Journal of hospital marketing & public relations最新文献_第10页

Factors that influence physicians' recommendation of hospice care: An exploratory study. 影响医师推荐安宁疗护之因素:一项探索性研究。

Journal of hospital marketing & public relations Pub Date : 2006-01-01 DOI: 10.1300/J375v17n01_02

Joseph Richards, Laurence R Takeuchi

引用次数: 14

A resource-based view of partnership strategies in health care organizations. 卫生保健组织伙伴关系战略的资源基础观点。

Journal of hospital marketing & public relations Pub Date : 2006-01-01 DOI: 10.1300/J375v17n01_04

Amy K Yarbrough, Thomas L Powers

引用次数: 23

Hospital service recovery. 医院服务恢复。

Journal of hospital marketing & public relations Pub Date : 2006-01-01 DOI: 10.1300/J375v16n01_02

Cary Gutbezahl, Perry Haan

引用次数: 5

Global marketing of cholesterol-lowering drugs as therapy. 作为治疗手段的降胆固醇药物的全球营销。

Journal of hospital marketing & public relations Pub Date : 2006-01-01 DOI: 10.1300/J375v16n01_03

Jonathan U Elimimian, James M Gilmore, Tony J Singletary

{"title":"Global marketing of cholesterol-lowering drugs as therapy.","authors":"Jonathan U Elimimian, James M Gilmore, Tony J Singletary","doi":"10.1300/J375v16n01_03","DOIUrl":"https://doi.org/10.1300/J375v16n01_03","url":null,"abstract":"Pharmaceutical marketing services (PMS) are a key component of pharmaceutical companies' marketing strategies in that they create links between the pharmaceutical company and the physician. They are is also a link between physician and patients locally and globally. PMS discussed in this paper provide various services from tangible to intangible products in order to increase the physicians and pharmacists prescribing activities of their treatment modalities. Given the high cost of recruiting, training, and supporting PMS global marketing efforts, it is important for PMS channels to understand the significance of pharmaceutical multinational companies to ascribe to prescription drug services provided in Thailand. This created the unique marketing environment for the pharmaceutical companies. This study examines whether there is a gap in the existing cholesterol-lowering medication prescribed by physicians in Thailand and the newly introduced brand to the U.S. market. The degree of the new product adoption is analyzed through physician prescription frequency and records. Results of the study indicate there is significant improvement in the health conditions of the users of the new cholesterol medication among Thailand patients. Physicians in Thailand were, however, faced with competing brands in the market due to aggressiveness of advertising and promotion by multinational pharmaceutical marketing and manufacturers Associations. Perceived value and benefit to users were significant outcome of the study. More diagnostic and prescriptive research is recommended to cover Southeast Asia and other parts of the developing countries.","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"16 1-2","pages":"15-28"},"PeriodicalIF":0.0,"publicationDate":"2006-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J375v16n01_03","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"26465738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sales management coaching: a model for improved insurance company performance. 销售管理辅导:提高保险公司业绩的模式。

Journal of hospital marketing & public relations Pub Date : 2006-01-01 DOI: 10.1300/J375v16n01_08

Tony Carter

{"title":"Sales management coaching: a model for improved insurance company performance.","authors":"Tony Carter","doi":"10.1300/J375v16n01_08","DOIUrl":"https://doi.org/10.1300/J375v16n01_08","url":null,"abstract":"Of all the things sales managers do to develop salespeople, many people believe the most important one is coaching. Coaching is defined as using skills, experience, and direction to help someone improve their performance. Coaching consists primarily of giving people feedback to reinforce what they do well while suggesting ways and means to improve. Coaching implies that everybody can improve and hopefully everybody wants to get better at what they do. Many sales managers erroneously believe that they have to be better than the person they are coaching at the skill set they are discussing in order to be a useful coaching resource to that person. To be a good coach requires an understanding of the skills being discussed and a desire to help someone improve in the performance of their job. The sales manager who knows how to provide that feedback will have more productive, effective, satisfied, and motivated salespeople. This paper provides an overview of the coaching sequence and the skills required to make it work with some comment on how this was successfully applied to a major national insurance company. Sales Management styles vary, and what works for one person may not work for another. Effective Sales Management Coaching can provide sales managers with the skills to help salespeople grow and develop professionally.","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"16 1-2","pages":"113-25"},"PeriodicalIF":0.0,"publicationDate":"2006-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J375v16n01_08","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"26465743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Let's reach all of the market for health administration education: design, development, and delivery issues in distance delivery. 让我们接触到健康管理教育的所有市场:远程教学的设计、开发和交付问题。

Journal of hospital marketing & public relations Pub Date : 2006-01-01 DOI: 10.1300/J375v16n01_04

Kurt E Olmosk, Ashish Chandra

{"title":"Let's reach all of the market for health administration education: design, development, and delivery issues in distance delivery.","authors":"Kurt E Olmosk, Ashish Chandra","doi":"10.1300/J375v16n01_04","DOIUrl":"https://doi.org/10.1300/J375v16n01_04","url":null,"abstract":"Web-based distance learning is an up and coming form of education. Web-based education delivered via a Web browser through the Internet has been found to be less expensive, more efficient, and sometimes more effective than classroom training. In the distance learning environment, the traditional \"lecture and chalkboard\" classroom pedagogy is completely absent. The virtual classroom becomes an \"active learning\" environment in which students, while utilizing technology, are able to discuss health administration concepts, analyze cases, work exercises, and discuss and share these interactively with both the instructor and fellow classmates. This method of Health Administration Education encourages students to learn from each other and promotes the open exchange of ideas and experiences. It does not require working students to put their careers on hold while they continue their studies. In this paper, we explore the opportunities and challenges of delivering web-based Health Administration courses via the Internet. Included is a discussion of the design, development, and delivery of a distance learning, web-based Health Administration Education system.","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"16 1-2","pages":"29-43"},"PeriodicalIF":0.0,"publicationDate":"2006-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J375v16n01_04","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"26465739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Pharmacy layout: What are consumers' perceptions?. 药房布局:消费者的看法是什么?

Journal of hospital marketing & public relations Pub Date : 2006-01-01 DOI: 10.1300/J375v17n01_05

Dennis Emmett, David P Paul, Ashish Chandra, Hilton Barrett

引用次数: 8

Exploring quality perceptions of health care operations: a study of public hospitals of Mauritius. 探索保健业务的质量观念:对毛里求斯公立医院的研究。

Journal of hospital marketing & public relations Pub Date : 2006-01-01 DOI: 10.1300/J375v16n01_07

Thanika Devi Juwaheer, H Kassean

{"title":"Exploring quality perceptions of health care operations: a study of public hospitals of Mauritius.","authors":"Thanika Devi Juwaheer, H Kassean","doi":"10.1300/J375v16n01_07","DOIUrl":"https://doi.org/10.1300/J375v16n01_07","url":null,"abstract":"Patient care has become increasingly important in the health care environment of Mauritius. Patients' satisfaction and their expectations of health care are valid indicators of quality health care. The present paper reports the results of a survey of patient satisfaction with heath care, administered by face-to-face interview to 300 in-patient adults discharged from five main regional hospitals based in Mauritius. It examines the predictors and level of patients' satisfaction across the five regional hospitals of Mauritius. In this study, a modified version of HEALTHQUAL scale was used for determining patient satisfaction with health care in the regional public hospitals. Multiple regression analysis was conducted to understand the relationships among patients' perceptions of in-patient services and their overall perceptions of health care quality, and also satisfaction with their care and willingness to return or recommend the same hospital's services to others. The dimensions labelled as \"Patients' perceptions of ward/hospital environment\" and \"Patients' perceptions of medical and nursing staff\" served a significant impact on nearly all measures of patient satisfaction in the regional public hospitals of Mauritius.","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"16 1-2","pages":"89-111"},"PeriodicalIF":0.0,"publicationDate":"2006-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J375v16n01_07","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"26465742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 15

Assessing advertising content in a hospital advertising campaign: An application of Puto and Wells (1984) measure of informational and transformational advertising content. 评估医院广告活动中的广告内容:Puto和Wells(1984)对信息性和变革性广告内容测量的应用。

Journal of hospital marketing & public relations Pub Date : 2006-01-01 DOI: 10.1300/J375v17n01_03

Mohan K Menon, Janelle M Goodnight, Robin J Wayne

引用次数: 5

Another look at the relationship between socioeconomic factors and the black-white health benefit inequality. 再看一下社会经济因素与黑人-白人健康福利不平等之间的关系。

Journal of hospital marketing & public relations Pub Date : 2006-01-01 DOI: 10.1300/J375v17n01_07

Jonathan Ohn, Lauren McMahon, Tony Carter

引用次数: 0