Journal of Hospitality & Tourism Cases最新文献

{"title":"Improving Food and Beverage Satisfaction in the Private Club Industry","authors":"SoJung Lee, E. Jeong, Jim Butler, Mike Morin, John Clark","doi":"10.1177/21649987241241937","DOIUrl":"https://doi.org/10.1177/21649987241241937","url":null,"abstract":"Clubs are created and exist to meet the needs of the members. In particular, food and beverage (F&B) is critical to all clubs because all members use the amenity. Private club members utilize the F&B amenities several times a week, which presents multiple challenges for the clubs. Additionally, clubs have a limited number of F&B staff to serve members, resulting in operational issues that are not apparent to the members. This case study aims at understanding the challenges and issues with F&B operations and developing strategies to increase member satisfaction in food and beverage. The study takes the students through the F&B dilemma facing a private country club to develop marketing strategies for improving member satisfaction.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"3 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140369182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Virtual Reality for Convention Sales and Marketing: Fad or Trend?","authors":"Inna Soifer, Shellie Kark","doi":"10.1177/21649987241241939","DOIUrl":"https://doi.org/10.1177/21649987241241939","url":null,"abstract":"Virtual reality (VR) is an emerging technology used by various industries to enhance customer experience and elevate product/service quality. This case study examines the benefits and obstacles of VR adoption in the meetings and events industry context, focusing on its integration into convention center websites. Students assume the role of convention sales managers, develop a proposal for creating a VR tour for the facility, and present it to the stakeholders. Additionally, students examine the longevity of VR technology, assess its impact on convention sales and marketing, explore its benefits for venue and event planners, and consider the project's financial aspects.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"132 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140369716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hotel Management Trainee Programs: Are They Effective?","authors":"Shenee Douglas, Selim Bakir, B. Ayoun","doi":"10.1177/21649987241241926","DOIUrl":"https://doi.org/10.1177/21649987241241926","url":null,"abstract":"Management trainee programs (MTPs) are leadership and management development initiatives used by hotels to develop talent, reduce turnover rates, and manage the succession of managerial positions. The effectiveness of these programs is paramount as the benefits of MTPs can greatly impact the success of a hotel. Therefore, evaluating the effectiveness of MTPs is an integral part of human resource practices. An ineffective program may lead to hotel objectives not being met, notably, negative financial consequences for the hotel. Four current MTPs in the hotel industry were assessed to identify common factors of these programs. The programs are targeted to potential hotel employees who recently graduated with an undergraduate degree in hospitality or tourism-related programs. Finally, the possible consequences of an ineffective MTP are explored through the examination of a dilemma at The Pegassoo Hotel in Rhodes, Greece.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"122 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140379911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Saying “I Do” To a Sustainable Wedding: A Case About Making a Wedding Sustainable","authors":"C. Deale, Seung Hyun Lee","doi":"10.1177/21649987241241942","DOIUrl":"https://doi.org/10.1177/21649987241241942","url":null,"abstract":"This case study focuses on how a wedding planner can plan a sustainable wedding by making the ceremony, and the events and items connected with it, sustainable. It briefly describes sustainability, with a focus on the triple bottom line of environmental, sociocultural, and economic sustainability. In addition, it applies the concepts and practices of slow travel and tourism and a sense of place, including neolocalism. The case asks the reader, as a wedding planner, to address the dilemma of how the events associated with a wedding can be sustainable and attuned to the complex aspects involved in engaging in environmental, sociocultural, and economic sustainability.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"125 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140379550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Case of Hazel Hollow Lodge; Focusing on Employee Recruitment and Retention","authors":"C. Deale, Seung-Hyun Lee","doi":"10.1177/21649987241241910","DOIUrl":"https://doi.org/10.1177/21649987241241910","url":null,"abstract":"This case describes the employment situation at an inn in the mountains of North Carolina in the United States. The inn used to do well at recruiting and retaining employees, but recently it has had issues regarding the recruitment, training and development, satisfaction, and retention of its labor force, particularly with the onset of the COVID-19 pandemic. The dilemma is that while the inn needs to recruit and retain employees to keep operating effectively, no one on the staff has the time or ability to address the labor issues and therefore, a consultant has been invited to address the issues to try to identify possible solutions to the current and persistent challenge of attracting and retaining qualified people to work at the inn.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"113 29","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140379250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Business Expansion Through Cor Theory: The Case of Cafe Lola","authors":"Y. Ji, Lisa Cain","doi":"10.1177/21649987241228486","DOIUrl":"https://doi.org/10.1177/21649987241228486","url":null,"abstract":"Lin Jerome, J.D. and Alexandra Lourdes, Ph.D. have established an entrepreneurial empire in Las Vegas, Nevada. Their impressive portfolio includes The Refined Agency, Café Lola, Saint Honoré Doughnuts & Beignets, and Pizza Anonymous. According to the Conservation of Resources (COR) theory, businesses are more likely to put resources and effort into interactions that they consider worthwhile and that can generate more value in the future when considering business expansion. By examining how The Refined Agency, Café Lola, Saint Honoré Doughnuts & Beignets, and Pizza Anonymous relate to and support one another, this case study investigates the application of the Conservation of Resources (COR) theory from a business perspective. Thoughtful discussions on next steps for these entrepreneurs and their benchmark social media marketing efforts are discussed.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139811260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Business Expansion Through Cor Theory: The Case of Cafe Lola","authors":"Y. Ji, Lisa Cain","doi":"10.1177/21649987241228486","DOIUrl":"https://doi.org/10.1177/21649987241228486","url":null,"abstract":"Lin Jerome, J.D. and Alexandra Lourdes, Ph.D. have established an entrepreneurial empire in Las Vegas, Nevada. Their impressive portfolio includes The Refined Agency, Café Lola, Saint Honoré Doughnuts & Beignets, and Pizza Anonymous. According to the Conservation of Resources (COR) theory, businesses are more likely to put resources and effort into interactions that they consider worthwhile and that can generate more value in the future when considering business expansion. By examining how The Refined Agency, Café Lola, Saint Honoré Doughnuts & Beignets, and Pizza Anonymous relate to and support one another, this case study investigates the application of the Conservation of Resources (COR) theory from a business perspective. Thoughtful discussions on next steps for these entrepreneurs and their benchmark social media marketing efforts are discussed.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"20 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139871119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Integrated Revenue Strategy for the Park Hotel: A Data-Driven Approach to Strategy Development and Evaluation","authors":"Sydney T. Pons, B. Noone, Mario Johns","doi":"10.1177/21649987231221476","DOIUrl":"https://doi.org/10.1177/21649987231221476","url":null,"abstract":"A robust revenue strategy is integral to the long-term sustainability and growth of any hospitality firm. Developing and effectively executing a revenue strategy that drives success is not the sole responsibility of one individual. Instead, it requires a collective effort from all functions within the hotel to work together towards this common goal. It is also critical for a revenue strategy to deliver value for the firm’s stakeholders, which can be achieved only through an understanding of stakeholder needs and expectations. This case study is designed to provide students with a holistic perspective on the development and evaluation of a revenue strategy. The case study is comprised of two parts. In Part 1: Developing a Revenue Strategy, Sam, the new general manager of the Park Hotel, is tasked with developing an integrated revenue strategy for the property. The property is a limited-service 60-room property in rural western United States and neighbors a National Park. Students are asked to assume the role of Sam, then evaluate current performance using qualitative and quantitative (STAR report) data, complete a comprehensive value assessment for the property, and then develop an integrated revenue strategy that encompasses key functions within the hotel. In Part 2: Evaluating revenue strategy success, we fast forward a year to when Sam is evaluating the success of her proposed integrated revenue strategy. Students are presented with the revenue strategy that Sam developed and the strategy outcomes. Then, they are asked to evaluate the success of Sam's integrated revenue strategy. Part 1 of the case study is divided into three sections, each with its own activities and/or discussion questions. Part 1 is divided up in this manner to give the instructor flexibility in terms of how they use the case study to support student learning. The instructor can either work through each individual section as relevant material is covered during a course, or the instructor can have students complete all three sections together at the end of a course as part of a comprehensive application of all of the concepts and methodologies that they have learned throughout the course. Once students have completed all of Part 1 of the case study, they will progress to Part 2. The reader should note that, due to the chronological sequence of events in this case study, Part 2 will only be presented to students once they have finished crafting their revenue strategy in Part 1.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"147 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140491557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Case of Tulasi: Positioning a Traditional Indian Vegetarian Restaurant to Openai Enhanced Brand","authors":"Kuan-Huei Lee, Po-Ju Chen, Huey Chern Boo","doi":"10.1177/21649987231223381","DOIUrl":"https://doi.org/10.1177/21649987231223381","url":null,"abstract":"This case study presents the applications of OpenAI to enhance performance for Tulasi Restaurant, a newly acquired business by BLM8, Holding Pte LLC., a leading high-tech organization, in Singapore. Applying the Brand Positioning Process Model, Mr. Reddy, the CEO of the BLM8 intended to transform the traditional Indian restaurant to it new food and beverage brand with cutting edge technology. A list of Open AI applications including ChatGPT to restaurant operations, from marketing, menu creation to employee training, to enhance its competitive advantages was addressed. With potential issues and strategic alternatives, if you were Mr. Reddy, what would you do?","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"6 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139592265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Challenges and Strategies for Knowledge Transfer in Multinational Corporations: The Case of Hotel “Maria the Great”","authors":"Atefeh Charmchian Langroudi, Maryam Charmchian Langroudi, Furkan Arasli, Imran Rahman","doi":"10.1177/21649987231221477","DOIUrl":"https://doi.org/10.1177/21649987231221477","url":null,"abstract":"This case study examines the difficulties multinational corporations (MNCs) encounter when sharing knowledge among their various business units. The study pinpoints four main challenges to knowledge transfer: the hoarding-of-expertise challenge (HEC), the foreigner challenge (FC), the not-invented-here challenge (NIH), and the absorptive capacity challenge (ACC) and presents approaches to tackle these issues. The case study centers around the A&A hotel chain, specifically its subsidiary, “Maria the Great Hotel,” located on Kish Island in Iran. The study identified challenges within the context of this multinational hotel chain. It introduced strategies that can be used to address these challenges, emphasizing the significance of knowledge transfer in attaining organizational success and gaining a competitive edge.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"2 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139524387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}