{"title":"The power of saying “thank you”: Examining the effect of tourist gratitude expression on resident participation in value co-creation","authors":"","doi":"10.1016/j.jhtm.2024.10.011","DOIUrl":"10.1016/j.jhtm.2024.10.011","url":null,"abstract":"<div><div>Resident-tourist interaction is an effective way to achieve higher experiential value for tourists. However, little is known about the role of tourist emotion in the resident–tourist value co-creation (RVC) process. Grounded in emotion as social information theory, this study proposes a moderated mediation model and explores whether and how tourist gratitude expression promotes RVC. Based on survey data from 571 residents, it finds that: 1) tourist gratitude expression positively affects RVC through both resident pride and place identity; 2) the effects of tourist gratitude expression on resident pride and place identity are stronger when tourists are perceived as having a higher level of sincerity, and 3) perceived tourist sincerity enhances the indirect effects of both resident pride and place identity in the relationship between tourist gratitude expression and RVC. The theoretical model proposed in this study provides an effective analytical framework for further studies.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":null,"pages":null},"PeriodicalIF":7.6,"publicationDate":"2024-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142561519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Employees’ perception of generative artificial intelligence and the dark side of work outcomes","authors":"","doi":"10.1016/j.jhtm.2024.10.007","DOIUrl":"10.1016/j.jhtm.2024.10.007","url":null,"abstract":"<div><div>Artificial intelligence (as well as generative AI) has been increasingly applied in the tourism and hospitality industry and has an important impact on the work behavior of practitioners. Drawing from the transactional theory of stress and coping, this study is to clarify the mechanism of potential negative impact of AI on the work outcomes of tourism and hospitality practitioners who use generative AI (GenAI) to assist their work. This study conducts in-depth interviews and thematic analysis to explore how the use of GenAI affects negative work behaviors among tourism and hospitality practitioners. The results show that employees’ technical fear towards AI is negatively associated with their sense of realism, self-investment, and habitual perception, but positively associated with the perceived threat of job intelligence to employment. Moreover, the technical fear towards AI can be positively associated with their transgression behavior. The findings of this study can be illuminating for helping tourism and hospitality organizations develop sustainable and healthy workplace guidelines.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":null,"pages":null},"PeriodicalIF":7.6,"publicationDate":"2024-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142533083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Deciphering the dilemma: The surprising impact of QR code menus on diminishing customer loyalty","authors":"","doi":"10.1016/j.jhtm.2024.10.006","DOIUrl":"10.1016/j.jhtm.2024.10.006","url":null,"abstract":"<div><div>The adoption of digital menus accessed through quick response (QR) codes has witnessed a notable upsurge. Despite potential benefits for restaurant operators, the nuanced effects of QR code menus on customer behavior and experience remain relatively unknown. This research investigates the influence of menu presentation (QR code vs. traditional) on customer loyalty. In two studies, we find that QR code menus diminish customer loyalty (compared to traditional menus) due to perceived inconvenience. This effect is further moderated by customers’ need for interaction. Our work is timely in highlighting the negative impact of perceptions of inconvenience on technology adoption. We contribute to the literature on digitalization in hospitality and on customer loyalty, while also providing practical insights for restaurant operators.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":null,"pages":null},"PeriodicalIF":7.6,"publicationDate":"2024-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142533082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Solitude motivation and its effect on consumption value and consumer happiness in a restaurant context","authors":"","doi":"10.1016/j.jhtm.2024.10.003","DOIUrl":"10.1016/j.jhtm.2024.10.003","url":null,"abstract":"<div><div>Consumption in solitude had been stigmatized as social ineptitude and perceived negatively. Due to the demographic changes and lifestyle choices, more consumers started to engage in solitary consumption. However, there is a paucity of research on how solo consumers evaluate services. This study examines whether solitude motivation (voluntary vs. involuntary) has any effect on value perception of solo consumers. Based on self-determination theory, the study examines whether voluntary or involuntary solitude affects consumers’ perceptions of utilitarian, hedonic, and conspicuous value, which subsequently influence consumer happiness. The data were collected from 538 Korean consumers aged 20 and above and were analyzed with SPSS and AMOS. The finding shows that voluntary (self-determined) solitude is positively related to perceptions of utilitarian and hedonic consumption value and negatively related to perception of conspicuous consumption value. The study also finds that hedonic consumption value is the dominant predictor of consumer happiness. The findings underscore the importance of understanding the nuanced effects of different consumption values on consumer Happiness. This research sheds light on the complex dynamics of solitary consumption, offering insights for businesses targeting solitary consumers.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":null,"pages":null},"PeriodicalIF":7.6,"publicationDate":"2024-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142533626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How to enhance the resilience of domestic tourism?","authors":"","doi":"10.1016/j.jhtm.2024.10.002","DOIUrl":"10.1016/j.jhtm.2024.10.002","url":null,"abstract":"<div><div>Enhancing domestic tourism resilience (DTR) is crucial to achieving high-quality development of the tourism industry. However, owing to the vulnerability of the tourism industry during the COVID-19 pandemic, the enhancement pathways and associated mechanisms of DTR need to be further investigated. Therefore, this study measures the DTR of China's 31 provinces by creatively combining the simple harmonic motion and regime-switching vector autoregressive models and explores its characteristics to lay the foundation for an empirical analysis. Furthermore, the study empirically analyzes the enhancement pathways and associated mechanisms of DTR using a spatial econometric model. First, this study found that tourism agglomeration, specialization, and diversification determine the characteristics of dynamic response and spatial distributions of DTR. Second, from the perspective of spatial effects, DTR in one region positively impacts that in adjacent regions, and tourism agglomeration in a specific region positively impacts DTR in adjacent regions. Third, in terms of mechanisms, tourism agglomeration enhances DTR by optimizing industrial structure and improving production efficiency, whereas tourism specialization and diversification enhance DTR by improving production efficiency and optimizing industrial structure, respectively. These findings provide information for the enhancement of DTR and achievement of high-quality development of the tourism industry.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":null,"pages":null},"PeriodicalIF":7.6,"publicationDate":"2024-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142533081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Role models or competitors? Understanding influencer marketing in restaurants from the perspective of customers’ social comparison orientation","authors":"","doi":"10.1016/j.jhtm.2024.10.004","DOIUrl":"10.1016/j.jhtm.2024.10.004","url":null,"abstract":"<div><div>Despite increasing attention to influencer marketing in the food industry, research on influencer marketing in the restaurant segment is limited. Drawing on social comparison theory, this study aims to investigate how customers’ social comparison orientation (SCO) affects the effectiveness of influencer marketing for restaurants via influencer–follower relationship dynamics. Specifically, this study explores how customers' ability-based SCO and opinion-based SCO lead to distinct motives that facilitate the influencer defense, which in turn fosters customers' visit intentions toward restaurants endorsed by social media influencers. The proposed framework is tested using a sample of 308 respondents who completed a survey questionnaire distributed on Douyin. Partial least squares structural equation modeling is used for statistical analysis. The results demonstrate that ability-based SCO has a positive effect on the self-improvement motive but has no influence on the social identification motive. Opinion-based SCO is positively related to the self-improvement motive and the social identification motive. While self-improvement and social identification motives are the drivers of restaurant visit intentions, only the social identification motive has a significantly positive effect on influencer defense. Additionally, influencer defense is the driver of restaurant visit intentions. These findings provide practical insights for restaurant managers.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":null,"pages":null},"PeriodicalIF":7.6,"publicationDate":"2024-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142533084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"You are not alone: Heal the P2P accommodation guests with digitally displayed close relationships","authors":"","doi":"10.1016/j.jhtm.2024.10.001","DOIUrl":"10.1016/j.jhtm.2024.10.001","url":null,"abstract":"<div><div>With people in modern society increasingly feeling alienated, their desire for relatedness satisfaction simultaneously strengthens. A somewhat different phenomenon observed is that people book P2P accommodations for private rather than shared space with other strangers. This study proposes a novel social cue to be integrated into P2P accommodation marketing, displayed close relationships in a host's profile photo. This subtle way of social touches should potentially benefit the relatedness satisfaction of potential guests which they still implicitly desire and in turn enhance their enhanced booking intention. We adopted a combined-methods approach that combines secondary data from a home-sharing platform with two lab experiments. Findings support that displaying close relationships in the host profile photos facilitates P2P accommodation bookings; additionally, such an effect is mediated by the guests' relatedness satisfaction and is more evident when guests sense higher-level social anxiety. This study advances research on relationship management while providing practical implications for P2P accommodation platforms and hosts for strategic marketing design that integrates relatedness support.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":null,"pages":null},"PeriodicalIF":7.6,"publicationDate":"2024-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142438131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Enhancing perceived usefulness in travel sharing: The role of construal-level congruence in text-image content","authors":"","doi":"10.1016/j.jhtm.2024.09.015","DOIUrl":"10.1016/j.jhtm.2024.09.015","url":null,"abstract":"<div><div>Based on construal level theory and mental simulation theory, this study explores how the congruence between sharing type, pictorial richness, and tourism activity in travel sharing influences the perceived usefulness of text-image content. The findings from two experiments demonstrate that: aligning relaxing (challenging) tourism activities with feasibility (desirability) sharing significantly enhances perceived usefulness; for relaxing activities, feasibility sharing accompanied by rich pictorial information improves perceived usefulness; in relaxing (challenging) activities, the interaction between feasibility (desirability) sharing and rich (pallid) pictorial information is mediated by process-focused (outcome-focused) simulation. This research not only deepens theoretical understanding of user-generated content marketing but also proposes practical strategies targeted at this area.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":null,"pages":null},"PeriodicalIF":7.6,"publicationDate":"2024-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142426776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Time of day effects on consumers’ online review characteristics: Evidence from the homestay platform","authors":"","doi":"10.1016/j.jhtm.2024.09.004","DOIUrl":"10.1016/j.jhtm.2024.09.004","url":null,"abstract":"<div><div>Considering the unique mechanism underlying time of day effects due to biological clock on cognition, mood, and behavior, this study seeks to investigate the time of day effects on consumers' online review characteristics in the context of homestay platforms. Mixed approaches were employed, where the textual analysis and econometric analysis were based on the dataset with 189,523 reviews received from Tujia and an online randomized experiment recruited 378 participants. The results show that in the daytime consumers are under high cognitive load and more likely to rely on affective processes rather than cognitive processes when they craft online reviews, and conversely in the nighttime. The emotional expressions extracted from review texts and reflected in online ratings suggest consumers' mood change along time of a day, which further influences their review texts crafting and online ratings posting. Positive (negative) emotions are found to be stronger (weaker) in the daytime than nighttime. This work is conducive to enrichment in extant literature in hospitality academia and numerous rationales and theories in psychology field. Our work suggests important implications for homestay platform operations, hosts' managerial strategies, and consumers’ decision-making.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":null,"pages":null},"PeriodicalIF":7.6,"publicationDate":"2024-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142329492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Environmental values, face, and ecotourism intention in China:The mediating role of ecotourism attitude and the moderating role of emotional intelligence","authors":"","doi":"10.1016/j.jhtm.2024.09.008","DOIUrl":"10.1016/j.jhtm.2024.09.008","url":null,"abstract":"<div><div>Faced with the negative impacts on the environment caused by conventional modes of tourism development, ecotourism has gradually become one of the mainstream components of China's tourism industry. Although ecotourism is gaining popularity in China, the comprehension of the factors that drive ecotourism intention remains limited. Especially the understanding of the relationships between environmental values, face, and ecotourism intention, as well as the role of emotional intelligence in individuals' ecotourism decision-making processes, is still insufficient. This study aimed to contribute to the extant literature by examining the impact of environmental values (i.e., biospheric, altruistic, and egoistic values) and face on ecotourism intention while investigating the moderating effect of emotional intelligence and the mediating effect of ecotourism attitude on these relationships. Based on the value-attitude-behavior model, this study constructed a conceptual model and analyzed the data using structural equation modeling. The original data for this study were collected through combining online and traditional paper-based questionnaire surveys from 560 Chinese tourists. The findings indicate that biospheric and altruistic values, along with face, positively affect ecotourism intention, whereas egoistic values negatively affect it. Biospheric values, altruistic values, egoistic values, and face also indirectly affect ecotourism intention through the mediating role of ecotourism attitude. Furthermore, emotional intelligence positively moderates the influence of biospheric and altruistic values on ecotourism intention. However, emotional intelligence negatively moderates the effect of egoistic values on ecotourism intention. The theoretical contribution of this study lies in its examination of the impacts of environmental values and face on ecotourism intention from a Chinese perspective. This compensates for the lack of attention paid to the impact of these factors, especially face, on ecotourism intention. This study also reveals the mechanism through which environmental values and face influence ecotourism intention by examining the mediating role of ecotourism attitude and the moderating role of emotional intelligence. Furthermore, this study innovates by introducing emotional intelligence as a moderating construct in the context of ecotourism, compensating for the deficiency in existing ecotourism behavior research that pays little attention to emotional intelligence. The findings can also inform ecotourism destination marketing and management organizations and assist ecotourism operators in formulating appropriate marketing and development strategies.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":null,"pages":null},"PeriodicalIF":7.6,"publicationDate":"2024-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142327078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}