中国中小企业最新文献_第5页

STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH PENJUALAN PADA HOME INDUSTRY SUIIP DESA KARANGREJO KABUPATEN TULUNGAGUNG

中国中小企业 Pub Date : 2022-10-31 DOI: 10.35508/jom.v15i3.7490

Yossy Inka Febriani, Siswahyudianto Siswahyudianto

引用次数: 0

PENGARUH PERSEPSI HARGA DAN KUALITAS TERHADAP NIAT BELI ULANG PRODUK PRIVATE LABEL BRAND (NON-FOOD CATEGORY) DI TOSERBA YOGYA & GRIYA KOTA BANDUNG 价格感知和质量对万隆市私营品牌品牌品牌意图的影响

中国中小企业 Pub Date : 2022-10-31 DOI: 10.35508/jom.v15i3.7236

Riska Fitri Ratnafuri, Theresia Gunawan, Istiharini Istiharini

{"title":"PENGARUH PERSEPSI HARGA DAN KUALITAS TERHADAP NIAT BELI ULANG PRODUK PRIVATE LABEL BRAND (NON-FOOD CATEGORY) DI TOSERBA YOGYA & GRIYA KOTA BANDUNG","authors":"Riska Fitri Ratnafuri, Theresia Gunawan, Istiharini Istiharini","doi":"10.35508/jom.v15i3.7236","DOIUrl":"https://doi.org/10.35508/jom.v15i3.7236","url":null,"abstract":"The purpose of this study is to analyze the effect of Perceived Price and Quality on Repurchase Intention for private label brand products (non-food category) at Yogya & Griya department stores, Bandung. This study uses 140 respondents who had purchased private label products (non-food category) twice in the last three months as sample consumers. The sampling used in this study is non-probability sampling technique. The method used is purposive sampling. This study uses questionnaire to collect data. Using the causal relationship method, it is employed the Validity Test, Reliability Test, the Classical Assumption Test, hypothesis test using the F test and t test, as well as analyze the Coefficient of Determination and Multiple Linear Regression. The result of this study shows that Perceived Price (X1) and Perceived Quality (X2) have a positive and significant effect on Repurchase Intention (Y), both partially and simultaneously, it can be said that Perceived Price and Quality are the determining factors in the Repurchase Intention of private label brand products (non-category), meaning that the higher the perceived price and quality, the more it will increase repurchase intention for private label brand products (non-food category). \u0000Keywords: Private Label Brand, Perceived Price, Perceived Quality, Repurchase Intention","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86737818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS PENGARUH MANAJEMEN KUALITAS TOTAL TERHADAP KINERJA UKM DENGAN MEDIASI BUDAYA ORGANISASI PADA SEKTOR PAKAIAN MUSLIM DI TANAH ABANG, JAKARTA PUSAT 分析中小企业在雅加达市中心的伊斯兰服装区组织文化调解对中小企业绩效的总质量管理影响

中国中小企业 Pub Date : 2022-10-31 DOI: 10.35508/jom.v15i3.7731

S. Saidah, W. Santosa, J. Haryanto

引用次数: 0

PENGARUH PERSEPSI HARGA DAN LOKASI USAHA TERHADAP MINAT BELI KONSUMEN PADA PRODUK BUKET DI KECAMATAN SEBERANG ULU II KOTA PALEMBANG 价格感知和商业位置对消费者在乌鲁二世帕伦邦街的花束感兴趣的影响

中国中小企业 Pub Date : 2022-10-31 DOI: 10.35508/jom.v15i3.7758

Ayu Susanti, Rismansyah Rismansyah, Erfan Robyardi

{"title":"PENGARUH PERSEPSI HARGA DAN LOKASI USAHA TERHADAP MINAT BELI KONSUMEN PADA PRODUK BUKET DI KECAMATAN SEBERANG ULU II KOTA PALEMBANG","authors":"Ayu Susanti, Rismansyah Rismansyah, Erfan Robyardi","doi":"10.35508/jom.v15i3.7758","DOIUrl":"https://doi.org/10.35508/jom.v15i3.7758","url":null,"abstract":"This study aims to determine the effect of Price Perception and Business Location on Consumer Buying Interest in bouquet products in Seberang Ulu II District, Palembang City. The research method used in this study is a quantitative method with a sample of 97 respondents. The data analysis technique is Multiple Linear Regression Analysis, Correlation Coefficient Analysis and Coefficient of Determination Analysis using SPSS statistical software version 21.The results of the analysis show that: 1) Price Perception has a significant effect on Consumer Buying Interest in bouquet products in Seberang Ulu II District, Palembang City; 2) Business Location has a significant effect on Consumer Buying Interest in bouquet products in Seberang Ulu II District, Palembang City; 3) Price Perception and Business Location have a significant effect simultaneously on Consumer Buying Interest in bouquet products in Seberang Ulu II District, Palembang City. Based on Adjusted R2, it shows that the contribution given by the Price Perception and Business Location to Consumer Buying Interest is 57.9% and the remaining 42.1% is influenced by other factors that not included in this study. Further researchers should add other variables that can increase consumer buying interest such as Promotion and Product Quality. \u0000Keywords: Price Perception, Business Location, Consumer Buying Interest","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89571241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

STRATEGI KOMUNIKASI PEMASARAN UMKM BANGJERI DALAM MENGHADAPI PANDEMI COVID-19 对付科维-19大流行的UMKM BANGJERI营销传播策略

中国中小企业 Pub Date : 2022-10-31 DOI: 10.35508/jom.v15i3.7447

Muhammad Faiz Athallah, Indri Dianita

引用次数: 0

PENILAIAN TINGKAT KINERJA KEUANGAN DENGAN METODE ANALISIS DU PONT SYSTEM PADA PT TELKOM INDONESIA (PERSERO) TBK YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2017–2021 金融绩效评估与2017年至2021年在印尼证券交易所上市的DU PONT系统分析方法进行

中国中小企业 Pub Date : 2022-10-31 DOI: 10.35508/jom.v15i3.7487

Kevin Evert Richarson Lobo, W. Ndoen, Hironnymus Jati

引用次数: 0

PENGARUH EFEKTIVITAS KEPEMIMPINAN KEPALA SEKOLAH DAN MOTIVASI KERJA TERHADAP KINERJA GURU 校长领导能力和工作动机对教师绩效的影响

中国中小企业 Pub Date : 2022-10-31 DOI: 10.35508/jom.v15i3.7215

Adi Robith Setiana

引用次数: 0

PENGARUH WORD OF MOUTH DAN SERVICESCAPE TERHADAP KEPUTUSAN PEMBELIAN

中国中小企业 Pub Date : 2022-10-31 DOI: 10.35508/jom.v15i3.6426

Khalid K. Moenardy, Fajar Winarni

{"title":"PENGARUH WORD OF MOUTH DAN SERVICESCAPE TERHADAP KEPUTUSAN PEMBELIAN","authors":"Khalid K. Moenardy, Fajar Winarni","doi":"10.35508/jom.v15i3.6426","DOIUrl":"https://doi.org/10.35508/jom.v15i3.6426","url":null,"abstract":"This study aims to determine the effect of Word Of Mouth and Servicescape on purchasing decisions at dr. Maharani Kupang Skin Care. The independent variables in this study are Word Of Mouth and Servicescape, while the dependent variable is Purchasing Decisions. The number of samples in this study were 80 respondents, namely all active customers of dr. Maharani Skin Care in Kupang. Samples were obtained by using accidental sampling technique. The data analysis technique is Descriptive Quantitative, Multiple Linear Regression Analysis and hypothesis testing using the SPSS version 26. The results of the descriptive analysis show that overall the respondents gave a very good perception of Word Of Mouth and servicescape to dr. Maharani Skin Care in Kupang. Both the results of the t test and the F test show that simultaneously and partially Word Of Mouth and Servicescape have a significant influence on Purchasing Decisions. Based on the Adjusted R2 value, it shows the contribution of Word Of Mouth and Servicescape to Purchasing Decisions is 54.7% while 45.3% is influenced by other variables outside the focus of this study. Other variables are Product Quality, Price, Promotion and Service Quality which can be taken into consideration for further researchers in addition to Word Of Mouth and Servicescape. \u0000Keywords: Word Of Mouth, Servicescape, Purchasing Decision","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87503538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

KUALITAS PRODUK DALAM MENINGKATKAN MINAT BELI KONSUMEN PADA UMKM DI JAKARTA 产品质量对提高雅加达 UMKM 消费者购买兴趣的影响

中国中小企业 Pub Date : 2022-10-31 DOI: 10.35508/jom.v15i3.7368

Aspizain Caniago, Agung Edi Rustanto

引用次数: 1

REVENUE FROM REGENCY/CITY REGIONAL TAX AND RETRIBUTION SHARING TO SUPPORT THE PERFORMANCE OF THE KRAGAN VILLAGE GOVERNMENT IN EAST JAVA PROVINCE 来自摄政/城市区域税收和回报分享的收入，以支持东爪哇省kragan村政府的绩效

中国中小企业 Pub Date : 2022-10-31 DOI: 10.35508/jom.v15i3.7735

S. Suyanto, Sri Warjiyati

{"title":"REVENUE FROM REGENCY/CITY REGIONAL TAX AND RETRIBUTION SHARING TO SUPPORT THE PERFORMANCE OF THE KRAGAN VILLAGE GOVERNMENT IN EAST JAVA PROVINCE","authors":"S. Suyanto, Sri Warjiyati","doi":"10.35508/jom.v15i3.7735","DOIUrl":"https://doi.org/10.35508/jom.v15i3.7735","url":null,"abstract":"Purpose of this study is to analyze the effects of local taxes and retribution in influencing the performance of the Kragan village government in East Java Province. Methodology is a quantitative approach. The analyzed data sources is the Human Development Index (HDI) obtained from the Central Bureau of Statistics. While the data used are cross sectional and time series taken from 2015 - 2020. Study findings revealed that regional tax revenues increase in regional taxes, the more various activities that can be funded with local taxes. Thus it will also have a positive impact on the performance of the village government in implementing regional autonomy which aims to improve the welfare of the community. Limitations in this study is related to tax management in the region. Suggestions for the Kragan village government in East Java Province are to supervise the implementation and collection of regional taxes and retribution. So that both can be used in improving the welfare of the community. Future researchers may ensure the completeness of data sources and uniformity of methods from the data used. \u0000Keywords: Regions, Retribution, Taxes, Welfare","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"40 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87710420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0