{"title":"How waiting decisions are made: A comparison of restaurant waiting equity and behavioral intentions in physical and virtual queues","authors":"Elena Hwirim Jo , Oscar Hengxuan Chi , Jinwon Kim","doi":"10.1016/j.jhtm.2025.03.009","DOIUrl":"10.1016/j.jhtm.2025.03.009","url":null,"abstract":"<div><div>This study explores and validates the psychological mechanisms that drive customers' restaurant waiting intentions and associated consumption intentions. The study then investigates how different queuing settings (physical vs. virtual) influence this psychological process. The findings suggest that when faced with a wait, customers develop a perception of waiting equity, shaped by a cost-benefit analysis. Higher perceived waiting equity increases both the intention to wait and the likelihood of ordering more. Furthermore, the study reveals that virtual queuing is associated with lower perceived waiting costs than physical queuing, leading to higher perceived waiting equity. However, customers in virtual queues exhibit a lower intention to order additional items compared to those in physical queues. This suggests a compensatory effect, where the extra effort involved in physical queuing motivates customers to order more menu items to justify their prior investment in the wait.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"63 ","pages":"Pages 140-152"},"PeriodicalIF":7.6,"publicationDate":"2025-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143814797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The influence of goal priming on hotel consumers’ pro-environmental behavior: Moderating effects of temporal and social discounting","authors":"Yongrui Guo, Yujie Cao, Yuzong Zhao","doi":"10.1016/j.jhtm.2025.03.014","DOIUrl":"10.1016/j.jhtm.2025.03.014","url":null,"abstract":"<div><div>Promoting pro-environmental behavior among hotel consumers is an effective strategy for implementing sustainable management practices. This study developed and validated a conceptual model to examine how goal priming influences consumers' pro-environmental behavior. The proposed hypotheses were tested through four experiments. The findings demonstrate that priming environmental goal significantly enhances pro-environmental behavior within the hotel context. Additionally, this study reveals that affective forecasting functions as an internal psychological mechanism through which consumers evaluate and perceive environmental goal. Priming environmental goal promotes pro-environmental behavior by stimulating consumers' affective forecasting. The findings also indicate that temporal and social discounting moderate the goal priming effect. Specifically, when short-term goal is emphasized, goal priming leads to increased pro-environmental behavior compared to condition without priming. Furthermore, goal priming combined with a near social discount is more likely to induce consumers’ pro-environmental behavior. These findings provide novel insights into effective strategies for promoting pro-environmental behavior.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"63 ","pages":"Pages 129-139"},"PeriodicalIF":7.6,"publicationDate":"2025-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143791382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nancy Grace Baah , Seongseop (Sam) Kim , Heesup Han
{"title":"Building green brand equity through sustainable hospitality consumption value: The moderating impact of environmental identity and environmental activism","authors":"Nancy Grace Baah , Seongseop (Sam) Kim , Heesup Han","doi":"10.1016/j.jhtm.2025.03.015","DOIUrl":"10.1016/j.jhtm.2025.03.015","url":null,"abstract":"<div><div>This study explores the intricate relationship between sustainable hospitality consumption value (SHCV), green brand perceptions, and behavioral intentions. Through a quantitative research approach, 918 useable responses from customers of sustainable hospitality companies were analyzed. The findings indicate that social, emotional, and epistemic values significantly enhance customers' perceptions of green brand innovativeness and green brand trust. The study also identifies the partial moderating impacts of environmental activism and environmental identity through multi-group analysis. These findings underscore the importance of enhancing customers’ positive emotions through consumption, and offering opportunities for social interactions and learning about sustainability. The research contributes to the growing body of literature by highlighting the potential for sustainable practices to enhance brand equity in an increasingly eco-conscious marketplace.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"63 ","pages":"Pages 112-128"},"PeriodicalIF":7.6,"publicationDate":"2025-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143759952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Qi Cao , Juanjuan Zhang , Chengxi Li , Kevin Kam Fung So
{"title":"From tradition to transaction: The effect of commercialization on tourism experience in cultural heritage attractions","authors":"Qi Cao , Juanjuan Zhang , Chengxi Li , Kevin Kam Fung So","doi":"10.1016/j.jhtm.2025.03.006","DOIUrl":"10.1016/j.jhtm.2025.03.006","url":null,"abstract":"<div><div>As cultural heritage attractions continue to draw significant interest from tourists, commercialization of such tourist experiences is increasingly becoming a critical phenomenon shaping the tourism industry. However, little research has explored the impact of commercialization from the tourists' perspective. This research investigates how commercialization influences the cultural heritage tourism experience. Across four studies, including one secondary data analysis and three experiments, we find that high (vs. low) commercialization in cultural heritage attractions leads to lower tourist satisfaction and loyalty, which is explained by a lower perceived object-based authenticity and existential authenticity. This negative effect of commercialization can be attenuated when the attraction provides higher convenience.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"63 ","pages":"Pages 98-111"},"PeriodicalIF":7.6,"publicationDate":"2025-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143746528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The interaction effects of mortality salience and power distance belief on luxury hotel booking intention","authors":"Qianqian Su , Fangxuan (Sam) Li","doi":"10.1016/j.jhtm.2025.03.012","DOIUrl":"10.1016/j.jhtm.2025.03.012","url":null,"abstract":"<div><div>Individuals experience anxiety when confronted with mortality. While certain consumption behaviors can alleviate anxiety, few studies have explored the potential therapeutic effects of staying in luxury hotels. Drawing on terror management theory (TMT), this study examines the interaction effects of mortality salience and power distance belief (PDB) on luxury hotel booking intentions among potential tourists. Two studies were conducted to test this relationship across different samples. The results indicate that for potential tourists with high (low) PDB, mortality salience increases (reduces) their intention to book luxury hotels. Furthermore, the mediating role of the need for status in explaining the interaction effect has also been demonstrated in both studies. These findings contribute to the research on TMT and provide valuable insights into hospitality marketing related to luxury hotel consumption.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"63 ","pages":"Pages 90-97"},"PeriodicalIF":7.6,"publicationDate":"2025-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143705858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Li Huang , Qi Shang , Rui Wang , Hongyi Wang , Lisheng He
{"title":"Heuristic and systematic information processing in online hotel booking","authors":"Li Huang , Qi Shang , Rui Wang , Hongyi Wang , Lisheng He","doi":"10.1016/j.jhtm.2025.03.008","DOIUrl":"10.1016/j.jhtm.2025.03.008","url":null,"abstract":"<div><div>Underpinned by the information processing theory, this research examines how tourists process various hotel attributes during making a booking decision. A mixed-method approach was adopted, comprising a MouseLab experiment and in-depth interviews. Study 1 systematically examined critical information processing during hotel booking in simulated online hotel booking scenarios. In Study 2, in-depth interviews were used to gain deep insights into how participants integrated information to make decisions. Study 1 reveals that they widely adopt the attraction search heuristic that streamlines the information search process, whereas Study 2 suggests that the systematic thought of “value for money” accompanies the efficient search heuristics. Overall, our work suggests that decision makers smartly switch between heuristic and systematic information processing to make hotel booking decisions. This research makes significant theoretical and methodological contributions to extant tourism literature by integrating experimental work and qualitative interviews for hospitality research under the same framework.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"63 ","pages":"Pages 77-89"},"PeriodicalIF":7.6,"publicationDate":"2025-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143697886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ziying Mo , Matthew Tingchi Liu , Robin Chark , Shufen Zeng , Xi Song
{"title":"How AI adoption in human resource management practices can enhance tourism employees' organizational commitment","authors":"Ziying Mo , Matthew Tingchi Liu , Robin Chark , Shufen Zeng , Xi Song","doi":"10.1016/j.jhtm.2025.03.003","DOIUrl":"10.1016/j.jhtm.2025.03.003","url":null,"abstract":"<div><div>The advent of artificial intelligence (AI) technology is catalyzing significant transformations in employee work dynamics. However, there tend to be inconsistent findings regarding how and why organizational AI adoption in human resource management (HRM) practices can affect employees' commitment to their organizations. Drawing on the stereotype content model, this research furthers the comprehension of the interactions between servant leadership and AI adoption in HRM practices, which shape employees' organizational commitment through competence and warmth perceptions of their companies. The proposed model is tested using two independent studies: Study 1 - an experiment with the US tourism employees, and Study 2 - a cross-lagged three-wave field survey (multi-level and multi-source designs) and Study 3 - a time-lagged two-wave field survey with the Chinese leisure and hospitality employees. Results reveal that AI adoption in HRM practices will increase (decrease) employees' competence (warmth) perceptions of their companies, promoting (inhibiting) their organizational commitment, respectively. Meanwhile, servant leadership strengthens the competence pathway and buffers the warmth pathway. The research provides theoretical implications for AI management in the tourism and hospitality workplace and practical implications for enhancing tourism employees' organizational commitment.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"63 ","pages":"Pages 54-67"},"PeriodicalIF":7.6,"publicationDate":"2025-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143681325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Is AI heritage tourism interpretations better at deepening your cultural memory?","authors":"Lei Wang , Wen-Qi Ruan , Yong-Quan Li","doi":"10.1016/j.jhtm.2025.03.011","DOIUrl":"10.1016/j.jhtm.2025.03.011","url":null,"abstract":"<div><div>Heritage tourism interpretation is essential in the display and continuity of local culture. However, selecting the appropriate tourism interpreters based on varying types of interpretation content is becoming a theoretical and practical challenge. This study used three experiments to investigate the congruence effect between heritage tourism interpreters (human vs. AI) and interpretation contents (knowledge vs. affection-based) on tourists’ cultural memory. The results indicate that tourists’ cultural memory is significantly enhanced when human interpreters deliver affection-based interpretation contents, with emotional engagement acting as the mediator. Conversely, when AI interpreters present knowledge-based interpretation contents, tourists’ cultural memory also increases, with mental cognition acting as the mediator. This research clarifies the appropriate contexts for the application of different tourism interpreters (human vs. AI), expands the content framework of heritage tourism interpretation research. The findings provide valuable insights for the selection of effective interpretation strategies.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"63 ","pages":"Pages 68-76"},"PeriodicalIF":7.6,"publicationDate":"2025-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143697385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Unraveling the charm of unplanned travel: Beyond impulsiveness to multiple values","authors":"Hongjie Sun, Lu Yao","doi":"10.1016/j.jhtm.2025.03.005","DOIUrl":"10.1016/j.jhtm.2025.03.005","url":null,"abstract":"<div><div>Previous studies have concluded that it is necessary to make detailed plans before traveling, overlooking the possibility of unplanned travel. Although there are some studies on unplanned travel, most focus on unplanned behaviors under impulsive emotions or occurrences during the mid-trip phase. The aim of this paper is to shed light on a more routine and common type of unplanned travel and its multifaceted values. Through 40 in-depth interviews and the MEC theory, this study deconstructs the attributes, consequences, and values associated with unplanned travel to clarify its concept and implications; The findings validate the multiple values of unplanned travel: physiological, psychological, and cognitive values; furthermore, three mechanisms of value creation—subtraction, addition, and transformation—are identified. This study clarifies the concept of unplanned travel, broadens the scope of research, enriches its theoretical basis, and offers insights for tourism professionals in their marketing strategies.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"63 ","pages":"Pages 43-53"},"PeriodicalIF":7.6,"publicationDate":"2025-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143629061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The influencing mechanism of moral gaze in rural tourism on pro-environmental behavior","authors":"Hui Zhang, Yueyue Tan, Shujing Long, Qiao Zhou","doi":"10.1016/j.jhtm.2025.03.004","DOIUrl":"10.1016/j.jhtm.2025.03.004","url":null,"abstract":"<div><div>The ecological environment of a destination forms the foundation for the survival of rural tourism. Promoting spontaneous pro-environmental behavior among both tourism stakeholders and visitors is critical for the sustainable development of rural tourism. This study designed three experiments based on the emotional evaluation theory to explore the impact of tourists' and residents' moral gazes toward behavior causing environmental damage on the gazers’ pro-environmental behavior and the underlying mechanisms involved. The results demonstrate that residents had higher moral outrage and disappointment than tourists, and moral outrage and disappointment mediate the relationship between moral gaze and pro-environmental behavior. Furthermore, both social norm intensity and emotional contagion susceptibility moderate the relationships of moral gaze with moral outrage, disappointment, and pro-environmental behavior. These findings expand the theoretical literature and research perspectives of tourism gaze theory and provide practical insights for regulating and managing the behavior of tourism stakeholders and visitors.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"63 ","pages":"Pages 30-42"},"PeriodicalIF":7.6,"publicationDate":"2025-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143621262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}