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No filter: navigating well-being in troubled times as social media influencers 没有过滤器:作为社交媒体影响者，在困难时期为幸福导航
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-06-13 DOI: 10.1080/0267257X.2023.2218858
Nataly Levesque, Alysha Hachey, Albena Pergelova
{"title":"No filter: navigating well-being in troubled times as social media influencers","authors":"Nataly Levesque, Alysha Hachey, Albena Pergelova","doi":"10.1080/0267257X.2023.2218858","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2218858","url":null,"abstract":"ABSTRACT Social media influencers have the ability to impact the behaviours and attitudes of others (i.e. their followers), affecting people’s feelings of connectedness, and well-being. This has become particularly apparent during troubled times such as the COVID-19 pandemic, which has highlighted the importance of relationships and social interactions for people’s well-being. However, less attention has been paid to influencers’ own well-being in a monetised attention economy, which imposes tensions between the desire for authenticity and the self-presentations of influencers in online interactions. Using in-depth interviews and netnography as methodology, in this study we examine how the decision to engage with the topic of COVID-19 on social media impacted influencers’ well-being during the pandemic. We build on self-determination theory to reveal how the contentious nature of the subject led to internal struggles of influencers’ self-presentation, and elucidate how influencers navigated the boundaries of autonomy, competence, and relatedness in a quest for well-being.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46394655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Historical research, academic politics and editorial activism* 历史研究、学术政治和编辑行动*
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-06-13 DOI: 10.1080/0267257X.2023.2242374
M. Tadajewski
{"title":"Historical research, academic politics and editorial activism*","authors":"M. Tadajewski","doi":"10.1080/0267257X.2023.2242374","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2242374","url":null,"abstract":"ABSTRACT I am a passionate advocate for historical research. It provides insight, context, illuminates the dynamics of our discipline and should anchor everything we think, write, and profess in the present. Careful historical research can question, undermine, and revise the existing set of representations that underwire our subject. It may help us untangle why certain views of the subject, topic, period, or person remain in wide currency, explaining the power relations, politics, institution building and wider discursive and non-discursive factors that foreclose, enhance, or otherwise influence what we think, write, teach, and practice. We desperately need more research that challenges everything we take for granted and fail to subject to scrutiny. This paper reflects a call to action.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49124829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies “你需要改变你的消费方式”:道德影响者、他们的受众和他们的链接策略
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-06-12 DOI: 10.1080/0267257X.2023.2218853
Aya Aboelenien, Alex Baudet, Ai Ming Chow
{"title":"‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies","authors":"Aya Aboelenien, Alex Baudet, Ai Ming Chow","doi":"10.1080/0267257X.2023.2218853","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2218853","url":null,"abstract":"ABSTRACT Our paper advances a subcategory of influencers who mobilise their audiences towards consumption-driven change; we label them ‘ethical influencers’. Using netnography and an archival dataset on ten ethical influencers, we delineate their unique challenges and positioning. Ethical influencers legitimate their accounts via a close-up of personal practices, as opposed to an articulated persona, and connect with divergent audiences to advocate for the needed change. Our paper describes the divergent audience groups and engagement styles: allies, inquisitives, detractors, and enigmatics. We also identify the ethical influencers’ linking strategies to connect these audiences with other market actors (e.g. ethical businesses and other ethical influencers) which include acting, humanising, framing, pivoting, and evangelising. This research advances influencer marketing literature and offers important managerial and public policy implications.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43858049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Hen Dos and Don’ts: lifting the veil on tensions in consumer rituals 什么该做和什么不该做:揭开消费者仪式中紧张关系的面纱
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-06-12 DOI: 10.1080/0267257x.2023.2219691
N. Porter, Amy Goode, Stephanie Anderson
{"title":"Hen Dos and Don’ts: lifting the veil on tensions in consumer rituals","authors":"N. Porter, Amy Goode, Stephanie Anderson","doi":"10.1080/0267257x.2023.2219691","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2219691","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48530343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression 民间传说作为理解UGC的框架:来自YouTube的医药民间传说对治疗抑郁症的精神药物的反思
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-06-05 DOI: 10.1080/0267257x.2023.2209579
M. Yeh, Kristen L. Walker, Kimberly V. Legocki, Meike Eilert
{"title":"Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression","authors":"M. Yeh, Kristen L. Walker, Kimberly V. Legocki, Meike Eilert","doi":"10.1080/0267257x.2023.2209579","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2209579","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48768992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Assessing authentically – learnings from marketing educators 真实评估——营销教育者的经验教训
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-06-05 DOI: 10.1080/0267257x.2023.2217826
S. Montaño, L. Gill-Simmen, D. Lee, L. Walsh, D. Duffy, N. Newman
{"title":"Assessing authentically – learnings from marketing educators","authors":"S. Montaño, L. Gill-Simmen, D. Lee, L. Walsh, D. Duffy, N. Newman","doi":"10.1080/0267257x.2023.2217826","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2217826","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41755988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Fee Fi Fo Fail: fairy stories for future failures Fee Fi Fo失败：未来失败的童话
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-06-01 DOI: 10.1080/0267257x.2023.2217840
Stephen Brown
{"title":"Fee Fi Fo Fail: fairy stories for future failures","authors":"Stephen Brown","doi":"10.1080/0267257x.2023.2217840","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2217840","url":null,"abstract":"ABSTRACT Once upon a time, failure was believed to be a very bad thing. It is now seen as a means of living happily ever after. For some fail-fans, it is a magic kingdom called Acadreamia, where missteps make marketers stronger. For others, it is a heinous haunted mansion, ReviewView, where recurring nightmares reside. An unembellished autoethnography, this essay tells the blood-curdling tale of the author’s failed attempt to write a bestseller about failure. A marketing monstrosity, it has few redeeming features.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41747718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective 欢迎来到电子竞技，你真差劲：在有毒的消费集体中理解新的消费者社交
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-05-18 DOI: 10.1080/0267257x.2023.2213239
C. Huston, A. Cruz, Eloise Zoppos
{"title":"Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective","authors":"C. Huston, A. Cruz, Eloise Zoppos","doi":"10.1080/0267257x.2023.2213239","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2213239","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43765039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Avoiding failure in academia: strategies from non-Western early career researchers in the UK 避免学术上的失败:来自英国非西方早期职业研究人员的策略
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-05-17 DOI: 10.1080/0267257X.2023.2208597
Ratna Khanijou, Amalina Zakariah
{"title":"Avoiding failure in academia: strategies from non-Western early career researchers in the UK","authors":"Ratna Khanijou, Amalina Zakariah","doi":"10.1080/0267257X.2023.2208597","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2208597","url":null,"abstract":"ABSTRACT Against the backdrop of neoliberalism affecting the higher education sector, critical research in marketing and management remains dominated by Western Eurocentric theories. As a result, non-Western researchers are expected to socialise with the Western theoretical discourse to succeed and progress in Western academia. In this paper, we reflected on our personal experiences as early career researchers from Southeast Asia who have studied and are currently working in the UK as we navigate around the structural expectations, challenges, and strategies in pursuing our research. We merged our voices with those of other doctoral students from non-Western backgrounds in the discipline to present some coping mechanisms that researchers like us adopt to avoid failure in academia. We argue that the conformity to Western academia and its hidden struggles produce risk-averse junior researchers; thus, limiting creativity, diversity, and potential growth in the discipline.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42831088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Shining the spotlight on marketplace rituals: a review and research agenda 聚焦市场惯例:回顾与研究议程
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-05-16 DOI: 10.1080/0267257x.2023.2211588
Arun Sreekumar, R. Arias, Cele C. Otnes, Linda Tuncay Zayer
{"title":"Shining the spotlight on marketplace rituals: a review and research agenda","authors":"Arun Sreekumar, R. Arias, Cele C. Otnes, Linda Tuncay Zayer","doi":"10.1080/0267257x.2023.2211588","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2211588","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46568174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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