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The Importance of Innovation Strategy for SMEs Growth - Evidence from North Macedonia 创新战略对中小企业成长的重要性——来自北马其顿的证据
战略管理 Pub Date : 2022-06-07 DOI: 10.46541/978-86-7233-406-7_201
Aneta Risteska Jankuloska, Dragica Odaklieska, Tatjana Spaseska
{"title":"The Importance of Innovation Strategy for SMEs Growth - Evidence from North Macedonia","authors":"Aneta Risteska Jankuloska, Dragica Odaklieska, Tatjana Spaseska","doi":"10.46541/978-86-7233-406-7_201","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_201","url":null,"abstract":"Nowadays, SMEs are the key driver of economic growth. They play an important role in creating employment, adding value and exports. Considering this fact, it is necessary to implement appropriate strategies that will enable SMEs growth and development. In this paper, the subject of analysis will be the innovation strategy and its importance for SMEs growth. Innovation is essential to an organization’s success.  Innovation can lead to increased organizational performance and revenue as business leaders develop and implement more efficient and effective processes for reducing costs or facilitating the development of better products. SMEs are more innovative than larger firms, due to their flexibility and their ability to quickly and efficiently integrate inventions created by the firms’ development activities. The main aim of the paper is to identify the key determinants of SMEs innovation and the innovation influence of SMEs performances. Hence a survey will be conducted on a representative sample of SMEs in North Macedonia.  At the end of the paper based on the obtained results we will purpose a measures in order to stimulate SMEs innovation.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"54 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84365116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer Ethnocentrism under the Circumstances of the COVID-19 Virus Pandemic 新冠肺炎疫情背景下的消费者民族中心主义
战略管理 Pub Date : 2022-06-07 DOI: 10.46541/978-86-7233-406-7_203
Veljko Marinković, J. Lazarević, Dražen Marić
{"title":"Consumer Ethnocentrism under the Circumstances of the COVID-19 Virus Pandemic","authors":"Veljko Marinković, J. Lazarević, Dražen Marić","doi":"10.46541/978-86-7233-406-7_203","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_203","url":null,"abstract":"The new circumstances of life due to the proclamation of the COVID 19 virus pandemic have caused numerous changes both in general people's lives and in consumption. The aim of this paper is to identify changes in the degree of consumer ethnocentrism when choosing products during COVID 19 virus pandemic, compared to the period before its occurrence. In addition, differences in consumer preferences for certain product and service categories of domestic producers before and during the pandemic were analyzed. A paired t test is used for this purpose. By analyzing the primary data collected from 176 respondents, higher level of consumer ethnocentrism is confirmed in period during pandemic, specially when it comes to choice of medical products of domestic origin. Theoretical implications of the paper relate to expanding current knowledge about the effects of the COVID 19 pandemic on consumer behavior, while managerial implications include the possibility of using scientific results in formulating and implementing appropriate strategies to encourage domestic economic development by strengthening consumer ethnocentrism in the market.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77772891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of Company's Sustainable Growth Rate in the Function of Strategic Management 战略管理作用下的公司可持续增长率分析
战略管理 Pub Date : 2022-06-07 DOI: 10.46541/978-86-7233-406-7_186
B. Vuković, Teodora Tica, D. Jakšić
{"title":"Analysis of Company's Sustainable Growth Rate in the Function of Strategic Management","authors":"B. Vuković, Teodora Tica, D. Jakšić","doi":"10.46541/978-86-7233-406-7_186","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_186","url":null,"abstract":"e of the key segments of a company's strategic management is managing its growth. Growth needs to be sustainable so that companies can benefit strategically from it. The rate of sustainable growth represents the maximum rate of increase in sales of the company without the need for additional financial resources. The paper will research the key determinants of the sustainable growth rate of 81 companies operating in the Balkan countries in the period from 2014 to 2020. The appropriate statistical methods will research the impact of liquidity, profitability, indebtedness, firm size and asset efficiency on a company's sustainable growth rate. The obtained results should provide guidelines for the growth rate of the observed companies in the long run, considering that this is an indicator that leads to the growth of the company's value and meeting strategic goals. Also, the obtained results should indicate how it is possible to ensure long-term profitable and sustainable company growth in a rapidly changing economic, political and competitive environment, and what internal and external incentives are needed to further increase growth potential.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86300549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Development of Capacity Through Digital Transformation 通过数字化转型发展能力
战略管理 Pub Date : 2022-06-07 DOI: 10.46541/978-86-7233-406-7_178
M. Todosijević, Radmilo Todosijević, Snezana Todosijevic Lazovic
{"title":"Development of Capacity Through Digital Transformation","authors":"M. Todosijević, Radmilo Todosijević, Snezana Todosijevic Lazovic","doi":"10.46541/978-86-7233-406-7_178","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_178","url":null,"abstract":"Projected or installed capital serves as a foundation for defining business process' Managing process develop per set laws, where single and total process' of the system have their own algorithms. Management as a generic sum of knowledge is an algorithmic process that ends with a solution - command. Through output, enterprise adapts to its changing environment in which it exists. Mutual connection of process' and actions makes composition in cybernetic array. Algorithm theory has occurred before our findings of cybernetics and it is an introduction in development of digitalization and IT. Digitalization brings to fall of cost of communication and innovative process' gain higher dynamics. It comes to rapid double action of technical progress. Choice is either adaptation or self-speeding competitive development. Who adapts will endure, who fails to do so will parish, will present base of our work.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76926458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Corporate Entrepreneurship as Renewal Strategy After COVID-19: The Case of Serbia 企业创业作为新冠疫情后的复兴战略:以塞尔维亚为例
战略管理 Pub Date : 2022-06-07 DOI: 10.46541/978-86-7233-406-7_174
L. Kontić, M. Todosijević, Jovan Kontić
{"title":"Corporate Entrepreneurship as Renewal Strategy After COVID-19: The Case of Serbia","authors":"L. Kontić, M. Todosijević, Jovan Kontić","doi":"10.46541/978-86-7233-406-7_174","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_174","url":null,"abstract":"The main aim of the paper is to emphasis the role of corporate entrepreneurship in the strategic choice after Covid - 19 pandemic. Main proposition was that innovation and corporate entrepreneurship would be created a renewal and new growth. The study has been conducted on 287 managers and employees from various companies in Serbia. The Corporate Entrepreneurship Assessment Instrument (CEAI) has been used by written permission given by authors (Kuratko et al., 2014). The relevant statistical methods have been used for data analysis by SPSS 24.0 software. The results of factor analysis showed the key factors from CEAI questionnaire that must be included into renewal strategy in Serbian companies. The limitation and future research agenda would be presented, too.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87095636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Preparing For the Worst: Rising Food Prices in Serbia 为最坏的情况做准备:塞尔维亚食品价格上涨
战略管理 Pub Date : 2022-06-07 DOI: 10.46541/978-86-7233-406-7_223
T. Brankov
{"title":"Preparing For the Worst: Rising Food Prices in Serbia","authors":"T. Brankov","doi":"10.46541/978-86-7233-406-7_223","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_223","url":null,"abstract":"The COVID-19 pandemic, adverse climate factors, disruptions in global supply chains, global conflicts, and disruptions in the monetary policy of leading banks are contributing to the rapid rise in global food prices. Serbia has not remained immune to global circumstances. There has been a significant increase in consumer and producer prices in the last two years. Although the Serbian government has introduced a price ceiling on basic foodstuffs, including milk, flour, pork, sugar, and sunflower oil, poor households are already affected by the inflation rate. The highest annual inflation rate in more than eight years, 6.6 percent in October 2021 and 8.2 percent in January 2022, has significantly reduced disposable income. This paper provides examples of appropriate measures that need to be taken to mitigate any such unintended consequences. From a policy perspective, there is an apparent need for (a) continued supply chain monitoring, (b) information provision, (c) agriculture and food support measures, and (d) filling commodity reserves.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"25 3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84741209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
E-Mail Campaigns and Consumer's Attitudes 电子邮件活动与消费者态度
战略管理 Pub Date : 2022-06-07 DOI: 10.46541/978-86-7233-406-7_198
Sanja Džever, Ksenija Leković, S. Vučenović
{"title":"E-Mail Campaigns and Consumer's Attitudes","authors":"Sanja Džever, Ksenija Leković, S. Vučenović","doi":"10.46541/978-86-7233-406-7_198","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_198","url":null,"abstract":"Considering the constant improvement of technological possibilities, there is no doubt that the Internet has been gaining the title of one of the most attractive channel of direct interactive marketing. Regardless, certain weaknesses are attributed to digital medias, whose power results in a negative impact on consumer's attitudes. In line with that, a subject of the paper is direct marketing communication with special reference to electronic mail, in order to identify the behavior of target groups and create optimal communication strategies. The research problem is classification of promotional e-mail messages in the spam section, in other words the perception as a set of junk mail. According to the HubSpot Academy, the high frequency of sending messages had caused the e-mail subscriptions cancellation of 51% of consumers who are in the databases of specific companies. Empirical research was conducted on the teritory of the Republic of Serbia on a sample of 100 respondents. After applying Pearson's correlation test, consumer's viewpoints about the aggressiveness of e-mail campaigns had been analyzed.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"78 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87095557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Influence of Corporate Socially Responsible Behavior in the Conditions of the COVID-19 Pandemic on Job Satisfaction and Turnover Intentions of Employees 新冠疫情下企业社会责任行为对员工工作满意度和离职意向的影响
战略管理 Pub Date : 2022-06-07 DOI: 10.46541/978-86-7233-406-7_247
B. Đorđević, Maja Ivanović-Đukić, V. Lepojević, S. Milanović
{"title":"Influence of Corporate Socially Responsible Behavior in the Conditions of the COVID-19 Pandemic on Job Satisfaction and Turnover Intentions of Employees","authors":"B. Đorđević, Maja Ivanović-Đukić, V. Lepojević, S. Milanović","doi":"10.46541/978-86-7233-406-7_247","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_247","url":null,"abstract":"The COVID-19 pandemic has brought significant changes in all segments of the functioning of human society and has particularly affected the way companies organize their business. As its appearance at the same time meant a high health and safety risk in the sphere of work, the corporate social responsibility (CSR) towards all stakeholders, and especially employees, deserves special attention. Employees are naturally most interested in the management of the company treating them in an ethical and responsible way, but they are also very interested in responsible behaviour towards other stakeholders. As the performance of the company largely depends on the attitudes and behaviour of the employees, it is very important to examine how the employees evaluate the entire CSR. Based on the above, the focus of this paper will be to examine the impact of CSR in the context of the COVID-19 pandemic on job satisfaction (JS) of employees, as well as their eventual turnover intention (TI). In this regard, during 2021, an empirical study was conducted using the case study method by surveying 100 employees in the Republic of Serbia. By testing the mediating effect of JS between CSR and TI, it was concluded that CSR is a positive predictor of JS and that JS is a mediating variable between CSR and TI. The results of the analysis have a theoretical and practical contribution in the field of human resource management because they provide insight into possible predictors of JS and TI.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85505840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Development of Human Resource Management in Serbia in the Light of Cranet Research 2021 根据Cranet研究，塞尔维亚人力资源管理的发展2021
战略管理 Pub Date : 2022-06-07 DOI: 10.46541/978-86-7233-406-7_226
Nemanja Berber, Agneš Slavić, Dimitrije Gašić, M. Aleksić
{"title":"The Development of Human Resource Management in Serbia in the Light of Cranet Research 2021","authors":"Nemanja Berber, Agneš Slavić, Dimitrije Gašić, M. Aleksić","doi":"10.46541/978-86-7233-406-7_226","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_226","url":null,"abstract":"Human resource management (HRM) is becoming more and more important in contemporary business. As the process of managing organizations’ most valuable assets, human capital, HRM needs to answer to all challenges that are arising in the internal and external business environment to achieve its goal, to attract, motivate, and retain employees. New challenges related to changes in the labor market, globalization, digital transformation, health risks due to the Covid-19 pandemic, economic and political issues, and many others, require that organizations possess a specific and well-developed process of HRM to manage their employees adequately. It is important to investigate the level of HRM in an organization to get familiar with the actual state of HRM practice and to explore areas for improvement. The main aim of this paper is to analyze the main indicators of HRM function in organizations in Serbia, to determine the actual state and the level of development. The methodology of the research obtains analysis of available literature and empirical data gathered during the new round of global Cranet research, in which Serbia participate. The data were collected in 2021, and the sample consists of 106 companies in Serbia. The authors investigated some of the main indicators of HRM, related to the number of employed people in an HR department, the existence of HR and related strategies, strategic HRM, usage of IT tools in HRM, etc. In the end, the results from Cranet data for Serbia were compared to present values of certain indicators at the regional and global levels.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"2009 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82642095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategic Approach for Increasing Innovation Capacity of the SMEs 提高中小企业创新能力的战略途径
战略管理 Pub Date : 2022-06-07 DOI: 10.46541/978-86-7233-406-7_237
Monika Angeloska-Dichovska, Meri Boshkoska, Marjan Angeleski
{"title":"Strategic Approach for Increasing Innovation Capacity of the SMEs","authors":"Monika Angeloska-Dichovska, Meri Boshkoska, Marjan Angeleski","doi":"10.46541/978-86-7233-406-7_237","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_237","url":null,"abstract":"Small and medium-sized enterprises (SMEs) are crucial for any national economy through their vital contribution to sustainable growth, economic development and employment. The digital revolution, globalization, and the latest impact and pressure caused by the Covid-19 pandemic have posed even greater barriers and challenges for these enterprises. In order for small and medium-sized enterprises to respond to the new challenges, to participate in the market and gain a competitive position, they need to be different, and this can only be accomplished through an innovative way of working. To foster innovation, strategic changes are needed in the operation of the SMEs, with a focus on the people involved, the ways and methods used in the organizational environment, and the desired innovation results. Connecting to the external environment (networking) and/or using an open innovation system are also fundamental to the success of the enterprise innovation process. Innovative capacity of the businesses is a function of the organization’s culture, resources and networks. The main purpose of this paper is to identify certain strategic factors that contribute to creating an innovative organizational environment and fostering innovation, i.e. increasing the innovation capacity of SMEs in Pelagonia region in North Macedonia.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90938576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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