The ripple effects of great experience with attending exhibitions the case of the integrated resorts

Abstract

Integrated resorts (IRs) have become pivotal tourism destinations, leveraging exhibitions as a key component of their MICE (Meetings, Incentives, Conventions, and Exhibitions) offerings to drive economic and experiential outcomes. Despite the growing significance of IR-based exhibitions, limited research has explored how attendee experience influences emotional responses and subsequent consumption behaviours within these multifaceted ecosystems. This study investigates how functional, hedonic, and social experiences at IR-based exhibitions shape attendees’ consumption and beyond (referred to as extended consumption intention, ECI). Drawing on the Pleasure-Arousal-Dominance (PAD) model, the study proposes that pleasure, arousal, and dominance mediate the relationships between these experiences and consumption behaviours. Data were collected from 422 exhibition attendees at IRs in Macao. The results confirm that all three experience dimensions significantly and positively influence pleasure, arousal, and dominance, which, in turn, affect their ECI. This study contributes to the MICE tourism, hospitality, and consumer behaviour literature by highlighting the experiential pathways that catalyze broader consumption within IR ecosystems.