{"title":"Understanding followers’ processing and perceptions of social media influencer destination marketing: Differences between #Millennials and #GenZs","authors":"Yi Xuan Ong , Tao Sun , Naoya Ito","doi":"10.1016/j.jhtm.2024.07.003","DOIUrl":"10.1016/j.jhtm.2024.07.003","url":null,"abstract":"<div><p>Social media influencer (SMI) marketing implemented by tourism and destination managers has attracted widespread academic attention in recent years. Efforts have been made to evaluate the effectiveness of SMI in destination marketing using source credibility, informativeness, and SMIs’ relationship with their followers. However, extant literature has paid limited attention to capturing and understanding the various mechanisms of persuasion of how SMI destination marketing audiences process relevant SMI information and how their processing of the information would influence their travel decision-making. This study bridges these research gaps with a proposed research framework by integrating the Elaboration Likelihood Model (ELM) with theories of self-congruity, parasocial interaction, and persuasion knowledge activated by advertisement disclosure. Subsequently, the study executed an audience segmentation of the SMI destination marketing between the Millennials and Generation Z. Adopting a quantitative approach (N = 501), results showed that Millennials and Generation Z audiences have distinct information processing preferences and attitudes toward advertisement disclosure of SMIs. Key implications for theory and practice were also discussed.</p></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"60 ","pages":"Pages 194-207"},"PeriodicalIF":7.6,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141728876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"","authors":"Raymond Rastegar","doi":"10.1016/j.jhtm.2024.05.002","DOIUrl":"10.1016/j.jhtm.2024.05.002","url":null,"abstract":"","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"60 ","pages":"Pages 192-193"},"PeriodicalIF":7.6,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141636803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Stop unsafe behaviors: Matching strategies of social norms and anthropomorphized roles in tourism safety communication","authors":"Wen-Qi Ruan , Fang Deng","doi":"10.1016/j.jhtm.2024.07.004","DOIUrl":"10.1016/j.jhtm.2024.07.004","url":null,"abstract":"<div><p>Unsafe visitor behaviors jeopardize their safety and destination sustainability, urging effective tourism safety communication to foster compliance. Utilizing construal level theory (CLT) and elaboration likelihood model (ELM), this study investigated how social norms (descriptive vs. injunctive) and anthropomorphized roles (friend vs. mentor) jointly shape visitors’ safety compliance behavior. The results of 2 experimental studies revealed that injunctive norms aligned with the mentor role enhance safety compliance behavior through the mediating effect of perceived threat, whereas descriptive norms coupled with the friend role guide safety compliance behavior via psychological closeness. From a matching perspective, our research enhances the understanding of tourism safety communication strategies and their impacts, thereby inspiring the combined application of CLT and ELM and providing insights into effective tourism safety management.</p></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"60 ","pages":"Pages 177-191"},"PeriodicalIF":7.6,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141636802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How does spatial distance to travel companions transform to temporal distance in travel purchase decisions?","authors":"Jin Cheng , Xuehuan He , Jun Wen , Lujun Su","doi":"10.1016/j.jhtm.2024.07.002","DOIUrl":"https://doi.org/10.1016/j.jhtm.2024.07.002","url":null,"abstract":"<div><p>The temporal distance between purchase time and departure time is inherent within travel purchase decisions. Construal level theory suggests that construal congruence between various dimensions of psychological distance leads to positive effects. Hence, this study explored whether the spatial distance between tourists and their companions in the pre-trip phase impacts temporal distance in travel purchase decisions. We tested a theoretical model that contained spatial distance between tourists and their companions, imagery vividness, temporal distance in travel purchase decisions, and product presentation by five studies. Findings revealed that spatially distant (vs. near) companions encourage tourists to purchase more distant-future (vs. near-future) tourism products. Additionally, spatial distance transforms to temporal distance in travel purchase decisions via imagery vividness, and this effect is more pronounced in abstract presentations than in concrete presentations.</p></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"60 ","pages":"Pages 166-176"},"PeriodicalIF":7.6,"publicationDate":"2024-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141605410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Tourists prefer competent appearance robot over warm one: The effect of busyness perception","authors":"Chen Yang, Xiaogang Xu","doi":"10.1016/j.jhtm.2024.06.015","DOIUrl":"https://doi.org/10.1016/j.jhtm.2024.06.015","url":null,"abstract":"<div><p>This article indicates that perceived busyness affects tourists' appearance preferences for service robots in tourist scenarios. Results from three studies reveal that tourists who feel busy will prefer competent-appearance to warm-appearance service robots. This relationship is serial mediated by efficiency motivation and tourists’ functional value focus, and it is moderated by time orientation. Specifically, we find that the effect occurs only among tourists with high present-orientation and low future-orientation but not among tourists with high future-orientation and low present-orientation. Our study examines tourists' preferences for the appearance of service robots from an individual perspective, providing recommendations for the hotel and tourism industry when considering the implementation of service robots.</p></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"60 ","pages":"Pages 152-163"},"PeriodicalIF":7.6,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141595660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Rural tourism in China: ‘Root-seeking’ and construction of national identity","authors":"Tongyao Liu , Bo Chen","doi":"10.1016/j.jhtm.2024.06.017","DOIUrl":"https://doi.org/10.1016/j.jhtm.2024.06.017","url":null,"abstract":"<div><p>This study explores the role of China's rural tourism in building domestic tourists' national identity, with a model illustrating the construction path and causality. In-depth interviews were conducted with domestic tourists, and grounded theory was adopted as the qualitative analysis method. The conceptualised theoretical framework suggests that with embodied experience as the premise, feelings and emotions, cognition and learning, and collective memory are the main attributes influencing national identity. Under the combined influence of these factors, strong emotional bonding, awareness of unity, and cognition of the characteristics of their own ‘community’ are generated, effectively shaping and strengthening national identity. These findings also serve as a practical reference for strengthening national identity and improving the management of rural tourism destinations.</p></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"60 ","pages":"Pages 141-151"},"PeriodicalIF":7.6,"publicationDate":"2024-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141595659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yuan Li , Jiaqi Liang , Jingxiong Huang , Han Shen , Xin Li , Andrew Law
{"title":"Evaluating tourist perceptions of architectural heritage values at a World Heritage Site in South-East China: The case of Gulangyu Island","authors":"Yuan Li , Jiaqi Liang , Jingxiong Huang , Han Shen , Xin Li , Andrew Law","doi":"10.1016/j.jhtm.2024.06.018","DOIUrl":"https://doi.org/10.1016/j.jhtm.2024.06.018","url":null,"abstract":"<div><p>Tourism has become an important economic pathway through which heritage is valued. This paper evaluates tourist perceptions of architectural heritage at a World Heritage Site by combining Global Positioning System-tracking, questionnaire survey, Ordered Probit Model, and marginal utility analysis, and compares it with a broader expert and state led interpretation for optimization of heritage values inheritance by content analysis and matching model. The results respectively reveal the core value of tourist perceptions, and indicate the consistency and the degree of mismatch between tourist perception and institutional interpretation. Management implications are suggested for decision-making and planning optimization of heritage tourism sites.</p></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"60 ","pages":"Pages 127-140"},"PeriodicalIF":7.6,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141539580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Insta-fame or insta-flop? The pitfalls of using virtual influencers in tourism marketing","authors":"Li Xie-Carson , Pierre Benckendorff","doi":"10.1016/j.jhtm.2024.06.014","DOIUrl":"https://doi.org/10.1016/j.jhtm.2024.06.014","url":null,"abstract":"<div><p>Despite the growing significance of virtual influencers (VIs) on social media, the utilisation of VIs in the tourism sector remains underexplored. Underpinned by the “computers are social actors” (CASA) paradigm and the Uncanny Valley theory, this study employed five focus groups with photo elicitation to investigate the key factors that inhibit audience engagement with VIs in tourism contexts. Embodiment (poor visual narrative, humanised content, and spillover effect from VI to content), the role of agency (ethical concerns and lack of relatability) and agent feature (uncanny appearance) were identified as primary impediments. While VIs are found to be alternative tourism endorsers in prevailing research, this study contributes to the literature by delineating the limitations of VIs in engaging with audiences, thereby providing critical insights for both scholars and practitioners. The findings consolidate the CASA paradigm by elucidating its boundary conditions, discerning the relationship between the CASA paradigm and the Uncanny Valley theory, and enabling practitioners to avoid pitfalls and adopt VIs more effectively.</p></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"60 ","pages":"Pages 116-126"},"PeriodicalIF":7.6,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141486391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Original or discounted amount? The mechanism of impact of group-buying bill amount display and peer presence on consumer repurchase intention in restaurants","authors":"Yuchen Wang , Rui Guo , Shihang Yang","doi":"10.1016/j.jhtm.2024.06.011","DOIUrl":"10.1016/j.jhtm.2024.06.011","url":null,"abstract":"<div><p>Group-buying coupons have increasingly become a crucial marketing measure for restaurants to attract and maintain consumer flow. Compared to redemption in-store, stimulating consumer repurchase intention is more important for long-term restaurant development. Accordingly, this study, grounded in social influence theory, explores the mechanisms by which restaurant group-buying bill amount display and peer presence affect consumer repurchase intention through two scenario experiments. The findings are as follows: (1) When peers are present, displaying the original amount on the bill enhances consumer repurchase intention more effectively; when peers are absent, displaying the discounted amount has a stronger effect. Meanwhile, intimacy level strengthens the effect of peer presence, thereby further enhancing repurchase intention. (2) Self-esteem plays a mediating role in the aforementioned relationships. (3) Consumer self-construal moderates these relationships. These results not only enrich the theoretical understanding of restaurant group-buying but also offer practical insights for enhancing post-group-buying marketing effectiveness.</p></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"60 ","pages":"Pages 82-93"},"PeriodicalIF":7.6,"publicationDate":"2024-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141463863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}