Computers in human behavior reports最新文献

{"title":"What does “Internet” mean to us as we age? A multi-task investigation on the conceptualization of the technological domain across generations","authors":"Ilenia Falcinelli ,&nbsp;Chiara Fini ,&nbsp;Claudia Mazzuca ,&nbsp;Guido Alessandri ,&nbsp;Fabio Alivernini ,&nbsp;Roberto Baiocco ,&nbsp;Andrea Chirico ,&nbsp;Lorenzo Filosa ,&nbsp;Tommaso Palombi ,&nbsp;Jessica Pistella ,&nbsp;Simone Tavolucci ,&nbsp;Fabio Lucidi ,&nbsp;Anna M. Borghi","doi":"10.1016/j.chbr.2024.100531","DOIUrl":"10.1016/j.chbr.2024.100531","url":null,"abstract":"<div><div>Technological progress is increasing rapidly, and keeping up is particularly challenging for older adults. Thus, adapting technological innovations to human needs has become urgent. The first step toward this aim is to understand <em>how people conceptualize technology.</em> Here, we asked 54 younger and 54 older adults to perform a Go/No-Go, a rating, and a feature generation task to investigate the processing and representation of Technological concepts (e.g., “<em>Internet</em>”) compared to Abstract (e.g., “<em>logic</em>”) and Concrete concepts (e.g., “<em>bottle</em>”). Younger adults showed an elaboration advantage for Technological upon Abstract and Concrete concepts. Technological concepts exhibited a <em>hybrid</em> character, but in older adults, they had a more abstract characterization. Finally, the semantic knowledge associated with Technology was differently organized in content across generations and less structurally robust in older adults. Overall, our results highlight how concepts flexibly change across life and can help societal policies to increase awareness in technology-use across generations.</div></div>","PeriodicalId":72681,"journal":{"name":"Computers in human behavior reports","volume":"16 ","pages":"Article 100531"},"PeriodicalIF":4.9,"publicationDate":"2024-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142707262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factors affecting behavioral intention to use internet consumer credit services: Case of young adults in China","authors":"Jiangbo Zou ,&nbsp;Xiaokang Fu","doi":"10.1016/j.chbr.2024.100532","DOIUrl":"10.1016/j.chbr.2024.100532","url":null,"abstract":"<div><div>The internet consumer credit industry has entered a stage of standardized development in China, and many internet consumer credit services have been widely adopted by consumers in recent years. This paper investigated the factors that influence young consumers' behavioral intention to use internet consumer credit services when presented with several highly homogeneity options. A theoretical research framework was built based on the theory of perceived value and the theory of planned behavior (TPB). Multiple regression analysis was then used to examine the hypotheses. Results indicate that perceived value and switching costs have a significant positive impact on consumers’ behavioral intention to use an internet consumer credit service, while perceived cost has a statistically significant negative impact. However, contrary to our expectation, subjective norm does not significant effect on perceived value. The findings suggested that improving consumer education for young adults is paramount.</div></div>","PeriodicalId":72681,"journal":{"name":"Computers in human behavior reports","volume":"16 ","pages":"Article 100532"},"PeriodicalIF":4.9,"publicationDate":"2024-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142707267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The validity and reliability of the Hungarian version of smartphone addiction scale – Short version (SAS-SV-HU) among university students","authors":"Bettina Tóth ,&nbsp;Alexandra Makai ,&nbsp;Monika Gyuró ,&nbsp;Márk Komáromy ,&nbsp;Gabriella Császár","doi":"10.1016/j.chbr.2024.100527","DOIUrl":"10.1016/j.chbr.2024.100527","url":null,"abstract":"<div><div>The Smartphone Addiction Scale Short Version (SAS-SV) is a widely used tool for examining smartphone addiction, but its Hungarian validation has not been available yet. The purpose of this research is the adaptation of the SAS-SV in Hungarian among university students. A total of 456 university students aged between 18 and 31 years (M_age = 21.9, 74.6% female) participated in this cross-sectional study. We performed a test-retest evaluation with a convenience sample of 50 university students to examine the reliability of the questionnaire. The participants completed the questionnaire twice, 3 weeks apart. The online survey comprised four sections: (a) sociodemographic, (b) mobile phone usage habits, (c) the SAS-SV adapted into Hungarian (SAS-SV-HU), and (d) The Brief Smartphone Addiction Scale (BSAS). The reliability of the SAS-SV-HU was evaluated by internal consistency reliability and test-retest reliability, and the validity of the SAS-SV-HU was evaluated by structural, convergent, and discriminant validity. The internal consistency was assessed by Cronbach's alpha coefficient, which showed a good level of internal consistency (α = 0.79). The test–retest reliability of the SAS-SV-HU questionnaire was excellent (ICC = 0.96, 95% CI = 0.922–0.975, p &lt; 0.001). The modified model was showed acceptable fit indices, where the CMIN/df 2.546; χ² 78.912, p &lt; 0.001, RMSEA 0.058 (90% CI 0.042–0.074) TLI 0.931, CFI 0.952, SRMR 0.046. The SAS-SV-HU scale significantly correlated with the BSAS score (p &lt; 0.001, r_s = 0.666) and the mean time spend on smartphones (p &lt; 0.001, r_s = 0.233). The results showed that the SAS-SV-HU is a reliable and valid tool for assessing the smartphone addiction of Hungarian university students.</div></div>","PeriodicalId":72681,"journal":{"name":"Computers in human behavior reports","volume":"16 ","pages":"Article 100527"},"PeriodicalIF":4.9,"publicationDate":"2024-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142662359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"User acceptance of AI voice assistants in Jordan’s telecom industry","authors":"Mousa Al-Kfairy ,&nbsp;Dheya Mustafa ,&nbsp;Ahmed Al-Adaileh ,&nbsp;Samah Zriqat ,&nbsp;Obsa Sendaba","doi":"10.1016/j.chbr.2024.100521","DOIUrl":"10.1016/j.chbr.2024.100521","url":null,"abstract":"<div><h3>Purpose:</h3><div>This study aims to understand factors influencing consumer acceptance of artificial intelligence (AI) voice assistants used in customer support within telecom companies in Jordan.</div></div><div><h3>Methodology:</h3><div>A survey was conducted involving 248 individuals who have experience with telecom support services. To evaluate consumer acceptance, the study incorporates the Unified Theory of Acceptance and Use of Technology (UTAUT) framework and extends it with attributes specific to AI, such as Perceived Reliability, Voice Quality, and Quality of Information. Advanced statistical methods, including structural equation modeling with SPSS AMOS 28 and SmartPLS, were utilized to analyze the collected data.</div></div><div><h3>Findings:</h3><div>The results revealed that Perceived Reliability and Quality of Information were significant predictors of AI voice assistant adoption in the telecom sector, while traditional factors such as Perceived Usefulness and Trust showed no significant impact. These findings suggest that performance-related elements play a more crucial role in user acceptance of AI in this context compared to earlier technological acceptance models.</div></div><div><h3>Implications:</h3><div>The study offers an expansion to traditional technology acceptance models by highlighting the importance of AI-specific attributes over conventional factors like Perceived Usefulness and Trust. For telecom operators in developing markets, this research provides guidance on enhancing customer engagement with AI voice assistants. It suggests focusing on improving the reliability and quality of information provided by AI systems to boost user acceptance.</div></div><div><h3>Originality/value:</h3><div>The study provides valuable insights into the changing dynamics of consumer acceptance of AI in customer support, emphasizing a shift toward performance-based criteria. Telecom companies in Jordan can use these findings to inform their AI adoption strategies and enhance customer satisfaction.</div></div>","PeriodicalId":72681,"journal":{"name":"Computers in human behavior reports","volume":"16 ","pages":"Article 100521"},"PeriodicalIF":4.9,"publicationDate":"2024-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142662358","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The power of human-like virtual-influencer-generated content: Impact on consumers’ willingness to follow and purchase intentions","authors":"Warinrampai Rungruangjit ,&nbsp;Kulachet Mongkol ,&nbsp;Intaka Piriyakul ,&nbsp;Kitti Charoenpornpanichkul","doi":"10.1016/j.chbr.2024.100523","DOIUrl":"10.1016/j.chbr.2024.100523","url":null,"abstract":"<div><div>The swift progress in machine learning algorithms, artificial intelligence, and interactive immersive media technologies has led to the introduction of computer-generated imagery on Instagram. This feature, so-called “human-like virtual influencers (VIs)\", has revolutionized the way people interact with technology. Using a combination of cutting-edge AI technologies, in a novel application of computer vision algorithms, and large language models to extract the content posted by two popular human-like VIs on Instagram, the present study is the first to categorize and classify types of human-like virtual-influencer-generated content. Quantitative methods, such as partial least squares structural equation modeling (PLS-SEM), were used to examine the impact of human-like virtual-influencer-generated content on consumers' willingness to follow as well as purchase intentions. The information was gathered from 650 Thai customers. The findings showed that consumers' willingness to follow and purchase intentions were significantly influenced by the positive effects of emotional appeal content, which includes relational, entertaining, positive emotion, and negative emotion content. These effects outweighed those of rational appeal content, such as informative and remunerative content, as well as authenticity appeal content. Meanwhile, disclosing sponsored content had no effect on consumers' willingness to follow. The theoretical underpinnings of uses and gratifications (U&amp;G) theory, parasocial relationships and Richins' hierarchical model of emotions are confirmed and expanded upon in this work, and the suggested inclusive approach also significantly advances the expanding corpus of research on VIs. Our research also provides a contribution to the recent literature on human-like VI marketing.</div></div>","PeriodicalId":72681,"journal":{"name":"Computers in human behavior reports","volume":"16 ","pages":"Article 100523"},"PeriodicalIF":4.9,"publicationDate":"2024-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142662340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effectiveness of virtual reality application technology for mathematical creativity","authors":"Flavia Aurelia Hidajat","doi":"10.1016/j.chbr.2024.100528","DOIUrl":"10.1016/j.chbr.2024.100528","url":null,"abstract":"<div><div>As a development of metaverse technology, virtual reality (VR) application technology will be utilized to create a visual experience of abstract mathematical concepts and boost students' mathematical creativity in mathematics education. Thus, this study explores whether abstract mathematical concepts at the college level with VR application technology effectively foster students' mathematical creativity. Ninety-six students followed learning-based VR in mathematics education in Jakarta, Indonesia. The effectiveness of the VR experience was measured through indicators of immersive, interactive, focused attention, and imaginative experiences from the use of VR application technology. Meanwhile, mathematical creativity was measured by the flexibility and originality of students' ideas. Students will implement VR applications designed with 3D objects. After the implementation of the VR application, the creativity questionnaire and the VR technology usage questionnaire became data collection methods. Data analysis used multiple linear regression analysis. The study's results showed a positive impact of virtual reality application technology's immersive and interactive experience on the flexibility of students' mathematical ideas in enhancing mathematical creativity. On the other hand, focused attention and imaginative experiences from virtual reality application technology influenced the acquisition of originality of mathematical ideas in enhancing students' mathematical creativity. This study is essential because it identifies the effectiveness of virtual reality experiences in visualizing abstract mathematical concepts and improving students' mathematical creativity.</div></div>","PeriodicalId":72681,"journal":{"name":"Computers in human behavior reports","volume":"16 ","pages":"Article 100528"},"PeriodicalIF":4.9,"publicationDate":"2024-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142707261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Leveraging capabilities of social media marketing for business success","authors":"Sofiane Laradi ,&nbsp;Amina Elfekair ,&nbsp;Mahmaod Alrawad ,&nbsp;Mujtaba Hashim ,&nbsp;Faten Derouez","doi":"10.1016/j.chbr.2024.100524","DOIUrl":"10.1016/j.chbr.2024.100524","url":null,"abstract":"<div><div>Social media platforms viewed as an integrated resources in marketing capabilities, yet there is a significant shortage and fragmentation of research articulating the dimensions of social media marketing (SMM) capabilities and their influence on brand and firm performance. The aim of this study in to investigate the influence SMM capabilities on brand equity and firm performance. Using a survey method, we gathered data from 326 firm presented at four separate exhibitions in Algeria. The structural equation modeling results shows that SMM capabilities have a positive effect on brand equity and firm performance. Furthermore, the findings shown that brand equity effect firm performance and plays a complementary role between SMM capabilities and firm performance. However, SMM capabilities have been found to have no influence on brand equity furthermore, there is no moderating effect for firm size on any of the investigated relations. The findings significantly contribute the understanding of the SMM as strategic resources and dynamic capabilities, guiding community managers, content creators, and digital analysis to optimize social media platforms abilities for communication.</div></div>","PeriodicalId":72681,"journal":{"name":"Computers in human behavior reports","volume":"16 ","pages":"Article 100524"},"PeriodicalIF":4.9,"publicationDate":"2024-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142707264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"From career-related fear to intention: A hybrid methodological approach to telework research","authors":"Alicia Bolívar-Cruz ,&nbsp;Inmaculada Galván-Sánchez ,&nbsp;Agustín J. Sánchez-Medina ,&nbsp;Domingo Verano-Tacoronte","doi":"10.1016/j.chbr.2024.100526","DOIUrl":"10.1016/j.chbr.2024.100526","url":null,"abstract":"<div><div>Teleworking has received increased attention in research, particularly since the onset of the COVID-19 pandemic. While existing studies have predominantly focused on the outcomes of mandatory telework, there remains a dearth of literature examining telework intentions and their antecedents, especially in post-pandemic contexts. This study examines the influence of career-related fear (CRF) on telework intentions, mediated by telework attitudes, and explores the moderating effect of telework intensity on the relationship between attitudes and telework intentions. A comprehensive survey-based methodology was used to collect data from a sample of 660 professionals. The data were analyzed using a hybrid approach that integrates partial least squares structural equation modeling (PLS-SEM) with necessary condition analysis (NCA) and artificial neural network (ANN) analysis. The results confirm the direct and indirect effects of the CRF on teleworking intentions, mediated by attitudes. Moreover, telework intensity moderates the relationship between attitudes and telework intention, with higher intensity levels associated with a reduced influence of attitudes on telework intention. This research contributes to a deeper understanding of telework dynamics by elucidating the complex interplay between CRF, attitudes, and telework intensity. The findings support the importance of addressing CRF and tailoring telework policies to accommodate different intensity levels, providing valuable insights for both academia and practice in managing telework arrangements.</div></div>","PeriodicalId":72681,"journal":{"name":"Computers in human behavior reports","volume":"16 ","pages":"Article 100526"},"PeriodicalIF":4.9,"publicationDate":"2024-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142662338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumer impulse buying in Hungary: A CB-SEM analysis of Hungarian consumer behaviour towards mobile short video applications based on a Chinese reference model","authors":"Tamás Vinkóczi,&nbsp;Izabella Mária Végvári,&nbsp;Martina Németh,&nbsp;Judit Petra Koltai","doi":"10.1016/j.chbr.2024.100522","DOIUrl":"10.1016/j.chbr.2024.100522","url":null,"abstract":"<div><div>Mobile Short Video Applications are becoming increasingly popular worldwide. The appropriate content can shape, improve or change consumers' purchasing decisions. This paper examines the attitudinal differences in impulse buying related to the use and acceptance of MSAs by adapting a model already validated in China to Hungarian users. The analysis was conducted using Covariance-Based Structural Equation Modelling (CB-SEM). A structured questionnaire survey of 283 respondents in Hungary shows that the Chinese model cannot fully be applied to Hungary. A major difference between the results of the two models is that in the Hungarian model, perceived expertise shows a positive relationship with flow experience. This indicates that video makers - in the case of Hungarian videos - should produce content including introductory information and the operation of the product. The results suggest that in the case of MSA use in Hungary, perceived expertise affects impulse buying indirectly, but flow experience directly. Flow experience is only influenced by perceived expertise (β = 0.31, ρ &lt; 0.05), with an explained variance of 10%. Flow experience (β = 0.46, ρ &lt; 0.05) with its direct effect on impulse buying behaviour accounts for 21% of the variance. Hungarian and Chinese MSA users have different preferences in terms of content, thus the results provide important information for both international short video creators and companies entering the international market.</div></div>","PeriodicalId":72681,"journal":{"name":"Computers in human behavior reports","volume":"16 ","pages":"Article 100522"},"PeriodicalIF":4.9,"publicationDate":"2024-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142662339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Too much of a good thing: How varying levels of automation impact user performance in a simulated intrusion detection task","authors":"Robert Thomson ,&nbsp;Daniel N. Cassenti ,&nbsp;Thom Hawkins","doi":"10.1016/j.chbr.2024.100511","DOIUrl":"10.1016/j.chbr.2024.100511","url":null,"abstract":"<div><div>Cyber analysts face a demanding task when prioritizing alerts from intrusion detection systems, balancing the challenge of numerous false positives from rule-based methods with the critical need to detect genuine cyber threats, necessitating unwavering vigilance and imposing a significant cognitive burden. In this field, there exists pressure to incorporate artificial intelligence techniques to enhance the automation of analyst workflows, yet without a clear grasp of how elevating the <em>Level of Automation</em> impacts the allocation of attentional and cognitive resources among analysts. This paper describes a simulated AI-assisted intrusion detection task which varies five degrees of automation as well as the sensitivity of the assistant, evaluating performance-based (e.g., accuracy, response time, sensitivity, response bias) and subjective (e.g., surveys on workload and trust) measures. Participants white-listed a series of time-sensitive alerts in a simulated Snort® environment. Our findings indicate that elevating the level of automation altered participants’ behavior, evident in their tendency to display a response bias towards rejecting hits (reduced hit rate and false alarm rate) when overriding an AI’s decision. Additionally, participants subjectively reported experiencing a decreased cognitive workload with a more precise algorithm, irrespective of any variance in their actual performance. Our findings suggest the necessity for additional research before implementing further automation into analyst workflows, as the demands of tasks evolve with escalating levels of automation.</div></div>","PeriodicalId":72681,"journal":{"name":"Computers in human behavior reports","volume":"16 ","pages":"Article 100511"},"PeriodicalIF":4.9,"publicationDate":"2024-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142662335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}