Influence of Corporate Socially Responsible Behavior in the Conditions of the COVID-19 Pandemic on Job Satisfaction and Turnover Intentions of Employees

Abstract

The COVID-19 pandemic has brought significant changes in all segments of the functioning of human society and has particularly affected the way companies organize their business. As its appearance at the same time meant a high health and safety risk in the sphere of work, the corporate social responsibility (CSR) towards all stakeholders, and especially employees, deserves special attention. Employees are naturally most interested in the management of the company treating them in an ethical and responsible way, but they are also very interested in responsible behaviour towards other stakeholders. As the performance of the company largely depends on the attitudes and behaviour of the employees, it is very important to examine how the employees evaluate the entire CSR. Based on the above, the focus of this paper will be to examine the impact of CSR in the context of the COVID-19 pandemic on job satisfaction (JS) of employees, as well as their eventual turnover intention (TI). In this regard, during 2021, an empirical study was conducted using the case study method by surveying 100 employees in the Republic of Serbia. By testing the mediating effect of JS between CSR and TI, it was concluded that CSR is a positive predictor of JS and that JS is a mediating variable between CSR and TI. The results of the analysis have a theoretical and practical contribution in the field of human resource management because they provide insight into possible predictors of JS and TI.