The Cultural and Educational Mission of Kazakh Television

Q1 Arts and Humanities

Media Watch Pub Date : 2020-12-01 DOI:10.15655/mw/2020/v11i4/204632

U. Yessenbekova, Meruyert K. Kumarova, Zhanna Zh. Aldabergenova, A. A. Mamankul, B. Kutym

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Abstract

Mass media have become a socio-cultural phenomenon as they have a strong influence on public consciousness. Television is an ambitious actor in mass media. Using the case of Kazakhstan, we discuss the impact that television makes on developing the population’s cultural and spiritual values. The study research method includes the comparative analysis and dialectical approach. We explored the need that society has in social information to influence personality development through various social communication channels. The carried out analysis makes it possible to summarize that Kazakhstan television has not yet established the system to perform cultural, educational, and social functions. TV channels fill more than 80% of their airtime with entertainment programs. Television programs hardly touch upon relevant public issues. They are monotonous in genre and presentation style. The findings point out the fact that airtime scheduling is not efficient. Only entertainment programs and light show projects are prime, which does not correspond to the public demand. The study proposes revising mass media’s editorial policies and absorbing entertainment contents, focusing on the socially relevant and culturally cognitive broadcasting format.

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哈萨克斯坦电视台的文化教育使命

大众传媒已经成为一种社会文化现象，因为它们对公众意识有很强的影响。电视是大众传媒中一个雄心勃勃的演员。我们以哈萨克斯坦为例，讨论电视对发展人民的文化和精神价值的影响。研究方法包括比较分析法和辩证分析法。我们探索了社会对社会信息的需求，通过各种社会沟通渠道影响人格发展。通过分析可以得出结论，哈萨克斯坦电视尚未建立起履行文化、教育和社会职能的体系。电视频道80%以上的播放时间都是娱乐节目。电视节目几乎不触及相关的公共问题。它们在类型和表现方式上都很单调。研究结果指出，广播时间调度效率不高。只有娱乐节目和灯光表演项目是主要的，这与公众的需求不相符。研究建议修改大众传媒的编辑政策，吸收娱乐内容，重点关注与社会相关和文化认知的广播形式。

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来源期刊

Media Watch Arts and Humanities-Literature and Literary Theory

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期刊介绍： Journal of Media Watch is a double blind peer-reviewed tri-annual journal published from India. It is the only journal in the discipline from Asia and India listed in many leading indexing platforms. The journal keeps high quality peer evaluation and academic standards in all levels of its publication. Journal of Media Watch reflects empirical and fundamental research, theoretical articulations, alternative critical thinking, diverse knowledge spectrum, cognizant technologies, scientific postulates, alternative social synergies, exploratory documentations, visual enquiries, narrative argumentations, innovative interventions, and minority inclusiveness in its content and selection. The journal aims at publishing and documenting research publication in the field of communication and media studies that covers a wide range of topics and sub-fields like print media, television, radio, film, public relations, advertising, journalism and social media and the cultural impact and activation of these media in the society. It aims at providing a platform for the scholars to present their research to an international academic community with wide access and reach. Published topics in Media Watch enjoy very high impact and major citation. The journal is supported by strong international editorial advisory support from leading academicians in the world.