{"title":"Comprehensive analysis of regional disparities in the distribution of income and welfare of the population in the Russian regions","authors":"V. Stroev","doi":"10.26425/1816-4277-2024-1-5-12","DOIUrl":"https://doi.org/10.26425/1816-4277-2024-1-5-12","url":null,"abstract":" The modern Russian economy is characterised by considerable regional disparities concerning distribution of incomes and well-being of the citizens. These imbalances can be especially noticeable when analysing various sectors which play an important role in the economic progress of the regions. Within the framework of this study, based on a comparative analysis, the degree of dependence of the living standard on the electromechanical industry is assessed. The hypothesis is advanced that the outstripping growth of this sector has a significant positive impact on indicators of employment, income, and quality of life. Testing this hypothesis will make it possible to create a state policy for equalising the socio-economic development of Russian regions with consideration to the industry specialisation of their economies. Statistical data on personal income, quality of life indices, as well as specific indicators of industry progress in different regions of the Federation were used for the study. The employed methods of correlation and regression analysis identified the links between the level of sectoral development and economic well-being of the territorial units. The analysis showed that such regions as Moscow, St. Petersburg, where an infrastructure sector leads, and a number of oil-producing Siberian regions demonstrate higher indicators of income and quality of life. At the same time, subjects with a less developed sector, for instance some areas of the North Caucasus and Siberia, are experiencing difficulties in achieving similar levels of welfare.","PeriodicalId":52989,"journal":{"name":"Vestnik universiteta","volume":"12 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140231937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Potential for industrial production development in the Republic of Bashkortostan and in neighbouring regions","authors":"S. Aslaeva","doi":"10.26425/1816-4277-2024-1-50-60","DOIUrl":"https://doi.org/10.26425/1816-4277-2024-1-50-60","url":null,"abstract":" Socio-economic development of regions depends on the level of interaction between them on the basis of their industry specialisation. The purpose of the study is to determine the potential for the industrial production development of the regions for further activation of interregional interaction. Types of industrial production of the Republic of Bashkortostan and its neighbouring regions are the object of the study. The paper assesses its development in dynamics and statics by type of activity. Its specialisation is determined, the leading types of economic activity are identified with the use of localisation coefficients and localisation intensity. The development level of industrial production in the Russian Federation and in the regions near the Republic of Bashkortostan have similar trends, however, sharp fluctuations occur in Chelyabinsk and Sverdlovsk regions. In these subjects, the largest share in manufacturing belongs to metallurgical production. Also many activities that are to be in the zone of increased localisation in terms of the turnover of an organisation and the number of employees are actually in the zone of low effective localisation. Industrial production in the Udmurt Republic and the Republic of Tatarstan is less affected by the fluctuations. In Bashkortostan, the largest share is occupied by extraction of coke and petroleum products. To strengthen technological sovereignty, it is necessary to activate the interaction between regions in industrial production.","PeriodicalId":52989,"journal":{"name":"Vestnik universiteta","volume":"2 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140232876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The theoretical basis of controlling in the public sector","authors":"E. A. Fedchenko, A. Buryakova","doi":"10.26425/1816-4277-2024-1-13-19","DOIUrl":"https://doi.org/10.26425/1816-4277-2024-1-13-19","url":null,"abstract":" The article presents the results of scientific systematisation on the theory of controlling and analyses approaches of the Russian authors to the definition of controlling concept. In the course of the current study, the authors used methods of classification, mathematical modeling, grouping, and comparative analysis. On the basis of economic theory provisions, the authors proposed their own definitions of controlling, controlling system, subject area of controlling. Besides, certain ways to assess effectiveness of organisations’ work in the public sector were developed. Economic modeling was conductedwith consideration to existence of restrictions imposed on the objects of the study: the volume of goods produced is determined by target indicators, economic resources are limited by budgetary obligations. It has been established that efficiency of enterprises in the described sector is due to the volume ratio of input production factors (Cf) and produced economic goods (Qf). An increased zone of efficiency on the production flow chart of the variable pro duct and usage of these factors will indicate an enhanced productivity. In terms of the economic theory, improving effectiveness of implementation of measures is possible in the following cases: reduction in the cost of the used production factors, reduction of their volume, increase of the return on application of them (shifting the total product curve upwards).","PeriodicalId":52989,"journal":{"name":"Vestnik universiteta","volume":"321 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140233269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The correlation between economic diversification and sustainable development of the Russian regions","authors":"R. A. Abramov","doi":"10.26425/1816-4277-2024-1-41-49","DOIUrl":"https://doi.org/10.26425/1816-4277-2024-1-41-49","url":null,"abstract":" Diversity of economic activities and their diversification determine the key factors of sustainable development of the Russian regions. The relevance of this study lies in the search of connection between the present economic process and such parameters of sustainable development as social well-being, economic and environmental stability. The research is based on examination of data of the Federal State Statistics Service, its publications, and other scien tific sources. The methodology includes a comprehensive analysis of economic indicators of diversification and their correlation with the three indices described above. The presented results demonstrate a direct connection between the level of economic diversification in the regions and their sustainable development. It is shown that regions with a more varied economic structure have higher indicators in the field of social stability, economic growth, and environmental safety. The authors determine that diversification as a whole does not depend on the production orientation or the traditional industrial equipment of a region. It is identified that innovative practices may be implemented in almost all subjects in case if a number of administrative barriers will be overcome. It is revealed that the level of sustainability of regional development directly depends on the degree of diversification of economic processes.","PeriodicalId":52989,"journal":{"name":"Vestnik universiteta","volume":"97 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140234093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Improving the model of digital marketing communication on the example of a funeral service agency","authors":"P. Tazov","doi":"10.26425/1816-4277-2024-1-20-28","DOIUrl":"https://doi.org/10.26425/1816-4277-2024-1-20-28","url":null,"abstract":" The article discusses marketing tools for promotion of funeral services wi thin the framework of the digital marketing communications model. The key characteristics of consumers’ perception of these services, the features and methods of effectiveness improvement of marketing promotion in the digital environment are highlighted. Practical implementation of marketing tools on the example of a funeral agency is considered with special attention. It is proved that effectiveness improvement of the enterprise website as a model of digital marketing communication in the context of the specifics of the services perception by target audience largely depends on the formation of trust through various communication tools. Within the framework of the mo del developed by the author it is substantiated that the maximum effect from the marketing tools implementation can be achieved only in the unity of all its functions (informational, communicative, marketing, interactional, reputational). Moreover, as a result of the analysis, it was discovered that the most important function for consumers, due to the market specifics, is the reputa tional function. On the basis of this conclusion, the company was rebranded and the website was transformed. The made changes, as shown by statistics, have had a positive impact on the website effectiveness.","PeriodicalId":52989,"journal":{"name":"Vestnik universiteta","volume":"265 38‐42","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140233538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Key criteria for choosing restaurants and food delivery scenarios in Moscow","authors":"D. A. Khokhlov, A. S. Brazhnikova","doi":"10.26425/1816-4277-2024-1-29-40","DOIUrl":"https://doi.org/10.26425/1816-4277-2024-1-29-40","url":null,"abstract":" In a growing food delivery market, understanding consumer behaviour becomes a basic factor in the development of food delivery services. This study identifies criteria for selecting a restaurant by consumers and scenarios of ordering food delivery. The main purpose of the research is to define consumer objectives and behavioural scenarios of clients connected to services of ready and chilled meals delivery. Quantitative surveys and in-depth interviews were employed as research methods. The findings and conclusions were approved through test marketing campaigns. On the basis of the analysis results, three key consumer objectives were presented: “quick meal”, “pleasing oneself and loved ones”, and “feeding a company”. Also, various scenarios were high-lighted, according to which customers meet their consumer objectives under different conditions. In addition, two levels of criteria for selecting a restaurant were given: primary criteria that determine the restaurant’s compliance with the customer’s objectives, and secondary criteria that are used to choose the best option among suitable restaurants. The study not only expands the current understanding of consumer preferences and behavioural scenarios in the context of food delivery but also provides practical recommendations to optimise existing delivery services and to develop the new ones.","PeriodicalId":52989,"journal":{"name":"Vestnik universiteta","volume":"45 47","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140231479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Vestnik universitetaPub Date : 2024-02-04DOI: 10.26425/1816-4277-2023-12-260-266
S. L. Grigoryan
{"title":"Personal and psychological qualities’ relationship of the head","authors":"S. L. Grigoryan","doi":"10.26425/1816-4277-2023-12-260-266","DOIUrl":"https://doi.org/10.26425/1816-4277-2023-12-260-266","url":null,"abstract":" The article examines and analyzes personal and psychological qualities’ relationship of a leader in different cultural environments. The personal and psychological qualities of the head have a direct impact on the development of the organization and the effectiveness of its activities, as well as the entire team as a whole. The study used the Kettel method (16-factor test) to obtain a general characteristic of the leader (intelligence, dominance, sociability, etc.). In addition, the Tunic technique was used in the article, due to which the creativity of the leader was determined (curiosity, complexity, imagination, risk-taking). The study purpose is to identify the relationship between the personal and psychological qualities of the leader. Testing has been conducted, in which experts (managers) took part from various organizations of Armenia and Russia. In general, 80 managers were studied, and a correlation has been carried out. A positive correlation between the personal and psychological qualities of a leader in different cultural environments has been found between complexity and dominance. The study result is the fact that with the help of testing a more detailed description of the manager has been presented. In the future, after psychological selection, this will help the bosses to coordinate their managerial activities more precisely, which will affect the quality of work in general and the psychological climate in relations with subordinates.","PeriodicalId":52989,"journal":{"name":"Vestnik universiteta","volume":"99 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140462133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Vestnik universitetaPub Date : 2024-02-04DOI: 10.26425/1816-4277-2023-12-240-247
A. Arakelyan, Y. Vorontsova
{"title":"Design formation of a transmedia project","authors":"A. Arakelyan, Y. Vorontsova","doi":"10.26425/1816-4277-2023-12-240-247","DOIUrl":"https://doi.org/10.26425/1816-4277-2023-12-240-247","url":null,"abstract":" The modern media sphere is changing under the influence of socio-cultural, technical, technological and media processes. The article studies such a phenomenon of the media sphere as transmedia, which is characterized by the nonlinearity and hybridity of audiovisual forms. It is a new key feature of the media sphere and makes significant changes to screen art. As a result of the research, foreign theory and practice of forming the design of transmedia projects have been studied. The possibilities of using foreign experience in Russian conditions have been determined. Recommendations given for conducting a transmedia project in various areas have been, including improving the transmedia narrative in its basic concept using a systematic approach. The developed recommendation and methodological base for the formation of the design of transmedia projects has been practice-oriented. This method is aimed at solving problems, at the practical implementation of this approach to the implementation of transmedia projects. The recommendations demonstrate the need for narrative knowledge within the framework of a transmedia narrative, allowing users to engage and be motivated by a transmedia narrative, rather than simply distributing content through media channels. The possibility of using classical elements of an integrated approach to the formation of the design of a transmedia narrative in the transmedia approach has been investigated.","PeriodicalId":52989,"journal":{"name":"Vestnik universiteta","volume":"54 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140461907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Vestnik universitetaPub Date : 2024-02-04DOI: 10.26425/1816-4277-2023-12-248-259
N. Petrovskaya
{"title":"The problem of social inequality in the USA","authors":"N. Petrovskaya","doi":"10.26425/1816-4277-2023-12-248-259","DOIUrl":"https://doi.org/10.26425/1816-4277-2023-12-248-259","url":null,"abstract":" The article explores the problem of social inequality in modern American society. The author draws attention to various aspects of this phenomenon, including economic inequality in terms of income, wealth, access to education and health care, age, racial-ethnic and gender aspects. In the USA the social in-equality level is one of the highest in the world. The article cites statistics and scientific papers that demonstrate the growing gulf between the rich and the poor. It also emphasizes how racial and gender discrimination affects social inequality, preventing individuals from realizing their full potential. The problem of social stratification has been shown. The article also focuses on the poverty rate and the phenomenon of the working poor. The author gives an illustration of social inequality by cities and states. Social inequality in the USA has a long history and an increasing trend, i.e. it is a chronic social inequality. General scientific methods, systemic and complex approaches were used. The article presents an overview of social inequality problem in the USA and suggests ways of its solution. It emphasizes the need for an integrated approach and cooperation between different population groups to achieve a more just and equitable society.","PeriodicalId":52989,"journal":{"name":"Vestnik universiteta","volume":"83 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140461927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Vestnik universitetaPub Date : 2024-02-04DOI: 10.26425/1816-4277-2023-12-230-239
L. I. Sergeyev, A. V. Samsonov
{"title":"Investment climate assessment standards’ impact on the gross regional product growth of the Russian Federation subjects","authors":"L. I. Sergeyev, A. V. Samsonov","doi":"10.26425/1816-4277-2023-12-230-239","DOIUrl":"https://doi.org/10.26425/1816-4277-2023-12-230-239","url":null,"abstract":" The study purpose is to identify the relationship between the provisions’ implementation of the regional investment standard and the growth of the gross regional product (GRP) in the Russian Federation subjects. The average values’ statistically significant deviation of the GRP dynamics in 11 pilot regions of the Russian Federation and other subjects of the Russian Federation as an introduction result of regional investment standards developed by the Agency for Strategic Initiatives for the Promotion of New Projects (ANO “ASI”) together with the Ministry of Economic Development of the Russian Federation has been summarized. It is established that there is a statistically significant difference in the dynamics of the average GRP of the pilot and other regions of the Russian Federation, due to the implementing process of the provisions of the ANO “ASI” Standard. The provisions’ introduction of the ANO “ASI” Standard since 2012 has caused a statistically significant difference in the dynamics of the average GRP of the pilot and other regions of the Russian Federation. In fact, a significant outstripping dynamic of macroeconomic indicators for the development of pilot regions has not been achieved. The revealed situation testifies to the uneven movement of financial flows in the Russian Federation: about 45.8%of the profit of organizations falls on Moscow and St. Petersburg (2021). Despite the lack of outstripping dynamics of GRP and investments in fixed assets in comparison with the average value in the Russian Federation, the pilot regions managed to ensure a more stable dynamics of GRP in 2020. Despite the presence of partially lagging macroeconomic indicators’ dynamics of the pilot Russian Federation regions in comparison with the average values for the Russian Federation, the introduction of regional investment standards is an important condition for effective interaction between territorial authorities and a wide range of investors.","PeriodicalId":52989,"journal":{"name":"Vestnik universiteta","volume":"66 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140462150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}