{"title":"RFM – CLV APPROACH FOR MEASURING THE VALUE OF CONSUMER SEGMENTS","authors":"Veljko Marinković, Dražen Marić","doi":"10.46541/978-86-7233-416-6_64","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"58 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"战略管理","FirstCategoryId":"1089","ListUrlMain":"https://doi.org/10.46541/978-86-7233-416-6_64","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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