The Market Analysis of Nashville’s Historic and COVID-19 Pandemic Data From STR LLC

Abstract

The COVID-19 pandemic in the United States began in early 2020. The US lockdown negatively impacted the hospitality and tourism industry. Nashville is the capital of and the most populous city in the state of Tennessee. The music industry is just one way that Nashville brings tourists to the city. The demand percentage change decreased from 2011 to 2012 and again from 2014 to 2016, and the greatest negative impact has been the COVID-19 pandemic. The breakdown of the Nashville market is shown by location, rooms, class, and submarket with key performance indicators. The pipeline projects in Nashville are continued to be constructed in 2021. This case study aims to generate discussions about key performance indicators (KPIs), external threats which cause disruptions to hotel business in Nashville, understand the evolutionary theory of supply and demand, and analyze the statistics of supply and demand changes in Nashville.