Journal of hospital marketing & public relations最新文献

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Healthcare performance and the effects of the binaural beats on human blood pressure and heart rate. 医疗保健性能和双耳节拍对人体血压和心率的影响。
Journal of hospital marketing & public relations Pub Date : 2008-01-01 DOI: 10.1080/15390940802234263
Calvin Carter
{"title":"Healthcare performance and the effects of the binaural beats on human blood pressure and heart rate.","authors":"Calvin Carter","doi":"10.1080/15390940802234263","DOIUrl":"https://doi.org/10.1080/15390940802234263","url":null,"abstract":"<p><p>Binaural beats are the differences in two different frequencies (in the range of 30-1000 Hz). Binaural beats are played through headphones and are perceived by the superior olivary nucleus of each hemisphere of the brain. The brain perceives the binaural beat and resonates to its frequency (frequency following response). Once the brain is in tune with the binaural beat it produces brainwaves of that frequency altering the listener's state of mind. In this experiment, the effects of the beta and theta binaural beat on human blood pressure and pulse were studied. Using headphones, three sounds were played for 7 minutes each to 12 participants: the control,- the sound of a babbling brook (the background sound to the two binaural beats), the beta binaural beat (20 Hz), and the theta binaural beat (7 Hz). Blood pressure and pulse were recorded before and after each sound was played. Each participant was given 2 minutes in-between each sound. The results showed that the control and the two binaural beats did not affect the 12 participant's blood pressure or pulse (p > 0.05). One reason for this may be that the sounds were not played long enough for the brain to either perceive and/or resonate to the frequency. Another reason why the sounds did not affect blood pressure and pulse may be due to the participant's age since older brains may not perceive the binaural beats as well as younger brains.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"18 2","pages":"213-9"},"PeriodicalIF":0.0,"publicationDate":"2008-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15390940802234263","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27867162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 24
The challenges of contemporary business education. 当代商业教育的挑战。
Journal of hospital marketing & public relations Pub Date : 2008-01-01 DOI: 10.1080/15390940802234289
Jess Boronico
{"title":"The challenges of contemporary business education.","authors":"Jess Boronico","doi":"10.1080/15390940802234289","DOIUrl":"https://doi.org/10.1080/15390940802234289","url":null,"abstract":"","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"18 2","pages":"221-2"},"PeriodicalIF":0.0,"publicationDate":"2008-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15390940802234289","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27867163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Organizational effectiveness and financial performance: a healthcare study. 组织有效性和财务绩效:一项医疗保健研究。
Journal of hospital marketing & public relations Pub Date : 2008-01-01 DOI: 10.1080/15390940802232408
William Minnis, Dean Elmuti
{"title":"Organizational effectiveness and financial performance: a healthcare study.","authors":"William Minnis,&nbsp;Dean Elmuti","doi":"10.1080/15390940802232408","DOIUrl":"https://doi.org/10.1080/15390940802232408","url":null,"abstract":"<p><p>Many studies have been conducted on approaches to organizational effectiveness and financial performance in the healthcare industry. The purpose of this article is to study the Relationship Between Measures of Perceived Organizational Effectiveness and Actual Financial Performance in the Medical Group Practice Environment. The population in this study came from an annual survey of U.S. medical practices conducted by the Medical Group Managers Association (MGMA). The evaluation instruments developed are a composite of documented and currently active instruments, including components of organizational effectiveness, general demographics, locus of control, and constituent/environmental influences. Statistical analysis of data includes regression analysis and descriptive statistics measures. The three tested hypotheses in the study are not supported. However, the study does support an understanding of industry relationships and reinforces the findings of former studies. Additionally, a new level of confirmation is established indicating that even under greater levels of environmental control, perceived organizational effectiveness and actual financial performance has no significant relationship. This article provides a concise summary and update of a larger and more detailed body of work.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"18 2","pages":"115-34"},"PeriodicalIF":0.0,"publicationDate":"2008-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15390940802232408","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27867779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
EDITOR'S NOTE 编者按
Journal of hospital marketing & public relations Pub Date : 2007-10-09 DOI: 10.1300/j375v17n02_01
T. Carter
{"title":"EDITOR'S NOTE","authors":"T. Carter","doi":"10.1300/j375v17n02_01","DOIUrl":"https://doi.org/10.1300/j375v17n02_01","url":null,"abstract":"","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"93 1","pages":"1 - 1"},"PeriodicalIF":0.0,"publicationDate":"2007-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85924522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A longitudinal assessment of consumers' attitudes toward physicians' advertising. 消费者对医生广告态度的纵向评估。
Journal of hospital marketing & public relations Pub Date : 2007-01-01 DOI: 10.1300/j375v18n01_02
H Ronald Moser
{"title":"A longitudinal assessment of consumers' attitudes toward physicians' advertising.","authors":"H Ronald Moser","doi":"10.1300/j375v18n01_02","DOIUrl":"https://doi.org/10.1300/j375v18n01_02","url":null,"abstract":"<p><p>The purpose of this study is to investigate current attitudes and opinions toward physicians' advertising and to compare them to the attitudes expressed 20 years ago. It replicates a survey done in 1986 and uses the same questionnaire and the same population to compare responses longitudinally. Both the 1986 and 2006 respondents agreed that the public would be provided useful information through advertising by physicians, and both groups also believed that it is proper for physicians to advertise. The study seems to confirm the belief of many marketing professionals that advertising and marketing clearly have a place in the future of health care services.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"18 1","pages":"3-19"},"PeriodicalIF":0.0,"publicationDate":"2007-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j375v18n01_02","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27417450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Cash management and revitalization of public medical centres in Nigeria: a strategic analysis. 尼日利亚公共医疗中心的现金管理和振兴:战略分析。
Journal of hospital marketing & public relations Pub Date : 2007-01-01 DOI: 10.1300/j375v18n01_06
Prince U C Agundu, Godwin B Okon, Eric T Robinson
{"title":"Cash management and revitalization of public medical centres in Nigeria: a strategic analysis.","authors":"Prince U C Agundu,&nbsp;Godwin B Okon,&nbsp;Eric T Robinson","doi":"10.1300/j375v18n01_06","DOIUrl":"https://doi.org/10.1300/j375v18n01_06","url":null,"abstract":"<p><p>In times like this, when Nigeria (like many other developing countries) is bracing up to the contemporary challenges posed by adoption and advancement of globally driven millennium development goals (MDGs), public medical centers (PMCs) cannot afford to be reckoned with financial epilepsy, bankruptcy, and degeneracy. This concern informed the thrust of the study. In the process, pertinent research questions were posed which elicited corresponding hypothetical propositions. With primary data volunteered by 150 administrative officials drawn from PMCs across the country, analytical proceedings were facilitated by the application of chi-square (x2) technique. The findings brought to the fore, the general bad shape of cash management in PMCs in the country. The recommendations for urgent attention underscored the constitution of strategic budget communities (SBCs), revitalization of internal audit committees (IACs), and attraction of goodwill private-sector endowments through convincing justification of the utilization and optimization of current government logistic subventions.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"18 1","pages":"71-9"},"PeriodicalIF":0.0,"publicationDate":"2007-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j375v18n01_06","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27418127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The power of creative medical education: how one retirement community is learning how to manage diabetes. 创造性医学教育的力量:一个退休社区如何学习如何管理糖尿病。
Journal of hospital marketing & public relations Pub Date : 2007-01-01 DOI: 10.1300/J375v17n02_04
Michaeline Skiba, Helen Skiba-Powell
{"title":"The power of creative medical education: how one retirement community is learning how to manage diabetes.","authors":"Michaeline Skiba,&nbsp;Helen Skiba-Powell","doi":"10.1300/J375v17n02_04","DOIUrl":"https://doi.org/10.1300/J375v17n02_04","url":null,"abstract":"<p><p>Although the NIH announced that it would launch a systematic campaign to fight obesity, which now affects nearly two-thirds of the U.S. population, one of the primary complications of obesity is diabetes, which has been a serious clinical issue for many years. While an array of pharmacotherapeutic interventions for diabetes treatment emerged over the last twenty years, the ongoing management of diabetes often depends upon the quality and accessibility of provider services offered by one's health plan. This article examines one retirement community's response to the educational needs of its diabetic residents. Through a series of ongoing, semi-structured and voluntary meetings, this community appears to effectively address the behavioral, social and interpersonal concerns of diabetics in a manner that can serve as a model for other and larger communities of its kind. Since diabetes has fast become a serious concern among various demographic groups, this manuscript will also review another educational initiative and make recommendations for implementing successful elements elsewhere.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"17 2","pages":"33-44"},"PeriodicalIF":0.0,"publicationDate":"2007-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J375v17n02_04","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27112027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
U.S. health care, a different perspective. 美国的医疗保健,一个不同的视角。
Journal of hospital marketing & public relations Pub Date : 2007-01-01 DOI: 10.1300/J375v17n02_07
Mary Carter
{"title":"U.S. health care, a different perspective.","authors":"Mary Carter","doi":"10.1300/J375v17n02_07","DOIUrl":"https://doi.org/10.1300/J375v17n02_07","url":null,"abstract":"<p><p>The provision of health care in the United States has been misunderstood and misrepresented by many. Americans have the best health care in the world available to them on demand. What other country can provide such a privilege to its citizens? Americans are an insured people.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"17 2","pages":"71-5"},"PeriodicalIF":0.0,"publicationDate":"2007-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J375v17n02_07","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27112030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
"When doing good is just the start to being good": a possible tool to improve the organizational effectiveness of non-profit health care organizations. “行善只是行善的开始”:提高非营利卫生保健组织组织效率的可能工具。
Journal of hospital marketing & public relations Pub Date : 2007-01-01 DOI: 10.1300/J375v17n02_05
Jens Mueller
{"title":"\"When doing good is just the start to being good\": a possible tool to improve the organizational effectiveness of non-profit health care organizations.","authors":"Jens Mueller","doi":"10.1300/J375v17n02_05","DOIUrl":"https://doi.org/10.1300/J375v17n02_05","url":null,"abstract":"<p><p>Health care is an area where many non-profit organizations do good work, relieving governments and for-profit providers of workload. They contribute often specific knowledge and competence or provide better access to patients through their cultural and ethnic affiliations. Non-profit organizations, NPOs, are often dependent on one or more significant donors, sometimes governments, sometimes for-profit health providers and mostly private/corporate donors with an interest in specific medical areas, such as Alzheimers, or in unique communities, such as the Laotian neighborhoods in Southern California. In the media, high profile scandals involving financial irresponsibility have caused shock waves around the world. Concerns among some donors over the lack of a transparent performance measurement of non-profit entities have increased with the greater call for transparency and good governance in the corporate world. Not all the scandals have been in the commercial sector; some Not for Profit Organizations (NPOs) have been identified as having less than credible governance structures (Thomson, 2003). The watchdog organization SustainAbility reported that accountability and transparency are issues on which several NPOs are found wanting (Anon., 2003) and the New York Times reports that until recently NPOs were thought to be exempt from traditional oversight; their do-good nature and the commitment of their participants were thought to be sufficient to produce positive results (Christensen, 2004).</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"17 2","pages":"45-60"},"PeriodicalIF":0.0,"publicationDate":"2007-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J375v17n02_05","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27112028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 12
Category Captain Management: a new approach for healthcare suppliers to partner with their hospital customers. 品类队长管理:医疗保健供应商与其医院客户合作的新方法。
Journal of hospital marketing & public relations Pub Date : 2007-01-01 DOI: 10.1300/J375v17n02_06
Bill Trombetta
{"title":"Category Captain Management: a new approach for healthcare suppliers to partner with their hospital customers.","authors":"Bill Trombetta","doi":"10.1300/J375v17n02_06","DOIUrl":"https://doi.org/10.1300/J375v17n02_06","url":null,"abstract":"<p><p>Hospitals represent a substantial market for pharmaceutical and medical device companies. The typical approach by healthcare manufacturers and suppliers to hospitals is to send representatives or detailers to hospitals and meet with representatives of hospital formularies and purchasing officials. Classic channels systems, and specifically, Category Captain Management (\"CCM\") may provide more of a sustainable competitive advantage than traditional hospital detailing. The purpose of this article is to discuss how CCM might apply as an approach for healthcare suppliers to truly partner with their hospital customers.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"17 2","pages":"61-9"},"PeriodicalIF":0.0,"publicationDate":"2007-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J375v17n02_06","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"27112029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
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