Fatih Celik , Erdogan Koc , Selçuk Yasin Yildiz , Emre Tarim , Ahmad Daryanto
{"title":"Exploring the potential of the pratfall effect in travel influencer marketing","authors":"Fatih Celik , Erdogan Koc , Selçuk Yasin Yildiz , Emre Tarim , Ahmad Daryanto","doi":"10.1016/j.jhtm.2025.101388","DOIUrl":"10.1016/j.jhtm.2025.101388","url":null,"abstract":"<div><div>This study introduces the use of the pratfall effect as a novel concept in increasing the efficiency and effectiveness of social media influencers (SMIs) in tourism. Drawing on the stereotype content model, the study examines whether the pratfall effect can be associated with perceived warmth and competence and ultimately relates to the travel intentions of customers through its link to travel inspiration. The study also investigates the moderating roles of central and peripheral processing routes based on the elaboration likelihood model. Using a scenario-based survey design, data were collected from 234 Turkish Instagram users who actively follow SMIs. Findings reveal that pratfall-induced perceived warmth and competence toward the SMI are associated with travel inspiration, which mediates followers' travel intentions. The strengths of these effects vary according to the message processing routes of the followers. While peripheral processing corresponds with increased warmth perceptions, central processing relates to enhanced competence perceptions of the SMI. These findings extend the SMI literature and offer practical implications for tourism practitioners to develop efficient and effective influencer marketing strategies.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"66 ","pages":"Article 101388"},"PeriodicalIF":7.8,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145844761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Unlocking co-creation in travel: How generative AI sparks Aha Moments and the behavioral outcome","authors":"Hairong Zhao , Bocong Yuan , Yanzu Liu , Yujiu Liao","doi":"10.1016/j.jhtm.2026.101396","DOIUrl":"10.1016/j.jhtm.2026.101396","url":null,"abstract":"<div><div>The rapid integration of generative artificial intelligence (GenAI) into tourism is reshaping how travelers plan, experience, and co-create value. While AI-generated content (AIGC) tools like travel guides streamline decision-making, little is known about how human-AI interactions inspire transformative cognitive leaps, “aha moments”, that drive collaborative behaviors. Grounded in social exchange theory, this study investigates how GenAI users leverage AIGC for travel planning and identifies the interactive mechanisms that ignite co-creation. Through qualitative analysis of AIGC-enabled travel scenarios, we reveal how perceived situational normality, AI realism, and intimate knowing between users and GenAI systems foster moments of sudden insight. These “aha moments” act as cognitive catalysts, transforming passive users into active co-creators who refine itineraries, share feedback, and innovate solutions. This study develops a three-dimensional cognitive framework comprising situational normality, AI realism, and intimate knowing to explain how users construct trust, meaning, and insight in GenAI interactions. Our findings advance theoretical frameworks for AI-mediated co-creation and offer actionable insights for designing trustworthy GenAI ecosystems that prioritize user agency, emotional resonance, and mutual value in tourism. This research underscores the transformative potential of GenAI not just as a decision-making tool, but as a partner in reimagining collaborative travel experiences.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"66 ","pages":"Article 101396"},"PeriodicalIF":7.8,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145926044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Proactive customer service performance in hospitality and tourism: A systematic review and future directions","authors":"Na Bai , Rosly Othman , Hazem Yusuf Osrof","doi":"10.1016/j.jhtm.2025.101386","DOIUrl":"10.1016/j.jhtm.2025.101386","url":null,"abstract":"<div><div>Proactive customer service performance (PCSP) has emerged as a critical construct in service research, enabling organizations to anticipate and address customer needs before they surface. This proactive approach is associated with higher satisfaction, loyalty, and trust, giving businesses a competitive edge. This is particularly salient for the hospitality and tourism (H&T) industry, where personal connections and smooth service experiences are key to success. Despite its importance, scholarly understanding of PCSP remains dispersed, with limited integration of its theoretical bases, antecedents, contextual environments, and methodological approaches. To address this gap, this study systematically reviews 57 articles using the theories, contexts, characteristics, and methods (TCCM) framework, providing an integrative synthesis of prior work. The review develops a framework that maps direct and indirect influences, mediators, moderators, and control variables identified in PCSP research. By consolidating and extending these insights, the paper aims to advance theoretical development, identify promising avenues for future inquiry, and offer practical guidance for leveraging PCSP to support customer engagement and organizational performance in the H&T sector.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"66 ","pages":"Article 101386"},"PeriodicalIF":7.8,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145841229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Inspiring differentiated imaginative process in tourists: Sensory experiences and advertising language congruency effect","authors":"Lujun Su , Yong Yang , Xuehuan He","doi":"10.1016/j.jhtm.2025.101383","DOIUrl":"10.1016/j.jhtm.2025.101383","url":null,"abstract":"<div><div>Sensory cues have been increasingly applied to tourism advertising marketing. However, when and how to use the five sensory experiences to enhance advertising effectiveness remains unclear. Drawing on construal level theory and mental simulation theory, this study investigates how the interaction between sensory experiences (proximal vs. distal) and advertising language (concrete vs. abstract) influences the effectiveness of online tourism advertising. Through a pilot study, three online experiments, and a field experiment with actual liking behavior measurements, we confirmed the effectiveness of online tourism advertising depends largely on the match between sensory experiences and advertising language. Specifically, proximal sensory experiences with concrete language descriptions could elicit the vividness of mental simulation, whereas distal sensory experiences with abstract language descriptions could elicit metaphor of mental simulation; both approaches enhance the persuasive effect of tourism advertising. These results offer new perspectives on tourism sensory marketing and have important implications for enhancing the effectiveness of advertisements.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"66 ","pages":"Article 101383"},"PeriodicalIF":7.8,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145785798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gomaa Agag , Thouraya Gherissi Labben , Mohamed Abdelwahab , Mohamed M. Elsotouhy , Mohamed A. Ghonim , Mohamed A. Khashan
{"title":"Understanding guests’ distrust of P2P accommodation: A dual-stage analysis using PLS-SEM and fsQCA","authors":"Gomaa Agag , Thouraya Gherissi Labben , Mohamed Abdelwahab , Mohamed M. Elsotouhy , Mohamed A. Ghonim , Mohamed A. Khashan","doi":"10.1016/j.jhtm.2025.101390","DOIUrl":"10.1016/j.jhtm.2025.101390","url":null,"abstract":"<div><div>Trust is crucial in peer-to-peer (P2P) housing services; they typically include many stages of interactions among hosts and guests in both online and offline situations. However, few explorations have focused on examining the main factors affecting guests' distrust of P2P accommodation. This empirical study presented a more in-depth understanding of how to simulate guests' distrust of P2P accommodation in the UK. The proposed configurational model built upon both complexity theory and fsQCA to test the study hypotheses. Guests' demographics, personal traits, and hosts' attributes represent the three main configurations that predict the causal antecedents of guests' distrust of P2P accommodation. Our model was tested using data collected from 746 P2P guests in the UK. The findings revealed that personal traits (i.e., agreeableness, openness to experience, neuroticism, conscientiousness, extraversion) and hosts' attributes (i.e., ulterior motivation; fake identity) are key drivers of guest distrust towards P2P. The fsQCA results revealed that 5 recipes were valid for attaining high distrust of P2P. Our study offers significant theoretical and managerial implications. The findings underscore the complex nature of consumers trust towards P2P accommodation, suggesting that firms should closely monitor consumers personal traits and hosts’ attributes to improve consumers trust towards P2P accommodation.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"66 ","pages":"Article 101390"},"PeriodicalIF":7.8,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145884719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Why does tourist risk perception differ from actual risk? A social construction theory perspective","authors":"Wan-Qing Lv , Ju-Cheng Zhang , Wei Wang , Ming-Hsiang Chen","doi":"10.1016/j.jhtm.2026.101405","DOIUrl":"10.1016/j.jhtm.2026.101405","url":null,"abstract":"<div><div>Tourists' risk assessments often diverge from objective conditions because risk perception is socially constructed rather than purely rational. Yet tourism risk research often frames this construction as a linear media-to-individual process, overlooking how meanings are reproduced through social feedback before travel. Drawing on social construction theory and the Social Amplification of Risk Framework (SARF), this grounded theory study analyzes 47 in-depth interviews with Chinese tourists in Thailand. The findings develop a two-way construction and feedback loop model that conceptualizes risk perception as a cyclical four-stage process: media, institutionalization, internalization, and externalization. Unlike unidirectional amplification accounts, the model shows that tourists’ interpretations also feed back into societal discourse through communication and behavior, shaping subsequent narratives and perceptions. This bidirectional mechanism extends SARF by theorizing risk perception as recursive meaning construction and offers actionable insights for destination risk governance and crisis communication.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"66 ","pages":"Article 101405"},"PeriodicalIF":7.8,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146071483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Dissecting the post-pandemic Hospitality and Tourism Literature: a bibliometric analysis","authors":"Anastasios Zopiatis","doi":"10.1016/j.jhtm.2026.101398","DOIUrl":"10.1016/j.jhtm.2026.101398","url":null,"abstract":"<div><div>Reflecting on the unprecedented nature of the COVID-19 pandemic, scholars in hospitality and tourism (H&T) shifted their conceptual attention, resources, and efforts toward relevant topics. Hundreds of articles have been published in the discipline's journals, investigating the pandemic's impact from various perspectives using a plethora of methodological designs. Transitioning to the post-pandemic era, scholars strived to re-establish their research agendas, publication strategies, and conceptual paths; nevertheless, the discipline's conceptual evolution characteristics are still unknown. Addressing this gap, this study maps the discipline's post-pandemic conceptual landscape, via bibliometric analysis, with particular emphasis on current and emerging research themes. Following a structured methodological procedure, 8270 articles were retrieved from the Scopus database, whereas VOSviewer was used to visualize the relevant scientific landscapes and construct co-occurrence networks. Findings revealed that scholars' conceptual interests are slowly shifting away from COVID-19 toward technology adoption and innovation, with a particular emphasis on artificial intelligence and other relevant technologies. Furthermore, and of importance to scholars, results provide an overview of the post-pandemic thematic areas and publication trends that may define the future of H&T literature and stimulate further endeavors.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"66 ","pages":"Article 101398"},"PeriodicalIF":7.8,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145977333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Minyi Zhang , Xi Li , Qing Xia , Jun (Justin) Li , Haocheng Huang
{"title":"How do short videos leverage motion speed and visual content to bolster destination attractiveness? A construal level perspective","authors":"Minyi Zhang , Xi Li , Qing Xia , Jun (Justin) Li , Haocheng Huang","doi":"10.1016/j.jhtm.2026.101417","DOIUrl":"10.1016/j.jhtm.2026.101417","url":null,"abstract":"<div><div>Short videos are an essential vehicle for destination promotion. A variety of content elements have received extensive attention. However, one noncontent element of tourism short videos—slow motion—has been underexplored. This study yields several noteworthy findings through three scenario-based experiments. The results demonstrate that the matching effect between motion speed and visual content influences destination attractiveness. Specifically, activity-centric visual content presented in slow motion is more likely to stimulate greater destination attractiveness, with this effect mediated by process-focused simulation. Conversely, site-centric visual content rendered at regular speed triggers stronger destination attractiveness, and outcome-focused simulation is another mediator. The findings also reveal the boundary condition of the need for cognition. These discoveries could enrich the literature on short video marketing and speed marketing and provide practical guidance for tourism marketers to create impactful short videos.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"66 ","pages":"Article 101417"},"PeriodicalIF":7.8,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146778288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Stop unsafe behaviors at Internet celebrity spots: Matching strategies of warning message appeals and background colors in tourism safety communication","authors":"Chunmei Fan, Ling Li","doi":"10.1016/j.jhtm.2026.101393","DOIUrl":"10.1016/j.jhtm.2026.101393","url":null,"abstract":"<div><div>The spread of social media has transformed some previously undeveloped “wilderness areas” into Internet celebrity spots, thereby intensifying tourism risks. This trend highlights an urgent managerial question: how can tourists' behavior be effectively guided through safety communication in emerging high-risk destinations? However, existing research has paid limited attention to how textual cues and visual colors of warning messages affect tourists' safety responses. To address this gap, this study draws on cognitive-affective system theory to examine the interaction effects between warning message appeals (emotional vs. rational) and background colors (red vs. blue) on tourists' safety behavior. Three online scenario-based experiments were conducted to test the proposed relationships. The results demonstrate that emotional appeals paired with red backgrounds and rational appeals aligned with blue backgrounds, respectively, enhance tourists' safety behavior through threatened awe and self-efficacy. Moreover, other tourists' behavior further moderates these matching effects. This research extends the theoretical boundaries of cognitive-affective system theory within destination safety communication and offers actionable insights for optimizing warning message design to promote tourists’ safety behavior.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"66 ","pages":"Article 101393"},"PeriodicalIF":7.8,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145919787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Tourist safety management: The role of risk reminders in highly aggregated environments","authors":"Xingqin Qu , Jie Yin , Yensen Ni","doi":"10.1016/j.jhtm.2026.101410","DOIUrl":"10.1016/j.jhtm.2026.101410","url":null,"abstract":"<div><div>This study addresses one of the most pressing challenges in global tourism: ensuring safety in increasingly crowded destinations where standardized tourist preferences intensify congestion, conflict, and even risk of stampedes. Despite the urgency of these concerns, limited research has explored effective ways to enhance tourists’ intentions to engage in safety behaviors in high-density settings, creating a critical theoretical and practical gap. Grounded in knowledge-attitude-practice (KAP) framework and supported by five rigorously designed experiments, this study compares loss-oriented and benefit-oriented safety messages, identifying the mediating roles of perceived noncompliance costs and cognitive empathy. It further reveals the moderating influence of tourism activity type, offering a comprehensive framework for understanding behavioral responses to safety messages. Theoretically, it advances tourism safety research by uncovering key psychological mechanisms driving risk-related decisions. Practically, it offers evidence-based insights for managers and policymakers to design effective communication strategies that enhance crowd safety and foster resilient tourism environments.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"66 ","pages":"Article 101410"},"PeriodicalIF":7.8,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146135465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}