战略管理最新文献

{"title":"The Smart Cities Concept as One of the Priorities of the Slovak Republic","authors":"K. Lovciová","doi":"10.46541/978-86-7233-406-7_216","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_216","url":null,"abstract":"At present, the development of the urban way of life requires the application of city policy management with an emphasis on sustainable development, and it can be said that individual states strive to integrate \"smart\" elements into the activities of cities in conditions of sustainable development. The concept of Smart Cities in line with the ideas of sustainable development can provide new necessary impulses when integrating into the city management strategy, leading to the creation of a smart city that meets the needs of the population while preserving natural resources for future generations. The importance of this topic lies in the growing interest in applying the concept of Smart Cities as a starting point for further development of cities and regions and their transformation into smart cities and regions in the Slovak Republic, which is one of Slovakia's priorities in preparing a partnership agreement for the new programming period 2021 – 2027. Providing intelligent services to a city or region is not possible without informing the population. The annual report is one of the sources that provides information on the application of the Smart City concept to a wide range of information users, and thus to the general public. The aim of this paper is to analyse the Smart City Concept in terms of sustainable development with focus on innovation and reporting smart information that meets the definition of non-financial information in the annual report in the Slovak Republic.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76648613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Determinants of Learning Outcomes and Satisfaction with Online Teaching Based on Students’ Perception - Suitability of Applying the Instrument","authors":"Viktorija Petrov, Z. Drašković, Z. Uzelac, Đorđe Ćelić","doi":"10.46541/978-86-7233-406-7_205","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_205","url":null,"abstract":"Research on perceived learning outcomes and student satisfaction with online university education, as well as defining determinants of critical success factors in online teaching, is on the rise. Determining the key success factors, i.e. determinants of online teaching success, is extremely important, especially now that all higher education institutions have been forced to try their hand at teaching through technology (TBL – technology-based learning). The research presented in this paper was conducted on a sample of 360 students of the University of Novi Sad at different levels and types of studies, using the PLS structural equation modelling. A questionnaire that is a synthesis of Virtual Learning Environment models and Learning Frameworks through techniques was applied. The motivation for the research was to prove that the same instrument can be applied in Serbia, i.e. on data collected from students at the University of Novi Sad. The following were selected as dependent variables: learning outcomes and student satisfaction with teaching. Independent variables were presented with constructs: intrinsic and extrinsic motivation, dialogue and cooperation between students, but also student-lecturer, course design, and student self-regulation during learning, and were observed as potential determinants of online learning outcomes in terms of user satisfaction and learning outcomes. After data processing, the applied instrument proved to be extremely suitable and useful. The research presented in this paper is among the first ones done on the topic of success of the online lectures during the pandemic in Serbia.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73873735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Potentials of Apple Exports from the Republic of Serbia","authors":"M. Jeremić, Bojan Matkovski, D. Ivanišević","doi":"10.46541/978-86-7233-406-7_224","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_224","url":null,"abstract":"Serbia is a significant fruit producer in the region. The most important fruit species from the aspect of areas and realized production values ??are plums and apples. Also, from the aspect of the value of exports, apple is the second most important fruit product, after raspberries. The most important market for apple exports is the market of the Russian Federation, to which 85,45% of the total export of fresh apples has been exported on average in the last five years. Beside significant changes in production and exports, the domestic apple market is also characterized by certain problems in recent years. In that direction, this paper aims to consider the export positions of apples on the international market and the potential and limitations in production and foreign trade. Tendencies in production and foreign trade were analyzed and revealed comparative advantages were considered through an appropriate methodology. Having in mind that apple is a significant export product and that apple export, especially to the Russian market, is a driver of production development, it can be concluded that the development of apple production is a chance for the economic development of the region where apple production is concentrated, but also for the overall economy of Serbia.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85515996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of the Chief Digital Officer-a (CDO) and the Chief Information Officer (CIO) in Information System Analysis","authors":"Rajko Ivanišević","doi":"10.46541/978-86-7233-406-7_217","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_217","url":null,"abstract":"New discoveries in the field of technology have created a space between the ways in which organizations function and the potential ways in which they function. Recent events have accelerated the need to solve the given problem. All this opens new possibilities in the fields of information systems and digital transformation. With the progress and change in the way the organization functions, there are new requirements in the mentioned areas, but also in the area of ??the staff itself. Chief Digital Officer - CDO (Chief Digital Information Officer - CDIO), a newer position, and Chief Information Officer - CIO are one of the key positions in information technology and digital transformation of the organization. The subject of the research is the analysis of the given roles, their potential inconsistencies, as well as their connection with the information system. Based on the identified works, a systematic review of the literature was performed. The research found that the CDO is more responsible for converting the \"traditional\" way of doing business into the digital way of doing business, while the CIO is more responsible for the implementation in the field of information technology. Some organizations prefer to expand the activities of the CIO in exchange for hiring a CDO. The field of work research can be a potential topic for further research due to the topicality of the topic itself, as well as the process of digital transformation in which we are currently.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86003240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Entrepreneurship in Conditions of Digital Business Transformation","authors":"Jasmina Hajnrih","doi":"10.46541/978-86-7233-406-7_209","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_209","url":null,"abstract":"An entrepreneur is a holder of a small business. According to the number of registered, this form of business organization significantly exceeds the companies in the current active status. They represent companies of persons who, although they carry an increased business risk, have a number of dominant advantages. Different types of activities are organized as entrepreneurial activities, agencies, bureaus, and not as companies, because the legal procedure is simpler and the holder of the business is mostly one natural person, so there is no need to pool capital. A large number of entrepreneurs have been operating on the market of the Republic of Serbia for years, which indicates the fact that companies also deal with long-term business strategy. In a turbulent economic environment, entrepreneurs had to adapt to various changes. The biggest change that started in 2014 is electronic communication and business with the Tax Administration. This process was only an introduction to the period of transition of the entrepreneur in which he will have to make a decision and strategy, how to overcome and enable business that is unknown to him, and explicitly imposed as the only solution. Modernizing and adapting the corporate business to changes in business is not a big deal, but every innovation that includes digitalization and electronic communication is a great effort for most entrepreneurs to overcome it, because problems arise due to lack of trained people and financial opportunities to support adaptation to new business conditions. In this paper, I will show what problems an accounting agency in the form of an entrepreneur faces in the conditions of digital transformation, not only through its own business, but also through the business of its clients. The aim of the research is to get acquainted with the problem of long-term business of entrepreneurs in an unstable economic environment in the form of imposed digitalization of business, which necessarily entails entering the zone of the unknown, but also a large financial burden in overcoming it. Methodological procedures in the form of surveying entrepreneurs and analysis of financial indicators should provide an answer to the main problem and subject of research, which is what options and tools are available to the entrepreneur in creating a strategy of survival in market competition and overcoming imposed and legally binding tasks. The research generated a primary conclusion, which is that it is certainly an acceptable option for younger entrepreneurs to include in the modernization of business processes by applying their own technological knowledge. Older entrepreneurs are mostly considering the option of including the heir in the family business, or in the absence of it, leaving entrepreneurship, which is certainly the most unfavorable outcome for both the economy and the entrepreneur, because he can still do his primary job with greater expertise than younger beginners.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86465574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of AR Technology in the Era of Pandemic Marketing","authors":"Ksenija Mitrović, A. Jakšić, Jelena Spajić","doi":"10.46541/978-86-7233-406-7_225","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_225","url":null,"abstract":"The consequences of the global pandemic have accelerated the digital transformation and created a new business environment. Adapting to the circumstances, brands have shifted their communication and sales on the online channel. Despite the growth of online shopping, the inability to test products is known to be one of the main obstacles to choosing this channel. Limited access to stores during the pandemic has forced brands to choose alternative ways to display and test products. Creating business models based on virtual technologies is recognized as a chance to engage consumers in the era of pandemic marketing, when the importance of digital experiences is growing. In such conditions, the tool that enables virtual try-on, supported by augmented reality (AR) technology, has experienced expansion. The paper analyzes the usage of AR technology and its virtual try-on function. An overview of virtual solutions in different industries is given. In addition to the utilitarian, hedonistic value of interaction with such tools is also recognized, making the virtual try-on feature more than a pandemic trend.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74656136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Efficiency Based on Smart Company Performances: BOD Analytics in Urban Agenda Context","authors":"J. Stanković, I. Marjanović","doi":"10.46541/978-86-7233-406-7_204","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_204","url":null,"abstract":"Modern conditions characterized by the fourth industrial revolution emphasized the crucial role of intangible assets in the success of companies. Tangible and intangible assets of companies within cities make a significant part of the development of competitive knowledge-based cities. However, development trends in recent decades have shifted the focus from tangible assets to intangible assets such as knowledge, innovation and intellectual property. In modern conditions, intangible assets are becoming an important strategic resource necessary for the improvement of the competitive advantage of companies within any industry. There is evidence of the influence of intangible assets on improving company performance and creating corporate value. The development of the knowledge-based economy has additionally encouraged companies to efficiently use soft capital such as human capital and knowledge since economic development in modern conditions is driven by soft capital. Therefore, the aim of this paper is to evaluate the efficiency of intangible asset management within the high-tech industry companies of ten European cities (Amsterdam, Barcelona, Berlin, Brussels, Dublin, Lisbon, London, Oslo, Paris and Zurich). The sample consists of data for 2775 high-tech companies within stated cities related to the number of patents, the number of trademarks, annual fixed asset growth rate, annual intangible asset growth rate, share of intangible asset in total asset, annual current asset growth rate and current ratio for the last year available in the Amadeus database. Efficiency evaluation was performed by creating a composite index using the Benefit of Doubt approach. The results of the efficiency analysis indicate that a large part of the companies in the sample achieves relatively low levels of efficiency. Differences in average efficiency between companies in the analysed cities were assessed using one-way ANOVA. The results indicate that the average efficiency of high-tech companies operating in Dublin is significantly better than the average efficiency of high-tech companies in other analysed European cities. In addition, high-tech companies operating in Berlin are, on average, more efficient than high-tech companies operating in Paris and London. There are no statistically significant differences between the average efficiencies of high-tech companies in other analysed European cities.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76020579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Transformation and Sustainable Development for Private and Public Organizations: Barriers and Opportunities","authors":"G. Tsaples, J. Papathanasiou","doi":"10.46541/978-86-7233-406-7_194","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_194","url":null,"abstract":"Two terms that have gained traction in the academia and policy making are Digital Transformation and Sustainable Development of public and private organizations. Digital transformation can be defined as the increasing application of digitization and automation that has important impacts on the structure of business ecosystems and their products and services. The core of Digital Transformation is the overall digitization and cross-linking of the value creation process. On the other hand, Sustainable Development has been defined as “the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs” (Brundtland, et al., 1987). As it can be observed, the two terms are defined in a vague way, however, their practical importance cannot be overstated. Despite the lack of a unified definition and methodological framework on how to define them, public and private organizations are making efforts to incorporate them in their practices. Consequently, the purpose of the current paper is to map the opinions of employers, employees, policy makers, academics and students on what Digital Transformation and Sustainable Development mean for themselves and their organization. To achieve the objective of the paper, a survey was developed and disseminated across Europe. The questionnaire contained questions on the process of Digital Transformation and Sustainable Development themselves, what the respondents think of and fear about those two terms, what are barriers and finally what skills are missing that their organization faces in their effort to achieve Digital Transformation and Sustainable Development. Initial results include the following: Missing skills by the employers and managers was considered the main internal barrier for achieving Digital Transformation and Sustainable Development on an organization. Finally, a series of statistical tests is performed to examine the synergies between Digital Transformation and Sustainable Development. For example, we wanted to investigate whether the answer to the question of whether the organization has experienced difficulties in finding appropriate people to achieve Digital Transformation is independent of the answer to the same question for Sustainable Development. The respondents that consider that their organization has difficulties in finding appropriate people for Digital Transformation are likely to answer that they face the same difficulty for Sustainable Development. Consequently, since there is an overlap between those skills, training people could offer a double advantage for any organization.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82187082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Specifics of Corporate Social Responsibility in the Financial Sector","authors":"Dejana Zlatanović, Bojana Tosic, J. Nikolić","doi":"10.46541/978-86-7233-406-7_214","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_214","url":null,"abstract":"The relevance of corporate social responsibility (CSR) for sustainable development is indisputable, especially in the current circumstances of the global pandemic. The pandemic circumstances, as well as the resulting crisis, have caused a change in the way corporations and other organizations achieve their economic, social and environmental goals. Therefore, the role that organizations must play in society, as well as their commitment to broader societal goals, is changing. Corporate social responsibility is becoming an integral part of the corporate philosophy and provides a framework for establishing long-term relationships with key stakeholders which is one of the main prerequisites for the survival and development of organizations. This further implies the growing importance of sustainable development and corporate social responsibility (CSR), which indicates the need for organizations to adopt socially responsible strategies and to balance between profit and the common good in order to survive in the long term. Although the importance of CSR is recognized in various business sectors, socially responsible activities are particularly important for the financial sector, as it is one of the key factors of economic development. The financial sector should be one of the pillars of the CSR development, as well as to define guidelines for other organizations striving to improve socially responsible behavior, through the development of a strategy based on building reputation and commitment to beneficiaries as primary and indispensable parts of successful business. Consequently, CSR in the financial sector is a relevant research area, given the large number of different stakeholders affected by the activities of financial institutions, whether owners, employees or beneficiaries. Despite the large number of studies in the field of corporate social responsibility, a relatively small number of studies deal with the characteristics of corporate social responsibility in financial institutions. This indicates an appropriate research gap that we seek to overcome with this research. The subject of research in this paper is the specifics of corporate social responsibility in the financial sector and the implementation of appropriate socially responsible activities. The aim is to identify how employees in the financial sector perceive corporate social responsibility in general, and in the financial sector of the Republic of Serbia in particular. An empirical research was conducted in financial institutions in the Republic of Serbia, which included 113 employees in banks and insurance companies. We used an adapted questionnaire on corporate social responsibility, which enabled attitudes of employees about the implementation of appropriate socially responsible activities. The results of descriptive statistical analysis showed that employees perceive that financial institutions are generally socially responsible. Actually, the results indicate that banks and insur","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84653093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact Of The COVID-19 Pandemic On Foreign Trade","authors":"Daniela Nuševa, Goran Vukmirović, Radenko Marić, Nikola Macura","doi":"10.46541/978-86-7233-406-7_191","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_191","url":null,"abstract":"Foreign trade is one of the most important ways of including the national economy in international and regional trade flows. Regular exports and imports are considered classic foreign trade transactions, and their volume and structure is one of the basic indicators of the level of economic development. The goal of the foreign trade policy of every national economy is to achieve the highest possible degree of liberalization of its market, primarily through the removal and reduction of trade barriers. However, with the proclamation of the Covid-19 pandemic in March 2020, national economies have introduced various restrictions on movement, both for citizens and for businesses and their outlets. The decline in economic activity has led to the largest decline in global trade. However, international trade began to recover quickly after the initial stagnation, so it is growing today. Exports of certain countries exceeded the levels before the outbreak of the pandemic. This trend is expected to continue, although it must be noted that developed countries have adapted more easily to the current situation, while developing countries are lagging behind. For decades, the foreign trade of the Republic of Serbia has recorded a negative balance, as well as an unfavorable structure of exchange. The aim of this paper is to point out the basic trends and structure of foreign trade transactions of the Republic of Serbia before and after the pandemic, and the need to increase the share of higher processing and added value products in order to improve the country's competitive position.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72970079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}