Business Expansion Through Cor Theory: The Case of Cafe Lola

Lin Jerome, J.D. and Alexandra Lourdes, Ph.D. have established an entrepreneurial empire in Las Vegas, Nevada. Their impressive portfolio includes The Refined Agency, Café Lola, Saint Honoré Doughnuts & Beignets, and Pizza Anonymous. According to the Conservation of Resources (COR) theory, businesses are more likely to put resources and effort into interactions that they consider worthwhile and that can generate more value in the future when considering business expansion. By examining how The Refined Agency, Café Lola, Saint Honoré Doughnuts & Beignets, and Pizza Anonymous relate to and support one another, this case study investigates the application of the Conservation of Resources (COR) theory from a business perspective. Thoughtful discussions on next steps for these entrepreneurs and their benchmark social media marketing efforts are discussed.