{"title":"衡量消费者群体价值的CLV方法","authors":"Veljko Marinković, Dražen Marić","doi":"10.46541/978-86-7233-416-6_64","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"58 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"RFM – CLV APPROACH FOR MEASURING THE VALUE OF CONSUMER SEGMENTS\",\"authors\":\"Veljko Marinković, Dražen Marić\",\"doi\":\"10.46541/978-86-7233-416-6_64\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":63896,\"journal\":{\"name\":\"战略管理\",\"volume\":\"58 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"战略管理\",\"FirstCategoryId\":\"1089\",\"ListUrlMain\":\"https://doi.org/10.46541/978-86-7233-416-6_64\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"战略管理","FirstCategoryId":"1089","ListUrlMain":"https://doi.org/10.46541/978-86-7233-416-6_64","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0