rapid development of technology, especially since the Covid-19 pandemic, is affecting the world, and one of them is the financial aspect. Banking is a growing sector that can drive economic growth; by continuing to adapt, banks are adopting digital technology to survive. Currently, the challenges of the digital world are increasing. Banks must not only compete with other banks but also must be able to compete with other financial technology companies. One way to adapt and survive in this era is with the emergence of digital banks. The public must also be educated about these digital banking services because financial and digital literacy must be understood first. This research aims to find out and confirm the relationship between financial literacy and digital literacy with consumer preference for digital banks. This type of research is descriptive research with a quantitative approach using primary data. The results obtained are: Financial literacy partially affects consumer preferences for digital banks; Digital literacy partially affects consumer preferences for digital banks; Financial literacy and digital literacy simultaneously affect consumer preferences for digital banks. This research aims to contribute to the development of digital banks in Indonesia. \u0000  \u0000Keywords: Bank, Digital Bank, Financial Literacy, Digital Literacy, Consumer Preference \u0000  \u0000  \u0000Abstrak \u0000Perkembangan teknologi yang begitu cepat terlebih pula semenjak pandemi covid 19 membawa dampak terhadap dunia, salah satunya kepada pada aspek keuangan. Perbankan merupakan sektor yang berkembang yang dapat mendorong pertumbuhan ekonomi, dengan terus beradaptasi bank mulai mengadopsi teknologi digital agar dapat bertahan. Saat ini tantangan dunia digital semakin meningkat, bank tidak hanya harus bersaing dengan bank lain, tetapi juga harus dapat bersaing dengan perusahaan financial technology lainnya. Salah satu cara untuk beradaptasi dan bertahan di era ini yaitu dengan munculnya bank digital. Masyarakat pun perlu diedukasi tentang layanan perbankan digital tersebut, karena literasi keuangan dan literasi digital harus dipahami terlebih dahulu. Tujuan penelitian ini agar mengetahui dan memastikan hubungan antara literasi keuangan dan literasi digital dengan preferensi konsumen terhadap bank digital. Jenis penelitian ini adalah penelitian deskriptif dengan pendekatan kuantitatif dengan menggunakan data primer. Hasil yang diperoleh yaitu: Literasi keuangan secara parsial berpengaruh terhadap preferensi konsumen akan bank digital; Literasi digital secara parsial berpengaruh terhadap preferensi konsumen akan bank digital; Literasi keuangan dan literasi digital secara simultan berpengaruh terhadap preferensi konsumen akan bank digital. Penelitian ini bertujuan untuk berkontribusi dalam pengembangan bank digital di Indonesia. \u0000  \u0000Kata kunci: Bank, Bank Digital, Literasi Keuangan, Literasi Digital, Preferensi Konsumen","PeriodicalId":90658,"journal":{"name":"Multimodal brain image analysis : second International Workshop, MBIA 2012, held in conjunction with MICCAI 2012, Nice, France, October 1-5, 2012 : proceedings. MBIA (Workshop) (2nd : 2012 : Nice, France)","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83078497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Penguatan Kepercayaan dalam Membentuk Niat Meneruskan Penggunaan Mobile Banking","authors":"Didik Setyawan, Vincentia Alfina Miranda Damayanti, Sugiyarmasto Sugiyarmasto, Nang Among Budiadi","doi":"10.33557/mbia.v22i1.2291","DOIUrl":"https://doi.org/10.33557/mbia.v22i1.2291","url":null,"abstract":"The security of using mobile banking in Indonesia is perceived as not providing a good guarantee, so it can reduce trust in continuing to use it. This study examines factors that can increase trust to influence customers' intention to continue using mobile banking. The role of user learning, the perceived value of the application, technological competence, and compatibility can strengthen trust in forming an intention to continue using. The sampling technique used was a purposive sampling technique, with 200 respondents using the BCA Mobile application, which was conducted online. Validity and reliability testing was carried out using the SPSS version 22 application. A structural approach with SEM (Structural Equation Modeling) analysis was employed to test Hypotheses. The test results show that trust in forming the intention to continue using is influenced by perceived learning, perceived value, and technological competence and is not affected by application compatibility. \u0000  \u0000Keywords : Intention to Use Continuence, Trust, and Mobile Banking \u0000  \u0000Abstrak \u0000Keamanan penggunaan mobile banking di Indonesia dipersepsikan belum memberikan jaminan baik yang dapat menurunkan kepercayaan untuk terus menggunakan. Studi ini mengkaji faktor-faktor yang dapat meningkatkan kepercayaan untuk dapat mempengaruhi nasabah untuk berniat terus menggunakan mobil banking. Peran pembelajaran pengguna, nilai persepsian dari aplikasi, kompetensi teknologi, dan kompatibilitas menjadi faktor yang dapat menguatkan kepercayaan dalam membentuk niat untuk terus menggunakan. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah 200 responden pengguna aplikasi BCA Mobile yang dilakukan secara online. Pengujian validitas dan reliabilitas menggunakan aplikasi SPSS versi 22. Pengujian hipotesis menggunakan pendekatan structural dengan analisa SEM (Structural Equation Modeling). Hasil pengujian menunjukkan kepercayaan dalam membentuk niat terus menggunakan dipengaruhi adanya pembelajaran yang dipersepsikan, nilai persepsian, kompetensi teknologi, dan bukan disebabkan kompatibilitas aplikasi. \u0000  \u0000Kata kunci : Niat Meneruskan Pengunaan, Kepercayaan, dan Mobile Banking","PeriodicalId":90658,"journal":{"name":"Multimodal brain image analysis : second International Workshop, MBIA 2012, held in conjunction with MICCAI 2012, Nice, France, October 1-5, 2012 : proceedings. MBIA (Workshop) (2nd : 2012 : Nice, France)","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80329359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Comparative Study of Financial Soundness of State and Private Banks in Indonesia","authors":"Miladiatur Rahmah, Nora Ria Retnasih","doi":"10.33557/mbia.v22i1.2199","DOIUrl":"https://doi.org/10.33557/mbia.v22i1.2199","url":null,"abstract":"This study aims to investigate the impact of bank soundness on the return on assets (ROA) experienced by state and private banks over the 2016-2022 fiscal quarters. In this study, a quantitative research method employing secondary data obtained through the official website of the OJK (Financial Services Authority) was used as the research methodology. For this investigation, the panel data regression analysis carried out in EViews 9 was the analytical tool. According to research on state banks, the CAR and LDR variables have only a partially significant effect on ROA. Notwithstanding this, ROA is significantly influenced by the NPL and NIM variables. On the other hand, private banks provide some evidence suggesting that the CAR and NPL variables do not have a significant impact on ROA. Several LDR and NIM variables significantly influence ROA. \u0000  \u0000Keywords: Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), Net Interest Margin (NIM), Non-Performing Loan (NPL), Return On Asset (ROA). \u0000  \u0000Abstrak \u0000Tujuan dari penelitian ini adalah untuk mengetahui pengaruh tingkat kesehatan bank terhadap return on asset (ROA) pada bank pemerintah dan swasta periode triwulan 2016-2022. Dalam penelitian ini menggunakan metode penelitian kuantitatif dengan menggunakan data sekunder yang diperoleh melalui situs resmi OJK (Otoritas Jasa Keuangan). Alat analisis yang digunakan dalam penelitian ini adalah analisis regresi data panel menggunakan E-Views 9. Berdasarkan hasil penelitian pada bank pemerintah, secara parsial variabel CAR dan LDR tidak berpengaruh signifikan terhadap ROA. Namun variabel NPL dan NIM berpengaruh secara signifikan terhadap ROA. Di sisi lain, bank swasta menunjukkan bahwa variabel CAR dan NPL tidak berpengaruh signifikan terhadap ROA. Sedangkan variabel LDR dan NIM berpengaruh secara signifikan terhadap ROA. \u0000  \u0000Kata kunci: Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), Net Interest Margin (NIM), Non-Performing Loan (NPL), Return On Asset (ROA).","PeriodicalId":90658,"journal":{"name":"Multimodal brain image analysis : second International Workshop, MBIA 2012, held in conjunction with MICCAI 2012, Nice, France, October 1-5, 2012 : proceedings. MBIA (Workshop) (2nd : 2012 : Nice, France)","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73490372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Konsep Perilaku Keputusan Pembelian Game Online","authors":"Aisah Asnawi, Erlinda Tehuayo, Abdul Hafid Marsulam","doi":"10.33557/mbia.v22i1.2350","DOIUrl":"https://doi.org/10.33557/mbia.v22i1.2350","url":null,"abstract":"E-Sport sports have been recognized as sports since 2020. The rise of technological developments makes game applications more very diverse and competitive. Data shows that the number of online game players increases every year. The increase in players is an opportunity for manufacturers to offer increasingly challenging game applications and various features in games that are economically profitable. This study aims to determine the effect of online promotions conducted by the company, the involvement of reference groups, and the comfort of game applications made on the purchasing decision of the online game application. This study uses a quantitative method, Partial Least Square (PLS). The sample was purposive sampling, with many respondents of as many as 30 game players. The results showed that game manufacturers' online promotions largely determine gamers' purchasing decisions. However the most decisive factor is the reference group for gamers in purchasing a game application. While the ease of the application also determines the number of consumers who download the application. \u0000  \u0000Keywords: Reference Group, Ease Of Application, Purchasing Decisions, Online Promotions \u0000  \u0000Abstrak \u0000Olahraga e-sport diakui sebagai cabang olahraga sejak tahun 2020. Maraknya perkembangan tekhnologi membuat aplikasi game menjadi lebih sangat beragam dan kompetitif. Data menunjukkan bahwa jumlah pemain game online meningkat setiap tahun. Hal ini merupakan kesempatan bagi produsen untuk menawarkan aplikasi game yang semakin menantang dan berbagai fitur pada game yang menguntungkan secara ekonomi. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi online yang dilakukan oleh perusahaan, keterlibatan kelompok referensi dan kenyamanan aplikasi game yang dibuat terhadap keputusan pembelian aplikasi game online tersebut. Penelitian ini menggunakan metode kuantitatif yaitu Partial Least Square (PLS). Sampel yang digunakan adalah purposive sampling dengan jumlah responden sebanyak 30 orang pemain game. Hasil penelitian menunjukkan bahwa promosi secara online yang digunakan oleh produsen game sangat menentukan keputusan pembelian dikalangan gamer. Namun faktor yang paling menentukan adalah kelompok referensi yang menjadi acuan bagi gamer dalam pembelian sebuah aplikasi game. Sedangkan kemudahan aplikasi juga ikut menentukan banyaknya konsumen yang mendownload aplikasi tersebut. \u0000  \u0000Kata Kunci: Kelompok Referensi, Kemudahan Aplikasi, Keputusan Pembelian, Promosi Online","PeriodicalId":90658,"journal":{"name":"Multimodal brain image analysis : second International Workshop, MBIA 2012, held in conjunction with MICCAI 2012, Nice, France, October 1-5, 2012 : proceedings. MBIA (Workshop) (2nd : 2012 : Nice, France)","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90896927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Smart Tourism Technology Dan Kepuasan Wisatawan Untuk Berkunjung Kembali Di Wisata Heritage Kota Surakarta","authors":"E. Rahmawati, Haris Novy Admadianto, Sarah Fadila, Shalli Habiibika Baaq","doi":"10.33557/mbia.v22i1.2163","DOIUrl":"https://doi.org/10.33557/mbia.v22i1.2163","url":null,"abstract":"Developing a smart city in Surakarta is to attract domestic and foreign tourists, as well as attract investors to develop infrastructure and open new businesses. The acquisition of foreign exchange is an effort in national development in supporting the national economy, one of which is supported by the tourism sector. This study aims to determine Smart tourism technology on the intention of returning tourists through tourist satisfaction and experiences—direct survey to respondents with quantitative research as the research method. Tourists who visit heritage sites in Surakarta City are the research population. The number of sampling is 200 respondents with a convenience sampling technique. The analytical method used is Structural Equation Modeling using SmartPLS 3.0. The results show that smart tourism technology affects the tourist experience, tourism experience affects tourist satisfaction, tourist satisfaction affects the intention to revisit, and smart tourism technology affects the intention to revisit through tourist experiences and tourist satisfaction in heritage in Surakarta City. \u0000  \u0000Keywords: Smart tourism technology, tourist experience, tourist satisfaction, revisit intention, heritage. \u0000  \u0000Abstrak \u0000Pengembangan smart city di Kota Surakarta salah satunya bertujuan untuk menarik wisatawan domestik dan wisatawan mancanegara, serta menarik minat investor dalam pembangunan infrastruktur dan pembukaan bisnis baru. Perolehan devisa negara sebagai upaya dalam pembangunan nasional dalam menyokong perekonomian nasional salah satunya didukung oleh sektor pariwisata. Tujuan penelitian ini untuk mengetahui Smart tourism technology terhadap niat berkunjung kembali wisatawan melalui kepuasaan wisatawan dan pengalaman wisata. survey langsung kepada responden dengan jenis penelitian kuantitatif sebagai metode penelitian ini. Wisatawan yang berkunjung pada wisata heritage di Kota Surakarta adalah populasi penelitian. Jumlah sampel penelitian 200 responden dengan teknik convenience sampling. Metode analisis yang digunakan adalah Structural Equation Modelling menggunakan Smart PLS 3.0. Hasil diperoleh bahwa (1) smart tourism technology berpegaruh terhadap pengalaman wisata, (2) pengalaman wisata berpengaruh terhadap kepuasan wisatawan, (3) kepuasan wisatawan berpengaruh terhadap niat berkunjung kembali dan (4) smart tourism technology berpengaruh terhadap niat berkunjung kembali melalui pengalaman wisata dan kepuasan wisatan di wisata heritage di Kota Surakarta. \u0000  \u0000Kata kunci: Smart tourism technology, Pengalaman Wisata, Kepuasan Wisatawan, Heritage, Niat Berkunjung Kembali","PeriodicalId":90658,"journal":{"name":"Multimodal brain image analysis : second International Workshop, MBIA 2012, held in conjunction with MICCAI 2012, Nice, France, October 1-5, 2012 : proceedings. MBIA (Workshop) (2nd : 2012 : Nice, France)","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84122168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Celebrity Endorser dan E-WOM terhadap Purchase Intention Produk Skincare di Jakarta dengan Brand Trust sebagai Variabel Mediasi","authors":"Riani Tanjung, K. Keni","doi":"10.33557/mbia.v22i1.2144","DOIUrl":"https://doi.org/10.33557/mbia.v22i1.2144","url":null,"abstract":"This research is aimed to examine whether celebrity endorsers and electronic word of mouth (e-WOM) can partially influence purchase intention and the role of brand trust in mediating those influences. The population of this research is skincare consumers. At the same time, the sample is 150 skincare consumers in Jakarta, which were obtained by using online questionnaires and selected by using the nonprobability sampling technique in the form of convenience sampling. The data were analyzed by using the PLS-SEM method in SmartPLS 4 program. This research is expected to support skincare companies in developing marketing strategies and to be a reference for companies and researchers regarding the purchase intention of skincare products. The results showed that celebrity endorsers had a positive effect on brand trust, while e-WOM did not have a positive effect on brand trust. In addition, celebrity endorsers and brand trusts have a positive effect on purchase intention, while e-WOM does not have a positive effect on purchase intention. Finally, celebrity endorsers positively affect purchase intention mediated by brand trust, while e-WOM has no effect. \u0000  \u0000Keywords: Celebrity endorser, e-WOM, purchase intention, brand trust, skincare product \u0000  \u0000Abstrak \u0000Penelitian ini bertujuan untuk menguji apakah celebrity endorser dan e-WOM secara parsial dapat mempengaruhi purchase intention, serta peran brand trust dalam memediasi pengaruh tersebut. Populasi penelitian ini adalah konsumen skincare, sedangkan sampelnya adalah 104 konsumen skincare di Jakarta yang diperoleh dengan menggunakan kuesioner online dan dipilih dengan teknik nonprobability sampling berupa convenience sampling. Data dianalisis dengan metode PLS-SEM pada program SmartPLS 4. Penelitian ini diharapkan dapat mendukung perusahaan perawatan kulit dalam mengembangkan strategi pemasaran, dan menjadi referensi bagi perusahaan dan penelitian mengenai minat beli produk perawatan kulit. Hasil penelitian menunjukkan bahwa celebrity endorser berpengaruh positif terhadap brand trust, sedangkan e-WOM tidak berpengaruh positif terhadap brand trust. Selain itu celebrity endorser dan Brand trust berpengaruh positif terhadap purchase intention, sedangkan e-WOM tidak berpengaruh positif terhadap purchase intention. Akhirnya celebrity endorser berpengaruh positif terhadap purchase intention yang dimediasi oleh brand trust, sedangkan e-WOM tidak berpengaruh. \u0000  \u0000Kata kunci: Dukungan selebriti, e-WOM, niat beli, kepercayaan merek, produk skincare","PeriodicalId":90658,"journal":{"name":"Multimodal brain image analysis : second International Workshop, MBIA 2012, held in conjunction with MICCAI 2012, Nice, France, October 1-5, 2012 : proceedings. MBIA (Workshop) (2nd : 2012 : Nice, France)","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89111546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Mutu Layanan, Persepsi Harga, Faktor Emosional Dan Kemudahan Terhadap Kepuasan Penumpang Kereta Api DAOP VI Yogyakarta","authors":"Basuki Basuki, Shalahuddin Shalahuddin, Shiva Khoirunnisa","doi":"10.33557/mbia.v22i1.2057","DOIUrl":"https://doi.org/10.33557/mbia.v22i1.2057","url":null,"abstract":"This study aims to analyze the influence of service quality factors, price perception factors, emotional factors, and convenience factors on passenger satisfaction with the Yogyakarta DAOP VI Railway. Data collection in this study is using a questionnaire. The population used in this study are respondents who have used the  Yogyakarta DAOP VI  Railway services. The sample in this study is 100 respondents and the technique used is the Non- Probability Sampling technique with the Purposive Sampling approach. This study uses multiple linear regression analysis. The results of data processing with regression analysis obtained the regression equation: Y = -1,020 + 0,059 X1 - 0,002 X2 + 0,402 X3 + 0,352 X4. Testing the partial effect of the independent variables used shows that the service quality factor, emotional factor, and convenience factor have a positive and significant effect on passenger satisfaction with the Yogyakarta DAOP VI train, while the price perception factor has negative but not significant. Simultaneous testing shows that all these independent variables have a significant effect passenger satisfaction with the Yogyakarta DAOP VI Railway. \u0000  \u0000Keywords: Service Quality, Price Perception, Emotional Factors, Convenience, Passenger Satisfaction.  \u0000  \u0000Abstrak \u0000Studi ini bertujuan untuk  menganalisis pengaruh Faktor Mutu Layanan, faktor Persepsi tentang Harga, faktor emosional dan faktor kemudahan terhadap kepuasan penumpang Kereta Api DAOP VI  Yogyakarta. Pengumpulan data dalam studi ini adalah menggunakan kuesioner. Populasi yang dipakai dalam studi adalah responden yang pernah menggunakan jasa Kereta Api DAOP VI  Yogyakarta. Sampel pada studi ini adalah sebanyak 100 responden dan teknik yang digunakan adalah teknik Non Probability Sampling dengan pendekatan Purposive Sampling. Studi ini menggunakan analisis regresi linier berganda. Hasil pengolahan data dengan analisis regresi diperoleh persamaan regresi: Y’ = -1,020 + 0,059 X1 - 0,002 X2 + 0,402 X3 + 0,352 X4. Pengujian pengaruh parsial dari variabel bebas yang digunakan menunjukkan bahwa faktor Mutu Layanan, faktor emosional, dan faktor kemudahan berpengaruh positip dan signifikan terhadap kepuasan penumpang kereta Api DAOP VI Yogyakarta, sedangkan faktor Persepsi tentang Harga berpengaruh negatip tetapi tidak signifikan. Pengujian secara serentak diperoleh bahwa semua regresor tersebut memiliki pengaruh signifikan pada kepuasan penumpang Kereta Api DAOP VI  Yogyakarta. \u0000  \u0000Kata kunci : Faktor Mutu Layanan, Faktor Persepsi tentang Harga, Faktor Emosional, Faktor Kemudahan dan Kepuasan Penumpang.","PeriodicalId":90658,"journal":{"name":"Multimodal brain image analysis : second International Workshop, MBIA 2012, held in conjunction with MICCAI 2012, Nice, France, October 1-5, 2012 : proceedings. MBIA (Workshop) (2nd : 2012 : Nice, France)","volume":"151 2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91126858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Personal Branding di Media Sosial Tiktok","authors":"I. M. C. Mandira, Kadek Diah Yulia Carey","doi":"10.33557/mbia.v22i1.2064","DOIUrl":"https://doi.org/10.33557/mbia.v22i1.2064","url":null,"abstract":"This research finds out the personal branding President of Oriflame on social media tiktok seen from what does, what makes it different, and scores what to get when the public intertwines a connection with him. The study is conducted with a method qualitative with an approach to studies phenomenology for knowing more about somebody seen from professional experience in a manner that is aware and capable of giving meaning to every phenomenon experienced. Results findings in a study this is the President of Oriflame does not yet take advantage of social media tiktok with good because the target market no there, however, should as someone who has become a highlight and occupies ranking highest in Oriflame must permanently share content-related medium business on this with consistency across all social media, wrong only one tiktok as the most popular social media public moment this. \u0000  \u0000Keywords: President of Oriflame, Personal Branding, Tiktok \u0000  \u0000Abstrak \u0000Penelitian ini bertujuan untuk mengetahui personal branding President Oriflame di media sosial tiktok dilihat dari apa yang dilakukan, apa yang membuatnya berbeda dan nilai apa yang didapat ketika masyarakat menjalin hubungan dengannya. Penelitian ini dilakukan dengan metode kualitatif dengan pendekatan studi fenomenologi untuk bisa mengetahui lebih dalam tentang seseorang dilihat dari pengalaman yang dialami secara sadar dan mampu memberikan makna dari setiap fenomena yang dialami. Hasil temuan dalam penelitian ini adalah President Oriflame belum memanfaatkan media sosial tiktok dengan baik karena pasaran yang dituju bukan disana, namun semestinya sebagai orang yang sudah menjadi sorotan dan menduduki peringkat tertinggi di Oriflame harus tetap membagikan konten terkait bisnis yang sedang dijalani dengan konsisten di semua media sosial, salah satunya tiktok sebagai media sosial paling diminati masyarakat saat ini. \u0000  \u0000Kata kunci: President Oriflame, Personal Branding, Tiktok","PeriodicalId":90658,"journal":{"name":"Multimodal brain image analysis : second International Workshop, MBIA 2012, held in conjunction with MICCAI 2012, Nice, France, October 1-5, 2012 : proceedings. MBIA (Workshop) (2nd : 2012 : Nice, France)","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85260011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Produk, Iklan dan Citra Merek terhadap Keputusan Pembelian Produk Tolak Angin Sidomuncul di Kota Semarang","authors":"Ivanka Prisca Lorinda, Amron Amron","doi":"10.33557/mbia.v22i1.2238","DOIUrl":"https://doi.org/10.33557/mbia.v22i1.2238","url":null,"abstract":"The purpose of this study is to examine the impact of product quality, advertising and brand image on product purchase decisions in Tolak Angin Sidomuncul, Semarang. An example of this survey is the Tolak Angin consumer, with a total of 100 respondents using non-probabilistic methods. The information gathering procedure adopts a questionnaire survey method. In this study, we adopt the method of multiple regression analysis and use SPSS as the analysis tool. The survey results show that: 1) Product quality influences purchasing decisions for Tlak Angin in Semarang City. 2) Advertising influences purchasing decisions for Tolak Angin in Semarang City. 3) Brand image influences purchase decision of Tolak Angin in Semarang City. 4) Product quality, promotion and brand image all influence the purchase decision of Tolak Angin in Semarang City at the same time. \u0000  \u0000Keywords: Product Quality, Advertising, Brand Image, Purchase Decisions \u0000  \u0000Abstrak \u0000Penelitian ini bertujuan guna menguji pengaruh kualitas produk, Iklan, serta Citra Merk terhadap keputusan pembelian produk Tolak Angin Sidomuncul yang terletak di Kota Semarang. Ilustrasi dalam riset ini ialah konsumen Tolak Angin yang berjumlah 100 responden dengan metode Non Probability. Tata cara pengumpulan informasi memakai tata cara Kuesioner Penelitian ini memakai metode Analisis Regresi Linier Berganda dengan mengunakan SPSS selaku perlengkapan analisis. Hasil penelitian menampilkan: 1) Ada pengaruh kualitas produk pada keputusan pembelian Tolak Angin di Kota Semarang. 2) Ada pengaruh Iklan pada keputusan pembelian Tolak Angin di Kota Semarang. 3) Ada pengaruh Citra Merk pada keputusan pembelian Tolak Angin di Kota Semarang. 4) Ada pengaruh kualitas produk, Iklan, serta Citra Merk secara simultan terhadap keputusan pembelian Tolak Angin di Kota Semarang. \u0000  \u0000Kata kunci: Kualitas Produk, Iklan , Citra Merek, Keputusan Pembelian","PeriodicalId":90658,"journal":{"name":"Multimodal brain image analysis : second International Workshop, MBIA 2012, held in conjunction with MICCAI 2012, Nice, France, October 1-5, 2012 : proceedings. MBIA (Workshop) (2nd : 2012 : Nice, France)","volume":"47 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78895765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Profitabilitas dan Kepemilikan Manajerial terhadap Kebijakan Dividen dengan Ukuran Perusahaan sebagai Variabel Moderasi","authors":"Komang Sri Widiantari, I. G. N. Merta Wiguna","doi":"10.33557/mbia.v22i1.2134","DOIUrl":"https://doi.org/10.33557/mbia.v22i1.2134","url":null,"abstract":"This study aims to see how the influence of profitability and managerial ownership on dividend policy with firm size as a moderating variable on the LQ45 index. The population in this research is all LQ 45 index companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2021 period with a total of 45 companies. The samples in this study were 16 companies with a total of 48 data observations. The data analysis technique used is the classical assumption test, moderated regression analysis (MRA), significance test (t test), and determinant coefficient test (R2) with IBM SPSS statistics 26. The results of this study indicate that profitability has a positive and significant effect on ownership managerial ownership has a positive and insignificant effect, company size can weaken the relationship between profitability and dividend policy and is not significant, and company size can weaken the relationship between managerial ownership and dividend policy and is not significant. \u0000Keywords: Profitability, managerial ownership, company size, and dividend policy \u0000  \u0000Abstrak \u0000Penelitian ini mempunyai tujuan mengetahui bagaimana pengaruh dari profitabilitas dan kepemilikan manajerial pada kebijakan dividen dengan ukuran perusahaan sebagai variabel moderasi dalam indeks LQ45. Populasi penelitian adalah seluruh perusahaan yang masuk dalam indeks LQ 45 yang listing di Bursa Efek Indonesia (BEI) dalam kurun waktu 2019-2021 sejumlah 45 perusahaan. Adapun sampel dalam penelitian ini yakni 16 perusahaan dengan observasi sebanyak 48 data. Teknik penganalisisan data yang dipergunakan yaitu , moderated regression analysis (MRA), pengujian asumsi klasik, pengujian signifikansi (uji t), serta pengujian koefisien determinan (R2) dengan IBM SPSS statistics 26. Temuan penelitian ini memperlihatkan profitabilitas mempunyai pengaruh positif serta signifikan, kepemilikan manajerial mempunyai pengaruh positif namun tidak signifikan, ukuran perusahaan mampu melemahkan hubungan profitabilitas terhadap kebijakan dividen dan tidak signifikan, serta ukuran perusahaan mampu melemahkan hubungan kepemilikan manajerial terhadap kebijakan dividen dan tidak signifikan. \u0000Kata kunci: Kepemilikan manajerial, profitabilitas, kebijakan dividen, ukuran perusahaan.","PeriodicalId":90658,"journal":{"name":"Multimodal brain image analysis : second International Workshop, MBIA 2012, held in conjunction with MICCAI 2012, Nice, France, October 1-5, 2012 : proceedings. MBIA (Workshop) (2nd : 2012 : Nice, France)","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78074212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}