产品质量对提高雅加达 UMKM 消费者购买兴趣的影响

中国中小企业 Pub Date : 2022-10-31 DOI:10.35508/jom.v15i3.7368

Aspizain Caniago, Agung Edi Rustanto

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引用次数: 1

摘要

本研究旨在确定产品品质对消费者购买兴趣的影响。本研究采用定量方法，采用问卷调查的数据收集技术。本研究采用了效度、信度、相关分析、描述性分析、简单线性回归、t检验、决定系数等研究检验。结果表明，所提出的假设被接受，因为它显示出积极和显著的假设检验结果。本研究结果显示，产品品质对购买兴趣有显著影响。自变量(产品质量)对因变量(购买兴趣)的贡献为72.6%。关键词:产品质量，消费者购买兴趣，Tokopedia

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KUALITAS PRODUK DALAM MENINGKATKAN MINAT BELI KONSUMEN PADA UMKM DI JAKARTA

This study aims to determine the effect of Product Quality on Consumer Buying Interest. This research used a quantitative approach, with data collection techniques using a questionnaire. In this study, the research tests of validity, reliability, correlation analysis, descriptive analysis, simple linear regression, t-test and coefficient of determination were applied. The results showed that the proposed hypothesis was accepted because it showed positive and significant hypothesis test results. The results of this study indicate that the Product Quality has a significant effect on Buying Interest. The contribution of the independent variable (Product Quality) to the dependent variable (Buying Interest) is 72.6%. Keywords: Product Quality, Consumer Buying Interest, Tokopedia

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来源期刊

中国中小企业

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发文量

5452