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Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression 民间传说作为理解UGC的框架:来自YouTube的医药民间传说对治疗抑郁症的精神药物的反思
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-06-05 DOI: 10.1080/0267257x.2023.2209579
M. Yeh, Kristen L. Walker, Kimberly V. Legocki, Meike Eilert
{"title":"Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression","authors":"M. Yeh, Kristen L. Walker, Kimberly V. Legocki, Meike Eilert","doi":"10.1080/0267257x.2023.2209579","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2209579","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48768992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Assessing authentically – learnings from marketing educators 真实评估——营销教育者的经验教训
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-06-05 DOI: 10.1080/0267257x.2023.2217826
S. Montaño, L. Gill-Simmen, D. Lee, L. Walsh, D. Duffy, N. Newman
{"title":"Assessing authentically – learnings from marketing educators","authors":"S. Montaño, L. Gill-Simmen, D. Lee, L. Walsh, D. Duffy, N. Newman","doi":"10.1080/0267257x.2023.2217826","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2217826","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"1 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41755988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Fee Fi Fo Fail: fairy stories for future failures Fee Fi Fo失败：未来失败的童话
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-06-01 DOI: 10.1080/0267257x.2023.2217840
Stephen Brown
{"title":"Fee Fi Fo Fail: fairy stories for future failures","authors":"Stephen Brown","doi":"10.1080/0267257x.2023.2217840","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2217840","url":null,"abstract":"ABSTRACT Once upon a time, failure was believed to be a very bad thing. It is now seen as a means of living happily ever after. For some fail-fans, it is a magic kingdom called Acadreamia, where missteps make marketers stronger. For others, it is a heinous haunted mansion, ReviewView, where recurring nightmares reside. An unembellished autoethnography, this essay tells the blood-curdling tale of the author’s failed attempt to write a bestseller about failure. A marketing monstrosity, it has few redeeming features.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"829 - 840"},"PeriodicalIF":4.4,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41747718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective 欢迎来到电子竞技，你真差劲：在有毒的消费集体中理解新的消费者社交
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-05-18 DOI: 10.1080/0267257x.2023.2213239
C. Huston, A. Cruz, Eloise Zoppos
{"title":"Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective","authors":"C. Huston, A. Cruz, Eloise Zoppos","doi":"10.1080/0267257x.2023.2213239","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2213239","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43765039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Avoiding failure in academia: strategies from non-Western early career researchers in the UK 避免学术上的失败:来自英国非西方早期职业研究人员的策略
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-05-17 DOI: 10.1080/0267257X.2023.2208597
Ratna Khanijou, Amalina Zakariah
{"title":"Avoiding failure in academia: strategies from non-Western early career researchers in the UK","authors":"Ratna Khanijou, Amalina Zakariah","doi":"10.1080/0267257X.2023.2208597","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2208597","url":null,"abstract":"ABSTRACT Against the backdrop of neoliberalism affecting the higher education sector, critical research in marketing and management remains dominated by Western Eurocentric theories. As a result, non-Western researchers are expected to socialise with the Western theoretical discourse to succeed and progress in Western academia. In this paper, we reflected on our personal experiences as early career researchers from Southeast Asia who have studied and are currently working in the UK as we navigate around the structural expectations, challenges, and strategies in pursuing our research. We merged our voices with those of other doctoral students from non-Western backgrounds in the discipline to present some coping mechanisms that researchers like us adopt to avoid failure in academia. We argue that the conformity to Western academia and its hidden struggles produce risk-averse junior researchers; thus, limiting creativity, diversity, and potential growth in the discipline.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"782 - 806"},"PeriodicalIF":4.4,"publicationDate":"2023-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42831088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Shining the spotlight on marketplace rituals: a review and research agenda 聚焦市场惯例:回顾与研究议程
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-05-16 DOI: 10.1080/0267257x.2023.2211588
Arun Sreekumar, R. Arias, Cele C. Otnes, Linda Tuncay Zayer
{"title":"Shining the spotlight on marketplace rituals: a review and research agenda","authors":"Arun Sreekumar, R. Arias, Cele C. Otnes, Linda Tuncay Zayer","doi":"10.1080/0267257x.2023.2211588","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2211588","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46568174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What drives consumer perceptions and adoption of cannabidiol (CBD) products? 是什么推动了消费者对大麻二酚(CBD)产品的认知和采用?
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-05-15 DOI: 10.1080/0267257x.2023.2211084
Laee Choi, Jiyoung Hwang
{"title":"What drives consumer perceptions and adoption of cannabidiol (CBD) products?","authors":"Laee Choi, Jiyoung Hwang","doi":"10.1080/0267257x.2023.2211084","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2211084","url":null,"abstract":"ABSTRACT Many US consumers wanting a healthy lifestyle are interested in cannabidiol (CBD) products, but these products remain somewhat controversial. This study investigates how product factors, consumer knowledge, and external cues to action influence the perceived benefits of, and barriers to, CBD, driving adoption intention. Study 1 explores important factors influencing CBD adoption. Study 2, which relies on experimental studies, reveals that certification labels, subjective knowledge, usage experience, and external cues to action influence the perceived benefits and barriers, further impacting adoption intention. The impact of the perceived benefits and barriers on adoption intention is stronger in consumers with greater concerns about their overall health. Insights into factors influencing consumer perceptions and adoption of CBD extend our knowledge of consumer responses to CBD and highlight valuable implications for marketers and policymakers.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48354389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Is consumerism only what Philip Kotler says it is? A decolonial analysis on failures, hierarchies, and exclusions 消费主义只是菲利普·科特勒所说的吗？对失败、等级制度和排斥的非殖民化分析
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-05-15 DOI: 10.1080/0267257X.2023.2211592
M. Hemais, Laís Rodrigues
{"title":"Is consumerism only what Philip Kotler says it is? A decolonial analysis on failures, hierarchies, and exclusions","authors":"M. Hemais, Laís Rodrigues","doi":"10.1080/0267257X.2023.2211592","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2211592","url":null,"abstract":"ABSTRACT The mainstream area of marketing maintains that consumerism is a social movement that seeks to support consumers against corporate wrongdoings. Led by the area’s canons, particularly Philip Kotler, marketing has associated consumerist values with neoliberal-capitalist principles; however, it has failed to address the issues, realities, and contexts of consumerism and consumerists in the Global South, in their multiple and non-homogenous forms, which are onto-epistemically aligned to such realities. The present paper aims to analyse, through a decolonial perspective from Latin America, how the consumerism led in marketing by Kotler fails to promote consumer protection in multiple realities and for multiple groups, especially (if not only) in the Global South. Latin American decolonial theorisations related to hierarchies of power, locus of enunciation and universalisation of knowledge are adopted, in order to critically analyse these failures, based on a perspective that originates in a non-hegemonic context.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"756 - 781"},"PeriodicalIF":4.4,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47142473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis 危机时期女性小企业主的创业营销决策
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-05-11 DOI: 10.1080/0267257x.2023.2209584
H. Bruce, T. Rooney, E. Krolikowska
{"title":"Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis","authors":"H. Bruce, T. Rooney, E. Krolikowska","doi":"10.1080/0267257x.2023.2209584","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2209584","url":null,"abstract":"Understanding effective marketing decision-making is key to driving business performance. However, knowledge of marketing decision-making by microbusiness owners is limited. Moreover, little is known about how microbusiness owners make marketing decisions under crisis conditions. This article explores entrepreneurial marketing decision-making by women microbusiness owners during the COVID-19 pandemic, through qualitative interviews with providers of children's activities, who migrated their services online during lockdown. Findings shed light on their marketing decision-making by highlighting transitions between causation and effectuation approaches and identifying key resources leveraged in effectuation decision-making. We also observe how distinct principles of effectuation may be combined to make effective marketing decisions. In addition, we discern interactions within networks and membership of communities of practice as collective influences on women microbusiness owners' entrepreneurial marketing decision-making. © 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43979271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Breaking down the crowd of backers: profiling cooperative strategies on a reward-based crowdfunding platform 分解支持者群体:基于奖励的众筹平台的合作策略分析
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-04-27 DOI: 10.1080/0267257x.2023.2203710
T. Leclercq, Ingrid Poncin
{"title":"Breaking down the crowd of backers: profiling cooperative strategies on a reward-based crowdfunding platform","authors":"T. Leclercq, Ingrid Poncin","doi":"10.1080/0267257x.2023.2203710","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2203710","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41918654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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