{"title":"会议销售和营销的虚拟现实技术：流行还是趋势？","authors":"Inna Soifer, Shellie Kark","doi":"10.1177/21649987241241939","DOIUrl":null,"url":null,"abstract":"Virtual reality (VR) is an emerging technology used by various industries to enhance customer experience and elevate product/service quality. This case study examines the benefits and obstacles of VR adoption in the meetings and events industry context, focusing on its integration into convention center websites. Students assume the role of convention sales managers, develop a proposal for creating a VR tour for the facility, and present it to the stakeholders. Additionally, students examine the longevity of VR technology, assess its impact on convention sales and marketing, explore its benefits for venue and event planners, and consider the project's financial aspects.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"132 8","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Virtual Reality for Convention Sales and Marketing: Fad or Trend?\",\"authors\":\"Inna Soifer, Shellie Kark\",\"doi\":\"10.1177/21649987241241939\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Virtual reality (VR) is an emerging technology used by various industries to enhance customer experience and elevate product/service quality. This case study examines the benefits and obstacles of VR adoption in the meetings and events industry context, focusing on its integration into convention center websites. Students assume the role of convention sales managers, develop a proposal for creating a VR tour for the facility, and present it to the stakeholders. Additionally, students examine the longevity of VR technology, assess its impact on convention sales and marketing, explore its benefits for venue and event planners, and consider the project's financial aspects.\",\"PeriodicalId\":515966,\"journal\":{\"name\":\"Journal of Hospitality & Tourism Cases\",\"volume\":\"132 8\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-03-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Hospitality & Tourism Cases\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/21649987241241939\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality & Tourism Cases","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/21649987241241939","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Virtual Reality for Convention Sales and Marketing: Fad or Trend?
Virtual reality (VR) is an emerging technology used by various industries to enhance customer experience and elevate product/service quality. This case study examines the benefits and obstacles of VR adoption in the meetings and events industry context, focusing on its integration into convention center websites. Students assume the role of convention sales managers, develop a proposal for creating a VR tour for the facility, and present it to the stakeholders. Additionally, students examine the longevity of VR technology, assess its impact on convention sales and marketing, explore its benefits for venue and event planners, and consider the project's financial aspects.
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