Journal of hospital marketing & public relations最新文献_第7页

Interpreting time series of patient satisfaction: macro vs. micro components. 解读患者满意度的时间序列:宏观因素与微观因素。

Journal of hospital marketing & public relations Pub Date : 2009-01-01 DOI: 10.1080/15390940802581572

Björn Frank, Shuichi Sudo, Takao Enkawa

引用次数: 10

Health insurance and corporate social responsibility. 健康保险和企业社会责任。

Journal of hospital marketing & public relations Pub Date : 2009-01-01 DOI: 10.1080/15390940802581739

Tony Carter

{"title":"Health insurance and corporate social responsibility.","authors":"Tony Carter","doi":"10.1080/15390940802581739","DOIUrl":"https://doi.org/10.1080/15390940802581739","url":null,"abstract":"Innovation drives productivity in the nonprofit sector as well as in the commercial sector. The greatest advances come not from incremental improvements in efficiency but from new and better approaches. The most powerful way to create social value, therefore, is by developing a new means to address social problems and putting it into widespread practice. The expertise, research capacity, and reach that companies bring to philanthropy can help nonprofits create new solutions that they could never afford to develop on their own. Corporate managers sometimes work directly with faculty and community residents to implement local business projects. These projects often have significant societal benefits, especially since student collaboration and involvement extend to communities in many different inner cities. These projects are incredibly diverse and through such initiatives, management education not only provides an educationally rewarding outlet for students but also endows and enriches inner city communities. Management students sometimes work directly with faculty and community residents to implement local business projects. These projects often have significant societal benefits, especially since student collaboration and involvement extend to communities in many different inner cities. These projects are incredibly diverse and through such initiatives, management education not only provides an educationally rewarding outlet for students but also endows and enriches inner city communities. This article looks at how to use corporate social responsibility and service learning to drive innovation for local inner-city economic development.","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"19 1","pages":"64-86"},"PeriodicalIF":0.0,"publicationDate":"2009-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15390940802581739","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27970903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Selecting public relations personnel of hospitals by analytic network process. 运用网络分析法筛选医院公关人员。

Journal of hospital marketing & public relations Pub Date : 2009-01-01 DOI: 10.1080/15390940802581713

Sen-Kuei Liao, Kuei-Lun Chang

{"title":"Selecting public relations personnel of hospitals by analytic network process.","authors":"Sen-Kuei Liao, Kuei-Lun Chang","doi":"10.1080/15390940802581713","DOIUrl":"https://doi.org/10.1080/15390940802581713","url":null,"abstract":"This study describes the use of analytic network process (ANP) in the Taiwanese hospital public relations personnel selection process. Starting with interviewing 48 practitioners and executives in north Taiwan, we collected selection criteria. Then, we retained the 12 critical criteria that were mentioned above 40 times by theses respondents, including: interpersonal skill, experience, negotiation, language, ability to follow orders, cognitive ability, adaptation to environment, adaptation to company, emotion, loyalty, attitude, and Response. Finally, we discussed with the 20 executives to take these important criteria into three perspectives to structure the hierarchy for hospital public relations personnel selection. After discussing with practitioners and executives, we find that selecting criteria are interrelated. The ANP, which incorporates interdependence relationships, is a new approach for multi-criteria decision-making. Thus, we apply ANP to select the most optimal public relations personnel of hospitals. An empirical study of public relations personnel selection problems in Taiwan hospitals is conducted to illustrate how the selection procedure works.","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"19 1","pages":"52-63"},"PeriodicalIF":0.0,"publicationDate":"2009-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15390940802581713","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27970901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 24

EDITOR'S NOTE 编者按

Journal of hospital marketing & public relations Pub Date : 2008-02-07 DOI: 10.1300/j375v18n01_01

T. Carter

引用次数: 0

Testing the mean for dependent business data. 测试相关业务数据的平均值。

Journal of hospital marketing & public relations Pub Date : 2008-01-01 DOI: 10.1080/15390940802232440

Jiajuan Liang, Linda Martin

引用次数: 0

Hospital costs and clinical characteristics of continuous renal replacement therapy patients: a continuous ethical dilemma. 持续肾替代治疗患者的住院费用和临床特征:一个持续的伦理困境。

Journal of hospital marketing & public relations Pub Date : 2008-01-01 DOI: 10.1080/15390940802232481

Alberto Coustasse

引用次数: 5

School-based mental health: a de facto mental health system for children. 基于学校的心理健康:事实上的儿童心理健康系统。

Journal of hospital marketing & public relations Pub Date : 2008-01-01 DOI: 10.1080/15390940802232499

Steve Jacob, Alberto Coustasse

引用次数: 19

To the bitter end: disparities in end-of-life care. 最后:临终关怀方面的差异。

Journal of hospital marketing & public relations Pub Date : 2008-01-01 DOI: 10.1080/15390940802232473

Alberto Coustasse, Theresa Quiroz, Sue G Lurie

引用次数: 7

Advertised sustainability practices among suppliers to a university hospital operating room. 在一家大学医院手术室的供应商中宣传可持续发展实践。

Journal of hospital marketing & public relations Pub Date : 2008-01-01 DOI: 10.1080/15390940802232424

Thomas M Schieble

{"title":"Advertised sustainability practices among suppliers to a university hospital operating room.","authors":"Thomas M Schieble","doi":"10.1080/15390940802232424","DOIUrl":"https://doi.org/10.1080/15390940802232424","url":null,"abstract":"The present study aimed to identify firms supplying products to our university operating room (OR) that promote sustainable manufacturing methods. Results show that 72% of our suppliers, or 152 of 211 companies, do not promote sustainability practices in a salient manner. Multi-national firms document sustainability methods significantly more than U.S. divisions of multi-nationals or U.S. firms with chi-square = 157.93 (p < 0.001). Although the current study did not evaluate real manufacturing methods, sustainability promotion is an important marketing tool through which purchasers may begin the process of due diligence for product selection. Lack of sustainability information among suppliers in this study suggests that hospital procurement departments likely focus solely on issues like price or quality when making purchase decisions. These results also suggest an opportunity for healthcare administrators to evaluate more fully the products involved in the healthcare supply chain; the intrinsic, intangible value added to hospital products through sustainable manufacturing is consistent with responsible patient care and has the potential to create marketing and public relations value.","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"18 2","pages":"135-48"},"PeriodicalIF":0.0,"publicationDate":"2008-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15390940802232424","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27867780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Editor's Note. 编者按。

Journal of hospital marketing & public relations Pub Date : 2008-01-01 DOI: 10.1080/15390940802232366

Tony Carter

引用次数: 0