战略管理 Pub Date : 2023-01-01 DOI: 10.46541/978-86-7233-416-6_24

R. Tošović

引用次数: 0

TAX STRATEGIES AND FDI SENSITIVITY IN CRISIS CONDITIONS: THE CASE OF EU 危机条件下税收策略与fdi敏感性:以欧盟为例

战略管理 Pub Date : 2023-01-01 DOI: 10.46541/978-86-7233-416-6_21

M. Beljić, Olgica Glavaški, J. Pejčić

引用次数: 1

RFM – CLV APPROACH FOR MEASURING THE VALUE OF CONSUMER SEGMENTS 衡量消费者群体价值的CLV方法

战略管理 Pub Date : 2023-01-01 DOI: 10.46541/978-86-7233-416-6_64

Veljko Marinković, Dražen Marić

引用次数: 0

On-Line Big Data Processing Using Python Libraries for Multiple Linear Regression in Complex Environment 基于Python库的复杂环境下多元线性回归在线大数据处理

战略管理 Pub Date : 2022-06-07 DOI: 10.46541/978-86-7233-406-7_228

D. Jovanoska, Gjorgji Mancheski

{"title":"On-Line Big Data Processing Using Python Libraries for Multiple Linear Regression in Complex Environment","authors":"D. Jovanoska, Gjorgji Mancheski","doi":"10.46541/978-86-7233-406-7_228","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_228","url":null,"abstract":"The phenomenon called Big Data today is one of the most significant and least visible consequences of the development of technology and the Internet. Namely, the data generated by today's globally connected world is growing at an exponential rate and they are a real \"gold mine\" for those users who know how to correctly interpret such data and make successful decisions based on them. Data analysis and processing is one of the most important components of a large data system, and in this branch of data science the most popular is the Python programming language, which provides its users with a large number of constantly maintained program libraries and developing environments. The most important thing for legal entities and individuals is that almost all program libraries and functions provided by this programming language come with free licenses and possess open code, maintained and quality technical documentation, which provides each company with significant money savings and time. This research paper is dedicated to the possibility of determining and creating a multi regression model of large amounts of data by using Python, on the basis of large amounts of data provided by two market retailers in order to display a multi regression model and assess its predictive power. Because the number of variables is large, several models have been made in this research paper and a comparative analysis of the different models has been made, which shows that Python is a good tool that can be used repeatedly to select different variants and evaluate the resulting model for which a graphical interface can be made and would be much more acceptable as an end user, can be placed on a server on the Internet or on a modern Cloud platform and used by users as an on-demand concept and the results can be embedded in end-user interfaces and models made in this way (with dynamic data extraction)can be used in BI and machine learning processes.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74106300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Choice of Studying Digital Marketing in the Context of Students' Ability Factors 学生能力因素背景下学习数字营销的选择

战略管理 Pub Date : 2022-06-07 DOI: 10.46541/978-86-7233-406-7_254

Nenad Djokic, Ines Đokić, Nikola Milićević

{"title":"The Choice of Studying Digital Marketing in the Context of Students' Ability Factors","authors":"Nenad Djokic, Ines Đokić, Nikola Milićević","doi":"10.46541/978-86-7233-406-7_254","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_254","url":null,"abstract":"In explaining the students’ choice of study programs, different authors rely on different determinants. One summary of those researches indicates that these determinants can be divided into personal, social, and ability factors. Within the possibilities factor, the emphasis is on student achievement and academic self-efficacy. Starting from the above considerations, the subject of this paper is the choice of studying Digital Marketing in the context of students’ ability factors. A convenience sample was used in the primary research. The students of bachelor studies at the Faculty of Economics in Subotica, which within the offer master study programs offers Digital marketing starting from the school year 2021/22, were interviewed. The survey was conducted in June 2021 and included a total of 89 respondents. Students’ academic achievements are measured through the categories of average grades during their studies and the number of points on the entrance exam, while academic self-efficacy is measured through the respondents' perception of how well they can master individual subjects of the master's study program. Academic self-efficacy was analyzed in the context of the gender of the respondents, their studies’ funding status, the standard of living, employment during their studies so far, as well as internships in the subject of master studies. The dependent variable was the stated intention to enroll in the study program. In addition to descriptive statistics, appropriate tests of differences/relationships were used, which in some relations are characterized by statistical significance. In addition to the academic contribution, work can also have managerial implications.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85921381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Positive and Negative Sides of IT Consumerization from the Company's Point of View 从公司的角度看IT消费化的正反两面

战略管理 Pub Date : 2022-06-07 DOI: 10.46541/978-86-7233-406-7_235

Marijana Petrović

引用次数: 0

Public Transport Management in Smart Environmental Protection – Case Study of Subotica, Serbia 智慧环境保护中的公共交通管理——以塞尔维亚苏博蒂察为例

战略管理 Pub Date : 2022-06-07 DOI: 10.46541/978-86-7233-406-7_244

O. Sedlak, D. Stojić, Tibor Fazekaš, Aleksandra Horvat Marcikić, Suzana Stojanović, B. Radovanov

引用次数: 0

Comparative Analysis of Waterfall and Agile Approach to Organisation in the Star Model Context 星型模型下瀑布式和敏捷式组织方法的比较分析

战略管理 Pub Date : 2022-06-07 DOI: 10.46541/978-86-7233-406-7_260

Anđelka Čarapić, Mladen Čudanov, O. Jasko