AMANDA A. GEPPERT, EMILY MOSS, LAURA PARADIS, SIERRA BUSHE-RIBERO, JULIA ROCHLIN, R. MCKINLEY SHERROD, CRYSTAL P. TYLER
{"title":"Let's Chat! Prototyping, Productive Frictions, and Radically Restructuring Adolescent Sexual Health Counseling Interactions","authors":"AMANDA A. GEPPERT, EMILY MOSS, LAURA PARADIS, SIERRA BUSHE-RIBERO, JULIA ROCHLIN, R. MCKINLEY SHERROD, CRYSTAL P. TYLER","doi":"10.1111/epic.12178","DOIUrl":"https://doi.org/10.1111/epic.12178","url":null,"abstract":"<div>\u0000 <p>This case study examines the use of iterative prototyping to raise concerns important to adolescents and healthcare providers in the participatory design of an intervention to spark open and nonjudgmental sexual and reproductive health discussions. It describes how designers in an interdisciplinary, academic research center used prototyping to engage adolescents and clinicians as co-designers in formative research. Prototypes were created, tested, and refined in focus groups, intercept interviews, semi-structured interviews, and workshops. Varied in content and form, prototypes caused friction—generating key questions, revealing conflicting perspectives and power dynamics, driving exploration, and design. These frictions radiated from a primary tension—the difference between how sexual and reproductive health care is currently delivered and the kinds of care young people desire and need. The resultant intervention radically restructured the adolescent sexual health counseling interaction, empowering adolescents to set the agenda, overcome issues of hierarchy and mistrust, and enhance engagement in their own healthcare.</p>\u0000 </div>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"407-426"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/epic.12178","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Ethnographer in the Machine: Everyday Experiences with AI-enabled Data Analysis","authors":"SUZANNE WALSH, JAROSLAVA PALLAS-BRINK","doi":"10.1111/epic.12185","DOIUrl":"https://doi.org/10.1111/epic.12185","url":null,"abstract":"<div>\u0000 <p>The growing use of artificial intelligence (AI)-enabled research tools in qualitative research has generated new and novel ways for researchers to interact with AI in data analysis, such as through the application of natural language processing (NLP) and machine learning (ML) algorithms on qualitative datasets. With the advancement of AI technologies, and its sensationalization within broader culture, sociotechnical entanglements have become increasingly complex, asking ever more of ethnographers, pushing their understandings of what constitutes the analytic process and the insights derived. It is critical for ethnographers to recognize the relationship inherent in interactions with AI-enabled research tools and develop a flexible approach to conceptualizing the researcher's role within these relationships given the fast-paced changes AI will likely bring to how ethnographers approach analyzing data. Scant interrogation has been placed specifically on AI-enabled qualitative data analysis and the relationship created between researcher and algorithm. This researcher-AI relationship is a relatively unknown territory and is deserving of greater explication. This paper proposes a model of researcher-AI interaction and argues that ethnographers can smartly leverage AI in data analysis if they deepen their understanding of AI tools.</p>\u0000 </div>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"512-528"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/epic.12185","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
JULIANA SALDARRIAGA, ANA INÉS OSORIO, ANGIE HERNÁNDEZ, MARÍA PAULA TORO
{"title":"Towards a Framework for Constructive Friction Processes: What Childbirth Practices in the Global South Teach Us about Destructive and Constructive Friction","authors":"JULIANA SALDARRIAGA, ANA INÉS OSORIO, ANGIE HERNÁNDEZ, MARÍA PAULA TORO","doi":"10.1111/epic.12157","DOIUrl":"https://doi.org/10.1111/epic.12157","url":null,"abstract":"<div>\u0000 <p>This paper proposes a simple framework to understand constructive friction processes. In the framework, constructive friction is understood as a symmetrical integration between different bodies of knowledge and practice, and has three manifestations: integration occurring within actors, between actors, and at an institutional level. To explain this framework, we apply it to a recent study on childbirth practices in Latin America, specifically the changing relationship between midwifery and Western medicine. Latin American midwives have resisted destructive friction processes and are starting to participate in constructive friction processes in which their work is horizontally integrated with—and not into—Western medical practice. In our paper we also argue ethnographers have an advantage to apply the framework to understand and even engage in friction processes, because of our critical and methodological disposition.</p>\u0000 </div>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"146-158"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/epic.12157","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Anticipation for Grand Challenges: An Ethnographic Study of Future-Making Practices in a Technology Company","authors":"IREM TEKOGUL, CARLOS TEIXEIRA","doi":"10.1111/epic.12161","DOIUrl":"https://doi.org/10.1111/epic.12161","url":null,"abstract":"<div>\u0000 <p>Visions that highlight new technological capabilities often depict frictionless futures in which data, information, resources flow seamlessly. These visions suggest that our most pressing challenges could be solved with technological fixes. However, some challenges cannot be solved by technology alone. In recent years, grand challenges have gained attention in industry and academia, with organizations pledging to address large-scale, complex, and intractable societal problems. While technoscientific advancements are typically seen as the key to achieving these goals, a more critical and systemic approach that starts with imagining alternative visions is required to address the multi-faceted nature of grand challenges. We argue that the intersection of foresight and design could provide a rich ground for fostering new ways for making alternative futures in technology companies. In this paper we explore the role of future-oriented design practices in addressing grand challenges within a large multinational conglomerate. Drawing from ethnographic research conducted in the company's Research and Development (R&D) Center in the USA, we find that grand challenges inform research and development strategies in the organization and shape the future visions they create and disseminate. We argue that while the organization shifts its R&D strategy to address grand challenges, the role of future-oriented design becomes increasingly important. We also identify the frictions that arise when introducing future-oriented design practices and explore the evolution of these practices in response to these frictions. Furthermore, we argue that future-oriented design practices explicitly showcase how pressing grand challenges are and invite stakeholders to engage with futures more critically.</p>\u0000 </div>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"185-200"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/epic.12161","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Introducing Ethnographic Practice to a 100-Year-Old Corporation in a Highly Regulated Industry","authors":"DJUANA STOAKLEY, AALIYAH SHAREEF","doi":"10.1111/epic.12168","DOIUrl":"https://doi.org/10.1111/epic.12168","url":null,"abstract":"<div>\u0000 <p>Our work in the Gulf South faces challenges and opportunities. Climate change impacts are severe, yet residents' awareness lags behind the US as a whole. The region encompasses impoverished communities, vibrant urban centers, farms, and a rich culture. To better understand the people of the region and to guide our product strategy, we–on the strategic design team–use ethnographic methods and systems thinking. Organizational skillsets and the pandemic posed obstacles. Ethnographic research shaped a digital tool for low-to-moderate income individuals to access energy assistance. We adopted co-creation, involving stakeholders and considering customers as part of a larger system. The revised process led to a company-wide working group and an Innovation Playbook. We successfully launched a streamlined digital application for energy assistance and backup power solutions for larger customers. We acknowledge frictions as part of the innovation process.</p>\u0000 </div>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"275-287"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/epic.12168","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Tale of Two Frictions: Building Ethical Software Solutions by Challenging Tech's Obsession with Efficiency: The Case of Salesforce Nonprofit Fundraising Teams","authors":"AZIRIA D. RODRIGUEZ ARCE","doi":"10.1111/epic.12172","DOIUrl":"https://doi.org/10.1111/epic.12172","url":null,"abstract":"<div>\u0000 <p>The enterprise technology ethos of efficiency biases corporate software development towards seamlessness. What happens when that ethos contradicts its clients' philosophies, needs, or goals? This case study presents a tale of two frictions. The first part chronicles our product team's dedication to streamlining our nonprofit client's organizational procedures and the unexpected challenges we encountered trying to achieve change. The second part describes my experience as a Latina researcher and how I used ethnographic research to smooth out internal process frictions, ultimately helping our teams find better solutions for our clients. This case study illustrates the productive and critical role that friction can play. It also provides frameworks and tools that empower researchers to challenge their teams and advocate for change within them.</p>\u0000 </div>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"336-345"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/epic.12172","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Showing and Telling: Visual Ethnography between Immersion and Persuasion","authors":"TODD CARMODY, REBEKAH PARK","doi":"10.1111/epic.12191","DOIUrl":"https://doi.org/10.1111/epic.12191","url":null,"abstract":"","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"564"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"In Pursuit of Authenticity: Commodified Community, Curated Experience, and Fandom","authors":"LOGAN MCLAUGHLIN","doi":"10.1111/epic.12150","DOIUrl":"https://doi.org/10.1111/epic.12150","url":null,"abstract":"<div>\u0000 <p>This paper takes a contextual look at economic impacts of hyper-monetization, immersive advertising, and general shifts in the fandom subcultures around gaming over the past decade. In unpacking notions of cultural authenticity from a branding and marketing perspective. I hope to point out further trends in the monetization of fandom and community that serve as engines of continued change and driving forces in the continued development of gaming culture. While much scholarly work is done on online spaces around gaming specifically, it is often focused on community experience whereas in practice, questions being asked by companies are often how to make those communities more profitable customer bases. I want to use my experience in negotiating the desires of companies to advertise with the desire of communities to not exist in a capitalist hellscape to examine the friction between these paradigms and what it may mean for fan cultures moving forward. In the end I hope to question whose interests we as ethnographers serve in working in professional capacities alongside brands. Often serving in our classical capacity as infiltration specialists, those of us who pursue careers as practitioners often must reckon with the impacts of capitalism on the sectors in which we work. We too are subject to the same pressures as content creators and event organizers, while our passion may be educating and bringing clarity and understanding to help brands reach “authenticity”, we too become a part of this shift toward commodification of community. Eschewing the narrative of the heroic anthropologist, last bastion of community interest, I hope to call into question that against the seemingly ineffable force of capitalistic intent and the cultural change it begets, how can we still carve out a space for leisure and fandom that isn't centered on monetization?</p>\u0000 </div>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"31-49"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/epic.12150","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Friction into Traction: A Case Study of Frictions in Strategic Ethnography","authors":"KEN ANDERSON, MARIA CURY","doi":"10.1111/epic.12173","DOIUrl":"https://doi.org/10.1111/epic.12173","url":null,"abstract":"<div>\u0000 <p>This case study highlights the transformative power of strategic ethnography in shaping frameworks that gain traction within organizations, facilitated by three frictions: research friction, analysis friction, and path-to-action friction. By embracing frictions as productive movements, we not only witnessed the profound impact of ethnographic research on the future of a product category but also experienced the convergence of previously competing divisions, fostering innovation, collaboration, and organizational growth. Through an analysis of these frictions, we distill lessons for applied ethnography and highlight the importance of embracing rather than avoiding frictions in today's business settings.</p>\u0000 </div>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"346-368"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/epic.12173","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"In Search of Cultural Entropy: A Call for New Frameworks of Analysis","authors":"GUNES KOCABAG","doi":"10.1111/epic.12148","DOIUrl":"https://doi.org/10.1111/epic.12148","url":null,"abstract":"<p>In this PechaKucha, I explore the tension between an increasingly interconnected global culture and our premise as ethnographers to focus on the culturally specific and make sense of the uniqueness of “local” cultures. I pose the questions what does “local” mean in our contemporary world where experiences, lifestyles, influences, aspirations are all seemingly converging towards a global norm. Through historical perspectives and some inspiration from the science of physics, I demonstrate that plural diversities are only visible based on the frames we use to observe them. The rise of a global culture is challenging our existing frameworks of analysis and there is tremendous opportunity in this unavoidable friction for us ethnographers to help society and business rethink how we make sense of our world.</p>","PeriodicalId":89347,"journal":{"name":"Conference proceedings. Ethnographic Praxis in Industry Conference","volume":"2023 1","pages":"11"},"PeriodicalIF":0.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143252594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}