Dennis Emmett, David P Paul, Ashish Chandra, Hilton Barrett
{"title":"Pharmacy layout: What are consumers' perceptions?.","authors":"Dennis Emmett, David P Paul, Ashish Chandra, Hilton Barrett","doi":"10.1300/J375v17n01_05","DOIUrl":null,"url":null,"abstract":"<p><p>The physical layout of a retail pharmacy can play a significant role in the development of the customers' perceptions which can have a positive (or negative) impact on its sales potential. Compared to most general merchandise stores, pharmacies are more concerned about safety and security issues due to the nature of their products. This paper will discuss these aspects as well as the physical and professional environments of retail pharmacies that influence the perceptions of customers and how these vary whether chain, independent, or hospital pharmacies.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"17 1","pages":"67-77"},"PeriodicalIF":0.0000,"publicationDate":"2006-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J375v17n01_05","citationCount":"8","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of hospital marketing & public relations","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1300/J375v17n01_05","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 8
Abstract
The physical layout of a retail pharmacy can play a significant role in the development of the customers' perceptions which can have a positive (or negative) impact on its sales potential. Compared to most general merchandise stores, pharmacies are more concerned about safety and security issues due to the nature of their products. This paper will discuss these aspects as well as the physical and professional environments of retail pharmacies that influence the perceptions of customers and how these vary whether chain, independent, or hospital pharmacies.
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