Iranian Journal of Management Studies最新文献_第10页

A DSS-based Dynamic Programming for Finding Optimal Markets using Neural Networks and Pricing 基于DSS的神经网络最优市场动态规划与定价

IF 1.4

Iranian Journal of Management Studies Pub Date : 2020-06-15 DOI: 10.22059/IJMS.2020.269091.673397

H. Fazlollahtabar

{"title":"A DSS-based Dynamic Programming for Finding Optimal Markets using Neural Networks and Pricing","authors":"H. Fazlollahtabar","doi":"10.22059/IJMS.2020.269091.673397","DOIUrl":"https://doi.org/10.22059/IJMS.2020.269091.673397","url":null,"abstract":"One of the substantial challenges in marketing efforts is determining optimal markets specifically in market segmentation. The problem is more controversial in electronic commerce and electronic marketing. Consumer behaviour is influenced by different factors and thus varies in different time periods. These dynamic impacts lead to uncertain behaviour of consumers and therefore harden the target market determination. Real time decision making is a crucial task for obtaining competitive advantage. Decision Support Systems (DSSs) can be an appropriate process for taking real time decisions. Decision support systems are a specific class of computerized information system supporting business decision making and facilitate data collection and processing within market analysis. In this paper, different markets exist that are supplied by a producer. The producer need to find out which markets provide more profits for more marketing focuses. All consumers’ transactions are recorded in databases as unstructured data. Then, neural network is employed for large amount of data processing. Outputs are inserted to an economic producer behaviour mathematical model and integrated with a proposed dynamic program to find the optimal chain of markets. The sensitivity analysis is performed using pricing concept. The applicability of the model is illustrated in a numerical example.","PeriodicalId":51913,"journal":{"name":"Iranian Journal of Management Studies","volume":" ","pages":""},"PeriodicalIF":1.4,"publicationDate":"2020-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45527489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Iran`s Intra-Industry Trade based on A Schumpeterian Factor Endowment Model 基于熊彼特要素禀赋模型的伊朗产业内贸易

IF 1.4

Iranian Journal of Management Studies Pub Date : 2020-06-15 DOI: 10.22059/IJMS.2020.290967.673831

Z. Najafi, M. Sameti, K. Azarbaiejani

引用次数: 1

Market Orientation, Social Entrepreneurial Orientation and Organizational Performance: The Mediating Role of Learning Orientation 市场导向、社会创业导向与组织绩效:学习导向的中介作用

IF 1.4

Iranian Journal of Management Studies Pub Date : 2020-05-09 DOI: 10.22059/IJMS.2020.289467.673800

Imran Khan, T. Bashir

{"title":"Market Orientation, Social Entrepreneurial Orientation and Organizational Performance: The Mediating Role of Learning Orientation","authors":"Imran Khan, T. Bashir","doi":"10.22059/IJMS.2020.289467.673800","DOIUrl":"https://doi.org/10.22059/IJMS.2020.289467.673800","url":null,"abstract":"One of the emerging research areas in the strategic orientation is how to transfer different orientations from the commercial sector to the non-profit sector. Therefore, the objective of this study is to determine the mediating effect of Learning Orientation among the Market Orientation, Social Entrepreneurial Orientation and Organizational Performance in the non-profit sector. The data from more than 300 employees of the non-profit organizations through snowball sampling method was collected from different parts of Pakistan and analyzed by using Smart PLS software to perform Structural Equation Modeling. The findings indicate that acquiring strategic resources is also relevant for non-profit sector but these resources are useless if can be easily imitated. Therefore, an organization should develop such capabilities to make resources imperfectly imitable. Research also shows that Market Orientation and Social Entrepreneurial Orientation are key strategic resources but in the presence of Learning Orientation, an organization can exploit these resources more effectively. The study also discussed practical implications, limitations and future directions.","PeriodicalId":51913,"journal":{"name":"Iranian Journal of Management Studies","volume":"13 1","pages":"673-703"},"PeriodicalIF":1.4,"publicationDate":"2020-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46249975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

Cliques Role in Organizational Reputational Influence: A Social Network Analysis 集团在组织声誉影响中的作用：一个社会网络分析

IF 1.4

Iranian Journal of Management Studies Pub Date : 2020-04-01 DOI: 10.22059/IJMS.2019.279945.673609

L. Osman

引用次数: 1

Project Portfolio Risk Response Selection Using Bayesian Belief Networks 基于贝叶斯信念网络的项目组合风险响应选择

IF 1.4

Iranian Journal of Management Studies Pub Date : 2020-04-01 DOI: 10.22059/IJMS.2020.272892.673461

G. Mokhtari, Fatemeh Aghagoli

引用次数: 10

Coordination of R&D Effort, Pricing, and Periodic Review Replenishment Decisions in a Green Supply Chain through a Delay in Payment Contract 通过延迟付款合同协调绿色供应链中的研发努力、定价和定期审核补货决策

IF 1.4

Iranian Journal of Management Studies Pub Date : 2020-04-01 DOI: 10.22059/IJMS.2019.273080.673464

Seyyed-Mahdi Hosseini-Motlagh, S. Ebrahimi, Zeinab Farshadfar

引用次数: 3

The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis 客户价值共创行为对中小企业品牌资产影响的实证分析

IF 1.4

Iranian Journal of Management Studies Pub Date : 2020-04-01 DOI: 10.22059/IJMS.2019.280005.673611

N. Omar, Ahmad Sabri Kassim, Najeeb Ullah Shah, S. S. Alam, C. Wel

引用次数: 10

Combined Role of Manpower Ethics and Physical Space Facilities of Bank Branches in Productivity Analysis 人力伦理与银行网点物理空间设施在生产力分析中的联合作用

IF 1.4

Iranian Journal of Management Studies Pub Date : 2020-04-01 DOI: 10.22059/IJMS.2020.288822.673787

Fatemeh Rakhshan, M. Alirezaee

引用次数: 0

The Dark Side of Consumer–Brand Relationship: Do Ideal Self-Congruence, Brand Attachment and Personality Factors Affect Negative Consumer Behaviors? 消费者-品牌关系的阴暗面:理想自我和谐、品牌依恋和人格因素是否影响消极消费行为?

IF 1.4

Iranian Journal of Management Studies Pub Date : 2020-04-01 DOI: 10.22059/IJMS.2019.287178.673753

Elham Ebrahimi, Faraz Sadeghvaziri, Soroush Abyaneh

{"title":"The Dark Side of Consumer–Brand Relationship: Do Ideal Self-Congruence, Brand Attachment and Personality Factors Affect Negative Consumer Behaviors?","authors":"Elham Ebrahimi, Faraz Sadeghvaziri, Soroush Abyaneh","doi":"10.22059/IJMS.2019.287178.673753","DOIUrl":"https://doi.org/10.22059/IJMS.2019.287178.673753","url":null,"abstract":"The present study aims to investigate the effect of ideal self-congruence, brand attachment and some personality factors on the negative behaviors of consumers such as compulsive buying, anti-brand actions, and trash talking. The research population was comprised of customers of four IT service brands including Samsung, HP, Sony, and Apple in Iran. Structural equation modeling approach and PLS software were used to test the research hypotheses. The results indicated that ideal self-congruence had a significant positive effect on compulsive buying and trash talking. In addition, ideal self-congruence influenced the negative behaviors of consumers toward the brand through brand attachment. Neuroticism had a significant positive effect on compulsive buying and trash talking. However, conscientiousness only influenced trash talking and did not have any significant effect on compulsive buying. The results of this study show the negative behaviors toward brand. The recognition of negative aspects of the relationship between consumers and brands will help practitioners such as marketing managers with appropriate policy making of brand impression based on the characteristics of the target population. This paper has three key contributions. Since brand is one of the most important social factors, the evaluation of its effects on consumers has been considered by many researchers in recent years. However, studying the effects of branding on the negative behaviors of consumers is an under-researched issue. Studying the effect of neuroticism and conscientiousness as two personality characteristics on the negative behaviors toward brands is another neglected area. The third contribution is evaluating the research model in an Eastern culture with specific characteristics and preferences of consumers which make their behaviors different from customers of other cultures such as European or American consumers.","PeriodicalId":51913,"journal":{"name":"Iranian Journal of Management Studies","volume":"13 1","pages":"289-315"},"PeriodicalIF":1.4,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48644247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

An Option-Revenue Sharing Coordination Contract with Price and Sales Effort Dependent Demand 基于价格和销售努力需求的期权收益共享协调契约

IF 1.4

Iranian Journal of Management Studies Pub Date : 2020-04-01 DOI: 10.22059/IJMS.2019.275192.673500

M. Rabbani, N. Manavizadeh, H. V. Arani, S. Aghamohamadi-Bosjin

{"title":"An Option-Revenue Sharing Coordination Contract with Price and Sales Effort Dependent Demand","authors":"M. Rabbani, N. Manavizadeh, H. V. Arani, S. Aghamohamadi-Bosjin","doi":"10.22059/IJMS.2019.275192.673500","DOIUrl":"https://doi.org/10.22059/IJMS.2019.275192.673500","url":null,"abstract":"This study proposes a novel option-revenue sharing coordination contract framework. In the proposed model, the retailer determines the number of order sales effort. The manufacturer sets the price of products for the wholesale strategy. The investigated supply chain problem analyzes the results of different strategies. In the proposed coordination contract problem, two types of games including retailer-based game and manufacturer-based Stackelberg game are considered. In both cases the retailer adopts the value of order and the sales effort and the manufacturer determines the wholesale price. To assess the performance of the proposed contract, a wholesale and a basic selection contract are considered in the model. To obtain the Nash equilibrium in the retailer-based state of the proposed option-revenue sharing coordination contract problem, a hybrid algorithm consisting of a heuristic and a genetic algorithm is proposed by considering the computational complexities of the proposed model. A numerical comparison between the proposed contract and other cases demonstrates that the option-revenue sharing contract significantly dominates the basic option and the wholesale price contract. Finally, we implemented some numerical experiments on the critical parameters of the contract. Based on the results, increasing the price-dependency of demand results in less number of products ordered by the retailer.","PeriodicalId":51913,"journal":{"name":"Iranian Journal of Management Studies","volume":"13 1","pages":"221-244"},"PeriodicalIF":1.4,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43178572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0