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Journal of hospital marketing & public relations最新文献

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Acknowledgments 致谢。
Journal of hospital marketing & public relations Pub Date : 2021-02-08 DOI: 10.1515/9783110554250-202
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引用次数: 0
Index 指数
Journal of hospital marketing & public relations Pub Date : 2021-02-08 DOI: 10.1515/9783110554250-034
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引用次数: 0
31 Critical reflections on the field 31对该领域的批判性反思
Journal of hospital marketing & public relations Pub Date : 2021-02-08 DOI: 10.1515/9783110554250-031
Clea D. Bourne, L. Edwards
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引用次数: 0
Frontmatter
Journal of hospital marketing & public relations Pub Date : 2021-02-08 DOI: 10.1515/9783110554250-fm
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引用次数: 0
24 A conceptual genealogy of the situational theory of problem solving: Reconceptualizing communication for strategic behavioral communication management 问题解决情境理论的概念谱系:战略行为沟通管理的沟通重新概念化
Journal of hospital marketing & public relations Pub Date : 2021-02-08 DOI: 10.1515/9783110554250-024
Jeong-Nam Kim, Lisa Tam, Myoung‐Gi Chon
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引用次数: 2
10 Public relations as image and reputation management 作为形象和声誉管理的公共关系
Journal of hospital marketing & public relations Pub Date : 2021-02-08 DOI: 10.1515/9783110554250-010
Grazia Murtarelli, Stefania Romenti, Craig E. Carroll
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引用次数: 0
6 Public relations and legitimacy 6 .公共关系和合法性
Journal of hospital marketing & public relations Pub Date : 2021-02-08 DOI: 10.1515/9783110554250-006
J. Bartlett, Bree Hurst
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引用次数: 0
9 Public relations and social media 9 .公共关系和社交媒体
Journal of hospital marketing & public relations Pub Date : 2021-02-08 DOI: 10.1515/9783110554250-009
M. Etter, Peter Winkler, Thomas Pleil
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引用次数: 2
20 Global public relations: Multi-paradigmatic perspectives, key approaches and future directions 全球公共关系:多范式视角、关键方法和未来方向
Journal of hospital marketing & public relations Pub Date : 2021-02-08 DOI: 10.1515/9783110554250-020
Suwichit Chaidaroon, Jenny Zhengye Hou
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引用次数: 0
8 Spezielle Anwendungsfelder der PR 8个特别的公关适用范围
Journal of hospital marketing & public relations Pub Date : 2021-01-01 DOI: 10.34156/9783791048925-369
Dominik Ruisinger, Oliver Jorzik
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引用次数: 0
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