How online reviews of sports tourism affect tourists’ value co-creation behavior: Findings from PLS-SEM, NCA, and fsQCA

IF 7.6 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management Pub Date : 2024-08-26 DOI:10.1016/j.jhtm.2024.07.005

Yu Liu , Qiao Meng

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引用次数: 0

Abstract

Online reviews generated by digital technology play a significant role in promoting value co-creation among sports tourists. However, the existing literature on this relationship needs further research on the underlying influence processes. Based on the C-A-C framework, this study found that the characteristics of online reviews and reviewers significantly affect sports tourists' perceived value, shaping their destination identity and flow experience, thereby fostering value co-creation behavior. Sports tourists should not be completely unsatisfied with the perceived objectivity of online reviews. Instead, combining various antecedents is necessary for high levels of tourists' value co-creation behavior. Perceived aesthetics and professionalism were critical predictors across most configurations, with perceived value being a core condition. We identified five different configurations and further categorized them into three types, revealing the complex relationship between online reviews and sports tourists’ value co-creation behavior. The results provide valuable practical and theoretical insights for stakeholders in the sports tourism industry and highlight the pivotal role that online reviews play in enriching the value co-creation of sports tourism.

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体育旅游的在线评论如何影响游客的价值共创行为？PLS-SEM、NCA 和 fsQCA 的研究结果

数字技术产生的在线评论在促进体育游客价值共创方面发挥着重要作用。然而，关于这种关系的现有文献还需要进一步研究其背后的影响过程。基于 C-A-C 框架，本研究发现，在线评论和评论者的特征会显著影响体育游客的感知价值，塑造他们的目的地认同和流动体验，从而促进价值共创行为。体育游客不应完全不满足于网络评论的客观性。相反，要使游客的价值共创行为达到较高水平，就必须将各种前因结合起来。在大多数配置中，感知美感和专业性是关键的预测因素，而感知价值则是核心条件。我们确定了五种不同的配置，并进一步将其分为三种类型，揭示了在线评论与体育游客价值共创行为之间的复杂关系。研究结果为体育旅游行业的利益相关者提供了宝贵的实践和理论启示，并强调了在线评论在丰富体育旅游价值共创中的关键作用。

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来源期刊

Journal of Hospitality and Tourism Management Multiple-

CiteScore

13.30

自引率

8.40%

发文量

177

审稿时长

45 days

期刊介绍： Journal Name: Journal of Hospitality and Tourism Management Affiliation: Official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.) Scope: Broad range of topics including: Tourism and travel management Leisure and recreation studies Emerging field of event management Content: Contains both theoretical and applied research papers Encourages submission of results of collaborative research between academia and industry.