Media WatchPub Date : 2021-01-01DOI: 10.15655/mw_2021_v12i1_205456
Sathyaraj Venkatesan, A. Suresh
{"title":"Sequential Sadness: Metaphors of Depression in Clay Jonathan's Depression Comix","authors":"Sathyaraj Venkatesan, A. Suresh","doi":"10.15655/mw_2021_v12i1_205456","DOIUrl":"https://doi.org/10.15655/mw_2021_v12i1_205456","url":null,"abstract":"Graphic medicine embodies a nuanced understanding of illness about the undercurrents in the systems of healthcare and society. Depression narratives in graphic medicine, a conspicuous subset of mental illness narratives, work in tandem with the existing oeuvre of verbal narratives and move beyond them to deliver and map the disordered mind’s complexities. These graphic expositions inculcate an ethos often glossed over by biomedicine and, in so doing, validate the patient experience either for its universality or singularity. Reflective of the widespread attitudes towards the illness, Clay Jonathan’s Depression Comix (2011), a webcomic on depression, deals with the intricate inner lives of subjects belonging to a heterogeneous society. Depression Comix is a saga of telltale clues of depression covering the sufferers’ intrapersonal and interpersonal lives in elaborate ways. From an impersonal point of view, the author deftly employs conventional and innovative metaphors to concretize the mental conditions and emphasize the diversity of illness experience and its challenges as perceived by the general population. The use of metaphor, the article argues, accentuates, and facilitates the visual narration of illness as it concretizes the phenomenologically intense experience of depression. The present artic le revisits the theoretical postulates of George Lakoff, and Mark Johnson theorizes verbo-visual metaphors as deployed in Jonathan’s Depression Comix to delineate the representational, aesthetic, and figural aspects of depression.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"12 1","pages":"33 - 45"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46720799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Media WatchPub Date : 2021-01-01DOI: 10.15655/mw_2021_v12i1_205464
F. Loo, F. Loo
{"title":"Hybridity, Confucianism, and Ambiguity in the South Korean Soft Power Model in Hallyu 1.0","authors":"F. Loo, F. Loo","doi":"10.15655/mw_2021_v12i1_205464","DOIUrl":"https://doi.org/10.15655/mw_2021_v12i1_205464","url":null,"abstract":"This paper aims to analyze K-drama’s phenomenon as a popular cultural product that generated Hallyu 1.0 and South Korea’s soft power. Past literature suggests this manufactured television drama is a hybrid of ancient Eastern values and Western modernity that resulted in a female-centric and youth consumption. Confucianism and family values are discussed as a backbone of K-drama’s narrative. On the other hand, the “reserved romance” and conservativeness that led to a particular focus on gendering male K-drama actors invited much debate around the new label of “soft masculinity.” However, we question the absence of discussion and detailed analysis of major elements in the Korean popular cultural production that we found are similar to many identical Western models, including the theme song as the catalyst of Hallyu 2.0, “reserved romance,” and ambiguity in the discussion of image branding among male idols, that may not fully reflect claims of Confucianism.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"12 1","pages":"149 - 160"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44650589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Media WatchPub Date : 2021-01-01DOI: 10.15655/mw_2021_v12i1_205455
Meenakshi Srihari
{"title":"Data Matters: The Informatized Body in Cancer Narratives","authors":"Meenakshi Srihari","doi":"10.15655/mw_2021_v12i1_205455","DOIUrl":"https://doi.org/10.15655/mw_2021_v12i1_205455","url":null,"abstract":"The informatization of illness in the form of databases, scans, and reports results in the absence of affective data. The vulnerability caused due to illness leads to an excess of feelings that the scientific and often bureaucratic mundanity of medical records refuses to capture. How can the personal illness narrative supplement this absence of subjectivity in informatized medical representations bereft of affect? Reading the rendering of biomedical data in Tom Corby’s digital data documentary bloodandbones.org, Marisa Acocella Marchetto’s graphic somatography Cancer V ixen, and Brian Fies’s graphic caregiving memoir Mom’s Cancer, this essay argues that the ill person encounters data presented by the medical institution – made objective through the authority of science – and counters it through a textual refashioning of the self. I identify this palimpsestuous layering of affect as ekphrastic and study the formation of the cancer patient’s narrative self via ekphrastic remediation.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"12 1","pages":"20 - 32"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45430198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Media WatchPub Date : 2020-12-01DOI: 10.15655/mw/2020/v11i4/204632
U. Yessenbekova, Meruyert K. Kumarova, Zhanna Zh. Aldabergenova, A. A. Mamankul, B. Kutym
{"title":"The Cultural and Educational Mission of Kazakh Television","authors":"U. Yessenbekova, Meruyert K. Kumarova, Zhanna Zh. Aldabergenova, A. A. Mamankul, B. Kutym","doi":"10.15655/mw/2020/v11i4/204632","DOIUrl":"https://doi.org/10.15655/mw/2020/v11i4/204632","url":null,"abstract":"Mass media have become a socio-cultural phenomenon as they have a strong influence on public consciousness. Television is an ambitious actor in mass media. Using the case of Kazakhstan, we discuss the impact that television makes on developing the population’s cultural and spiritual values. The study research method includes the comparative analysis and dialectical approach. We explored the need that society has in social information to influence personality development through various social communication channels. The carried out analysis makes it possible to summarize that Kazakhstan television has not yet established the system to perform cultural, educational, and social functions. TV channels fill more than 80% of their airtime with entertainment programs. Television programs hardly touch upon relevant public issues. They are monotonous in genre and presentation style. The findings point out the fact that airtime scheduling is not efficient. Only entertainment programs and light show projects are prime, which does not correspond to the public demand. The study proposes revising mass media’s editorial policies and absorbing entertainment contents, focusing on the socially relevant and culturally cognitive broadcasting format.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48338844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Media WatchPub Date : 2020-12-01DOI: 10.15655/mw/2020/v11i4/204636
V. Guseva, E. N. Fokina
{"title":"Effect of Media and Non-Media Factors on the Development of Online Education in Russia","authors":"V. Guseva, E. N. Fokina","doi":"10.15655/mw/2020/v11i4/204636","DOIUrl":"https://doi.org/10.15655/mw/2020/v11i4/204636","url":null,"abstract":"The accelerated development of online education is mainly due to advances in information and communication technologies and public life’s widespread digitalization. However, the factors in the development of e-learning are rather diverse, and their influence is heterogeneous. To explore the effect of media and non-media factors, the paper analyses Russia’s online education market from 2011 to 2019. We hypothesize that it is possible to expand the contribution of the e-learning market to GDP by increasing investments in EdTech and that there is a direct relationship between the level of investment in online education and the internet penetration rate. The hypotheses are tested using statistical and correlation methods. The research results indicate that both the hypotheses were confirmed. There is a direct moderate relationship between the Internet penetration rate in Russia and the volume of investment in the online education market. There is a strong direct relationship between the size of GDP and the volume of investment in the online education market.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49564144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Media WatchPub Date : 2020-12-01DOI: 10.15655/mw/2020/v11i4/204639
P. Volkova, Evgeniya Sergeevna Orekhova, N. Saenko, L. Trofimova, A. G. Barova
{"title":"Features of the modern process of differentiation of sense and meaning in communication","authors":"P. Volkova, Evgeniya Sergeevna Orekhova, N. Saenko, L. Trofimova, A. G. Barova","doi":"10.15655/mw/2020/v11i4/204639","DOIUrl":"https://doi.org/10.15655/mw/2020/v11i4/204639","url":null,"abstract":"Language’s dual nature as a system is proved—relevant (individual information system) and virtual nature (individual conceptual system). The use of creolized discourse has shown that operating a language at the level of an information system puts an individual as a passive consumer of the available values (the given). On the contrary, operating a language at the level of a conceptual system provides an individual with the status of a creative person who initiates the birth of sense (the created). It is proved that if a language as an information system can function irrespective of a conceptual system, the actualization of a language as a conceptual system is impossible without an information system within which it is found. It is argued that, in contrast to meaning, which, being objective (rational) is subject to arbitrary subjectivity during use, due to the emotional valency of a word, sense appears as an intersubjective phenomenon, marked by the unity of emotional and rational, non-verbal and verbal, internal and external.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47989333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Media WatchPub Date : 2020-12-01DOI: 10.15655/mw/2020/v11i4/204641
A. Bilyalova, E. Ibragimova, Olga Yurievna Rozhdestvenskaya
{"title":"Language Animation as a Method of Foreign Students Communicative Adaptation","authors":"A. Bilyalova, E. Ibragimova, Olga Yurievna Rozhdestvenskaya","doi":"10.15655/mw/2020/v11i4/204641","DOIUrl":"https://doi.org/10.15655/mw/2020/v11i4/204641","url":null,"abstract":"Internationalization is a priority for many universities around the world. Adaptation of international students to study conditions in the university is one of the main problems that the university management, psychologists, and teachers have to solve. The issue of adaptation of international students and their socialization implies implementing everyday interaction between carriers of different values and developing a constructive dialogue between representatives of other cultures; it is multi-cultural communication. The article considers language animation as a tool for the adaptation of international students, which contributes to the achievement of a stable focus on learning; international students can use that for better transformation at host universities. It will lead to a better understanding of the host culture and thereby develop intercultural communication among students. The overall effect would be a harmonious relationship between students of various cultures and improved learning and team activities to make them better professionals.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49125115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Media WatchPub Date : 2020-12-01DOI: 10.15655/mw/2020/v11i4/204637
O. V. Tretyakova
{"title":"Effect of the Media Environment on the Advertising Market in Russia","authors":"O. V. Tretyakova","doi":"10.15655/mw/2020/v11i4/204637","DOIUrl":"https://doi.org/10.15655/mw/2020/v11i4/204637","url":null,"abstract":"The development of the media environment and the advertising market is closely interrelated. The current research demonstrates that this relationship is more significant than previously thought. Addressing Russia’s advertising market’s case study, we analyze the major trends and establish the media environment’s effect. To do so, we put forward several hypotheses designed to elucidate the ongoing changes. Statistical and structural-dynamic analysis of development indicators of the media sphere and advertising in 2010–2019 and analysis of macroeconomic data led to the conclusion that Russia’s advertising market has considerable unfulfilled potential for growth. The research results indicate a structural shift towards a growing share of Internet advertising (3.97 times), while all other media market segments are shrinking amid deepening industry diversification. The study confirms the hypothesis that the advertising market is dramatically affected by the level of internet penetration, investments in the media and content sector, and the size of the profit and loss balance of organizations (potential advertisers). The hypothesis that there is a correlation between the growth of the advertising market and the growth in the number of organizations operating in the economy was not confirmed. Based on the regression models, we produce a scenario forecast for developing Russia’s advertising market for 2020–2024. Depending on the action factor, its growth potential ranges from + 5% to + 27% during the indicated period. One of the avenues for further studies is searching for useful tools to stimulate market development based on the patterns identified.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44905160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Media WatchPub Date : 2020-12-01DOI: 10.15655/mw/2020/v11i4/204635
Ju. A. Eremenko
{"title":"Approaches to the Typology of Youth Political Content in Social Networks","authors":"Ju. A. Eremenko","doi":"10.15655/mw/2020/v11i4/204635","DOIUrl":"https://doi.org/10.15655/mw/2020/v11i4/204635","url":null,"abstract":"","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41892463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}