{"title":"Bear E. Drooley: Achieving Business Growth With the Help of Pets-In-Residence and Resort Mascots","authors":"Gabriela Lelo de Larrea, Scott J. Smith","doi":"10.1177/21649987231221484","DOIUrl":"https://doi.org/10.1177/21649987231221484","url":null,"abstract":"With increasing pet ownership in the United States and the growing popularity of pet travel, lodging businesses have recognized the attractiveness of this niche market. As means to support the pet-friendliness of the lodging industry and achieve business growth, this case introduces students to two powerful concepts in hospitality marketing and branding and addresses their complementarity. These concepts are pets-in-residence and brand mascots. The case explores the benefits of using these as brand identity and customer engagement strategies and illustrates how a resort uses these to achieve business growth based on the identification of market changes and pet-friendliness trends. This case study focuses on FantasyWorld Resort in Kissimmee, FL. During the pandemic, this resort became pet-friendly and brought in a new key “employee” for the success of this strategy and its future growth. Bear E. Drooley is a St. Bernard dog who has been FantasyWorld Resort’s pet-in-residence and Chief Hospitality Officer since September 2020. So far, Bear has been highly beneficial to the resort, which has big plans for Bear to become its official resort mascot.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":" 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139624524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Market Analysis of Nashville’s Historic and COVID-19 Pandemic Data From STR LLC","authors":"Rachel Mammen","doi":"10.1177/21649987231209174","DOIUrl":"https://doi.org/10.1177/21649987231209174","url":null,"abstract":"The COVID-19 pandemic in the United States began in early 2020. The US lockdown negatively impacted the hospitality and tourism industry. Nashville is the capital of and the most populous city in the state of Tennessee. The music industry is just one way that Nashville brings tourists to the city. The demand percentage change decreased from 2011 to 2012 and again from 2014 to 2016, and the greatest negative impact has been the COVID-19 pandemic. The breakdown of the Nashville market is shown by location, rooms, class, and submarket with key performance indicators. The pipeline projects in Nashville are continued to be constructed in 2021. This case study aims to generate discussions about key performance indicators (KPIs), external threats which cause disruptions to hotel business in Nashville, understand the evolutionary theory of supply and demand, and analyze the statistics of supply and demand changes in Nashville.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"47 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139382239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Corporate Social Responsibility and COVID-19: Doing Good and Doing Well","authors":"SoYeon Jung","doi":"10.1177/21649987231208758","DOIUrl":"https://doi.org/10.1177/21649987231208758","url":null,"abstract":"Since the first case was reported in December 2019, COVID-19 has dramatically disrupted the globe, severely impacting physical and mental health worldwide as well as creating one of the worst economic crises since World War II. Among other industries, the hospitality industry was one of the most severely impacted by the pandemic. Due to the unprecedented economic downturn caused by the nationwide lockdowns and social distancing measures, millions of hospitality employees lost their jobs, and the value of stocks in the hotel, restaurant, casino, airline, and cruise industries plunged sharply. However, despite the severe and challenging economic circumstances, numerous hospitality companies spontaneously initiated a variety of corporate social responsibility (CSR) efforts to help cope with the spread of the COVID-19 pandemic, such as donations to communities and support for employees. Therefore, the objective of this case study is to explore various CSR practices that hospitality companies employed to support their people and communities. The current case study provides unique contributions not only to hospitality literature but also to CSR literature in a timely manner, considering the pandemic as a pivotal point in human history when hospitality companies can provide such beneficial impact to society. This study additionally presents vital insights to hospitality executives in charge of CSR initiatives.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139385137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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