Management Dynamics in the Knowledge Economy最新文献_第8页

Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising 广告价值建构对购买意愿的影响——社交媒体广告

Management Dynamics in the Knowledge Economy Pub Date : 2022-09-01 DOI: 10.2478/mdke-2022-0019

E. Karunarathne, Weerasinge Asha Thilini

{"title":"Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising","authors":"E. Karunarathne, Weerasinge Asha Thilini","doi":"10.2478/mdke-2022-0019","DOIUrl":"https://doi.org/10.2478/mdke-2022-0019","url":null,"abstract":"Abstract Social media advertising has become one of the most popular and profitable advertising modes in today’s business world. Thereby, many firms have adopted digital marketing strategies to promote their business and to increase customer purchases. This study was conducted to examine how identified influential factors, namely, Informativeness, Entertainment, and Irritability, affect social media advertising value and find the ultimate implication on customer’s purchase intention. An online questionnaire was developed and used as a survey instrument to gather the required information from social media users. Relevant research hypotheses were developed and tested using structured equation modelling to identify targeted relationships. The analysis results indicate a more substantial implication of advertising value on customer purchase intention. It implies customers’ positive perception of the advertisement; nevertheless, irritability generates a negative effect. Though the informative components and entertainment acts of promotion had a positive impact on Advertising Value, a more substantial implication was recognized through customers’ evaluation of the entertainment content of those advertisements. Further, the more significant importance of advertising value on brand image and purchase intention was identified through the analysis. The study contributes by identifying needed actions in advertised content to gain customers’ attention through social media advertisements. Further, the model presented confirms the requirement of an effective social media advertising strategy to gain more significant benefit to the firm by enhancing advertising value. Firms need to express a more profound concern about advertised content and repetition frequency since the irritating perception of customers can weaken the advertising value of social media advertisements.","PeriodicalId":53295,"journal":{"name":"Management Dynamics in the Knowledge Economy","volume":"10 1","pages":"287 - 303"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44675321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Exploring the Effect of Intellectual Capital Management on Innovativeness in a R&D Institute 论智力资本管理对研发机构创新能力的影响

Management Dynamics in the Knowledge Economy Pub Date : 2022-09-01 DOI: 10.2478/mdke-2022-0015

E. Dinu

{"title":"Exploring the Effect of Intellectual Capital Management on Innovativeness in a R&D Institute","authors":"E. Dinu","doi":"10.2478/mdke-2022-0015","DOIUrl":"https://doi.org/10.2478/mdke-2022-0015","url":null,"abstract":"Abstract The literature that empirically investigates the relationship between intellectual capital management and innovativeness in R&D institutions is scarce. Moreover, no sources have been found to extend the analysis to include the technological orientation as a strategic approach to developing innovative capabilities. This study builds on the theoretical premises of the intellectual capital-based view of the firm and the dynamic capabilities view. The paper addresses a research gap by setting out to study the impact of intellectual capital management on innovativeness in an R&D institute while also considering the relationship with technological orientation. It is proposed that intellectual capital management, through its components of human, structural and relational capital, positively affects innovativeness in an R&D institute. Moreover, it is hypothesised that human capital and innovativeness positively affect innovativeness in an R&D institute. The research employs PLS-SEM analysis on data collected from a sample of N=61 employees of an R&D institute. Data has been acquired using a questionnaire measuring intellectual capital management through human, structural and relational capital components as well as innovativeness and technological orientation. Findings confirm the significant direct effects of structural and relational capital on innovativeness and the positive direct effect of human capital and innovativeness on technological orientation. This research represents an original contribution to the academic literature by bringing new evidence concerning the relationships between intellectual capital management, innovativeness, and technological orientation in an R&D institute in Eastern Europe.","PeriodicalId":53295,"journal":{"name":"Management Dynamics in the Knowledge Economy","volume":"10 1","pages":"225 - 238"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42576848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Looking into the Antecedents of the Transformation of IT Jobs. A Country-based Perspective IT工作转型的前因。基于国家的视角

Management Dynamics in the Knowledge Economy Pub Date : 2022-09-01 DOI: 10.2478/mdke-2022-0017

Ion Moldoveanu

{"title":"Looking into the Antecedents of the Transformation of IT Jobs. A Country-based Perspective","authors":"Ion Moldoveanu","doi":"10.2478/mdke-2022-0017","DOIUrl":"https://doi.org/10.2478/mdke-2022-0017","url":null,"abstract":"Abstract Technology is changing at an exponential rate. As a result, it does have a disruptive life on society and our lives. It changes our personal lives, socialization, and interaction with people and businesses. Technology has changed and does continue to change the way we work. Along with the four industrial revolutions, many jobs have disappeared, more jobs have been created, and almost every job was transformed by automation. The 4th industrial revolution leading to Industry 4.0 is powered by artificial intelligence, robotics, Internet of things. The Information Technology (IT) industry and IT professionals primarily drive this transformation. While information technology specialists contribute with the technology they build to change their world, technology is transforming the profession responsible for this transformation. The paper looks at how digital transformation impacts the transformation of IT jobs, how government policies and managerial strategies impact the transformation of IT jobs and how employees and organizations are responding with investment in skills development. The research relies on a questionnaire-based survey with 132 Romanian IT professionals, students and computer science professors representing small and large organizations. Seven out of the nine hypotheses were supported by the data, confirming that digital transformation impacts the transformation of jobs, particularly IT jobs, and that this drives the need to build new technical and soft skills.","PeriodicalId":53295,"journal":{"name":"Management Dynamics in the Knowledge Economy","volume":"10 1","pages":"251 - 271"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45406396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Effects of Blockchain Technology on Corporate Governance: Evidence from Emerging Economy bb0技术对公司治理的影响:来自新兴经济体的证据

Management Dynamics in the Knowledge Economy Pub Date : 2022-09-01 DOI: 10.2478/mdke-2022-0016

Grace Osariemen Eghe-Ikhurhe, Mandella Osei Bonsu-Assibey

引用次数: 0

A Systematic Review of Literature and Comprehensive Bibliometric Analysis of Capital Structure Issue 资本结构问题的文献系统回顾与综合文献计量分析

Management Dynamics in the Knowledge Economy Pub Date : 2022-09-01 DOI: 10.2478/mdke-2022-0014

Dominika Gajdosikova, K. Valaskova

{"title":"A Systematic Review of Literature and Comprehensive Bibliometric Analysis of Capital Structure Issue","authors":"Dominika Gajdosikova, K. Valaskova","doi":"10.2478/mdke-2022-0014","DOIUrl":"https://doi.org/10.2478/mdke-2022-0014","url":null,"abstract":"Abstract Economists have been dealing with the issue of using sources of financing in business activities for more than half a century. The search for a suitable combination of equity and debt financing has led to a number of studies and later theories that deal with the issue of capital structure optimization. The authors often focus in their publications on whether the capital structure of the enterprise can be optimized or whether the business activities and the fulfilment of its main objectives are conditioned by the management of financial resources. For this reason, the issue of capital structure is constantly highly topical. The main goal of this research paper is to clarify the basic concepts associated with the question about the capital structure of enterprise. The analysis was preceded by a detailed study of the publications by identifying the most crucial research papers, countries, and authors in the Web of Science database. The term capital structure was a search keyword focused on scientific research papers published in the Web of Science database during 2010–2021. The final search result with all available information was exported and subsequently used to create the bibliometric map itself in the VOS Viewer program. The results of the bibliometric analysis show that the keywords capital structure and determinants are the two most related words using the analysis of citations of common occurrence, and the most crucial international co-author relations arose between the USA and China.","PeriodicalId":53295,"journal":{"name":"Management Dynamics in the Knowledge Economy","volume":"10 1","pages":"210 - 224"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47824056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Corporate Social Responsibility Influence On Organizational Performance: Moderating Effect Of Corporate Reputation Performance: Moderating Effect Of Corporate Reputation 企业社会责任对组织绩效的影响:企业声誉绩效的调节效应;企业声誉的调节效应

Management Dynamics in the Knowledge Economy Pub Date : 2022-08-25 DOI: 10.57198/2583-4932.1302

Eti Jain, Anuja Shukla, S. Sharma, Arvind Kumar

引用次数: 1

Cognitive Biases of Trained Finance Professionals in India: An Exploratory Analysis 印度金融专业人员认知偏差的探索性分析

Management Dynamics in the Knowledge Economy Pub Date : 2022-08-23 DOI: 10.57198/2583-4932.1299

Labanya Prakash Jena

引用次数: 0

Online Influencer Marketing – An Effective Marketing Technique for Strategic Branding, Resonating Communication and Customer Engagement 在线影响者营销-一种有效的营销技术，战略品牌，共鸣沟通和客户参与

Management Dynamics in the Knowledge Economy Pub Date : 2022-08-17 DOI: 10.57198/2583-4932.1296

Prashant Chaudhary

引用次数: 1

Impact of Work After Hours On Organizational Commitment Level And Job Satisfaction: A System Dynamics Approach 下班后工作对组织承诺水平和工作满意度的影响:一个系统动力学方法

Management Dynamics in the Knowledge Economy Pub Date : 2022-07-09 DOI: 10.57198/2583-4932.1002

M. Dilani, Anuja Shukla, Yamini Pandey

引用次数: 0

Book Review of Total Quality Management In Education 教育中的全面质量管理书评

Management Dynamics in the Knowledge Economy Pub Date : 2022-06-10 DOI: 10.57198/2583-4932.1295

S. Mathur

引用次数: 0